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Chapter 145: Cinema expansion

With the rapid economic development in Hong Kong, the film industry in Hong Kong has also developed rapidly. Especially this year, the situation of two-part Hong Kong market between Shaw Brothers and Golden Harvest for many years has been completely broken.

Although New Arts City, Jiayi, and Yongsheng are all newcomers, they are full of impact. With the help of Golden Princess Cinema, although they cannot compare with Shaw Brothers Golden Harvest in terms of total box office, they are extremely impressive in terms of single box office.

.

Among the movies released this year, among the top ten in the local box office in Xiangjiang, Jiayi Family has three movies, Xinyi City also has two movies, Yongsheng also has two movies on the list, Jiahe is pretty good, relying on Jackie Chan

Like Sammo Hung, there are also two films on the list, but currently only one of Shaw Brothers is ranked ninth.

Now there is a big problem facing Jiayi, Xinyi City and Yongsheng, that is, there are many good films from each company, but there are not enough theaters, or the Golden Princess Theater cannot support the three leading film companies.

At the pretty girl's celebration party, Li Jianhui, Lei Juekun and Xiang Huaqiang communicated on this issue.

There are actually two ways to solve the problem. One is to expand the scale of the Golden Princess Cinema Line so that it can support the release of two major movies at the same time.

The second is that Jiayi and Yongsheng established their own cinema chain companies, so that all three of them would not have to squeeze in the Golden Princess Cinema to release their films.

Lei Juekun knew that procrastinating like this was not the answer. He invested more of his own funds in real estate development, and the theater expansion was extremely slow. As Jiayi and Yongsheng Films produced more and more films, Li Jianhui and Xiang Li would be afraid that if changes were not made,

Hua Qiang directly built his own theater chain.

He said aloud: "I see it this way. I will discuss with several shareholders tomorrow and take out part of the Golden Princess shares to be purchased by the two of you. After that, we will inject part of the funds in proportion to expand our theater chain to meet our needs."

The needs of our families.”

Xiang Huaqiang himself has no intention of establishing a theater chain and has no objection to Lei Juekun's proposal.

Li Jianhui currently does not have sufficient funds, and he also has no intention of establishing a theater chain at this time.

According to Lei Juekun's opinion, everyone will become a shareholder of Golden Princess, and everyone will make money together. This will also allow several parties to cooperate for a long time.

Although the shares of each party were reduced, Li Jianhui still agreed. He couldn't complete the business by himself, otherwise he would have no friends. He directly gave up Jiayi Group's plan to establish its own theater chain.

Lei Juekun was very happy when he heard that the two agreed, so that he did not need to worry about the two companies becoming rivals. Although he gave up some shares, it was worth it in his opinion. He believed that the Golden Princess Cinema Line could bring him a lot of benefits in the future.

greater benefit.

Especially Jiayi Group, if it also establishes a theater chain, will become one of the biggest competitors of Princess Golden.

Now not only have potential competitors been eliminated, Golden Princess has also gained two strong backers. With the three of them here, it will be difficult for Golden Princess Cinema to close its doors.

"Jianhui, I heard that Jiahe is planning to create a second Bruce Lee, and is actively contacting the Hollywood film company in the United States to prepare for cooperation in filming a movie. Do you, Jiayi, have any plans in this regard?"

"Uncle Lei, you also know my current situation. Where can I find the funds to go to Hollywood? Is it possible that Xinyi City is also preparing to imitate Golden Harvest and expand into the world?"

Li Jianhui, who came from the previous life, knows very well that Hong Kong movies are okay in Asia, especially in this era, Hong Kong is definitely the overlord in this area.

However, it is quite difficult for Hong Kong movies to go global. One is the problem of theater channels, and the other is the cultural differences between the East and the West. Movies that are popular in Hong Kong and even Asia are likely to be ignored in Europe and the United States.

He also has the intention to let Jiayi go to the world, but it will not be now. At present, Jiayi has just started, and it does not have all the abilities. He will only make plans in this area after Jiayi has accumulated several years of accumulation.

.

Before that, he would only let Jiayi be an investor. If there was a chance, he would invest in some American movies whose names he remembered in his previous life, such as ET, Raiders of the Lost Ark, Back to the Future, etc.

"Jianhui is joking, our New Art City has not yet established a firm foothold in the Asian market, so how can we have the energy to go to the European and American markets.

I just read a lot of Jiahe news recently, so I want to see if you have any intention in this regard. You must know that currently only Jiayi has the strength to compete with Jiahe."

Lei Juekun's current focus is not on the film company. Xiangjiang's real estate is currently experiencing a new round of rapid development, and his main focus is on Kowloon Construction.

Currently, there is a lot of news about Jiahe's joint venture with a well-known Hollywood company to shoot movies, which also makes Jiahe famous and seems to have the intention to completely become the leader of Hong Kong's film industry.

As a competitor, Lei Juekun certainly didn't want this to happen. Since his own strength was insufficient, he hoped that Li Jianhui could come out to suppress Jiahe's momentum.

It's a pity that Li Jianhui didn't take this seriously at all, and had no intention of competing with Jiahe at this time, which also caused Lei Juekun's little plan to fail.

"You two, let's not discuss Hollywood for the time being. We are still facing a problem, that is, the problem of external channels. Although our theater chain in Xiangjiang is okay, our Golden Princess Theater is far away from the outside world.

It cannot be compared with Shaw Brothers and Golden Harvest. This aspect will be a focus for us in the future.

We don’t expect the European and American markets, at least in Southeast Asia, Taiwan, RB and even the Korean market, we should establish complete channels.”

Now all three companies are facing an embarrassing situation. Although the top 13 local box office companies in Hong Kong accounted for seven of their films this year, in terms of the total box office of the films produced by Heung Kong Film Company this year, only Thousand Kings Fighting Thousand Ba from Jiayi Company entered the top ten, while New Art City and

Yongsheng doesn't have one.

The main problem lies in the channels. Both Shaw Brothers and Golden Harvest have been in business for many years. Some of their movies are released in other countries and regions at the same time as they are released in Hong Kong.

However, Jiayi, Xinyi City, and Yongsheng do not have theaters or strategic partners in Southeast Asia, Baodao, Japan and South Korea. If they want to release their films in other regions, they need to negotiate in each region.

Moreover, in order to suppress Jiayi and others, Golden Harvest and Shaw Brothers have created quite a lot of obstacles. Those theater chains that have long-term cooperation with Golden Harvest and Shaw Brothers will not cooperate with them at all.

In particular, Shaw Brothers' own theater chain in Southeast Asia, through its influence, blocks the films of Jiayi, New Art City, and Yongsheng from entering the local market.

"We at Golden Princess have been working hard to build. We have already reached a cooperation agreement with the second largest theater chain in Baodao. Our films that have achieved success in Hong Kong will be able to be released there as long as they do not violate Baodao government restrictions. When the time comes,

Princess Jin and the other party split the money 5:5. Each company passes Princess Jin's side, Princess Jin gets 1, and each company gets 4.

As for Southeast Asia, Japan and South Korea, we are also communicating, and I believe that it will not be long before we can also establish complete channels in Southeast Asia, Japan, South Korea, and Baodao, so that we can truly compete with Shaw Brothers and Golden Harvest."




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