The next day, Sophie Marceau followed Lin Zuhui on a private plane and arrived in Milan.
Lin Zuhui has a good impression of Italy because he acquired two brands from Italy - Gucci and Fila. Currently, Gucci's headquarters is still in Milan, and although Fila's headquarters has been moved to the United States, Italy still remains.
There is a European headquarters.
Gucci has been performing well since the acquisition by Barings Bank, and has made great progress in acquisitions. It is very satisfactory at present. The targets of Gucci acquisitions are generally European design studios and manufacturers (leather, textile, etc.).
Rather than other brands, its purpose is to strengthen the supply chain of the Gucci brand.
In Lin Zuhui's heart, Gucci does not correspond to LVMH, but to Chanel.
.......
Arnault, the president of LVMH Group, came to Gucci headquarters and couldn't help but feel secretly annoyed.
Back then, he intended to acquire Gucci, but was beaten to the punch by Barings Bank. Last year, LVMH Group intended to acquire the Italian luxury brand Fendi, and met Gucci again.
The two companies purchased Fendi's shares in the secondary market at the same time, which naturally led to an increase in costs. The important thing is that Arnault did not want Gucci to expand the brand because he was worried that Lin Zuhui would fully enter the luxury goods group.
Who is Lin Zuhui? Arnault understands very well that he is also the world's richest man who made his fortune through acquisitions. If he fully enters the luxury goods group, it is difficult to imagine that he will be the strongest opponent of the LVMH group, far more than the single brands of Gucci and Chanel.
There are many threats.
It just so happened that Arnault wanted to take advantage of the September 11 incident and the global economic downturn to buy Gucci's Fendi shares and completely take over Fendi.
Arriving in the conference room, Gucci President Robert led the team to meet with Arnault and his party.
After chatting for a while, Arnault went straight to the point: "President Robert, the purpose of our visit this time is to buy the shares of Fendi in your hands, and I hope you will do it. After all, if our two families continue to argue, neither of us will achieve our goal;
But now, we hold 30% of the shares, and you are definitely not as high as us."
Robert showed a generous smile. He knew that the boss had never thought about acquiring Fendi from the beginning to the end. This transaction was just an opportunity to rob the stock market.
"President Arnault, we have communicated beforehand that we do intend to sell it, but we will never sell it at a low price. If we say 500 million US dollars, we will not give in a penny."
"The global economy is in a downturn and we cannot accept this price."
"Haha, President Arnault was joking. The global economic downturn is short-lived. Moreover, if we make aggressive acquisitions in Fendi's secondary market at this time, we may be the first to achieve control; or we may hold the 21% stake in our hands for a long time.
, and take the opportunity to increase part of the holdings, I believe you will not be willing to do so."
Everyone knows that Arnault's favorite thing is to first hold a controlling stake in a company, such as holding 35% or 51% of the shares, and then take the opportunity to slowly increase the shareholding.
So if it only holds 30% of the shares this time, it will obviously be very unsuccessful. LVMH Group will obviously not just be an investor. After all, what they are good at is sending group management and designers to change the acquired companies...
The two sides exchanged words, but Robert refused to let go because the boss said that Arnault wanted Fendi very much and would definitely pay this price. Read a book
By selling 21% of its shares, Gucci can earn a net profit of approximately US$80 million. There will never be such a good opportunity in the world.
Arnault was indeed very annoyed. The determination of the Gucci team made him very angry, but he had to admit that he wanted to get a controlling stake in Fendi.
In the end, the price was 50 million US dollars higher than expected, and Arnault had no choice but to agree.
........
Lin Zuhui came to Gucci headquarters, feeling very proud.
When he came to the office, he talked with President Robert and Creative Director Tom Ford.
First of all, Lin Zuhui said: "After the September 11 incident, luxury goods are expected to be weak, but we don't need to worry. Gucci's potential is huge and is far from being unleashed."
Robert and Tom Ford nodded one after another, admiring Lin Zuhui's vision.
In fact, Lin Zuhui and Barings rarely interfered in the operation of Gucci, leaving almost full power to Robert and Tom Ford. However, these two people also admired Lin Zuhui and always valued Lin Zuhui's opinions.
Because of this, Lin Zuhui is considering a question, that is, Tom Ford's contract will expire in June 2004. Will he leave like his previous life?
The reason why we couldn't reach an agreement in the previous life was that Kering Group did not want the rights of the president and creative director to be greater than those of the group. This was a dispute over management rights; the second reason was the salary.
At this time, Tom Ford's annual salary was US$6 million, and he also had a large number of stock options, estimated to be worth more than US$100 million.
Of course, he is worth the price, because Gucci was driven by Tom Ford.
Therefore, Lin Zuhui then said directly: "Tom, I want to renew the contract with you in advance!"
Tom Ford was stunned and said: "BOSS, I still have two and a half years until I am full, so it is difficult to answer this question now. But I can tell you that I regard Gucci as a career, not a job."
Lin Zuhui said with a smile: "So, we have the maximum conditions to renew the contract. As for the treatment, you know, I am not a stingy boss. You can propose the conditions to Bahrain Bank and I will renew the contract with my utmost sincerity. Of course,
The reason why I want to renew the contract in advance is because I want you to incubate a brand internally for Gucci, which is the brand you created; at the same time, I hope you will train or discover young assistants, or share your responsibility for Gucci brand affairs.
Designer, I suggest you pay attention to Fendi’s female designer Frida Giannini.”
He is not giving random orders, but is very professional in the layout. After all, he has been in business for so many years, he is extremely smart, and is no stranger to the field of luxury goods.
This chapter is not over, please click on the next page to continue reading! Tom Ford saw Lin Zuhui's sincerity, and Barings Bank actually delegated power to Robert and him, he was a little moved. He was the one who incubated his own brand within Gucci
He also had some thoughts. And he could see that Lin Zuhui was very considerate and generous, so he didn't have to worry about his treatment.
"Okay, I will think about this issue seriously! As for Frida Giannini, I am very impressed with her. She is indeed better. I will win over her."
After selling Fendi shares to the LVMH Group at a high price, and immediately poaching Fendi's female designers, it is undoubtedly a clear trap for its rivals. LVMH has no shortage of designers, and they pay more attention to the designers trained by the LVMH Group, so there is no problem.
Lin Zuhui smiled and nodded. Tom Ford is extremely influential in the fashion industry, equivalent to Chanel's Lafayette. In addition, the brands created by others after leaving Gucci in their previous lives are worth billions of dollars, which shows that others are worthy of high remuneration.
.
"Gucci will be re-listed in about five years, you can consider your own conditions!"
"Thank you BOSS"
Tom Ford said sincerely that he understood what Lin Zuhui said and that he could consider giving incentive shares.
Robert on the side is not too jealous. He is definitely not as well paid as Tom Ford. The president of luxury goods is not as important as the creative director, let alone a person like Tom Ford who has contributed to Gucci's collapse; but the original salary given by Barings Bank
It’s also very generous and comes with stock options.
Then, Lin Zuhui said to Tom Ford: "This time I made a huge profit of 80 million U.S. dollars from LVMH Group. You can consider acquiring a brand. Although we will focus on Gucci, it does not prevent us from cultivating and acquiring promising brands. For Gucci
The brand complements it.”
Robert nodded and said, "Okay, Tom and I will pursue our goals!"
Tom Ford also has a say in which brands are worth acquiring.
Seeing that there was no conflict between the two, Lin Zuhui felt relieved.
Ren Zhufei reminds you: Remember to collect after reading this