On this day, Gao Kelin, the president of The Ninth City, came to the Mainland Kingsoft Software Company and was received by Qiu Bojun and Rebus.
It turns out that "Legend of Hot Blood" officially entered the mainland's online game market through the agency of Xishanju, a game company owned by Kingsoft Software.
The three games developed by The9: "Legend of Legend", "Miracle MU" and "Ragnarok" have all achieved great success overseas, making Hong Kong an important region for online games.
However, the mainland has not established servers due to network speed and other reasons, but The9 and Xishanju have been reviewing the network environment in the mainland.
Last year, "Ultimate Online" came to the mainland through a "Sphere" simulation server developed by a third-party software vendor. Although they are unable to appreciate the charm of the official server, the name of UO still fascinates people who have longed for it, and they are downloading UO's games feverishly.
The client uses a 3.6K kitten to work towards a 600M UO world. Although the stability and the upper limit of the number of people are not comparable to Origin's regular servers, although pauses occur from time to time, even though system crashes are common, even with many Severs
There were cases where player data was cleared. But to paraphrase a player’s words at the time: “We can play UO, and that’s enough.”
Although "Ultima Online" is one step ahead, it is not a real server and does not have good online game operation experience and channels, so it cannot be regarded as a real online graphics game in the mainland.
Now, "Legend of Legend" is here, and the passionate slogan "No brothers, no legend" is even used in Internet cafes in major cities.
After being polite, the three of them sat in the office and chatted.
Qiu Bojun said happily: ""Legend of Hot Blood" has set off a 'legendary trend' in Internet cafes in major cities. In a short period of time, the number of registered people has exceeded 100,000, and as many as 3,000 people are online at the same time."
Gao Kelin said unexpectedly: "It has only been half a month, and the development has been so rapid?"
Qiu Bojun said with a smile: "Yes, the main reason is that the publicity work has been done well. Many Internet cafes have posted our posters. In addition, "Legend of Hot Blood", as the world's first truly graphic online game, has great potential."
influence in the eyes of game enthusiasts."
Gao Kelin nodded, but he knew that "Legend of Miracle" was far less popular overseas than "Miracle MU" and "Ragnarok", while "Legend of Miracle" was very popular in Greater China.
Rebus also said: ""Legend of Blood" has provided a blueprint for online game operations in the mainland, providing game program clients for free and charging through services (click to open). Major media have exclaimed that the new operating model will
In one fell swoop, the dark cloud of piracy that has long hung over the game industry has been cleared, bringing unlimited vitality and hope to the game industry."
Gao Kelin said with a smile: "This model is normal overseas! By the way, seeing how promising online games are, your "Swordsman Love" IP is very good. Do you have any plans to make it online? If not, you might as well contact us.
Let us develop it.”
Rebus said quickly: "The project is already being approved. President Gao may be disappointed!"
Gao Kelin immediately laughed and said: "Haha, I'm serious. How can I be disappointed? I'm happy for you."
At this time, Gao Kelin knew one thing, that is, in addition to Xishanju being an agent for the games developed by The9, Penguin would also be a good channel.
The three of them chatted for a while and exchanged their thoughts. Gao Kelin planned to visit Internet cafes in the Mainland, mainly because he wanted to know the development trend of online games in the Mainland.
.......
An internet cafe in Shanghai.
""Legend of Hot Blood" actually charges a fee. It's really stupid. The Internet shouldn't be free!"
"Yeah, I won't play if you charge me!"
Hearing such a conversation, Gao Kelin was a little surprised, and he thought that this mentality might be a common mentality, so would it mean failure for the first person to eat crabs?
The9 attaches great importance to the mainland market, and if it is an agent for an online game, it can get 30% of the revenue, which is a real cash cow.
So for "Legend of Hot Blood", even the boss has personally paid attention to it.
Just when Gao Kelin felt a little bad, he found that many people were gathering behind the players playing "Legend of Blood" and watching with great interest.
"Holy crap, you can kill people and explode equipment. This is so fun!"
"Yeah, the skill has to be stacked with proficiency through use. It's really creative!"
"Kill the multi-hooked cat"
"The gang system is so fun. It's true that there are no brothers and no blood..."
There was an endless stream of discussions, but the players ignored them and just enjoyed the fun of killing monsters and killing people.
"Buy some cards. No matter how expensive it is, you still have to play it. It's such a fun game!"
"Yes, it must be sold!"
Soon people began to buy recharge cards and prepare to register for "Legend of Hot Blood".
Gao Kelin smiled. Even if the mainland market is immature, as long as the game product is good enough, it will be enough to attract more and more users. When the mainland market gets used to this model, next year "Miracle MU" and "Ragnarok" will also be available.
They have landed in the mainland one after another.
.......
Back in Hong Kong, Gao Kelin reported on his work to his boss, Lin Zuhui.
After listening to this, Lin Zuhui said with a smile: "As long as the work is good, more and more people will play the game. There is no need to worry about the mainland market. We must always keep our eyes on the whole world."
At this time, he was very confident about the prospects of the Ninth City, which could be said to be almost equivalent to the national strength of South Korea in his previous life.
Gao Kelin nodded and said: "The three games we have developed so far have achieved great success in Taiwan, Japan, Singapore, Europe and the United States. We are also working hard to develop emerging markets, including Southeast Asia and the Mainland."
Lin Zuhui said with satisfaction: "We must maintain such an enterprising spirit, but the best way is to stop developing other projects and work hard to upgrade existing games."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Gao Kelin said seriously: "Okay!"
Currently, the media group has a total of two game companies, one is The9, which also annexed ATV's game studio, and the other is Sina Games; because Sina is a listed company, it is not suitable to merge.
There are two reasons why Lin Zuhui does not let Gao Kelin develop new online games:
First, existing online games need to continue to be upgraded to new versions and develop new maps; and the previous IPs "Pokémon", "Resident Evil", and "Age of Empires" all need to develop subsequent versions. There is plenty to do.
!
Second, at the beginning of next year, Lin Zuhui plans to let The9 City find a new way to develop casual online games, such as the 2D side-scrolling game "MapleStory", the casual racing game "Martin Racing", and the Hong Kong popular game "Dance Dance"
You know, in the previous life at the beginning of the 21st century, there were people playing "Legend" and "Warcraft" in Internet cafes, and many people were playing casual online games, which are these three classics.
Therefore, he has a very good plan for the development of The9 City. In the future, if The9 City is listed, it will be a gaming giant with a market value of at least HK$300 billion. Of course, as a cash cow, Lin Zuhui has no plans to go public again.
........
New Era Group.
Chen Bin and Chen Xiaofen came to Lin Zuhui's office hand in hand and handed over a piece of information.
"Boss, here are the bidding documents for the fifth, sixth and seventh phases of the Airport Rail Link Kowloon Station. Please take a look!"
Lin Zuhui nodded, feeling a little excited in his heart. It could even be said that he was slightly excited.
Although his wealth now exceeds one trillion Hong Kong dollars, his love for real estate is deep in his bones. To give a simple example, Li Jiaxin is his woman, and it is not convenient for Lin Zuhui to speculate in real estate, so he often communicates with Li Jiaxin about real estate speculation.
, he just wanted to participate.
How many properties does Li Jiaxin own?
Very much!
Taking the residential properties in Cyberport as an example, Li Jiaxin owns six to seven hundred units, which are purchased building by building. The current house price in Cyberport is NT$4,800 per square foot. Even so,
It's not a best-seller either; so Lin Zuhui simply asked Li Jiaxin and Li Zi to buy in large quantities. This can not only share the pressure of selling houses from the Cyberport Company, but also give Lin Zuhui the comfort of real estate speculation.
You know, the house in Cyberport will be worth 40,000 Hong Kong dollars per square foot in the future, and there will be no problem. It is the Silicon Valley of Hong Kong. With such a high premium, Lin Zuhui is also very envious.
Lin Zuhui looked at the subway company's tender document and was very excited, but of course he didn't show it.
After a brief reading, Lin Zuhui said: "Our biggest competitor should be Sun Hung Kai. I hope you can defeat Sun Hung Kai and win the bid for Phase 5, 6 and 7 of Kowloon Station."
Chen Bin and Chen Xiaofen nodded quickly. They knew that in the past year or so, although the Hong Kong government had put up a lot of official land for auction, the boss had never said that he would try to win the auction. Presumably, the boss looked down on those projects.
Chen Bin said: "At present, major developers in Hong Kong are still relatively cautious, which is one of our advantages. For example, the residential land in Kowloon last year can build 580,000 square feet, and we acquired it for HK$1.36 billion.
The land price is only over 2,300 per square foot."
Lin Zuhui nodded. Chen Bin is right. Even Li Chaoren is very cautious about Xiangjiang real estate. To be honest, these people are not very clear about the future real estate trend. In addition, they have enough land in their hands.
So it's not very competitive.
"Anyway, you should do more research, especially when it comes to the rent-collecting area of 5.5 million, which is very important to New Era Group. Keep in communication with me at any time."
"Okay boss!"
After the two left, Lin Zuhui also slowly started studying the project.
For the Kowloon Station Phases 5, 6 and 7, Phase 5 was originally supposed to be tendered separately, but was eventually classified into Phase 6.
In this way, the area ratio of the fifth phase can be moved to the sixth phase;
The fifth phase will be built into a 750,000-square-foot shopping mall, while there is still a lot of floor space (floor area) left in the fifth phase and transferred to the sixth phase;
Thus.
In the sixth phase, two 270-meter-high twin towers can be built. These twin towers can be used for two luxury hotels (super luxury hotels), hotel-managed residences, and pure residences, with a total of 2 million square feet of floor space.
area.
In the seventh phase, the Hong Kong government is planning a 113-storey office building (tentative height) with a commercial area of 2.8 million square feet.
The overall plan must have been drawn up by the Hong Kong government. After all, this is a city plan; and when it is put out for bidding, real estate developers don’t know how much floor area to build, so how can they dare to bid?
The entire project is expected to cost more than 20 billion yuan. Although the property area is 700,000 square feet larger than that of the International Financial Center; however, this is only West Kowloon, not even the Tsim Sha Tsui tourist area. First of all, the value of the lot is less than half.
At the same time, the current real estate situation in Hong Kong has deteriorated a lot compared to when the IFC tender was first held, so it is naturally cheaper.
At the beginning, the consortium formed by New Era Group spent a total of HK$23 billion on the land of the International Financial Center.
Now, for the Kowloon Station land, HKD 6 billion is more appropriate, so the total investment is more than 20 billion.
Originally, in West Kowloon, a commercial area of 5.5 million square feet was not necessarily feasible.
However, the four landmarks in front of Kowloon Station are all residential projects. The Yangriju, Qingtian Peninsula, Arc de Triomphe, and Junlin Tianxia have been built respectively, four residential communities with nearly 6,000 residential units.
In addition, the sixth phase of the Twin Towers also has many residences and hotel-style managed residences, which immediately boosted the popularity of this area.
Using residential buildings to incubate the commercial prospects of this area is the overall development model above Kowloon Station.
Lin Zuhui is very optimistic about this project. Not to mention the commercial prospects, the residential prospects in the sixth phase are very promising. The peak price in the previous life was more than 40,000, which shows its prospect value.
For the office building (Phase 7) of this project, Lin Zuhui does not have high requirements for the height, and does not even want to exceed the International Finance Building Phase 2.
Of course, the Hong Kong government has set a certain height, and there is no need to reduce it. After all, it is all money.
In this way, after completion, the tallest buildings in Central and Kowloon will belong to Lam Cho-fai. The two tallest buildings in Asia's top five will be like two door gods standing in Hong Kong.
It is self-evident that whose Hong Kong belongs to Xiangjiang!
........
The tender for Phases 5, 6 and 7 of the Kowloon Station has been launched, which has also sparked heated discussions in Hong Kong.
"I am most optimistic about New Era Group for this project!"
"Not necessarily. Cheung Kong's strength is not weak, and Sun Hung Kai should also compete. Although the investment is huge, not only one company can take over."
"Although I say this, don't forget that Mr. Lin Zuhui has always been keen on rent-collecting properties. Most of this land is commercial area, and it has more to do with who is the tallest building in Hong Kong. Do you think other people are competing for it?
How can it beat New Era Group, which has a cash flow of more than 100 billion!"
"That's true. Mr. Lin Zuhui is really passionate about rent-collecting properties. Otherwise, how could he be the world's largest landlord and the most lenient in collecting rents in the world?"
Hong Kong citizens and commentators are generally optimistic about New Era Group, which has also put a lot of pressure on Sun Hung Kai and Cheung Kong.
Fortunately for Cheung Kong, Li Chaoren doesn't like to hold too many rent-collecting properties. In the past two years, the Yangtze River Center has joined the property and he also bought the Central Center Building.
On the contrary, Sun Hung Kai Properties has not made much achievements in recent years and can only develop rental properties in remote new towns.
as expected.
Sun Hung Kai Properties.
The three Guo brothers gathered together to discuss the tender document. Everyone's faces were very solemn.
The boss Guo Bingxiang is still the mastermind at this time, but he is also restrained by the second and third brothers.
Guo Bingxiang said: "If we can get this bid this time, then our Sun Hung Kai will be considered a brand. Besides, New Era Group already has the International Financial Center, and we can't really let them dominate Hong Kong. So, I decided to give
Come and bid with very good conditions!”
"No!" Guo Bingjiang and Guo Binglian stopped him.
Guo Bingjiang said: "The real estate situation is unclear now, and Sun Hung Kai does not have a large amount of cash reserves. How can we make a desperate move. We still need to calm down, analyze this project carefully, and treat this tender document with a normal mind."
Guo Binglian echoed: "Boss, don't be too impulsive, but have a calm mind. At the peak of the real estate industry, Lin Zuhui not only cashed out crazily, but also refused to take any land. Even in the past year or so, New Era Group's official land performance has been mediocre.
, this shows that others are not looking at the future trend for the time being. After all, with the 85,000 plan hanging there, who knows whether real estate will rise again."
Guo Bingxiang became a little unhappy when he saw his two younger brothers directly denying him and trying to push him away.
"That's a rental property!"
"Because it is a rental-collecting property, we should be more cautious. Rent-collecting properties have a long payback period, unlike residential properties where goods can be 'rolled around'. Don't forget how Sun Hung Kai developed."
"You...have you ever taken me, your eldest brother, and the board of directors to heart? Are you armed with guns and cannons everywhere? What do you mean?"
Guo Bingxiang was furious. He originally opposed it, but his two younger brothers always attacked him personally, which made him a little unhappy!
There's a conflict!
Guo Bingjiang did not show weakness and said: "Brother, it's not that we don't take you seriously, but your personality has changed somewhat since that incident..."
"Shut up, don't mention it again! Continue the discussion!"
Guo Bingjiang and Guo Binglian looked at each other and skipped the topic just now.