Chapter 609 Newborn calves are not afraid of tigers
"Newborn calves are not afraid of tigers. How dare you get involved in the cold medicine market?" Dean Meng couldn't help but smile when he heard this.
Although he does not work in a pharmaceutical company, he is also the director of a hospital. In addition, his wife is the chairman of the health pharmaceutical industry, so he is more knowledgeable about many aspects of this industry than the experts!
Even a company as big as Health Pharmaceuticals has withdrawn from this market, let alone Fang Jun?
"Fang Jun, the cold medicine market is too mature, and it is completely different from the rhinitis medicine market!"
"Most of the rhinitis drugs on the market today treat the symptoms but not the root cause, and some even have no effect at all. However, our newly launched special rhinitis drugs have many advantages over the common rhinitis drugs on the market, so I am extremely impressed.
Value this new drug!”
"But cold medicine is different. Colds are a common disease. People with good health can recover on their own even without taking medicine. The role of medicine is just to promote this process."
"The cold medicines on the market now are very effective in treating colds. Some people are sure of a certain brand of medicine and will not switch to others."
"To be honest, two years ago, our health pharmaceutical company also launched a cold medicine and ran a lot of advertisements. However, the results were that in the end we had to withdraw from the market with a loss of tens of millions. It was considered a failure.
Project!" Zhang Yin sighed.
A project that loses tens of millions is considered a considerable investment for the health pharmaceutical industry.
"Haha, Aunt Zhang, Uncle Meng, I naturally know that there are many types of cold medicines on the market, almost no less than twenty, and they are all major pharmaceutical companies, so the risk of investing in them is very high, but this cold medicine of mine is more
Compared with the cold medicines currently on the market, they have two major advantages!" Fang Jun said with a smile.
"Two major advantages? Tell me." Zhang Yin suddenly became interested. He wanted to see what kind of cold medicine Fang Jun had developed.
"First, the cost of this drug is about 30% lower than similar drugs!" Fang Jun said.
Thirty percent is actually just an estimate. After large-scale mass production, it can even be lower than 40%!
Low costs mean high profit points and naturally high competitiveness.
"The cost is lower than 30% of the market price? This is actually useless..." Zhang Yin shook his head slightly after hearing this.
"It's useless? Why?" Fang Jun asked puzzledly.
The cost is low, the profit point is high, and you can engage in bidding sales. The advantages are obviously huge...
"There are two reasons. A cold is just a minor illness. It only costs more than ten yuan to buy a cold medicine from a drugstore. And if the drugstore is willing to dispense the medicine, the price is even lower, and it only costs a few yuan!"
"Nowadays, China's economy is developing rapidly, and people don't have enough money. Even if your new cold medicine is 30% lower than the market price, it won't bring much sales."
"Secondly, Chinese people have a blind mentality. Low-priced things may not necessarily be good in their eyes. If high-end things are expensive, they will definitely not be able to use them. But few people will take a mere cold medicine.
I don't care." Zhang Yin shook his head.
This medicine is not like food. You need to take it every time before you consider the cost. Most people may only get sick once a year or even several years. When taking medicine, few people ask the price. This is also the reason why pharmacies make huge profits.
one……
"Well, I really haven't thought about this... Also, when I went to buy medicine before, I just took it and left..." Fang Jun couldn't help scratching his head after hearing this. It seemed that he still lacked some thought...
"Well, tell me, what is the second advantage?" Zhang Yin nodded and asked.
"The second advantage is the efficacy. This new cold medicine is very effective, several times more effective than the common cold medicines on the market. A common cold can be cured in one day, and a severe cold can be cured in three days at most." Fang
Jundao.
"So fast? Really?" Zhang Yin said in disbelief.
After so many years of research on cold medicines, it can be said that it is very difficult to make any progress. Now Fang Jun has actually developed a new medicine that is three times as effective as cold medicines on the market. How is this possible...
"It's true. This medicine already has a finished product. I've brought it with me so Aunt Zhang can take it for testing." Fang Jun said, taking out a box of medicine from his pocket.
This box of medicine is actually a finished product made in the laboratory by Li Qi and Dawei Xiaowei.
"Well, okay, leave it here. I'll take it away for testing. If the drug is really as effective as you said, it can be launched on the market. By then, the prospect of this new drug will be much better than the effective rhinitis drug." Zhang
Yin nodded.
After all, the number of people suffering from rhinitis is really not a heavyweight compared to the number of people suffering from colds!
Of course, specific rhinitis medicines are much more expensive than cold medicines.
"Aunt Zhang, if this new drug passes the test, I still want to hand over this new drug to your health pharmaceutical company for production. Well, it will be similar to the cooperation model for special rhinitis drugs." Fang Jun said.
"Are you willing to hand over the new drug to our health pharmaceutical industry? That is of course the best, but this new drug was developed by you yourself, and our health pharmaceutical industry has not made any contribution, so the conditions still cannot be completely consistent with the specific rhinitis medicine.
Come, otherwise, you will suffer a loss..." Zhang Yin said with a smile.
"Aunt Zhang, you have no idea whether to suffer or not, but I have a suggestion, that is, the production of this new drug should be handed over to our factory." Fang Jun said.
"Of course there is no problem with this, but if your factory wants to produce this medicine in large quantities, the current scale may be a bit small..."
"Well, since I have not invested in research funds for this drug, let me use 50 million to buy half of your new drug's equity, and give the 50 million to your father to expand the scale of the factory. You see
How?" Zhang Yin asked.
Zhang Yin offered 50 million to buy half of the shares of the new drug. In fact, the conditions were much more favorable than those for special rhinitis drugs. After all, although they spent a lot of effort researching special rhinitis drugs, the cost was actually very low. However, Zhang Yin did not
It’s not a loss, after all, the market share of this cold medicine is much larger than that of rhinitis medicine.
"Of course it's no problem, just take care of it, Aunt Zhang," Fang Jun said.
It just so happened that his father needed funds for expansion. Fang Jun originally wanted to go to Royal One in the afternoon and find Lu Fei to exchange the cash. Now there is no need to bother. Otherwise, he would have to explain the source of the cash to Lu Fei.
It's better to put it in the ring first and deposit it into the bank little by little when you have time, or keep it and maybe spend it later...
"Haha, okay, I will ask the company to send 50 million to your father's factory this afternoon." Zhang Yin said with a smile.
"Aunt Zhang, you haven't tested whether this new drug is qualified." Fang Jun reminded.
Why did the drug fail to pass the test before it was tested? Why did you just give the money first with this message?
It seems that there is no business like this... (To be continued)