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Chapter 378

How could Tang Shijin agree to this?

It's not that she can't bow her head, but there is value in being low. What value does the Shen family have to her now? It's completely gone, okay?

Governor Shen may not have seen the situation clearly yet.

But it doesn't matter, there aren't many things he wants to use her for.

The one who needs ventilation at the moment is Tang Shiheng. On this matter, it's not that we can't listen to Governor Shen's opinion.

In short, just drag it slowly first.

After Governor Shen left, Tang Shijin pondered all the way without paying attention to where she went until someone came quickly and saluted her: "President Tang."

Tang Shijin raised his head and was stunned.

She didn't know this person, and she didn't react for a moment. The person had already said: "President Tang is polite. My surname is Xu Mo, whose nickname is Lingran. My father is Xu Chengzhi."

"Oh!" Tang Shijin returned the gift: "Xu Xiaolang."

Xu Lingran looked to be about seventeen or eighteen years old, wearing a scholar's shirt, young and handsome, and said with a smile: "Where is President Tang going? I am very familiar with this place and can give President Tang directions."

Tang Shijin smiled: "I'm not going anywhere. I was distracted by something and came here randomly."

Xu Lingran immediately said enthusiastically: "President Tang has been gone for a long time, why don't you come up and have a cup of tea?" while gesturing to the "Lingran Tea House" next to him.

Tang Shijin felt that this child was quite good at talking and telling things, so he nodded obligingly: "That's fine."

Xu Lingran was very happy and invited her in.

This place has a dessert shop at the bottom and a teahouse at the top with a separate staircase.

After going upstairs, Xu Lingran made tea with her own hands and said, "I have a lot of snacks here. I'll ask someone to bring some. Would you like President Tang to try them?"

Tang Shijin nodded, took a sip of tea, and Xu Lingran said: "Going up from here is a small hillside. The locals call it Guishan. Although it is not high, the scenery is good. There are many sweet-scented osmanthus and many plum blossoms. Moreover, there is an inscription on the mountain left by the banished immortal Li Bai. Now is the flowering season. If Chairman Tang is interested, Lingran can be a guide."

Tang Shijin shook his head: "Not interested."

If you want to leave others alone, we have been chatting to death that day. Xu Lingran is still smiling and says with a smile: "This osmanthus has another advantage. It is very fragrant and can be used to make snacks. Why don't President Tang try this osmanthus cake?" …”

Tang Shijin looked at the plate, tasted it with his chopsticks, and nodded: "Not bad."

Then Xu Lingran asked: "President Tang, do you think the dim sum here looks good?"

Tang Shijin glanced at the plate and asked, "What?"

Xu Lingran smiled and said: "To be honest with President Tang, I actually want to ask for advice... The one-year agreement between my store and my father is coming soon, but until now, I am still losing money, and I really can't figure out the problem. Where."

Tang Shijin tilted his head.

She became a little interested in this. She stood up, held the window and looked out for a while, and asked him: "One-year appointment?"

"Yes!" Xu Lingran said with a smile: "For the brothers in my family, my father asked us to study first. But if you really don't want to study, you can also do business. When I was sixteen, I won the title of scholar, and everyone in my family wanted to He asked me to continue studying, but I really wanted to do business, so my father asked me to pick one out in the family shop and said that I could earn 20% more than before. Even if I won, he would never care about me again. I thought that there was something in this The inscriptions on the wall of Shixian are all literati, and it is not a waste of time to study, so I chose this place."

He stood next to her and pointed forward: "But I just took over. In less than two months, the dim sum shop opened there, and a lot of business was taken away. Now let alone 20% more, just... Lost money."

Tang Shijin smiled and said, "Then what did you do for this?"

Xu Lingran said: "I went to look at the dim sum at that store. I tried them all, and they were no better than mine. Moreover, I prepared a lot of inscriptions outside the store, hoping to attract literati to stop... I also once I made an appointment with my friends to come to my teahouse for a literary meeting, and tried every means, but to no avail.

Tang Shijin smiled and said, "Then do you know what's the biggest difference between you and that store?"

Xu Lingran thought for a moment: "It's more or less the same. I know that he has new snacks, so there's nothing surprising about him. Besides, I'm also a scholar, and I can talk to those people, which is half better than him."

Tang Shijin said: "But have you ever thought about it, the biggest difference between you is... people who go up the mountain see your store first, and people who come down the mountain see his store first."

Xu Lingran was slightly startled.

Tang Shijin sat back and looked at him. Xu Lingran murmured: "People who go up the mountain see my store first, and people who come down the mountain see his store first..."

He murmured several times, and then said with bright eyes: "I understand! We actually have our own geographical advantages! If I were a scholar who went up the mountain, I would be in high spirits when I went up the mountain, and I would definitely not be in the mood to buy snacks! The one who came down the mountain would I was having a trip and was exhausted. When I saw the teahouse, I just wanted to sit down and have a rest!”

Tang Shijin nodded: "Of course, so what do you think your store should do?"

Xu Lingran said: "Do you want to make some things that are easy to carry? But the mountain is not big and you can walk around it in less than two hours. They usually don't eat on the mountain..."

Jin of the Tang Dynasty said: "The weather is warm in the south of the Yangtze River. In autumn, you can enjoy osmanthus and tea, and in winter, you can enjoy plum blossoms and warm wine. Isn't it very romantic to have a short rest among the green mountains and green water? You can make some set of things in your shop, such as Mats on the ground, small heater, snacks, tea supplies... You can send a boy to accompany you, or you can order it when you go up the mountain, and send someone to decorate it in half an hour or at any time, and the teahouse above can also do it. Just open a restaurant and make some simple meals."

"These people are just a small group of people who want to eat when they come down. With your things, why don't you come to your house for a meal? No matter how delicious the snacks are, they are easy to be copied, but the geographical location is so good that they can't be copied. Yes, even if he wants to learn from you, he is still not as good as you."

"This is the first, and second, you say you are a literati, but you have not used the benefits of being a literati. You have to understand that you are now doing business, and most of your former classmates will feel vaguely superior when they see you, but they are even less willing to do so. I don't care about you, so now, first of all, don't stand in the same angle as them... For example, you can make something like "Guishan New Ci" and write down all the poems written by these people after paying homage to Li Bai, or Set up a table upstairs and ask the four treasures of the study to let these people come down and start writing. After they finish writing, they will put it all in. That way, why worry about the scholars not coming? Everyone will want to come and take a look, okay?"

Xu Lingran was extremely impressed: "That's right! Sure enough, the God of Wealth is the God of Wealth, why didn't I think of that!"

Tang Shijin smiled: "Let's go down and have a look."

Xu Lingran accompanied her down with great respect, while Tang Shijin walked around the store.

Today's stores are not like those of later generations. They are all counters, which look ugly and unintuitive.

Tang Shijin asked a few questions, then came out and said: "Don't sell your four-treasure box set like this. You sell it like this, one for ten cents, two for twenty cents, and the four-treasure box for twenty cents."

Four treasures are four kinds of beautiful snacks in the store, which are sold by the piece. The current price is six cents for one piece, and twenty cents for a box of four treasures.

But the Four Treasures box set is generally not sold, and everyone usually only chooses one type.

Xu Lingran was puzzled: "Why?"

Tang Shijin said: "You don't have to worry about why, just do what I say. You will naturally see the difference later, and you can figure out the reason yourself."

In fact, it is the bait effect, which is also a common little routine in marketing.

If I give you a high one and a low one, even if the high-priced one is relatively cost-effective, most people will choose the cheaper one...and if an obviously unreasonable middle number is set in the middle, everyone will subconsciously choose the expensive one.

But Tang Shijin didn't intend to explain it to him in detail. Drinking him a cup of tea would have already paid for the tea.

She said, "Goodbye," and left directly.


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