The retail market in Canada and the western United States has been on fire for three months, and there is still no intention of stopping in the summer. Moreover, there is a trend of expansion into the central market in the US market.
In the past three months, a small and medium-sized retail company had no choice but to close down. The Canadian retail market and the western United States retail market have completely become a battlefield for the world's retail giants.
Lane Crawford, Watsons, Tesco, IKEA, Carrefour, Metro, Ito-Yokado, Seibu Supermarket, Cosway, Berjaya Department Store, 7-11, Walmart, Kmart, Sears, Costco
, one after another well-known retail department store companies have entered the markets of the United States and Canada, fighting regardless of profits.
Although three months have passed, not only has no one given up and quit, but it has continued to increase its strength in the two markets. Lane Crawford has continued to expand from the west to the east of the two markets. In many western cities, you can see Wal-Mart.
You will definitely be able to see Lane Crawford.
From Los Angeles to San Francisco, from San Jose to Houston, from Dallas to Atlanta, from Washington to New York, from Chicago to Boston, IKEA and 7-11 are competing with each other. How many stores will you announce today in the US market? I will announce new ones tomorrow.
expansion plans.
Compared with the restraint in Southeast Asia, the markets in these two places are very fierce, and there is no room for peaceful coexistence. If one side retreats, it will not withdraw its troops.
In order to cope with the increasingly severe situation in the US retail market, under Li Jianhui's arrangement, Wei Li officially took over Xin Jian Department's retail industry in the US market.
The Xinjian Retail Enterprise Collaborative Office was established in the United States, with Wei Li as the office director, Lane Crawford's board of directors, Lane Crawford's US affairs general manager Lan Jieying as the executive deputy director, Lane Crawford, Watsons, Berjaya Department Store, Tesco Electric Appliances
Starting from July, the heads of U.S. markets for major companies such as the convenience store chain IKEA and Cosway will be under the dual jurisdiction of the group and the collaborative office.
In the conference room of Lane Crawford's US headquarters in Los Angeles, Wei Li looked at the people present and felt a sense of pride in his heart. He remembered that when he first joined the Xinjian Department, he was responsible for the Lane Crawford and Watsons under the Xinjian Department.
and its subsidiary Wellcome Supermarket.
Although he is now the executive officer of Xinjian Department, responsible for the industries of Xinjian Department of Meiya Holdings and the North American affairs of Xinjian Department, he has always paid close attention to the retail of Xinjian Department.
This time he took on the important task of leading Xinjian retail companies to compete with domestic retail companies in the US market. While feeling Li Jianhui's trust in his abilities, he was also very proud.
He believes that as long as he leads Xinjian's retail companies to gain a firm foothold in the US market this time, his position in Xinjian will be completely stable.
"Miss Lan, and everyone present, you are the elites of each group, and you are mainly responsible for the group headquarters.
However, the current situation in the U.S. retail market is severe, and our major retail companies will retreat if they do not advance. Therefore, Li Sheng specially set up this office in order to allow several of our companies to form a joint force and jointly respond to the challenges of other retail companies.
From today until the collaborative office is disbanded, I hope everyone can cooperate with my work and strictly implement the development plan set by the office."
Lan Jieying, who is still under 20 years old, knows very well that the reason why she is able to reach her current high position and serve as the executive deputy director of the Coordination Office is mainly because of Li Jianhui's care.
Therefore, after Wei Li finished speaking, he immediately said: "We all know Mr. Wei Li's ability in retail industry management. Please rest assured, Mr. Wei Li, that we at Lane Crawford America will strictly follow the plans formulated by the office and absolutely
It won’t hold the office back.”
The U.S. heads of Watsons, the e-commerce appliance chain, and the IKEA convenience store were once soldiers under Wei Li. They also expressed their support and promised to obey the instructions of the office absolutely.
The immediate boss of Berjaya Department Store and Cosway is Li Zaiwei, the president of Nanlong Holding Group. His status in Xinjian is not lower than that of Wei Li, but as the saying goes, the county magistrate is not as good as the current manager. They are now in the United States, and Li Jianhui deliberately
Arrangement, they can only choose to obey Wei Li's command.
After receiving support from everyone, Wei Li said with a smile: "Please rest assured that I will generally not interfere in your management. The purpose of our office is to coordinate everyone's layout in the US market, avoid internal friction, and at the same time promote everyone's joint efforts to encircle and suppress opponents.
"
Weili then pointed to the map of the United States and gave a brief talk on the current retail market situation in the United States, especially the retail market situation in the southeastern United States.
Xinjian's retail companies are heading east from Texas, and in the next quarter, they will enter Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, and North Carolina on a large scale.
Compared with New York, Washington, D.C., Pennsylvania, Massachusetts and other regions in the eastern core, the central, southern and southeastern states of the United States will have less pressure to develop retail companies.
Instead of having a bloody head-on in the core cities of New York, Washington, Boston and other cities, it is better to enter the southern states where the retail layout is relatively weak in the world and compete for the dominance of the retail market in these states.
Of course, Weili has not ignored the core eastern states. In order to contain the energy of other retail companies, IKEA convenience stores have been deployed in two large-scale locations in eastern central cities such as New York, Washington, and Boston this quarter.
Cosway also focuses its efforts on urban areas such as New York, Chicago, and Boston, working with IKEA convenience stores to contain Wal-Mart, Sears, Kmart, and Costco.
"Because the U.S. market is vast and the population is relatively large, I have proposed to Li Sheng that the corporate positions of several of our major retail groups in the United States will be upgraded by two levels to become a twelve-level structure. At the same time, the leaders here will be highly matched.
You will become the vice president of the board of directors of your respective group and the president of the US region.
This appointment is expected to be announced in the next few days, and I hope you will live up to Li Shenghe Group's expectations of you and lead our retail company to become the leader in the U.S. retail market."
Those present did not expect such an unexpected surprise. Who would not want to be promoted, and they were promoted to three levels in a row. They thought they would have to work hard for many years before they could hope to become the vice president of the group.
Unexpectedly, this time because of Wei Li's suggestion, I had to cross several hurdles. This made the people in charge present feel full of gratitude to Wei Li, and secretly vowed to obey Wei Li in the next work.
With his instructions, the company he manages can become a giant in the U.S. retail market.
At the same time, those present have a new understanding of Lan Jieying. The latest market value of Lane Crawford has exceeded 70 billion Hong Kong dollars. Lan Jieying, who is less than 20 years old, serves as the actual vice president. Not to mention in an environment like Hong Kong, even in the world.