It’s a new Monday again, and the citizens of Xiangjiang who have had a pleasant weekend are now engaged in a new week of work.
Today, the Hong Kong retail market is in turmoil. The 10% off banners outside the stores of Lane Crawford and Watsons, the three major retail companies in Hong Kong, remind the citizens of Hong Kong that the company is in the midst of a discount event.
Since Xiangjiang retail is mainly monopolized by Lane Crawford, Wellcome, and Watsons, the three major foreign companies basically do not conduct discount activities.
This event suddenly appeared this time, attracting countless elderly people and housewives in Xiangjiang, and the news spread quickly, and countless citizens who did not go to work came to Lane Crawford or Watsons.
They want to see if these two companies are really discounting, or if they are just raising prices first and then discounting.
Walking in a familiar store and seeing that the price tags of familiar products have not changed, this makes these people quite happy.
According to the service staff, when they purchase goods and check out at the cashier, they will receive a 10% discount on the price.
These elderly people and housewives who often buy daily necessities for their homes are very good at calculating accounts, calculating the supplies that need to be replenished at home, and starting to purchase in large quantities.
This is a rare opportunity. If you purchase 100 Hong Kong dollars of products, you can save 10 Hong Kong dollars. If you purchase 1,000 Hong Kong dollars, you can save 100 yuan. These elderly housewives who care about every dime when buying things, how can they not be tempted?
The deserted scene of Wellcome Supermarket is in sharp contrast to the crowded stores in Lane Crawford and SC District. In the office of the general manager of Wellcome Supermarket headquarters, Roger Batty reported the situation to Newbikin on the phone, hoping that Yi
He and the headquarters agreed to his suggestion as soon as possible and started a price war with Lane Crawford and Watsons.
Nubigian was in a good mood these days. Li Jianhui seemed to be at loggerheads with Taikoo. Not only did he jointly apply with Li Guobao and others to establish Hong Kong Airlines, but he also stared covetously at Hong Kong Aircraft Engineering Company in the stock market.
Last Friday, Xinjian Investment Company announced that the company holds 5.1% of the shares of Xiangjiang Aircraft Engineering Company and officially became the largest shareholder of Xiangjiang Aircraft Engineering Company.
He didn't expect that Li Jianhui was so arrogant that he was still competing with Taigu, and now he was targeting Yihe.
It seems that the four major foreign companies that once bullied Xiangjiang have no intimidation in Li Jianhui's eyes, and he has no respect for them.
This made Newbigian quite angry. He felt that he would not allow Jardine to be suppressed by other companies under his control.
In the past hundred years, they, Yihe, have not been afraid of anyone in Xiangjiang. Since Li Jianhui wants to compete with Yihe in the retail market, then he should have fun with Li Jianhui.
He said into the phone: "Batti, Wellcome will come up with a plan immediately. I will convene a board meeting immediately and ask the board of directors to give Wellcome greater authority. If Xin Jian doesn't bow his head this time, we will
We will never stop fighting."
"I immediately asked the administrative department to pass the plan to the headquarters. The retail industry in Xiangjiang is too crowded. We at Wellcome can fully meet the needs of Xiangjiang citizens."
Roger Batty has long wanted to do something big. However, Lane Crawford and Watsons both belonged to the four major foreign companies. The senior management did not want to see fierce market competition among the three companies, so many of his ideas could not be put into practice.
Implementation.
Now that the people behind the two rivals have been replaced by Chinese, and they are targeting Wellcome first, he will no longer have any scruples, and the top management of Jardine will also give him strong support.
In the conference room of Jardine Matheson's headquarters, Newbikin loudly said at the board meeting: "Li Jianhui is still not satisfied after winning Wheelock and Hutchison Whampoa. Now he is not only taking action against Swire, but also against us, Jardine Matheson."
It seems that they want to wipe out all four of our foreign banks in one fell swoop, thereby dominating the business community in Hong Kong.
We at Jardines cannot sit back and wait for death. We must fight back head-on for Li Jianhui and the Xinjian Clique to let them know that we at Jardines are not Wheelock and Hutchison Whampoa. If they want to eat us, they don't have such good teeth."
In the past hundred years, Jardine has been one of the overlords in the business community in Hong Kong, and they have always been the only ones to target Chinese-owned enterprises in Hong Kong.
In the past two years, Chinese capital has frequently targeted Jardine. Last year, the chartering king was Li Jianhui, and this year it was Li Jianhui again. This made these directors quite unhappy.
A director said: "Nubician and Wharf have been lost. I don't want to hear about Wellcome being forced to close down. When did our Jardines fall to the point of becoming a stepping stone for Chinese capital.
I authorize you to have the right to unlimited counterattack against the Xinjian Department. You must protect Jardine’s business and market. If Wellcome has another problem this time, I must let Keswick change someone to take the helm of Jardine."
Even though Newbigen is a well-known Taipan king in Hong Kong with a very high status, the real owners of Yihe are the Keswick family and the Jardine family who speaks for this representative.
Moreover, the Jardine family and the Keswick family are cousins. Once these two families decide, the other shareholders of Jardine cannot object at all. The two families have absolute say in Jardine.
Nubigian has been under great internal pressure in the past year because Wharf was acquired by the charter king, and his prestige in Jardine has declined over the years. Some people in the Keswick family and the Jardine family are already questioning
his abilities.
Especially the younger generation of the two major families, many people hope that he will be kicked out of Yihe so that he can take up the position of head of Yihe.
If two years ago, Nubigian, the representative of the Jardine family, would not take him seriously at all. If he dared to speak to him like this, he would retaliate rudely.
It's a pity that things have changed now. Facing the rising Chinese capital, his prestige in Jardine is also declining.
He knows very well that the Keswick family's trust in him is limited. Once major problems arise in Jardine again, he is afraid that he will have no choice but to resign and leave.
He responded in a deep voice: "This time I will personally be in charge of Wellcome Supermarket. With Jardine Matheson as my backing, we are not afraid of Li Jianhui's price war. You must know that he is a two-tier company and his losses will be double ours. Let's see what happens in the end."
Who can outlast whom?"
After Jardine Matheson's decision, Wellcome began to fight back that afternoon, and they went a step further and implemented a 15% discount on the entire store, further compressing profit margins.
The citizens of Xiangjiang also smelled something unusual here. It seems that the Yihe Department and the Xinjian Department are facing each other. I am afraid that this price war will not end in a short time.
Many citizens who originally wanted to take advantage of this opportunity to purchase in large quantities have temporarily stopped purchasing. They have to wait and see if Lane Crawford and Watsons will lower their prices again tomorrow morning.
These citizens now wish for the fiercer competition between the two parties, the better, so that the discounts will be greater and they can buy the same goods at a lower price.
Hong Kong media reporters have been extremely busy during this period. There are so many topics worth writing about these days.
The Xiangjiang retail market war immediately attracted the attention of reporters from various newspapers. I believe that the headlines of many newspapers tomorrow will be Xiangjiang retail.
As members of the consumer group, these reporters also hope that this retail war can continue for a long time, so that they can save a lot of living expenses.