Chapter five hundred and fortieth fight for the best booth
Chapter 540: Fighting for the best booth
Li Yi thought that if he wanted to make a stunning debut of his electric cars at the convention and exhibition center, he would give these new electric cars a spotlight.
There are many exhibition locations in the convention and exhibition center, but only those locations close to the entrance of the hall are the best locations. After all, the probability of being seen is greatest at this location. At this location, you can maximize your exposure to
Expose your products. Let more people see your products.
Li Yi thought that if he wanted to debut his electric cars at the convention and exhibition center, it would be best to give these electric cars the most conspicuous position. Because only in this way can these new models produced by their company
Electric vehicles maximize their exposure to the public.
But the location of this convention and exhibition center cannot be given to you casually. Each location has a different price. The more conspicuous the location, the higher the price. Especially the most conspicuous location at the entrance of the hall,
Then the price will be higher.
The price of this location has reached 10 million per day. The Beijing Auto Show will only be held for three days. After these three days, the rent for this exhibition location alone will be 30 million. Other locations are not cheap either. Of course, compared to this
For a location, it's relatively cheap.
Li Yi took a fancy to this best location. He felt that if his new electric car could be displayed at this location, it would definitely become a blockbuster.
So, Li Yi decided to buy the most conspicuous location in the convention and exhibition center. But this location is not something you can buy if you want. Because this location has basically been given to Donghai Automobile Company, the largest automobile company in the country, in previous years.
Occupied.
Donghai Automobile Company is the largest automobile company in the country. It is located in Donghai City, the largest city in the country. This company is powerful and can be ranked among the top ten automobile companies in the world.
Domestically speaking, Donghai Automobile Company is definitely a giant. The cars produced by this company can be said to dominate half of the domestic market.
Donghai Automobile Company, referred to as Dongqi Automobile Co., Ltd., is a first-class domestic automobile company and has an absolute dominant position in the country.
At this Beijing Auto Show every year, Dongqi Automobile alone occupies more than ten auto show positions. Especially the most conspicuous position at the entrance of the hall is the exclusive position of Dongqi Automobile Group.
Since this special location is big and good, it is Dongqi's exclusive location every year, and no car company dares to seize this location.
This year is the same. They have prepared to occupy this position early, and have also said hello to the main method. They are preparing to transport the new cars produced by Dongqi Group to this exhibition center.
But at this moment, the Dongqi Group received a notice from the Convention and Exhibition Center, saying that this special position this year, or the 'C' position of the entire Convention and Exhibition Center, would be given to someone else.
When the relevant personnel of Dongqi Group got the news, they were very surprised. After all, this had never happened before. The 'C' position had always belonged to Dongqi Group. No company dared to
Competing with others for this 'C' position. But this year, someone actually came to compete with them. Isn't it strange?
Therefore, the relevant personnel of Dongqi Group quickly informed Wang Pengcheng, chairman of Dongqi Group, about the matter.
When Wang Pengcheng heard about this, he was also surprised because he had never encountered this before. The 'C' position was their exclusive position at Dongqi Group, and no one dared to compete with them for this position.
Therefore, Wang Pengcheng quickly called the relevant person in charge of the convention and exhibition center to ask what was going on and why the position occupied by his company in previous years was given to others.
After receiving a call from Wang Pengcheng, the relevant leaders of the convention and exhibition center told him that because the situation this year was a little different, another automobile company planned to rent the 'C' seat of this Beijing Convention and Exhibition Center at a price of 20 million per day.
.They paid twice as much as your company. Do you think we will give this position to them?
When Wang Pengcheng heard what the person in charge of the convention and exhibition center said, he was shocked. Because he had never encountered this before. In the domestic automobile industry, Dongqi Group is definitely the boss. Before, no one dared to compete with them for this
'C' position. Because other car manufacturers know that they cannot compete with Dongqi. Even if they want to compete with others, they will only continue to raise the price of this 'C' position. But even so, others
You can't compete with Dongqi because you are not as rich as others. If you compete with them on price, can you beat them?
Therefore, in previous years, no one dared to compete with Dongqi Group for this 'C' position. This position became the exclusive position of Dongqi Group.
It was the same this year. Everything went smoothly at the beginning. It was exactly the same as last year. Dongfang Automobile Group still occupied the 'C' position. But when they were preparing to ship the new car to the capital, they heard something like this
matter.
Now Wang Pengcheng couldn't sit still. He took a plane directly and flew from Donghai City to the capital.
Of course, Wang Pengcheng did not go alone, but also brought some people with him. They were some of the senior leaders of the company around him.
After they went to the Beijing Convention and Exhibition Center, they directly found Director Zhou of the Convention and Exhibition Center. Director Zhou was the official person in charge of the Beijing Convention and Exhibition Center Auto Show every year.
Wang Pengcheng was already very familiar with Director Zhou. When he saw Director Zhou, he smiled and said hello, 'Old Zhou, what did you do this year, how did you give up my position to others.'
Director Zhou looked at Wang Pengcheng and smiled and said, 'Sorry, I am acting on behalf of the official. Our auto show position is also subject to public bidding. Whoever pays more will have this position. Even the 'C' position
It's the same thing. Whoever pays more money, we will give this position to him. Now someone is offering 20 million a day, of course we have to give this position to him. If you are willing to pay 30 million a day,
, I'm also considering giving this position to you again. Anyway, the auto show hasn't started yet, so it's not too late.'
After Wang Pengcheng heard what Director Zhou said, he asked directly, "Old Wang, tell me which company is competing with our Dongqi. I think there seems to be no domestic car company that dares to compete with our Dongqi."
.'
At this time, Wang Pengcheng also wondered whether it would be a large foreign car company. If it was a large foreign car company, then he would admit it. After all, Dongqi was only ranked first in China. If it were placed
In the world, not to mention not being ranked first, not even the top three.
After listening to Wang Pengcheng's words, Director Zhou said, 'Sorry, we can't tell you which company it is for the time being. However, the auto show will start the day after tomorrow. You will naturally know by then.'
After listening to Director Zhou's words, Wang Pengcheng asked again, "Old Zhou, you won't tell me which company it is. But can you tell me whether it is a domestic company or a foreign company. If I guessed correctly, it should be a foreign company."
famous automobile company.'
After listening to Wang Pengcheng's words, Director Zhou shook his head and said, 'Lao Wang, I can tell you this, the other party is a domestic automobile company. It is not a famous foreign company.'
When Wang Pengcheng heard what Director Zhou said, he immediately frowned. He carefully recalled some domestic automobile companies. But he felt that there was really no one that could compete with Dongqi.
'It's a domestic car company. This is strange. Except for our strong strength at Dongqi Automobile Co., Ltd., the other domestic car companies are not very strong. I don't understand which car company dares to compete with us?
Competition.' Wang Pengcheng really couldn't figure out how anyone would dare to compete with him, Wang Pengcheng, for the 'C' position in this convention and exhibition center, as all the domestic car companies except Dongqi Motor were not that good.
After listening to Wang Pengcheng's words, Director Zhou looked at him again and said, "Old Wang, you don't have to talk to me so much. If you are willing to pay 30 million, I can give up this 'C' position."
Here it is. If you don't want to, then this 'C' position will not belong to your Dongqi this year.'
Wang Pengcheng was furious. After hearing what Director Zhou said, he said unconvinced, 'Okay, I'll follow, I'll pay 30 million. I don't believe it, who dares to follow.'
Wang Pengcheng was also very wealthy. He thought, he was the chairman of Dongqi Motor and was worth hundreds of billions, how could he be intimidated by 20 million.
But after Wang Pengcheng said this, a fat middle-aged man next to him immediately tugged on Wang Pengcheng's shirt and whispered, 'Mr. Wang, don't follow me.'
The person who spoke was a vice president next to Wang Pengcheng. In fact, he was also a confidant of Wang Pengcheng. Of course, he could also be a senior counselor. This person was very smart. Wang Pengcheng would always listen to the opinions of this vice president before making decisions on major matters in the company.
After Wang Pengcheng heard what the vice president said, he quickly looked at Director Zhou and said, 'Old Zhou, let me think about it again. I will make a decision after a while.'
Of course, Director Zhou also saw the vice president's actions, so he looked at Wang Pengcheng, smiled and said, 'Okay, you can discuss it slowly!'
Wang Pengcheng and the vice president now came to the corridor outside Director Zhou's office. He looked at the vice president and asked, 'Old Liu, what do you have to say?'
"Mr. Wang, I think this time, there is no need for us to compete with that mysterious company." Vice President Liu looked at Wang Pengcheng and said.
'Why, do you want me to take this breath like this? I am the chairman of Dongqi Group, I am not the boss of a small company. The position that our company has always occupied has been taken away by others, is it like this?
Forget it.' Wang Pengcheng looked at Vice President Liu unconvinced and said.
Vice President Liu smiled calmly and said, "Mr. Wang, let me analyze it for you. You see, our reputation at Dongqi Automobile is already very great, and our strength is also very great. This auto show is actually very important to us."
It's not very important. Even if we don't come to participate, our cars can still dominate the market. We are still the leader of the national car companies, and we can still occupy half of the car market.
But if we just want to spend another 90 million to compete for the 'C' position just for the sake of temporary anger, I feel that it is meaningless. Even if we bid 30 million to win the 'C' position again
But after these three days, we will have to spend 90 million. Plus some other expenses, we may have to spend hundreds of millions for this auto show.
But after we spend 100 million, what's the use? I feel that for Dongqi, which already accounts for half of the national automobile market, it will not have much impact at all.
On the contrary, if we don't want this 'C' position and give this position to others, then what's the matter? We still have a lot of booths. We can still debut at this auto show.
In this way, the final result may be the same. But if we give up the 'C' position which is not very important to us, we will save 100 million yuan in vain.
Although our Dongqi Group is very rich, if we can save 100 million and still get things done, then why not do it!'
Vice President Liu is worthy of being a senior advisor to Wang Pengcheng. When he analyzed this, Wang Pengcheng nodded his head. I felt that Vice President Liu's analysis was very reasonable.
‘Lao Wang, your analysis is so reasonable. I almost gave away another 100 million with this impulse.’ After hearing what Vice President Liu said, Wang Pengcheng immediately agreed with him.
Vice President Liu saw that Wang Pengcheng agreed with him, so he continued, "Actually, you think, we do this. But the mysterious car company that competed with us felt a little uncomfortable. The price they accepted was very high."
The 'C' position. But their company's cars are definitely not that good. Even if their company's cars are placed in this 'C' position, there will be no change in the sales volume of their company's cars. Everyone still won't
If you identify with the cars produced by their company, you will only identify with the cars produced by our company.
Since then, they have spent 60 million in vain. It is impossible for them to get any benefits from this auto show.'
After hearing what Vice President Liu said, Wang Pengcheng nodded again and said with a smile, "Vice President Liu's analysis is great. This guy insists on getting this 'C' position. Then let him try to buy this 'C' at a high price."
'What are the consequences of this!'
After hearing what Wang Pengcheng said, Vice President Liu paused and said, 'Mr. Wang, I feel that that mysterious car company has shot itself in the foot.'