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Chapter 805 [Battle in Southeast Asia]

Thursday, July 5th.

New Era Group Headquarters.

Yuan Tianfan and Lin Wenjie came to Lin Zuhui's office together, with a hint of surprise on their faces. Although they were hidden, who was Lin Zuhui?

"What makes you two happy?"

After Yuan Tianfan sat down, he answered Lin Zuhui's question.

"Boss, the Dutch Heineken beer group proposed to acquire about 40% of Singapore's Asia Pacific Breweries."

After speaking, he looked at Lin Zuhui's expression seriously.

Lin Wenjie was a little surprised. Uncle Yuan said it so simply. Could his father know what they meant?

Lin Zuhui's mind immediately started to work, he tapped his fingers on the desk and said:

"Asia Pacific Brewing is a joint venture between the Dutch Heineken beer group and the Singaporean Frasers Group. The equity interests of both parties should be about the same."

Yuan Tianfan nodded, but did not say anything else. He knew how powerful his boss was.

As expected, Lin Zuhui continued:

"The performance of Frasers Group in recent years can be described as declining. The major shareholder behind it, GIC (Singapore National Investment Corporation), may be interested in selling. In addition, if Frasers Group intends to sell its shares in Asia Pacific Breweries, it will be even more evidence.

Frasers Group is also for sale."

Lin Wenjie immediately admired his childhood idol. His father had so many things to do, but he understood and analyzed these things so well. After he and Yuan Tianfan heard the news, they went to Singapore to investigate and came to the conclusion: The new era

The group hopes to acquire the Frasers Group, which has a history of more than a century, and get involved in Asia Pacific Breweries.

Yuan Tianfan was not surprised and said: "We also thought about it. We feel that New Era Group can participate in this acquisition and strengthen our business in Southeast Asia. We have prepared some information and will show it to you." After that, he motioned to Lin Wenjie.

.

Although the two have similar positions, it is obvious that Lin Wenjie can only be regarded as an apprentice, and he is still learning to handle group affairs with Yuan Tianfan.

Yuan Tianfan is a flexible core executive in the group. He has greater rights in which fields around the world are worth entering and which companies are worth acquiring. Chen Bin, on the other hand, is equivalent to the group's chief steward, who is steady and good at management.

Why does the president focus on the inside and the vice president on the outside? This is determined by the personalities of the two people. What's more, Lin Zuhui believes that New Era Group should be stable and not forget development, and development should not forget stability. Generally speaking, stability is still the most important.

What's more, isn't there a bug in the development of Lin Zuhui, so Yuan Tianfan is equivalent to Lin Zuhui's assistant.

After receiving the information handed over by Lin Wenjie, Lin Zuhui looked at it seriously.

[More than 130 years ago, when the Irishman Fraser landed in the Lion City, he started from securities brokerage, to beverage industry, to print media and brick factory. These businesses were later listed separately and became Fraser \u0026amp; Neave. He

The breadth of its coverage is simply astonishing.

At the same time, he also holds various social positions, including chairman of the Singapore Club, president of the Freemasonry, founding member of the cricket club, municipal senator, justice of the peace, member of S.P.C.A... all kinds of things, a typical energetic person.

The elite of the era.

Taking a closer look at the businesses started by Fraser, the beverage company was Coca-Cola's exclusive agent in Southeast Asia and later launched many well-known brands, such as Singapore's first local beer Tiger Beer and the world-renowned sports drink 100Plus.

Many of the milk, juice, and beverages that Singaporeans drink are from Frasers Group.

Over the next 130 years, Frasers Group became the target of various giant consortiums, and Singapore's national capital Temasek and GIC also successively entered Frasers Group.

In a huge business empire like Frasers Group, real estate will sooner or later become an indispensable sector. The fastest way for large consortiums to get involved in new businesses is to acquire outstanding companies in this field. In 1987, Frasers Group joined forces with Goodman Fielder Wattie

Taking over a company called Cold Storage Holdings, getting a direct ticket into the real estate business.

Cold Storage Limited, a company that started out as a food and beverage and printing company, started its real estate business as early as 1963 with The Center Point on Orchard Road.

In 1988, Frasers Group separated the real estate department of Cold Storage Limited into Centrepoint Properties Limited (CPL), which was successfully listed on the Singapore Exchange.

With Frasers Group's high hopes in the real estate field, CPL has been cheating all the way since its listing, rapidly expanding its industrial and commercial territory.

In 1992, CPL's first office project, Alexandra Point, was completed. Twenty years later, this building is still a landmark building in the heart of Singapore.

CPL also acquired the former site of Tiger Brewery from APBL for S$85.5 million, and built Block AB of Alexandra Technopark here in 1997, laying the foundation for Singapore's high-tech industrial park. A large number of famous companies have settled in, such as

, the office of Google’s Asia Pacific headquarters is here.

The shopping mall business has not fallen behind either. This year, CPL opened a new shopping mall, Northpoint, in Singapore and acquired the Sydney shopping mall Bridgepoint. After the opening of Northpoint in Yishun, it became the largest commercial center in northern Singapore.

In 1994, CPL opened and began managing its first residential project, The Anchorage Apartment Project.

This chapter is not over yet, please click on the next page to continue reading! After ten years of expansion, CPL delisted from the SGX in 2000 and became a wholly-owned subsidiary of Frasers Group.

Since its development, Frasers Property's global business has shown an extremely diversified form, but its core business can be classified into three major sectors: investment, construction and management of high-quality residences, serviced apartments and commercial real estate.】

After putting down the information, Lin Zuhui immediately became excited.

To sum up, the properties of Frasers Group that make him envious include: 8 large shopping malls, 5 commercial spaces, 36 residential projects, as well as Tiger beer and other beers, Singapore's national beverage, printing and publishing, etc.

They are all high-quality assets.

Lin Zuhui has always had a favorable impression of Singapore second only to Hong Kong, because both are Chinese-dominated countries. To put it bluntly, he would not have any mental obstacles even if he immigrated to Singapore. Of course, Xiangjiang is a more suitable base for Lin Zuhui, and Singapore can only be used as a second country.

Two base areas.

Therefore, the significance of this acquisition is very prominent.

"The two of you immediately formed an acquisition team, hired local financial consultants, and simultaneously acquired the shares of Frasers Group and Asia Pacific Beer. Especially the shares of Frasers Group, you must quickly purchase them in the secondary market and seek to purchase them from other shareholders. Actions

Hurry up, there may be other competitors who are already taking action. Remember to be quick and precise. The longer this kind of acquisition war drags on, the higher the cost will be."

Although he knows that around the end of the year, the world will fall into a "financial crisis", which is a good opportunity to lower prices. But in this battle, Lin Zuhui may face other consortiums in Southeast Asia, and there may be more than one.

The reason is actually very simple. If a Chinese consortium from Thailand, Indonesia, and Malaysia takes over the Frasers Group, it will be equivalent to jumping out of a country and radiating throughout Southeast Asia.

Yuan Tianfan immediately said: "Okay, I will take Wenjie to Singapore immediately to organize the acquisition."

Lin Zuhui nodded and said, "Take my private plane!"

The two left Lin Zuhui's office in high spirits. This acquisition battle will be worth tens of billions of dollars.

Lin Zuhui knocked on the table while thinking:

The acquisition of Frasers Group faces Southeast Asian consortiums;

The acquisition of Asia Pacific Brewery is facing the Dutch Heineken.

Dutch Heineken holds about 41.9% of Asia Pacific Breweries' shares, which is about the same as Frasers Group's shareholding. What's important is that Asia Pacific Breweries is related to Heineken's secrets.

This group was jointly invested and established by Frasers Group and Heineken Group in 1931. It has 30 breweries and 40 brands in 14 countries, and Heineken Beer and another well-known Tiger beer are both produced by it.

.

In other words, by acquiring Asia Pacific Brewing, you will know about Heineken Beer's technology. Heineken Beer is the third largest beer in the world, and Times\u0026amp; Newcastle Beer Group is the fifth largest beer company in the world.

It can be regarded as a hostile takeover of Asia Pacific Breweries. This time New Era Group is going to be a hungry wolf. Who said Heineken only holds 40% of the shares, giving others an opportunity to take advantage of it.

Of course, Lin Zuhui can also accept that if Asia Pacific Brewery is separated, he must at least get Tiger beer and production technology, and related brands of non-Heineken beer groups.

"Dong dong"

"Come in"

Liang Zhenxun came to the office and said: "Boss, you are looking for me."

Lin Zuhui nodded, told the story about Frasers Group, and then asked: "How much is the cash flow of the group?"

Liang Zhenxun said happily: "The group's cash flow is HK$452 billion, which is very sufficient!"

He was happy because his boss was expanding the company again and found a way out for funds.

In the past few years, New Era Group has distributed dividends of 40 to 50 billion Hong Kong dollars every year, once in the first half of the year and once in the second half of the year. However, the more dividends it pays, the less its stock price rises. After the financial crisis, it has not been able to exceed 1.3 trillion, and

The peak of 1.6 trillion is far from the peak.

"Well, I understand."

After the Lehman crisis, New Era Group bought European and American bonds at the bottom, buying bonds worth $100 at US$40 to US$50. As the impact of the financial crisis ended, New Era Group soon made a huge profit of more than 30 billion. This time, it bought European and American bonds at the bottom.

Bonds united many Hong Kong chaebols, and everyone made a total of nearly 100 billion Hong Kong dollars.

Of course, for New Era Group, more than 30 billion Hong Kong dollars is just a profit in the first quarter. Even in 2009, the first year after the financial crisis, New Era Group's profit reached 70 billion Hong Kong dollars, which shows its strong strength.

.

Lin Zuhui also discovered a problem. Although shipping plummeted after the financial crisis, it did not reach the bottom, but gradually declined.

It is expected that the bottom will be in 2013~2016, the recovery will be in 2017, and the explosion will begin in 2020.

........

In mid-July, New Era Group suddenly announced in Singapore that it had reached an agreement with some shareholders to acquire 22% of Frasers Group shares and 8.6% of Asia Pacific Brewery shares.

For a time, public opinion was shocked.

If New Era Group acquires Asia Pacific Brewery, it means that the trade secrets of Heineken and Tiger Beer will fall into the hands of Era Newcastle Beer Group.

Originally, in early July, Heineken Group hoped to invest more than US$4 billion to acquire approximately 40% of the shares of Asia Pacific Breweries owned by Frasers Group. But now, things have become complicated.

At a time when Heineken is in a dilemma, New Era Group has raised the acquisition price again, hoping to acquire the equity of Asia Pacific Brewery, making Heineken even more difficult to get off.

.......

Joe Brown, President of Dutch Heineken Group, called an emergency high-level meeting.

"Everyone, the 'Times \u0026&; Newcastle Beer Group' under the New Era Group is the fifth largest beer group in the world. Once they win Asia Pacific Brewery, they will not only get Tiger Beer, but also the business secrets of our Heineken Beer. So.

, everyone come up with an idea!”

A senior executive immediately said: "New Era Group is the company of the world's richest man. It has strong financial strength. Coupled with Lin Zuhui, the world's richest man, it is always determined to win in acquisitions. If we get into a bidding war, let's not talk about winning or losing.

Even the price is something we may not be able to accept."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Like a person's name, like the shadow of a tree, Lin Zuhui is a proper "big gambler" in the Western business world. Except for ZZ's interference, his acquisitions have never failed.

Of course, every time it seems that Lin Zuhui acquired the company at a high price, but through his financial skills and superb management, the value of the acquired company quickly increased significantly.

Even the Hilton Hotel Group had a premium of 40% that year. After more than ten years of development, Barings Bank has made a book profit of US$12 billion, while its principal was only US$4 billion.

"Yes, in this acquisition of Asia Pacific Brewery, New Era Group has shown that it is determined to win. If we bid, the price may soon exceed 5 billion US dollars. What should we do then?"

For a time, everyone was in distress.

"Is it possible for New Era Group to give up its acquisition of Asia Pacific Breweries? After all, they are still acquiring Frasers Group, so they are probably under a lot of financial pressure, right?"

"No, New Era Group's cash flow is firmly among the top in the world. It is said to be 50 billion US dollars. The important thing is that their debt is extremely low."

Silence fell again.

Suddenly, someone said: "Is it possible to carve up the Asia-Pacific Brewery? I think the 'Times\u0026amp; Newcastle Beer Group' may want Tiger Beer and other Asian brands, but not really want this brewery. If

It is possible that an agreement can be reached whereby we will first acquire the Asia-Pacific Brewery, and then sell Tiger and other brands to the Times\u0026amp;Newcastle Beer Group for a spin-off. In this way, we can preserve the value of Heineken

Beer’s trade secrets.”

This is a very realistic plan.

But all the senior executives of Heineken expressed their reluctance to part ways, as if they were cutting flesh.

Silence fell again.

At the end of the meeting, Joe Brown gritted his teeth and decided: "I will go to Singapore in person to meet with them and hope to reach a good agreement!"

........

Su Xuming is the boss of 'Thai Brewery' and 'TCC Assets', and is also a member of the 'Frasers Group and Asia Pacific Breweries' that are eyeing this time.

After hearing the announcement from New Times Group, he couldn't help but slap his thigh.

"I missed a good opportunity because I was so slow!"

Su Xuming couldn't help but feel annoyed. It turned out that Thailand had restricted the development of his business, and he was eager to venture out into a broader world. This time he was ready to take action, but he didn't expect that it was a step too late. Oversea-Chinese Bank of Singapore held 22% of the Frasers Group.

Equity, and 8.6% of Asia Pacific Brewery's equity, just missed it.

"Boss, this New Era Group is not easy to mess with! Even if we get 22% of the equity, we may not win the world's richest man," the executive reminded.

Su Xuming naturally refused to show weakness and said: "Who said this is in Southeast Asia, not Hong Kong, the Mainland, or Europe and the United States? It is our territory... Since New Era Group has already taken the lead, I want to join.

Regarding the acquisition of Frasers Group, we will immediately acquire shares of Frasers Group and contact shareholders who are willing to sell."

The executive had no choice but to say: "Okay, I'll make arrangements right away!"

Su Xuming was worried and said: "I will personally take charge this time. New Era Group only holds 22% of Frasers Group shares, which is far from 50%. Moreover, they are also locked in a competition with Heineken Group.

Frontline operations will inevitably affect them."

.......

On the other side, the consortium led by Indonesian Hualian Group is also eager to try and has its eyes on Frasers Group.

All of a sudden, all parties appeared one after another.


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