In California, the retail market has been undercurrent recently, especially in the three major cities of Los Angeles, San Francisco, and San Jose. The atmosphere is quite tense.
Lane Crawford, Watsons, IKEA, and Cosway are making final preparations for business, and Wal-Mart, Sears, Kmart, and Price are also facing serious internal challenges.
Whether it is Lane Crawford, Watsons, IKEA convenience stores in Xiangjiang, or Cosway in Kuala Lumpur, their famous price butchers are not only famous locally, but also well-known around the world.
Especially when they first opened up the market, these companies did not care much about profits just to compete for the market. In many places in Asia, local and even some foreign-funded retail department stores fell under the butcher's knife of these major retail companies.
During this time, the price war in southern Baodao is in full swing. In order not to lose its last market in Baodao, Wal-Mart has been engaged in a price war with Lane Crawford in the Kaohsiung retail market for nearly half a month.
Now, Lane Crawford has joined forces with Watsons, IKEA, and Cosway to come to the United States, making the California market another price war zone. How can this not make local retail companies such as Wal-Mart feel dignified?
At 9 a.m. on April 1, Los Angeles time, Lane Crawford, Watsons, IKEA convenience stores, and Cosway officially opened their first stores in California.
Li Jianhui and Kwan Jiahui attended the opening ceremony of Lane Crawford's Los Angeles No. 1 store as guests. This was also the opening ceremony held by Lane Crawford in the US market.
Therefore, the standards of the high-level executives present today are quite high. In addition to Lan Jieying, general manager of Lane Crawford (USA) Company, Li Qungang, president of Lane Crawford Group, Lin Xifang, director of group market development department, and Chen Xueqin, general manager of group administration department.
Also present were guests including Li Jianhui, President of Xinjian Holding Group, Guan Jiahui, President of Public Relations Department and Temporary Assistant to the President of Xinjian Holding Group, Wei Li, President of Meiya Holding Group, Peng Kezhi, President of Xinjian Bank, Du Yuhong, President of Phoenix Group, etc.
In this ceremony, Li Jianhui did not overstep his authority and left it entirely to Li Qungang and Lan Jieying.
But Guan Jiahui, who was standing next to Li Jianhui, looked at Lan Jieying, who was the host of today's ceremony, with an appraising look. She really didn't expect that Li Jianhui would transfer her to be the general manager of Lane Crawford (USA) Company.
You must know that Lan Jieying was already the general manager of the administration department of Lane Crawford Group before, and was a level 12 executive within the Xinjian Department.
Lane Crawford (U.S.A.) is a branch company with a tenth-level rank. Under normal circumstances, the general manager is only a tenth-level manager. When a deputy from the headquarters department is appointed, it is a high-level position. It is completely unreasonable for Lan Jieying to take over.
Moreover, there have always been rumors about Li Jianhui and this person. Although as someone who often follows Li Jianhui, she knows that those rumors are nothing but fiction, but it is an indisputable fact that Li Jianhui pays special attention to this person.
She didn't believe that Li Jianhui would take care of Lan Jieying for no reason. After all, there were many beauties in the Xinjian department. Not to mention the looks that far surpassed her and Lan Jieying's, there were many who could rival her. Why didn't Li Jianhui take care of these people?
, only take care of this person.
Moreover, Guan Jiahui also knew that Lan Jieying had been focusing on work in the past few years, she had always been single, and there was no news of a relationship.
She joined Lane Crawford as a cashier at the age of 16. Now, at just 19 years old, she has become a senior executive of a group with a market value of more than HK$60 billion, which is unimaginable in Hong Kong.
Of course, Guan Jiahui was not counting herself. After all, she was only one year older than Lan Jieying, but she had already become a senior member of the Xinjian Department at the age of seventeen.
Although this day is April Fool's Day in the West and is not a weekend, there are big opening discounts and there are many Chinese in Los Angeles, so the customer flow for today's opening is pretty good.
Li Jianhui and the senior management also made a special trip around the supermarket. Due to the differences in Western and Eastern habits, the layout of the store is also different from that in Xiangjiang, and the products are more geared to local needs.
Today, Li Jianhui's focus is not on the fresh produce area, but on the home appliances and electronics sales area, where there are home appliances products from the two major groups of Jingyi and Datong, as well as Huahong Computer and Rose Computer.
Obviously, because these major brands were not well-known in the United States before, although the prices are relatively low, except for Asian inquiries and purchases, they have not attracted other customers for the time being.
In this regard, Li Jianhui had no choice but to ask several major brands to increase cooperation with Meiya Group and increase the promotion of these brands through Meiya Group.
Back at Lane Crawford's office, Li Jianhui said: "The American market is not as good as the Hong Kong, Taiwan and Southeast Asian markets. Because of cultural differences, we cannot use the four-dimensional operations there.
At the same time, we have to face greater competitive pressure here, and we must also be prepared to face possible suppression.
Therefore, you must be mentally prepared, especially Miss Lan. As the person in charge of the group's U.S. market, you are also the first person to bear the pressure. You must have this expectation.
You are still very young and still lack management experience. You should learn more from Wei Li here.
This time is also a test of your ability. As long as Lane Crawford has a firm foothold in California, your ability will naturally win the recognition of the whole group, and you will be able to move to a higher position."
"Please rest assured, Li Sheng. I will definitely learn more from Mr. Wei Li, so that our group can develop steadily in California, and expand to the entire California with Los Angeles, San Francisco, and San Jose as the three cities. Let Lane Crawford be in the retail department store market in California."
Dominate.”
Lan Jieying knew very well that the main reason why she was able to reach a high position quickly was because of Li Jianhui's attention. If it weren't for Li Jianhui, she would still be a cashier in a Lane Crawford supermarket without even graduating from the fifth form.
It is precisely because of this that in the past few years, apart from work, she has no business hobbies, nor has she been in love. She has spent all her free time learning management knowledge so that her abilities can match her current position as much as possible.
But despite this, there are still some rumors within the group, and she is not willing to let those in the group feel that she is in a high position just because of her appearance and was favored by Li Jianhui.
It happened that the United States and Canada needed two general managers this time, so she specially volunteered at the meeting to come to work on the other side of the ocean to accumulate more experience for herself, and at the same time, she also hoped to prove her abilities to the outside world.
Only then did she come from the twelfth level of management to take up the tenth level management position, a typical low-level job with a high salary.
After all, Lane Crawford was once managed by Wei Li. Wei Li has rich experience in this area. At the same time, he has also heard a little about Lan Jieying. No matter what Li Jianhui's inner plan is, Wei Li will try his best to help Lan Jieying lead it.
Lane Crawford is firmly established in California.
Therefore, after Lan Jieying finished speaking, Wei Li also said politely: "There is no doubt about Miss Lan's ability, but her shopping experience is a bit lacking. Please rest assured, Li Sheng, I will always pay attention to the development of Lane Crawford in California and assist Lan."
Miss, please develop Lane Crawford well."
Not only is Lane Crawford opening in Los Angeles today, but Li Jianhui did not stay at Lane Crawford. He just told Lan Jieying to pay more attention, and then went to the Watsons store with Guan Jiahui, Li Qunang and others.