After leaving Jade Lion Group, Li Jianhui and Su Jiangting inspected IKEA convenience stores in Taipei, 7-11, Lane Crawford, Tesco Electric, Watsons, Wellcome, Ito-Yokado, Seibu Supermarket, Wal-Mart, Carrefour, etc.
retail.
Currently, all parties are competing for hegemony in Baodao’s retail department store market. Originally, Tesco Group had a considerable advantage in Baodao due to its large-scale expansion last year. However, with the entry of world-renowned retail stores, Tesco Group’s advantages are gradually being lost.
The market share in major cities such as Taipei, Taichung, Kaohsiung, and Tainan has declined to a certain extent.
Now that he has come to Baodao this time, Li Jianhui also hopes to see if he can find any way to squeeze Wal-Mart, Carrefour and several major Japanese retail companies out of the Baodao market as much as possible.
On Baodao, Li Jianhui can launch a price war, but he cannot push the price too low, otherwise the government will intervene. This is one of the reasons why the Tesco Group's share is currently being taken away by other companies.
Each of these companies is quite strong, and they don't care about the losses they suffer in a short period of time. If the Tesco Group offers discounts, they will also follow the discounts. Since these companies' stores in Baodao and the market they occupy are much smaller than those of the Tesco Group,
I am not afraid of losing money with the Tesco Group at all.
They don't care whether they can make money at all. The purpose of entering the Baodao market seems to be to prevent the Tesco Group from occupying the entire retail department store market in Baodao.
If Tesco Group wants to maintain its huge market share now, it can only strive for quality and service, especially in the field of home appliances.
I just had a casual lunch and spent the afternoon inspecting retail department stores in Taipei.
After taking a quick look around, through comparison, Li Jianhui really discovered something.
Li Jianhui is also aware of the reason. Several major companies under the Tesco Group are expanding too fast, and they still cannot keep up with the talent.
Even though he often mentioned it, the group's senior management still didn't pay enough attention to it. He didn't know that elsewhere, at least in Taipei, there was some gap between the service attitude of store employees under the Tesco Group and Ito-Yokado and Seibu Supermarket.
When he returned to the hotel for dinner, Li Jianhui said to Su Jiangting: "You have also seen the retail companies today. We currently have a lot of problems. If we don't rectify them, we are afraid that our market share will further decline."
"Li Sheng, I think the main reason for this situation is that we are expanding too fast and there are not enough reserve talents.
Lane Crawford and Watsons are slightly better. IKEA and Tesco have small stores with large quantities. Many store managers were just store clerks before, and their experience was only learned from the previous store managers, and the time was not long, and some even had less than three
moon.
I think that in order to improve the service capabilities of each store, we must first improve the abilities of store managers. Store manager training courses cannot be limited to Xiangjiang, but should be available in Baodao, Malaysia, Thailand, the Philippines, Indonesia and Sin Chew.
And the training time should also be extended, but one month simply cannot train an excellent store manager, so I suggest extending the time to three months."
This is also because IKEA and Tesco stores are too small. Generally, only one store manager and two employees are enough. If it is like Lane Crawford and Watsons, Su Jiangting will directly recommend the recruitment of college graduate elites, and directly conduct three months of training after recruitment.
, and then go to the store for a half-year internship as a store manager assistant, and then assess their ability, and they can take up the job only after passing the test.
It's a pity that IKEA and Tesco can't do this. The area of these stores is too small. In this era, it is too luxurious to use college students, and it will also increase the company's labor costs, which is not cost-effective.
Regarding Su Jiangting's suggestion, Li Jianhui directly agreed and asked Su Jiangting to notify the top management of Tesco Group tomorrow to let them implement the matter as soon as possible.
This training class will not only conduct batch training for current store managers, but also strengthen the training of reserve store managers.
If you want to completely suppress other retail department stores, this alone is not enough. Service is only one aspect.
Nowadays, Tesco Electrical Appliances is facing a lot of difficulties in the Baodao market. In this era, the share of Japanese products in Asia is not generally high. Whether it is cars or home appliances, Japanese brands are the kings.
Because of Li Jianhui's relationship, Tesco Group terminated cooperation with many Japanese home appliance brand companies. Japanese brands do not dominate Lane Crawford and Tesco Electric Appliances.
This has also led to many citizens of Baodao to first choose Wellcome, Ito-Yokado, Seibu Supermarket, etc. instead of Lane Crawford and Tesco when purchasing home appliances.
Even if Jingyi Electrical Appliances caused quite a stir when it came out, especially in terms of price and the same quality, it directly crushed European, American, Japanese and Korean home appliances, but it was still difficult to change everyone's minds in a short period of time.
This is just like some examples in later generations. It is clear that domestically produced products at the same price and quality are much better than joint ventures or even imported products, but some people still buy joint ventures and imported products.
Now the Baodao market is also facing the same situation. Datong Group is better, or Jingyi Electric Co., Ltd., which has high quality and low price, but many people's first choice is still the products of Sanyo, Mitsubishi, Toshiba, Panasonic and other industries.
In this regard, Li Jianhui can only let more people know about Jingyi Electrical Appliances through constant advertising. In addition, it can ferment over time. With the accumulation of time and good reputation, more people will inevitably choose Jingyi Electrical Appliances.
In order to promote Jingyi Electrical Appliances, Li Jianhui also worked hard, and the Xinjian Basketball Club that was originally planned to be established was renamed Jingyi Basketball Club.
However, none of these can change the current situation facing Tesco Electric. How to change the decline of Tesco Electric in the Baodao market has become the main problem faced by Tesco Group.
Facing Li Jianhui's inquiry, Su Jiangting had a headache. Her big boss really thought she was all-powerful. You must know that her main job in the past and even now is in the administrative department. It sounds like she is very powerful, but in fact she is just a handyman, that is, sending and receiving.
Some documents, arrange meetings, etc.
However, she is still thinking hard about how to change the dilemma faced by Tesco Electric in Baodao, hoping to provide Li Jianhui with a more reliable idea.
She knew very well that she could not stay with Li Jianhui as an assistant for long. As long as Chen Xinyi and others returned to the company, she would not be able to hold this position again.
Now is also the best time for her to show off her abilities. She hopes that her abilities can be recognized by Li Jianhui. Even if she cannot work as an assistant next to Li Jianhui in the future, she can still join a group as a vice president after leaving.
Seeing that Su Jiangting didn't respond for a while, Li Jianhui said: "It doesn't matter if you don't have any ideas at this time. Let's eat first. You can think about it slowly in the past few days. After we come back from Hsinchu, we will consider how to solve these problems in the Tesco Group."
question."
Today is already the 16th, and they will rush to Hsinchu early tomorrow morning to attend the official inauguration ceremony of the Hsinchu Science and Technology Park. The retail department store can only be discussed at a group high-level meeting after returning.