Time flies, and it’s the end of June in a blink of an eye.
Lin Zuhui came to Fila headquarters. He was very ambitious about Fila and wanted to build a successful sports brand giant. However, he was also a little worried. In his previous life, he was very familiar with Fila, Nike, and Adidas. He knew
Fila (China) is Anta's high-end sports brand. The price is slightly more expensive than Nike, but it does sell well.
Lin Zuhui, who is familiar with these things, has made Fila move closer to a fashionable and youthful positioning. I wonder if this layout will affect Fila's development in 'professional' and 'technical' areas at the same time.
The Fila in this life is quite a combination of Nike, Adidas and Fila in the previous life. It is not focused.
At present, Fila invests the most in advertising and marketing endorsements in tennis, but in the future it will add basketball, football and other sports fields. After all, Lin Zuhui has an innate advantage.
"Boss, this is the situation of the NBA draft on Wednesday!"
In the office, Thomas handed over a piece of information.
Lin Zuhui nodded, then took the information and said: "I watched the draft and did some understanding. This time we signed NBA endorsement stars. The overall direction is to sign 'international players'. Next, you have to remember to sign."
athletes."
Thomas quickly prepared paper and pen, and his attitude was very respectful. He could see that although the boss delegated unlimited power to him, the boss himself was strategizing behind the scenes. From 'Coconut Shoes' to 'Patented Tianzu Soles', this boss
He is very good at overall layout, so he is very convinced.
While Lin Zuhui was looking for NBA stars he was familiar with on the paper, he told them which ones he wanted to sign. Yes, he wanted to sign several. Of course, they were all looking for bargains.
The No. 1 pick in this year's draft is the famous parallel import No. 1 pick - Quark Brown. There are also many famous international players entering the NBA this year.
“The No. 3 pick in the first round—Pau Gasol (Spain)”
“The 28th pick in the first round,——Tony Parker (France)”
"Second round pick 2 - Arenas (USA)"
"Let's start with these three, and try to sign a contract of more than seven years at a cheap price."
Thomas couldn't understand Lin Zuhui's thoughts at all, and asked confusedly: "Signing for more than seven years?"
Lin Zuhui said: "Yes, it's a long-term investment!"
Thomas was silent for a moment, and then said: "But if it's too cheap, they might not sign the contract for that long."
Of course Lin Zuhui is aware of this problem. When he talks about cheap, he does not mean it is really cheap, but considering the future worth of these three people, today's signing fee is cheap enough.
Therefore, Lin Zuhui said: "The first task is to sign a 7-year contract. To strengthen it, naturally the purpose is to sign. Of course, we can give appropriate temptations to get them to sign the contract."
Thomas then nodded and said: "If that's the case, there shouldn't be a problem! Regarding their draft order, Nike and Adidas may not be willing to sign or give a suitable price, so as long as we at Fila are a little more generous, they will still sign.
7 years.”
Lin Zuhui nodded and said: "This Arenas, it is best to sign for eight years. His current player contract is only 2 years and 840,000 US dollars. Let me give you a reference. If he can sign an 8-year endorsement contract, the maximum he can give is
With 8 million US dollars, some awards can also be set up, and Fila will also develop exclusive sneakers for him."
Arenas is one of the "Adidas Five" and will sign an eight-year, $40 million endorsement contract in two years. At this time, he is only a second-round pick with a salary of only $420,000 per year.
Only then did Thomas understand what kind of 'cheap' the boss was talking about. He immediately said: "It's definitely not that much. It's just a second-round pick. Gasol is almost worth the money. But don't worry, boss, I
We must sign him.”
"Well, anyway, we need to sign these three people. This was suggested by one of my consultants. He is very talented."
"OK!"
Next, Lin Zuhui asked about the progress of "Coconut Shoes" and "Tianzu Sports Shoes", which are expected to be sold in the second half of this year.
Now that Fila, Thomas and other senior executives have been in office for more than half a year, Fila's downward trend has been stopped. Although there is no obvious increase, Lin Zuhui is very satisfied.
He believes that with strategies such as withdrawing from luxury positioning and designing more fashionable and youthful designs, Fila will gradually improve.
With the 'Coconut Shoes' becoming an instant hit, Fila may soon be able to return to the top.
In the later stage, with the strength of R&D technology and the joining of a large number of "leak-picking" sports stars, Fila may not be able to be on an equal footing with Adidas.
........
Lin Zuhui came to New York Fuli Real Estate Investment Management Company, which is one of the "five giants" under New Era Business Management. It is a commercial real estate company that specializes in investing in American office buildings. The other five giants under New Era Business Management are: Hua
Center, Central Plaza, Amazon Shopping Center, Canary Wharf Group.
For example, the Central Plaza Company does not only own the Central Plaza brand, but a company that specializes in investing and developing commercial retail real estate in Asia; while Amazon Shopping Center has only one brand and develops shopping malls in the United States, the United Kingdom and even other European and American countries.
Huazhi Center is a company that manages office buildings in Asia; Canary Wharf Group is a company that manages office buildings in Europe.
It was not surprising that Lin Zuhui inspected Fuli Real Estate Investment Management Company at this time. As early as the end of 2000, he began to sell several of his older office buildings on the grounds that the Internet bubble burst.
After half a year of sales, 4 office buildings have been sold and a return of US$1.55 billion has been obtained. Calculating the return rate, it is still as high as more than 20%. After all, there is still rental income during the period.
"There is no need to sell office buildings for the time being. After all, the Internet bubble burst is over, and prices will not fall much further!" Lin Zuhui said to John, CEO of Fuli Real Estate.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! He likes to use local executives and employees, but also strengthens the connection between the local company and the headquarters, so the management has always been better.
John did not doubt that he was there, and immediately said: "Okay, Fuli Investment currently has 9 office buildings and other rental properties left, plus some properties held by joint ventures. All the information is here."
Lin Zuhui was very satisfied with John's behavior. Knowing that he was coming to the company, he prepared the information in advance.
"good!"
In fact, since the second half of last year, the European and American economies have also fallen into a bad situation. It is not abnormal for Lin Zuhui to sell properties at this time; in addition, it is only reasonable to sell four old office buildings.
The reason why he thought of selling some Manhattan office buildings was naturally because he knew the huge impact of the 9/11 incident. Not surprisingly, a drop of more than 25% was possible.
Therefore, he took the opportunity to clear out a batch of old office buildings (actually it has no impact, but the maintenance cost is slightly higher), and after the 9/11 incident, he will purchase new office buildings.
New Era Group holds a large number of properties around the world, which will never be liquidated or sold in large quantities.
Even before the subprime mortgage crisis in 2007 and the Lehman incident in 2008, New Era Commercial Management would not sell too many properties. In Europe and the United States, it should not exceed 35%.
After all, whether it was 9/11 or the Lehman incident, it took just over a year to adjust and get back on the upward track.
New Era Group wants to be a large landowner that collects rents for a long time, without a large amount of debt. After all, when the funds are large, it will be difficult to find suitable investment projects.
In his previous life, Li Chaoren actually made a limited amount of money by moving assets later, mainly to ensure that the assets would not depreciate in value.