On March 1, New Era Group released its annual financial report: full-year profit for 2004 was HK$80.5 billion (US$10.3 billion), and total dividends involved funds of HK$31.5 billion.
Public opinion was shaken, and the citizens of Xiangjiang were encouraged by it (which indicated a strong economy).
Of course, New Era Group has not been the most profitable company in Hong Kong in recent years. HSBC is. HSBC's annual profit in 2003 was as high as US$12.8 billion.
HSBC's profits have grown rapidly because it has no major shareholders and can engage in unscrupulous mergers and acquisitions without considering diluting its shares. After successively annexing many overseas banks, including large banks in the United States, its profits have naturally grown extremely fast.
New Era Group's profit increased by nearly 40% in 2004, which was attributed to the efforts made by shipping and real estate, especially the new ships ordered were all delivered and put into use.
As shipping and real estate continue to skyrocket, New Era Group's profits will continue to skyrocket; and from 2007 to 2008, Lin Zuhui believed that profits would be higher than those of HSBC because it would sell assets.
New Era Group Headquarters.
"Boss, after the dividend payment, the current cash on the account is expected to be HK$170 billion..." Liang Zhenxun made a financial report to Lin Zuhui.
Lin Zuhui asked: "In terms of group expenditure last year, which areas were more prominent?"
As the financial manager, Liang Zhenxun was very familiar with the financial situation of even the subsidiaries, so he immediately said in a coherent manner:
"Fuli Group (Amazon Shopping Center, European and American commercial buildings) still maintained huge investment last year, with an investment of around US$5.5 billion, but they used loans to invest. Currently, Fuli Group's total liabilities have reached US$18 billion.
Almost all are medium-term loans of two to three years; of course, Fuli Group's total assets have reached more than 70 billion US dollars. This year, Fuli Group is expected to invest no more than 4 billion US dollars in new projects."
Lin Zuhui nodded and said: "At the end of the year, Fuli Group will start to stop investing in new projects. You have to remind them."
In fact, after the 9/11 incident, Lin Zuhui immediately held a meeting with the senior management of Fuli Group and implemented a four-year stepped investment scale of about US$20 billion. Of course, this stage is downward investment, which means the investment scale is reduced year by year.
Because of this, in 2002, a large number of European and American office buildings and shops were purchased (including packaged acquisitions of commercial real estate companies), as well as many shopping malls.
"No problem, I will communicate with them."
As the financial controller, Liang Zhenxun will not interfere with the operation of the subsidiary, but there is no problem if your financial investment is blocked. Of course, he represents the will of Lin Zuhui.
European and American commercial real estate will end investment in new projects at the end of this year (2005); by the beginning of 2007, more than 30% of the total will be sold in stages.
Then, Liang Zhenxun reported: "Mainland real estate increased investment last year... There were more acquisition projects in the beverage and food field last year..."
Each and every small and medium-sized acquisition case is in Liang Zhenxun's mind, such as acquiring a local beer brand in the mainland, acquiring a European food brand, such as acquiring a retail business in Southeast Asia, etc.
So it seems that Lin Zuhui did not personally participate in the acquisition, but in fact, New Era Group is still undergoing many mergers and acquisitions, and its scale has been expanding. Take the beverage and food field as an example, it has now become a huge group, and its business has begun to spread all over the world.
The net assets of New Era Group are estimated to be in the range of nearly 1.5 to 2 trillion Hong Kong dollars.
After Liang Zhenxun left, Lu Xiangdong, who had returned from the mainland, came in to report on his work.
"Boss, there are 23 plots of land in the 245 block of WF Xincun Street, Pudong, Pudong. The project covers an area of 61,000 square meters and has a construction area of 153,500 square meters. The bidders include Cheung Kong Holdings, Sun Hung Kai and other Hong Kong companies." New Era Group (China)
President Lu Xiangdonghui reports.
In recent years, New Era Group (China) has been working hard in the mainland and has completed many large projects, including the completion of ten "Central Plazas" and subsequent "Central Plazas" across the country, as well as large-scale projects such as the Magic World Global Center.
The entire New Era Group's real estate and hotel properties in the mainland are worth approximately RMB 200 billion, making it the largest foreign real estate investor.
Lin Zuhui looked at the map and said: "If the development cycle of this luxury land is about 10 years, the average price is 80,000 to 100,000 RMB. Therefore, the land cost per square meter of construction is 20,000 to 25,000 RMB.
That is to say, the total price is between 3 billion and 3.8 billion RMB, which is acceptable. Try to take it down!"
Lu Xiangdong nodded and said, "I think so too. The real estate prospects of many cities in the mainland are not inferior to those in Xiangjiang, but the market in the mainland is even bigger."
Lin Zuhui emphasized: "Of course the cities with the greatest potential are Magic City, Jingcheng, Yangcheng, Pengcheng, Suzhou, Hangzhou, Shudu, Shancheng, and Wuhan... These cities have always been our focus for development.
"
As a mainland traveler, he naturally knows very well which cities are developing well.
"Yes, I remember it!" Lu Xiangdong said confidently, because his boss had told him this before.
.......
‘The most authoritative Forbes 2005 list of global billionaires is newly released’
"Lin Cho Fai continues to be the richest man in the world, with a net worth of US$82 billion."
"8 Superman Li \u003d1 Lin's richest man"
As the news fermented, Lin Zuhui was once again in the whirlpool of public opinion.
There is no way, he is too rich, even if he hides most of it, he still has 35 billion US dollars more than Bill Gates.
Moreover, the market value of New Era Group is already seriously lower than its asset value, currently only over 900 billion;
But there are other large companies owned by Lam Cho Fai: Media Group with a market value of 260 billion, LEIT Group with a market value of 40 billion, and Octopus Bank with a market value of 50 billion.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Not counting Xiaomi Technology (shareholding in offshore companies), the total market value of listed companies controlled by Lin Zuhui is as high as 1.3 trillion Hong Kong dollars (accounting for 17% of the total market value)
, as mainland companies are listed in Hong Kong, the total market value of Lin Zuhui's control will naturally become lower and lower).
In fact, Lin Zuhui really wanted the market value of New Era Group to be lower, but due to the impact of the shipping and real estate explosion, New Era Group directly outperformed the market last year.
This is not over yet. If nothing unexpected happens, Bill Gates' assets will not increase in recent years, because Microsoft's market value will only fall, not rise.
But Lin Zuhui's assets will increase crazily, because shipping and real estate were the hottest industries from 2005 to 2008, especially shipping.
It's not surprising that his net worth may exceed US$120 billion.
It is simply a walking treasury. Fortunately, the environment in Xiangjiang is very good. If he were in the United States, Lin Zuhui might have handed over his assets to the FBI.
As for Lin Zuhui's safety issue, he is not too worried about this, because even if something happens to him, it will not be the Americans' turn to inherit, and naturally others will not bother.
Moreover, Lin Wenjie is already a freshman and Wang Lingyin has already established prestige and status in the New Era Group, so Lin Zuhui does not consider those.
After being selected by Forbes, the 'Lin Cho Fai Family Foundation' announced a donation of HK$1 billion to 'Hong Kong University' and 'Hong Kong University of Science and Technology' each, a total donation of HK$2 billion. The donated funds are used as special funds for electronics and computer engineering.
Relevant departments.
For a time, public opinions abounded.
"Mr. Lin made a generous donation!"
"Dividends of more than 16 billion Hong Kong dollars and donations of 2 billion are not much!"
"You earn 200,000 a year, have you donated 20,000?"
Lin Zuhui's current reputation in Xiangjiang is still pretty good, at least 80% praise; compared with other rich people's 50% or even lower, it is already very good.
The reason is simple. Lin Zuhui’s contribution to overseas industries has been very great, and he has developed ‘technology and culture’ for Hong Kong.
"Lin Sheng still likes to donate to education. Most of the donations from the mainland are in the field of education, while donations from Xiangjiang are concentrated in electronics, computers, and culture-related majors in several universities."
"Isn't that right? Who calls him a 'tech tycoon' and a 'cultural tycoon' in Hong Kong? If there are no talents working for him, it won't be able to develop."
"Why don't you say that Lin Sheng's company provides good jobs to students majoring in related fields in Xiangjiang?"
In recent years, Lin Zuhui's annual donations have been more than 2 billion Hong Kong dollars. Starting from this year, he has raised the standard again - more than 3 billion Hong Kong dollars. However, he has always adhered to the principle of "rescuing emergencies, not the poor", donating only to education.
Natural disasters; of course it’s not that we don’t donate to sports, medical and other fields, it’s just that we donate less.
........
Beijing.
Lin Zuhui came to Fila's Chinese headquarters, and Thomas also came here.
"BOSS, is the sponsorship bid of 1.5 billion RMB too high?" Thomas said in surprise.
Lin Zuhui shook his head and said: "It's not high at all. If we compete according to this price, we must become a sponsor of the 2008 Olympics. You know, in order to get this sponsorship, I deliberately stingy my donation to the Olympics."
Only then did Thomas understand the key. There is only one investor in Fila, and that is BOSS's funds. BOSS is the richest man in China, and it may be normal to donate to the Olympics, but the boss converted the donation to Fila.
It can bring about effects.
In fact, what he didn't know was that Lin Zuhui's so-called "stinginess" was also the Chinese who donated the most, but it was just not that exaggerated.
He originally only liked to sponsor sports causes, rather than donate to sports causes. He owns two sports brands - Xtep and Fila, and has sponsored many domestic sports causes.
"Okay, I understand!" Thomas said seriously.
Lin Zuhui continued: "Olympic sponsorship is Olympic sponsorship, as well as sponsorship of various sports teams. We cannot save it to avoid being secretly taken over by Nike and Adidas. Of course, in order to avoid spending too much, you can focus on sponsoring basketball teams and diving teams.
....."
Thomas nodded and said, "Okay, I understand!"
At this time, Fila has surpassed Reebok and become the third sports brand in the world.
Fila's development in the past five years has been selected as a textbook case by the world's business community. From a brand worth only 500 million U.S. dollars, it is now worth more than 4 billion U.S. dollars.
Many experts have analyzed the development of Fila and found that there are many reasons for its successful turnaround and growth, but the most important ones are three:
First, the success of a single product drives the success of the entire brand. After the birth of coconut shoes, they quickly became popular all over the world and became an 'Internet celebrity shoe'; and the birth of coconut shoes also symbolizes the change of Fila style from the dull classical style of the past.
, become fashionable and young.
Second, the effect of celebrity endorsements. Fila’s spokespersons in tennis, NBA, and football shocked the entire industry; in the NBA, Fila used the most cost-effective money to sign Wade, Arenas, Stoudemire, etc.
The 'Fila Five' and Yao Yao; in the tennis world, Fila has consolidated its position; in the football world, Fila has signed potential superstars like Cristiano Ronaldo and Messi.
Third, investment in technology. Purchased Tianzu and established a strong technical research and development team, making Fila a leader in high-end sports brands in one fell swoop.
Of course, Fila is only ranked third. Its annual turnover in 2004 was US$4.4 billion, which is still far behind Adidas and Nike.
Two days later.
Someone from the Beijing Olympic Committee announced: "Fila has become a sponsor of the Olympic Games, with a winning bid of 1.5 billion RMB."
Suddenly, the executives of Adidas and Nike were shocked.
Nike is actually okay. They were not sincere enough, but Adidas was shocked because they quoted 1.3 billion RMB.
Adidas, who thought he was determined to win, unexpectedly lost his sponsorship.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! You must know that this sponsorship does not allow similar companies to appear, there are almost 30 brands.
........
Hong Kong, LEIT Building.
In the office, Lin Zuhui summoned Fila President Thomas.
"In the future, the mainland will be a very important market for Fila, second only to the combined markets of Europe and the United States, so you need to pay attention to your layout."
"What BOSS said makes sense. Nike and Adidas are deeply rooted in Europe and the United States. On the contrary, everyone in the mainland is at the same starting line; and with the development of the mainland's economy, the demand for sports brands with strong technology and branding is getting higher and higher."
The two exchanged experiences, and Thomas also admired Lin Zuhui's ability very much. You must know that his boss is very talented in the design of sports shoes and provided many creative ideas for Fila, the biggest one being coconut shoes.
Little did he know that Lin Zuhui had been wearing sports shoes for so many years, and he still had some skills.
Finally, Lin Zuhui asked a question: "FILA is currently owned by Bahrain Bank, and Bahrain Bank is an investment bank. Naturally, Fila will be listed or sold. My idea is to merge Fila into my bank."
LEIT Group, of course, Fila’s management still has relatively independent management rights.”
At this time, the Fila brand value is already worth 4 billion US dollars, while the market value of LEIT Group is only 46 billion Hong Kong dollars (significantly underestimated), which is really suitable for merger.
Thomas suddenly began to think deeply. He was a professional manager and had to consider his own and the team's interests - bonuses and status.
“Does the boss still plan to list Fila?”
"Of course it won't go public. LEIT Group is not short of money! With the option of your management, you can get cash and stocks of the new company."
Thomas immediately said: "If Fila is merged into the LEIT Group, will Xtep be included in the Fila Group?"
Lin Zuhui nodded and said: "Naturally, the two brands will merge again and continue to develop using synergies. And the entire management will naturally change slightly. You will continue to serve as president, and Xtep President Li Zhenlong will serve as the Greater China Region of Fila and Xtep.
President."
Xtep will definitely not be able to leave the Greater China region, and Li Zhenlong is in charge of the Greater China region, which is equivalent to managing Fila's business in the Greater China region.
To be honest, Lin Zuhui is well aware of Fila's development in the mainland, especially in terms of product positioning.
In this way, the Fila business in Greater China and South Korea will be led by elites.
Thomas quickly said: "Okay, I support BOSS's decision."
"Okay, let's sit down and discuss it another day, and then proceed with the merger process."
"Yes, BOSS"
In fact, in Lin Zuhui's view, maintaining Fila's performance in Greater China and South Korea is the most important thing.
As for the European and American markets, although they are important, it is difficult for Fila to face the strong pressure from Nike and Adidas.
Of course, with its star power and good technology research and development, there is no problem for Fila to be at least firmly ranked third among the world's sports brands.
In this way, Lin Zuhui's "four trump cards" are complete - New Era Group, Media Group, Octopus Financial Group, and LEIT Group.
The future of every ace is a ‘trillion club’.
The LEIT Group is not weak at all: the clothing field alone is equivalent to a Fast Retailing Group, and the manufacturing industry must be added; the sports series is equivalent to Anta Fila, as well as jewelry, makeup, beauty and other industries, etc.
It has to be the trillion dollar club.
There is no problem for the media group to enter the "trillion club". One of the eight major industries of the "four major businesses", the "game industry", can already be worth more than 500 billion in the future.
Octopus Financial Group seems to be not far behind. In fact, because many assets are not listed, such as Barings Bank, it will still have a trillion-dollar scale in the future.
Of course, what Lin Zuhui is talking about is assets in the trillions, and the market value will definitely not reach that level.