After the Spring Festival, Lin Zuhui took his private plane to New Jersey, USA, where Fila's headquarters has been moved.
"BOSS, welcome to Fila's new headquarters!" Santos said with some high spirits.
He is a professional manager, and what he desires most is to change Fila's declining performance and restore its glory around 1997. As for the world's third largest sports brand mentioned by his boss, he is not so confident.
"Take me on a tour!"
"Okay, please come this way!"
Next, Lin Zuhui, Wayne Rooney (Bahrain Bank) and others visited the new headquarters.
Return to the conference room.
Lin Zuhui asked: "How is the progress of the recruitment of technical R&D engineers?"
Santos immediately said: "We are gradually recruiting and have made great progress... If the boss wants to have his own sole core technology, I am afraid he will have to wait for a long time. However, recently, Adidas and Tianzu Technology have
Founder Ellis is in a lawsuit. If we can obtain Tianzu technology, we can quickly obtain a core sole technology. However, the reason why Ellis fell out with Adidas is because he has a big mouth."
Sole technology is the key technology of a sports brand.
Nike has the air cushion technology for which it is famous, as well as the new Zoom technology, and even the criticized Shox technology is quite famous; Adidas' core technologies include adiPRENE, A3 structural shock absorption, and the famous shit-stepping BOOST technology in later generations;
Even the domestic brands in the previous life have independently developed some core technologies, such as Anta's energy ring and Li Ning's Li Ning bow.
Of course, this does not mean that sports brands such as Fila do not have sole technology. It can only be said that its sole technology is not a successful patent.
Lin Zuhui asked curiously: "I have heard about Tianzu technology, which is considered the core technology of Adidas. I didn't expect that there was such a big loophole when we signed the contract. What exactly is going on?"
Santos said: "The original technology of Tianzu was invented by Frampton Ellis, who was a track and field athlete at Duke University. Ellis once had to say goodbye to his athletic career due to an ankle injury.
So he decided to invent a safe and stable shoe to protect athletes' feet.
Ellis found in his research that human bare feet are more stable than when wearing shoes, so after three years of research, he developed bare foot sole technology and applied for a patent.
Later, Adidas obtained the patent right to use bare feet from Ellis and made improvements. While imitating the state of human bare feet, it increased the outer edge of the traditional rolling arm, which reduced the deflection angle of the ankle during exercise and enhanced stability.
sex.
Adidas officially released "Tianzu" technology in 1996. From 1997 to 2000, Adidas released more than 100 sports shoes with Tianzu technology. Not only basketball shoes, but also tennis shoes, running shoes, etc. all had Tianzu technology.
Sufficient technology.
But the patent license between Adidas and Ellis expired in 2000, and then the two parties failed to reach an agreement on the renewal of the contract, so they went to court and the lawsuit is still ongoing."
Lin Zuhui said: "Is it the success that Ellis is jealous of Tianzu technology that brings to Adidas? So the lion opens its mouth?"
Santos nodded and said, "Yes!"
Lin Zuhui said with a smile: "Adidas can't afford it, so naturally we can't afford it either, so we'd better focus on researching our own sole technology!"
He didn't even need to ask the price to know that Fila couldn't afford it. Although Fila was a wholly-owned company of Lin Zuhui, Lin Zuhui was rich, but he was not stupid.
Santos said seriously: "Indeed! But don't worry, boss, Fila has begun to pay attention to technical research and development, and sooner or later it will have its own core sole patent technology."
Lin Zuhui said with satisfaction: "I have spent 500 million US dollars on Fila. Next, Fila can use loans to solve the funding problem. Of course, I can also inject more capital. In short, when I acquire brands, I must turn decay into magic!
"
A group of senior executives were greatly impressed when they saw that Lin Zuhui was so confident at such a young age.
At least, the development of Hilton Hotel Group and Gucci in recent years has caused industry insiders to praise the professionalism of Barings Bank and the new management.
Suddenly, Lin Zuhui was inspired by the 'Tianzu Technology' and thought of a 'patent' that he could know.
"Santos, call two excellent and loyal designers for me. I have a sudden inspiration and a good idea!"
When Santos heard this, he was stunned for a moment, then pointed at the two executives and said: "Boss, Amy and George are the technical design executives!"
Lin Zuhui suddenly realized and said with a smile: "I forgot about it! Come on, let's discuss the design of a 'coconut shoe'!"
Calling the two executives to his side, Lin Zuhui then took paper and pen.
Other executives are also very curious about why this boss is so versatile. Of course, it may be just creativity!
Then, Lin Zuhui began to draw pictures on paper (having the skills to study).
"This design is called a coconut shoe. The main feature of this type of shoe is a woven upper with a foam midsole, and the outsole is usually a translucent elastic rubber with a simple frame."
"The upper of coconut shoes is the most distinctive. To roughly describe my thoughts, it looks like a gray and black braid. It should be breathable, lightweight, and low-cut, so this upper technology is a key research and development project."
"This heel protrudes a little backwards and rises a little like this!"
Next, Lin Zuhui asked someone to bring over some shoe designs and finally gave a rough outline.
It took almost two hours to solve the creative problem, but it also aroused everyone's surprise and of course doubts.
An executive said: "The first reaction of such shoes will be weird. Is it acceptable to modern people's aesthetics?"
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui said with a smile: "The characteristics of this kind of shoes are that they are light and breathable. When more people wear them, they will become fashionable and popular."
Santos nodded and said: "What BOSS said makes sense. Anyway, this is a very good creative project. It may become a hit product and extend to multiple series."
Lin Zuhui said with satisfaction: "In short, we must pay attention to it. I am very optimistic about this project and I will pay attention to the progress of this series!"
This is the classic style of Adidas in later generations - coconut shoes. Of course, the patent for designing coconut shoes belongs to a black star named "Kanye".
As if he had unlimited inspiration, Lin Zuhui had an idea and said to Santos: "As for Tianzu technology, you can also send someone to talk to the founder named Ellis and say that we hope to cooperate and can accept anything involving Tianzu technology.
Give him a share of the profits from the sneakers, but it cannot exceed 20%."
Santos smiled bitterly and said: "Boss, this may be difficult. The renewal condition for Ellis and Adidas is 80 million U.S. dollars in royalties a year, which is 800 million U.S. dollars in ten years!"
Lin Zuhui secretly smacked his tongue. He must be crazy about money. No wonder Adidas would rather give up than develop the Tianzu series.
"It doesn't matter, you just go and negotiate! But after one or two negotiations, no matter what the progress is, you tell the media that we have almost reached an agreement with Ellis and are preparing to develop the Tianzu series of sports shoes. Next,
Don’t talk about it any more.”
Santos and others were a little confused, but Lin Zuhui just said: "Just do it this way. Anyway, we have no losses, and we are not really going to develop the Tianzu series before we have reached an agreement. All this is just a gimmick."
"OK!"
Coconut shoes, Tianzu sole technology, and Fila are becoming more and more powerful.
Next, it depends on whether he can miss out in this year's NBA draft. He is definitely familiar with basketball, football and other sports stars.
........
New York.
In a villa in Atlantic Beach, the Hilton sisters came to visit together, and the owner was none other than Lin Zuhui.
He and Paris had sex several times, and Nikki even saw the two of them applauding, and was even frightened by Lin Zuhui's brother. This time the Hilton sisters quietly came to his villa for a date, which made
Lin Zuhui's heart was burning.
Because he didn't want his relationship with Paris to be exposed, so the two could only date in a villa or hotel suite. Therefore, Lin Zuhui also knew that he couldn't keep Paris close to him for too long, so he simply planned to play hard.
The two of them became enthusiastic as soon as they met!
"Hey, hey, I'm still here, can you two stop being so direct!" Nikki protested.
Lin Zuhui smiled and said nothing, while Paris joked: "Last time you were on Lin's plane, but you broke into the bedroom directly, and you saw both of us!"
Lin Zuhui looked at Nikki with great interest. He saw that she was taller than Paris. She was also blond and blue-eyed. In terms of appearance, she was much prettier than Paris. She was a rare beauty. She deserved to be married to Ross~Chai
A woman from the Er~De family.
If he could join the team before then, Lin Zuhui thought it would be great.
"Paris, you are getting thicker and thicker!" Nikki said with a slight blush on her face.
But after all, we are Europeans and Americans, so it shouldn't be too embarrassing.
"Come on, let's go inside!" Lin Zuhui invited.
Next, the three of them walked into the villa.
I don’t know how many villas Lin Zuhui has in the United States. Not even for women, there are probably about ten. Anyway, if you like it, buy it. The villas of rich people will naturally not be vacant, and people can take advantage of them. They only need to arrange workers
Just come and clean it regularly.
After taking the two girls to visit the villa and arranging for them to have free time, Lin Zuhui took out a jewelry box.
"Wow, is this a surprise?" Paris covered her mouth in disbelief.
She had been dating Lin Zuhui for almost two years, and naturally she had received luxury goods and jewelry, but she was still very surprised, especially in front of her sister.
Lin Zuhui showed a mysterious smile, and then slowly opened it, instantly attracting the eyes of the two women.
This is a diamond ring worth 5 million US dollars, which is naturally enough to attract women.
"Can you put it on for me?" Paris said tremblingly.
"certainly"
Although the Hilton sisters could inherit the Hilton family's assets, it was a fund model at that time and is not available now. So Paris was naturally very happy about Lin Zuhui's generosity. Of course, the reason why she has devoted herself to Lin Zuhui in the past two years must be Lin Zuhui.
I freed him back then and conquered her later.
Of course, as time goes by, the relationship between the two will definitely be shattered, but not now.
Paris looked at the ring on his hand and couldn't put it down, and the two of them fell in love again.
Nikki downstairs couldn't help but move slowly, ready to take a peek.
“I’ve seen it once anyway, so it doesn’t hurt to see it again!”
Nikki came to the second floor, followed the sound to the door of a bedroom, and saw a scene that she would never forget.