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Chapter 733 [Small means]

Mid-October.

Ivey Lang came to Lin Zuhui's office and reported on the progress of the work.

"BOSS, Dadong Cable and Telegraph Bureau has loosened its grip and is interested in reaching a deal. However, public opinion in Australia is somewhat unfavorable to the acquisition."

It is understandable that telecommunications assets are not real estate or hotels. They not only require the consent of the government, but the government will also consider the impact of public opinion.

"Very serious?" Lin Zuhui frowned.

Iveyron nodded, then hesitated and said, "I suspect that someone else is deliberately manipulating public opinion to prevent our acquisition."

Lin Zuhui asked: "What kind of public opinion is it?"

Ivey Long said: "It is probably because there is a mainland shadow behind Xiangjiang Telecom, and public opinion is worried that mainland officials will infiltrate the Australian telecommunications industry, thereby affecting national security."

"Have you explained it to the media?"

"Yes. I clearly informed that Xiangjiang Telecom is a public enterprise in Xiangjiang and does not have any official power..."

Lin Zuhui nodded. In fact, Mainland Telecom's Xiangjiang Telecom equity originally had 10%. After dilution and cashing out, it should be very small now.

Unless, the Australian media will point the finger at him.

However, Lin Zuhui has always done better. He belongs to the kind of world businessman who makes global investments without any official elements.

Suddenly, he remembered a question. Ivey Lang suspected that someone was manipulating public opinion, which was to throw dirty water on him. Regardless of whether he had an official background or not, he would actually be affected by public opinion.

"Do you think someone is manipulating public opinion to prevent us from acquiring Optus Communications?"

"Just a guess!"

"Who could that be?"

"The biggest suspect is our biggest competitor!"

Lin Zuhui nodded and acknowledged this matter.

"Actually, our competitors are becoming more and more nationalistic. Their major shareholder is Damascus, and they hold more than 70% of the shares. It can be said that they are full of official power. Damascus's influence in Asia is increasing day by day, and we must not ignore it.

It is said that there is an official sense of nationalism in Sing Tao. From telecommunications to finance to real estate, etc., these are the spaces for their activities."

"Compared to Danmasi, we have always been just a business group, never a vassal of ZZ."

Ivey Lang's eyes lit up and he immediately said: "What the boss said is that if our background is worrying, then Sing Tao Telecom's background is even more worrying."

Lin Zuhui nodded and said: "You are Australian. Our Xiangjiang Telecom has a large number of foreign management teams with very clean backgrounds. This is our advantage. At the same time, Xiangjiang Telecom wants to deal more with the media. We can accept Xiangjiang, Australia

, and even under the supervision of the world's media, it is only a purely commercial enterprise. Assuming that we acquire Optus Communications, we will actively improve technology and services to serve the Australian people."

Ivey Lang nodded seriously and said, "Don't worry, boss, I know what to do!"

"Well. I will not interfere in anything about Xiangjiang Telecom. I will only give you some suggestions. This is where I think Xiangjiang Telecom will be better."

"Thank you boss for your trust!"

Although Lin Zuhui has been in the telecommunications industry for many years, he has been learning telecommunications knowledge, buying books and reading, etc. However, he only wants to understand the professional terminology. In fact, he does not interfere in the specific development.

Of course, if Xiangjiang Telecom wants to develop and expand, the outline formulated by Lin Zuhui is crucial.

At this time, he felt that emerging Internet businesses such as PCC and video information were very worthy of investment. Maybe the current effect was not obvious, but when it developed to a certain extent in the future, it would not belong to the traditional telecommunications business.

For example, a certain actor in his previous life criticized the charges for watching TV. In fact, this is the Internet video business.

Xiangjiang Telecom develops Internet services such as video information, PCC, and broadband services, which itself makes it convenient to cooperate with the media group, the "content king"; for example, in Thailand, when people watch TV, they can watch it through paid information services.

Hong Kong streaming programs, sports events, etc. These programs cannot be provided by cable TV, which has formed an emerging industry.

At the same time, Xiangjiang Telecom is still a technology company and develops many ancillary businesses: business e-commerce services, data centers, Internet services, call centers, etc.

Lin Zuhui also specifically asked Xiangjiang Telecom to set up a venture capital fund and successively invested in many well-known Internet companies such as Du Niang and Ctrip.

The reason why he did this was not that he didn't want to make money, but that he didn't want to be too limelighted.

Moreover, the reason why Lin Zuhui did not invest in Du Niang was because he looked down upon him. If Penguin started off by copycats, then Du Niang started off directly by "walking around the edge of the law".

The reason why Du Niang defeated Google in the previous life was not because its search engine was very powerful, but because it relied on the firewall to block Google, and Du Niang launched an MP3 service. In fact, its search engine technology is not worth mentioning.

.

This MP3 service made great contributions to Du Niang. At that time, MP3 downloads were popular, but mainlanders were used to free things, and Du Niang’s MP3s were all free. As a result, many copyright owners complained, and Du Niang claimed that it only provided links.

Coupled with the domestic laws, I had to bear it. There was no way. In the same case, the boss of Slow Broadcast was jailed.

Therefore, although it is BAT, Lin Zuhui does not want Jingwei Capital to invest in Du Niang, but instead allows Xiangjiang Telecom to participate in the investment; moreover, Du Niang's investments are the kind of investments that are cashed out before listing, that is, now the venture capital has invested in Du Niang's shares.

Before Du Niang goes public, you will be asked to cash out to avoid any impact on its controlling stake.

In the previous life, Alibaba’s founder team had the least influence, because the founder’s equity was diluted a lot, and SoftBank and Yahoo had a great say;

Penguin's major shareholder, the South African Newspaper Group, has a high shareholding, but they voluntarily gave up their voting rights, so Mr. Ma has a great say.

In this life, Matrix Partners is in Alibaba, and Penguin has a lot of voting rights.

Holding 25% of Alibaba's equity, before Taobao appeared, Alibaba hardly needed financing because Lin Zuhui raised the price and gave 25 million US dollars. Importantly, Matrix Partners Capital will also participate in the second round of investment, but it cannot

Full investment, because Lin Zuhui knows the C2C model very well.

He held 40% of Penguin's shares and gave us US$3.8 million, so that Penguin did not need to consider financing when it went public. Even the listing was handled by Lin Zuhui's people. The simplest reason is that Lin Zuhui not only holds 40% of the shares, but also the most important thing

ICQ is the world's largest instant messenger, and Penguin is still on the road to imitating it. If Lin Zuhui doesn't cause trouble for it, it's already very good.

.......

After attacking Xiangjiang Telecom, the Australian media turned to attack another competitor, Sing Tao Telecom, claiming that it was increasingly 'nationalist' and that the government was the absolute majority shareholder. Its overseas investments were not subject to domestic media supervision.

, and are not subject to the supervision of the acquiring country.

For a time, public opinion shifted to Sing Tao Telecom.

At the same time, media opinions such as those in Australia have also begun to make neighboring countries wary of Damascus and begin to examine Damascus' investments.

.......

New Era Group.

Lin Zuhui smiled when he saw such news.

He was very satisfied with Iveyron's tactics. Instead of advertising or defending Xiangjiang Telecom in the Australian media, he first diverted the trouble eastwards.

In this way, no one from Sing Tao Telecom would have thought that it was Xiangjiang Telecom that was causing trouble.

After all, it is common sense that the Australian media is criticizing the two acquired companies; after all, Dadong Cable and Telegraph has not yet announced the ownership of the transaction.

The advantage of diverting trouble to the east is not only to reduce the threat of Singdao Telecom, but also to directly cover up the minor problems of Xiangjiang Telecom.

The acquisition will not have an answer so quickly, so Iveyron's team will talk about it in the media later. As Iveyron is an Australian native and has also worked for the Australian Telecommunications Bureau for more than ten years, it naturally occupies a favorable location.

In fact, Lin Zuhui also knew that Danmasi was in trouble.

About a few years later in the previous life, Damascus began to be defended by various Asian countries. The country did not recognize it as a financial institution. Not only did it refuse DBS Bank to acquire a local bank in South Korea, it even restricted its shareholding to no more than 10%. It was obviously specifically targeted;

In short, Danmasi is indeed very powerful, but it has also begun to be feared by everyone because the people behind it are officials.

This time Lin Zuhui instructs Ai Weilang to use this shortcoming to attack his opponent.

Then, Xiangjiang Telecom’s chances of success will be much greater!

Although it is a bit despicable, Sing Tao Telecom does not follow the rules first.

What's more, shopping malls are like battlefields!

Of course, these small tricks will not prevent Lin Zuhui from going to Star Island!

........

Sing Tao Telecommunications.

President Yang Li's face was dark. He did not expect that the Australian media would not only criticize Sing Tao Telecom, but also criticize Dan Masi behind it. Public opinion surged for a while.

Some investment managers in Sing Tao even criticized: "Dan Masi has a high IQ, but low emotional intelligence. Dan Masi has been operating in the domestic market for a long time and is hardly subject to supervision by the state-controlled media."

"The acquisition has been detrimental to us. What should we do, everyone?"

The general manager is silent!

After a long time, a senior executive said: "Currently, both competitors require approval from the Australian government. They can only conduct some official explanations and activities, which may have some effect."

Another executive said: "It is not the attitude of the Australian government, but that Dadong Cable and Telegraph Bureau is not willing to sell it to us for US$7.6 billion. Xiangjiang Telecom must have given more than US$8 billion."

"With such a high price, Xiangjiang Telecom is really rich!"

At least it's richer than Sing Tao Telecom, that's for sure. After all, Hong Kong has a population of more than 6 million, while Singapore only has a population of 4 million.

Last year, Hong Kong Telecom's net profit was HK$12 billion, a solid cash cow.

After a meeting, Sing Tao Telecom executives did not reach any good measures.

These people had no doubt that Xiangjiang Telecom was behind this public opinion. They only thought that after the Australian media protested against Xiangjiang Telecom, they also protested against Sing Tao Telecom.

Public opinion is public opinion, but it cannot stop the fate of Optus Communications being sold, because Dadong Cable and Telegraph Company itself cannot protect itself and has no other choice but to cash out.

........

The media once again reported that a consortium composed of Vodafone and Hutchison Telecommunications is also bidding for Optus Communications, which is owned by Datong Cable and Telegraph Company.

For a time, public opinion was in an uproar.

However, there are also media reports that Vodafone's participation in the bidding has violated the "Anti-Monopoly Law". Because once Vodafone successfully acquires Optus Communications, its mobile business will account for more than 52%, which has exceeded the 46% stipulated by the Australian Telecommunications Authority, and it has become a

scope of monopoly.

Some media pointed out that Vodafone planned to transfer 1 million customers to Hutchison Telecom in order to avoid antitrust laws.

This is the third consortium to join the competition; this is not the end, the fourth consortium, New Zealand Telecommunications, also joined the bid.

Four consortiums were bidding to acquire Optus Communications from Tai Tung Cable and Telegraph Company. Even Lin Zuhui did not expect it.

What's important is that he felt that Li Chaoren was a little disrespectful of brotherhood, and even the Hong Kong media began to criticize him.

After all, Xiangjiang Telecom represents Xiangjiang, and Lam Cho-fai is not really the boss. After all, based on the level of holdings, Lam only holds less than 25% of the equity in Xiangjiang Telecom.

In the end, Lin Zuhui decided to let go of the matter and leave full power to the Avila team to tackle the problem.

The reason is simple. He also needs to downplay his influence in Xiangjiang Telecom. And he also understands that it is normal for this matter to drag on for three to five months.

Therefore, he still shifted his energy to other investments.

To be honest, in this acquisition of Australia's Optus Communications, Lin Zuhui has no concept of personal gain or loss. He simply wants to add potential to Xiangjiang's telecommunications industry and even the technology industry.

.......

Italy, Fila headquarters.

Although Fila is listed in the United States, its headquarters is in Italy, because this brand was founded by the Italian ‘Fila Brothers’ and has a history of more than 80 years.

"BOSS, this is President Santos."

"BOSS, it's an honor to meet you!"

After Fila was acquired by Barings Bank, it was quickly replaced by Santos, a professional manager hired from the United States. This was the first time Lin Zuhui saw him.

Everyone came to the conference room, and Lin Zuhui listened to everyone's work reports.

Santos said enthusiastically: "BOSS, the relocation of Fila's headquarters to the United States is expected to be completed within three months. At the same time, we have formulated a new strategy: abolition of the luxury goods route, benchmarking against Nike and Adidas; sale

The rest of the business... control costs..."

After listening, Lin Zuhui nodded and said: "The overall strategy is right, but it still lacks some offensiveness. My suggestion is that since we are benchmarking the prices of Nike and Adidas, we will naturally also make professional basketball shoes and football shoes.

;At the same time, Fila’s sports series must change the past dull designs and add young and fashionable elements.”

Santos and others showed expressions of approval, not too surprised that Lin Zuhui made good suggestions.

"Okay, BOSS, we've written it down."

Lin Zuhui added: "As well as taking back the naming rights of South Korea, it is best to keep the management rights in hand."

Santos said: "The naming rights in South Korea are in the hands of the Fila family, and it is easy to get them back. But the business there has already established its own system and has been listed on the market."

Lin Zuhui said with a smile: "The equity is very loose, and the current president is not strong enough, so he directly purchases it in the stock market. Of course, I know the Korean president and he is a rare talent, so we can cooperate with the Korean market, but it must be done by us."

The major shareholder has the right to participate in management."

So what about a hostile takeover? A small company has a market value of only a few hundred million Hong Kong dollars.

Santos said seriously: "No problem, I will definitely solve this problem. By the way, BOSS, are you planning to continue to invest more in Fila with such a big move?"

Without money, you can't do such a big thing.

Lin Zuhui said: "Money is not a problem. What I want is a top three sports brand in the world, a brand as famous as Nike and Adidas. I do things with love and confidence!"

The senior executives have been infected one after another. You must know that the person in front of you is a legend and the influence of the West is very strong.

"No problem, we will succeed!" Santos was the first to express his stance.

Lin Zuhui showed a smile, but he was very calm.

He knew that it would be difficult for these people alone to catch up with Nike and Adidas. After all, they were more than ten years apart from their peaks.

However, Lin Zuhui knew that endorsement was a bug of Fila.

NBA, football star, picking up mistakes are the characteristics of Fila.

For example, he has changed his mind, not to sign James at a high price, but to pick up NBA stars.

He doesn't remember the draft situation, but he remembers who the NBA stars are and who are undervalued. For example, in next year's NBA draft, the No. 1 pick will be super imported player Quark Brown.

If the dozens of players in the draft were placed in front of him, Lin Zuhui would only need to let Fila sign the following players, but they have played in the All-Star and are very famous players.

It can be said that by then Fila will have a lot of All-Star players, and their annual endorsement fees may only be hundreds of thousands of dollars to millions of dollars, so they will make a lot of money.

The important thing is to avoid stars whose peak period is too short.

Not to mention football, it's almost easy to sign big names.


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