Chapter six hundred and sixty seventh sky-high price
As the land is auctioned one by one, the last piece of land has arrived in the blink of an eye. It is located in Repulse Bay, with an area of 2,643,268 square feet, and the starting price is HK$1 billion.
This land is a real money contest. Many representatives of small and medium-sized real estate companies have become spectators, mainly watching the competition between the major consortiums of Donghua, Sun Hung, Far East, New Asia, Nanjiang and Nanyang.
Although the starting price of one billion Hong Kong dollars sounds like a lot, it is far less than the price of the land. Li Huidong, the president of Hutchison Real Estate, offered three billion Hong Kong dollars, which directly pushed the unit price per square foot to more than one thousand Hong Kong dollars.
But for this last piece of land, all parties were obviously unwilling to give up easily. As soon as Li Huidong finished bidding, Li Zhaoji immediately quoted 3.1 billion Hong Kong dollars.
Keswick, the leader of Jardine Matheson, did not treat me as a spectator and directly quoted HK$3.5 billion in the hope of scaring off Sun Hung Club and Nanjiang Club.
All parties involved in this land auction also saw that Tung Wah Hui was not too willing to buy the land, and had no intention of being alone. They were just targeting Nanjiang Hui and Sun Hung Hui. As long as these two companies did not participate in the competition, the auction would be
If the price is too high, will Donghua take action?
Although this piece of land is large enough and located in Repulse Bay, it is not very important to the Tung Wah Association. The development focus of the Tung Wah Association is in Tseung Kwan O New Urban District, Tin Shui New Urban District, Fen Shui New Urban District and Tai Po New District.
The urban area is not on Hong Kong Island.
Tung Wah Club's luxury residential area is in Jing Wah Estate and its headquarters building is on Tung Wah Road. There is no demand for development projects in Repulse Bay.
It's a pity that this price is still far from the bottom line of all parties. No party chose to withdraw. With the quotations one after another, the price soon reached HK$5 billion, which also made the price of this land exceed HK$2,000 per square foot.
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Five billion Hong Kong dollars is already a very large amount. If it were not for the support of several major consortiums behind the companies participating in the quotation, few would have dared to quote such a price.
Seeing that the scene fell silent for a moment, Li Jianhui immediately gave a few instructions to Li Huidong beside him.
After Li Zhaoji quoted a price of HK$5.1 billion, Li Huidong directly quoted a price of HK$6 billion, hoping that this price would be the final word.
As the director of the Land Planning Department who hosted the auction, Claude was extremely excited. He had achieved the largest single land auction transaction in the history of Hong Kong.
Moreover, he believes that this record will be difficult to break in a short time, and this auction will definitely be recorded in the history of Xiangjiang real estate industry.
Seeing that all parties did not follow up, he loudly said: "This is the best-located piece of land in our auction this time, and the area has reached more than two million square feet. I believe that it will not be possible for a single piece of land to be sold in the next ten years or so."
For such a large area, Hutchison Real Estate is now offering HK$6 billion, is there any increase in price?"
After waiting for half a minute and seeing that no one raised a sign to speak, Kloeder said: "The first time for 6 billion.
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6 billion for the second time.
…”
When Claude was about to call out 6 billion for the third time, Li Zhaoji, on behalf of Henderson Land, quoted HK$6.1 billion.
In this auction, the Tung Wah Society and the Sun Hung Society were clearly at odds with each other. Li Zhaoji did not want the Tung Wah Society to easily take over this land.
Li Huidong, who had been ordered by Li Jianhui, would not be so ink. Li Zhaoji had just quoted a price of HK$6.1 billion, and immediately quoted a sky-high price of HK$7 billion.
I don’t know how many people present secretly scolded the Xinjian Clan for being a big family, as if hundreds of millions were just drizzle to the Xinjian Clan.
Seven billion Hong Kong dollars, just for a piece of land of more than 20 hectares, is simply unimaginable in this era.
Thinking back a few years ago, the Xin Jian Group acquired hundreds of hectares of land in Tseung Kwan O for only tens of millions of Hong Kong dollars, and the Phoenix Group acquired hundreds of hectares of land in the North District for just over one billion Hong Kong dollars.
Neither the Far Eastern Club, representing Jardine Matheson Land’s Chairman Keswick, nor the New Asia Club, representing New World Land’s Chairman Zheng Yutong, nor the Nanyang Club, representing the Hong Leong Group’s Chairman, Kwok Fong Fung, had the intention to continue quoting.
Core members of the Nan Kong Society and the Sun Hung Society also disagreed on whether to make a bid. They also believed that the land was not worth spending HK$7 billion to purchase.
To put it bluntly, if these 7 billion Hong Kong dollars are invested elsewhere, the profits will far exceed those invested here.
In fact, when the offer was HK$6 billion, Li Zhaoji didn't want to continue with it. He just wanted to save face for both companies and also hoped to consume as much Tung Wah Association funds as possible, so he quoted HK$6.1 billion.
But now he didn't dare to raise the price. She was worried that once she submitted the offer, Donghua would choose to give up, and their funds would be trapped in it.
They are not the Tung Wah Association, and they have no plans to spend huge sums of money to acquire land and then use the large amount of reserved land to grow vegetables.
After secret discussions, Li Zhaoji finally reached a consensus with Guo Desheng and Feng Jingxi that the Sun Hung Society would not continue with the land. If the Nanjiang Society wanted to participate, they could bid on their own. If the land was acquired, subsequent investment and development would have nothing to do with the Sun Hung Society.
Seeing that Claude was about to announce 7 billion for the third time, Li Chaoren, on behalf of Changshi, quoted HK$7.1 billion.
Li Huidong is bound to win, and he doesn't even think about why Nanjiang appears at this time and directly quotes 8 billion Hong Kong dollars.
At this time, the people present could no longer complain about the inhumanity of the Xin Jian Department. They were more concerned about whether the Sun Hung Society and the Nanjiang Society dared to continue to follow.
Since the Sun Hung Society had already given up, the Sun Hung Society was relatively calm, but the Nanjiang Society was communicating secretly.
The sky-high price of 8 billion has pushed the unit price per square foot to HK$3,026, which is also the highest record in the history of Hong Kong. Even the current price in Central cannot compare with it.
Although Li Chaoren wanted to bet that he would increase prices and that Xinjian Department would continue to increase prices, he did not dare to take that risk. Once he quoted 8.1 billion Hong Kong dollars and Xinjian Department did not comply, then this money would be put in it, which would affect the layout of Nanjiang Club.
will have a huge impact.
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That night, major TV stations reported extensively on the afternoon auction, especially the auction of the last piece of land. Hutchison Real Estate's acquisition of this piece of land for HK$8 billion also shocked the attention of countless citizens.
As for whether Hutchison Real Estate's capital chain will have problems due to this land auction, the outside world is not too worried about this.
Not long ago, Hutchison Real Estate raised nearly 20 billion Hong Kong dollars through additional financing in the stock market, which was only the land purchase funds for the three plots of land No. 1, No. 125, and No. 136. There was no problem at all.
Compared with Hutchison Real Estate, which was in the limelight at the beginning and end, Xinjian Real Estate was the king of this land auction, acquiring 21 land parcels with a total land purchase capital of more than HK$30 billion and an area of nearly 200 hectares.
Hutchison Real Estate has gained more fame this time, but the actual profits it has gained are not much, not even as good as those of allies such as Chinese Real Estate and Guanghua Construction.
The happiest thing is the Bryan government. This land auction can be said to be a great success, and the land transfer fee has exceeded 130 billion Hong Kong dollars.
Whether it is a new airport project, several subway lines, or the reconstruction and expansion of several urban roads, there is sufficient financial support.
At the same time, it also allowed several major business groups to spend large amounts of money on real estate, weakening these forces' investment and development in high-tech industries and manufacturing.
Whether it is Li Jianhui, a genius, or Li Chaoren, a veteran in shopping malls, they have all fallen into the pond prepared by the Bryan government.
Brian is willing to see several forces use finance and real estate as their pillars, but he is not willing to see these forces vigorously develop high-tech industries and manufacturing.