Every year, the Los Angeles West Game Expo attracts game developers from all over the world to participate in the exhibition. At the same time, there are also a large number of game distributors and game enthusiasts visiting here.
At 8:30 a.m. on the 30th, Los Angeles time, Li Jianhui arranged for vehicles to load five arcade machines. Together with the company's employees, accompanied by his elder brother Li Jianyang, he entered the exhibition hall and began to decorate his booth.
The booth of Huihong Game Company is in a corner. Compared with the well-known companies such as Atari, Sega, Nintendo, Taito, and Namco Dreams that have already been arranged, the booth is like Yinghuo and Haoyue.
Can be compared.
Fortunately, the employees who came were well prepared and did not lose confidence because of the remoteness of the booth. They believed that when they come back next year, Huihong Game Company will not be in such a bad position among tourists and channel merchants like this time.
A location that I rarely visit.
After setting up the arcade machines and trying out several machines, Li Jianhui arranged for a technician from the development department to play with them first. After confirming that there were no problems, he arranged for Huang Guangxing, Zhou Jiayi and Li Jianyang to take the initiative to attract some potential customers and game fans.
Come visit and try it out.
For the sake of popularity, he also formulated a competition, using these five arcade machines, five people in each round, and each round can be up to ten to ten rounds. Among them, the person with the highest score will be rewarded with 1,000 US dollars, and the second-ranked person will be rewarded with 500 US dollars.
Three winners will receive a reward of US$200.
Because this game is used in arcades, in order to make better profits for the game operators, the falling speed of the blocks and the difficulty of the game have been improved.
Ordinary people playing this game will overtake the game in five minutes at most, so only top game players can hope to last ten minutes.
The reason why Li Jianhui lived like this was because he had no choice but to open a game arcade to make money. If he could play for a few hours for just one coin, his boss wouldn't even be able to pay for electricity.
For this reason, for more than twenty days in October, the company's testing was mainly to adjust the difficulty of the game to make the game more suitable for arcade mode.
These employees who grew up in Hong Kong have no problem communicating in English. Even a poor student like Li Jianhui has no problem communicating in English. This also saves him a lot of trouble, at least he does not need to hire a translator.
As the exhibition officially started, the exhibition hall gradually became lively. Reporters, tourists, distributors, developers, hardware suppliers, etc. were all visiting the games or game platforms that will be launched on the market this year.
Among them, Atari is undoubtedly the star among them, and it is no exaggeration to say that it is praised by all the stars.
The gaming industry in the 1970s was the era of Atari. As for Nintendo, Sega, Namco, etc., they were just little brothers in front of Atari. The most popular arcade games and TV games on the market are all produced by Atari.
Compared to the huge flow of people at Atari's booth, Huihong Games can be described as empty.
Fortunately, Li Jianhui had planned a strange move, and some of the game fans who came to visit were quite interested in this competition. The prize money didn't matter, they mainly wanted to exchange skills with those present.
As the news continued to ferment, not only many game fans came to the Huihong Game Company's booth, but it also attracted many distributors and developers.
Not to mention the admiration of the company's employees for Li Jianhui's idea, even Li Jianyang lamented that his brother was really a business wizard. With one plan, he changed Huihong Game Company's disadvantage at the exhibition.
Xiangjiang Cube has already been tested by game fans from many countries around the world for decades in its previous life. Now it just needs fame and channels.
Now that it has attracted attention, as long as nothing unexpected happens, there will be no problem in selling it well.
There is no shortage of channel dealers with unique visions. They discovered business opportunities after just watching two rounds of competitions.
Although this game is not a shooting game, seeing these unsatisfied players is enough to show the appeal of this game.
Moreover, this game is not violent and I believe it will attract many girls to play it.
Some channel dealers have made up their minds. If the price is reasonable, they are willing to temporarily order a small amount to test the water. If the sales are good, they will order a large amount.
At this time, Li Jianhui also had a preliminary understanding of the prices of some upcoming arcade machines at today's exhibition. Based on the prices of previous popular games, he already had a pricing range in mind.
Due to technical reasons, arcade machines in this era are really not affordable for ordinary people. Because of the price of electronic components, especially the price of the main chips, the production cost of arcade machines is quite high.
Take Li Jianhui's arcade machines as an example. Since they are prototype production, the cost of each unit is close to US$450.
After calculation by the company's top management, even if Huihong Company assembles it on a large scale by itself, since important original components such as chips and printed circuit boards must be imported, the cost of one unit will be around US$380.
Of course, games have always been synonymous with huge profits from this era to the first twenty years of the next century. As for the future, since he has already come here, he is not sure, but he estimates that it will not happen for a long time in the future.
Change.
Just like now, the general price of arcade machines is around 700 US dollars, and the price of some popular games is around 800 US dollars. The price of popular game arcade machines developed by Atari is as high as 1,000 US dollars.
Since it was the company's first game, even though Li Jianhui knew that it was an enduring classic, he never thought about competing with the price of Atari's popular games.
He planned that the CIF price in the United States and Western Europe would be US$750, and that the CIF price in RB, Baodao, Southeast Asia and other places would be US$700.
As for the selling prices of channel dealers, Huihong Game Company has no control over it for the time being. This is decided by these channel dealers themselves.
On one side is the intense competition, on the other side are the busy employees of Huihong Game Company.
After receiving instructions from Li Jianhui, Huang Guangxing, Zhou Jiayi, and Li Jianyang began to negotiate with the inquiring channel dealers, and even Li Jianhui himself went into battle in person.
Although he looks relatively immature, and most people at this age are still spending their youth in high school campuses, when it comes to business discussions, he is not childish at all and behaves very calmly.
This made Merrick Colo, the partner he was negotiating with, lament in his heart that he was born to be a businessman, and he did not take much advantage in front of Li Jianhui.
Because a game not only brought performance to Huihong Game Company, but also spread the word about Xiangjiang Cube and Huihong Game Company throughout the exhibition hall.
It also made the game Xiangjiang Cube the absolute star of the exhibition hall this morning. Even the products of world-renowned game companies were overshadowed by Xiangjiang Cube.
It has also attracted the attention of game developers and distributors in the two major countries of the United States and RB. They do not know why such a classic game was developed by Xiangjiang Company, which is known as a game development desert.
In their impression, Xiangjiang is a regional financial center, textile processing center, and Asian shipping center, but it has absolutely nothing to do with the research and development of the video game industry.
It was in such an environment that such a freak appeared. No game had been announced before, and now it was a game that was expected to become a classic.
Senior executives such as Atari, Sega, Namco, and Nintendo have Huihong Game Company firmly in their hearts. They feel that this company will definitely become their enemy in the future.