Chapter 257 Entering the door of the mainland market
It is also unclear whether it is because Li Jianhui's two huge donations made the mainland feel his patriotism, and the fact that the Xin Jian group is currently being suppressed by the Japanese and American consortium has opened the door for Xiangjiang Film and Television to enter the mainland.
At 9:30 a.m. on July 10, Li Jianhui, Lei Juekun, Shi Shaoming, Ye Jiexin, Chen Zhiyong, Ye Han, Li Guobao, Feng Yubin and others held talks with the Mainland Radio and Television, Ministry of Commerce, CCTV and other senior officials in the reception room of Xinhui Hotel
.
Regarding movies, the mainland has relaxed restrictions and allows 20 films from Hong Kong to enter the mainland market every year.
However, there are also some restrictions on it. Xiangjiang's movies must be reviewed and approved by the radio and television before they can be released.
Cooperation in TV dramas is easier. Currently, CCTV mainly selects TV dramas in Hong Kong and directly buys out the rights to broadcast the TV dramas in the mainland.
This time Jiashi has three TV series that have been picked up by CCTV, namely The Legend of Two Dragons of the Tang Dynasty, The Phoenix Calls Qishan, and The Heroes of the Wind and Cloud Dominate the World.
The price was not high, and Jiayi did not bargain with CCTV and sold it directly to CCTV for 100,000 Hong Kong dollars per unit.
Regarding the establishment of theater chains, the negotiations are not so smooth, because the country has just opened up to the outside world, and even the four special economic zones have not yet been formally established, so senior officials are still more cautious in this regard.
After some negotiation, it was finally agreed that Golden Princess Cinema Line would temporarily build a cinema in Shekou to see the effect first and then discuss the follow-up.
This is because Golden Princess Cinema Line has promised to use its box office revenue in the mainland for development within ten years and will not transfer it out of the mainland. This is why it got such an opportunity.
It can be said that this has seriously increased the burden on Golden Princess Cinemas. After all, the box office of movies released in the mainland has to be divided among various film companies.
However, in order to open up the mainland market, Li Jianhui still insisted on doing this. If investors had objections, the worst possible outcome would be to privatize Princess Golden Cinema.
Regarding cinema taxation, because there is currently no foreign cinema in China, the system in this area is not yet complete.
With reference to the practices of Japan, South Korea, Taiwan and some Southeast Asian countries, and the mainland is also experimenting for the first time, for the mainland operation of Golden Princess Cinema, the mainland directly collects taxes on two levels of the box office revenue of Golden Princess Cinema, which includes the theater's
Income tax.
Taxes are relatively low. Take Xiangjiang as an example. Movies here have to pay an entertainment tax of 14.5% at the box office, and then theaters have to pay a profit tax of 15%.
Although the mainland does not deduct costs and directly charges 20% of the box office tax, it is relatively lower than that in Hong Kong.
This may be because the higher authorities considered the ten-year commitment of Golden Princess Cinema Line, so they gave Golden Princess Cinema Line this preferential policy.
Li Jianhui and others were quite satisfied with the morning meeting. Not only were the films able to enter the mainland market, Golden Princess Cinema also entered the door of the mainland market.
Although we can only build one in Shekou at present, this is already a very big progress. I believe that with the continuous advancement of reform and opening up, Golden Princess Cinema will be spread in most cities.
In the afternoon, senior executives of Radio and Television and CCTV held talks with several other major film and television groups in Hong Kong. Li Jianhui, Li Jianyang, Clay Johnson, Li Qungang, Xu Zhichao and other senior executives discussed with the leaders of the Ministry of Commerce about the entry of some Xinjian products and even supermarkets into the mainland.
Negotiate.
Chen, the Vice Minister of Commerce, listened to Li Jianhui's proposal for a series of enterprises to enter the mainland, and said with a smile: "Mr. Li, you are too impatient. Our reform and opening up is carried out gradually, and it is impossible to fully liberalize it all at once.
After all, our policy cannot only target your industry. Once it is liberalized, it will be liberalized to all Lisboa and Hong Kong enterprises.
I am also very happy that you are so optimistic about the domestic market, but we are not fully prepared in many aspects, and you should not think about bringing all industries to the mainland immediately."
At this time, Chen Laoke did not dare to agree to Li Jianhui's industries entering the mainland. After all, the internal market and various regulations were not yet perfect. If Li Jianhui's huge capital entered, it would not be a catfish but a beast.
According to the above instructions, and Li Jianhui's promise not to transfer mainland profits out of the mainland within ten years, in order not to chill the patriotic entrepreneurs who were suppressed by Japan and the United States abroad, the E-commerce Supermarket Group was specifically allowed to build a hypermarket in Shekou, and Jingyi Electrical Appliances obtained
Domestic sales qualification.
However, there are also regulations on the domestic sales ratio of Jingyi Electrical Appliances, which is 2:8, with a maximum of 20% for domestic sales and 80% for exports.
At present, the overall policy of the mainland is still to establish export-oriented special zones, and the products invested by these invested companies are manufactured for export.
Even if you want to enter the mainland, you still have to go through customs, which is calculated as imported goods.
Jingyi Electrical Appliances has obtained the domestic sales qualification. Because it does not have to pay tariffs, the cost will be greatly reduced. Whether it chooses to seize the market at a low price or maintain a relatively high price to earn more profits, it has huge consequences for Jingyi Electrical Appliances.
the benefits of.
"I am very grateful to the central government and Mr. Chen for their support to our enterprise. You don't know, but I am dancing on the tip of a knife now. The only markets that are relatively stable at present are the Xiangjiang and Baodao markets. Without the Japanese and American markets, my business will
Major industries will be hit hard,
That’s why I eagerly hope to enter the mainland market. If there is a mainland market with a population of one billion, I would dare to directly challenge the Japanese and American consortium, and I don’t need to be as timid as I am now.”
As the Vice Minister of Commerce, Mr. Chen naturally knew some of the situation of the Xin Jian Department, but he did not believe Li Jianhui's words.
At present, Li Jianhui is only affected by Jiayi Group, mainly because there are some problems with the film's release in these two places.
In the game market, now that Li Jianhui has sold all his companies, it is useless for Japan and the United States to restrict Huihong game-related products from entering their markets.
As for other industries, they have basically not entered these two major markets. If we really talk about it, if Baodao targets the Xinjian Department, it will be much more powerful than Japan and the United States.
"Don't fool me anymore. I have already given you all the preferential policies that the higher-ups can give you and allow you to enter.
Our generation is old, and the future of our country and nation depends on your support.
The shopping mall is like a battlefield, and Japan and the United States are just paper tigers. You don't need to worry too much. Go ahead and develop boldly. Our country and government will be your solid backing.
Science and technology are the primary productive forces, and now we have entered the information age. I also hope that, as you said, our Chinese nation can also have a say in this era."
Hearing what Mr. Chen said, Li Jianhui knew that it had reached the top this time, and those who had not entered would not be able to enter for the time being.
He is very satisfied with what he has achieved so far. A small step today will be a big step in the future.
Let theater chains and companies like Japan and the United States be arrogant first, and wait until they complete their layout in the mainland, and then they will suffer.
Once Golden Princess becomes the largest theater chain in the country, it will not be me who begs them, but them who will cry and shout to cooperate with me.