'Haha, Taobao, I really don't know what Ma Yun wants to find! Does he still want to make money? I don't think he can find any money, he can only find a joke. A joke about Taobao.'
A top student who graduated from Harvard Business School did not take Ma Yun, who graduated from Hangzhou Normal University, seriously, and felt that she could easily defeat Ma Yun.
At the beginning of the competition, she learned that Ma Yun's strategy was to provide merchants with a platform to do business online for free. She felt that if Ma Yun did this, it would definitely be over soon.
Because businessmen are all chasing profits. If they can't make profits, who will open a company to do business! A website is a company, and it also needs to make profits. As we all know, in traditional industries, even if you open a small store
You need to rent a facade room first, and then pay the rent before you can start business.
Regardless of whether your business is good or not, you must pay rent anyway. This makes it difficult for many people who do business in traditional industries to make money. Because this high rent has restricted the income of a small boss.
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The e-commerce bosses before Ma Yun also followed the traditional route, just taking the business online. Let everyone rent storefront rooms online and then start doing business. In this way, it feels the same as the traditional industry.
When we usually go on the street, we can always see facade houses on both sides of the street, and there are always people doing small businesses. It makes people feel that it is not easy to make money in small business. Just rent a facade house and sell some clothes.
You can earn money by buying daily necessities such as shoes. In other words, you can earn the same money as working.
If we think this way, we are completely wrong. Not all front-end houses are profitable. It can be said that most of them are not making money at all or even losing money. But if they are not making money, then why can we still see them every day?
The concierges on the street are open for business as normal!
One of the questions here is whether you have a deep understanding of an industry. We can see these business people on the street every day. But do we really understand them? We definitely don’t understand them.
There is a saying that goes well, every industry is like a mountain. If you don't personally engage in an industry, you will never know what it is like.
The same goes for people who run small businesses. Although we see these people every day and even deal with these people every day, we definitely don’t understand them, let alone what this industry is like.
In fact, broadly speaking, there are only two professions in the world, one is called non-freelancing and the other is called freelance. All office workers are non-freelancers. Except for office workers, the rest of them can all be called freelancers.
Freelancer.
The boss is also a freelancer, while the workers managed by the boss and some of his staff are non-freelancers. In a company, only the real boss is considered a freelancer, and the rest are all non-freelancers.
Even if you are a vice president, it is the same. You are still a non-freelancer, because all your actions are decided by your boss.
Of course, we always like to call people who are engaged in writing work freelancers. For example, freelance writers and other industries. In fact, this is just a narrow ideological concept. Not only people who are engaged in writing work are free
. All non-office workers are free.
In the future, more people will definitely join the ranks of freelancers. Freelancers will definitely be the type of occupation with the largest number of people in the future society.
Why are there so many people willing to start a small business rather than work in a factory? This is actually a very simple thing that is not understood by everyone. There is a saying that it is better to be the head of a chicken than the tail of a phoenix.
Even if you are a small business person, I can call you a boss. And the CEO of a large company is also a boss.
No matter you are a big boss or a small boss, everyone is a boss. It always makes people feel that they are much better than office workers. Even if you are a small leader in the company, you are still a wage earner, but one with a relatively high income.
Just a wage earner.
Because of this, many people are willing to go into business. Even if they just rent a small front room and sell a few clothes to make a little money, it feels better than going to work. Because he is the boss, and you, an office worker, are the boss.
You can earn more, but you are working for others.
Why are so many people willing to start a small business and become a small boss? After all, on the one hand, they can have free time. Because it is human nature to like freedom. We all know that the biggest punishment for a person is to let him lose his freedom.
Just like when the state punishes a criminal, it just makes him lose his freedom.
Precisely because freedom is a very important thing for a person. Therefore, many people are willing to do a small business and feel very satisfied after making a little money.
Of course, there is another reason, and that is the idea of officialdom. Even if you are not a real civil servant, you are just a small boss who supervises a few workers. Is that considered a small leader? You can also live as a leader.
Official addiction.
It is precisely because of this official-oriented thinking that many people are unwilling to go to work, but would rather start a small business and be a small boss.
Is it true that in reality, you can just open a shop and make a lot of money? This is obviously not the case. If that were the case, no one would go to work in the company and they would all start small businesses.
The reality is definitely that after many people have been in this industry for a period of time, they can’t make any money at all. They have to go back to work in the company. In other words, many people want to be bosses. But if they can’t, they can’t make much money at all.
In order to save money, I had no choice but to work for someone else.
In other words, there are many people who have never started a small business at all. They feel from the beginning that they have no ability to be a boss and can only work for others.
In fact, no one really wants to go to work or work for others. It’s just that they don’t have the ability to engage in freelance work, so they have no choice but to work for others.
Everyone knows that being a freelancer is better than being a non-freelancer. Everyone wants to engage in freelance work, but is unwilling to engage in non-freelance work. But not everyone has this ability. Not everyone can rent a storefront
If you buy a house and do some small business, you can make a fortune.
In fact, let alone getting rich. As long as you rent a front-end house and start a small business, you can earn the same salary as working. Or even less than working. If you can maintain your own life, it is already good.
Let’s not look at these storefront houses on the street doing business 365 days a year. It feels like these people are all making money and making profits. They have always been doing business here and are the bosses.
In fact, this is because we don’t pay any attention to who their boss is or how long they have been in business.
In fact, the business of renting a front house on the street is similar to the business of stock trading. The stock market exists 365 days a year. But for people who trade in stocks, it is like a revolving door. It's ironclad.
There are always people who are willing to enter the stock market and want to make some money. In the end, they make no money at all, and even lose a lot of money. After getting frustrated, they get out of the stock market again.
But no matter what, there are always people going in and others coming out. Some people may make some money, and some may not make any money. It can be said that nine out of ten people who trade in stocks lose money. Only a few
People make money.
Because we all know that the entire stock market is a zero-sum game. There is only so much money. If you make money, others will lose money. If one person gets rich, many people will lose money.
There are always people doing business on the street. But these people are also changing like a revolving door. A house with a solid front, a small business owner with a smooth business. If you don't do it, you return the house. But some people will continue to rent it.
Do.
Although many people cannot make any money at all, there are still many people who want to go into business. They want to try their luck and see if they can make a fortune.
Therefore, those who are engaged in freelance work and those who are engaged in non-freelance work are constantly changing positions. Some people feel that going to work is boring, so they want to start a small business. But when they start a business, they
After being frustrated, not making any money, and losing a lot of money, I had no choice but to go back to the company and work for someone else.
Nowadays, the entire society is a big flowing river. Various industries also penetrate each other back and forth. Very few people will engage in one occupation in their lifetime. Many people will engage in many occupations in their lifetime.
But no matter what kind of occupation, it can be classified into two types: freelance and non-freelance. You either engage in freelance or non-freelance. Everyone wants to be a boss. Everyone wants to be a person who can make money.
Freelancers who make a lot of money. But reality cannot meet everyone's requirements.
Relatively speaking, the threshold for engaging in non-freelance work is much lower. Especially for some low-level manual jobs, there is no threshold. If you are willing to look for such a job, you can find it at any time.
High-level mental work is naturally not something you can do if you want to. It requires academic qualifications and ability. Only those who have gone to college, or a good university, can engage in these higher-level jobs.
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But no matter how high-level your job is, if you don’t start your own company and be the boss, then you are just working for someone else!
Therefore, we now want to encourage college students to start their own businesses. We want college students to dare to think and venture. They can not only work for others, but also be their own boss. Because the success of a worker is only personal success, and the success of a boss
, it can benefit many people.
No matter what, in traditional industries, if you want to start a small business and want to make a fortune quickly, or earn the same salary as working, it will be difficult.
Because generally speaking, people who do business only see the income and not the costs. They always see how much they earn at the end of the day. They don’t know that their income has to be deducted from a lot of costs.
own profits.
This is different from office workers. When you work, you earn as much as you earn. Whatever salary you earn is all your net profit.
But for small businesses, it's different. How much money you earn is not your net profit. You have to deduct rent and electricity bills, living expenses, and even some taxes, and then your profit is.
After this calculation, how much money can you make? Of course there won't be much left. It can be said that if a restaurant owner wants to earn a net income of 3,000 yuan a month, he must earn at least
Only six thousand yuan is possible.
However, in reality, many front-end houses may not even make this amount. Business is competitive. There are many people engaged in the business you are engaged in. You want to sell clothes, but there are people selling clothes all over the street.
If you want to make money, you have to defeat your opponents. You have to have many customers who come to buy clothes come to your store.
But who has the ability to attract customers to their store? Maybe everyone has their own clever tricks! But no matter what, if you want to engage in freelancing and earn the same salary as working,
This is already very difficult.
Because relatively speaking, running a small business is much easier and freer than working. Because of this, there are many people who want to have such a life. The competition is of course very fierce. Therefore, not everyone wants to
Anyone who lives freely in this way can join the ranks of freelancers.
There are risks in the business world, so you must be cautious when entering the business. Becoming a small boss is definitely not an easy task. It also requires abilities in all aspects and some luck to succeed.
Precisely because it is becoming more and more difficult to do business in traditional industries, many people want to get rid of this business model and explore new models. Taobao is aimed at everyone who wants to do business but does not want to do business.
The idea of daring to take risks and then provide everyone with a platform to do online business for free.
Just imagine, for a platform like Taobao, Ma Yun's approach can be said to be unprecedented. It can be said to have completely subverted the traditional business model. People who do small business suddenly discovered a store that can open a store without charging rent.
This place is, of course, a dream for them.
Just think about why many people who run small businesses in traditional industries find it difficult to make money. The main reason is that they need to pay a lot of rent to their landlords.
Since you have to pay a lot of rent to the landlord, it is of course more difficult for you to make money. But opening an online store allows you to sell things without paying rent. This is a new way of thinking, a new way of thinking.