Two hundred and sixtieth chapters fame and fortune
In this three-story villa located at the foot of Xiangshan Mountain, Jing Gao only sat in the living room last time, but this time he went a step further. He followed Brother Ren's son through the large living room to a row on the east side.
In the wing room.
The second brother Ren was waiting in the study, wearing a white cultural T-shirt, big pants, and slippers. He was drinking tea comfortably in front of the window. When he saw his son and Jing Gao come in, he habitually said sarcastically: "Xiao Jing, you are not brave.
Is it quite big? Why don’t you even dare to call me, and you still need Xiao Song to convey it? "
Jing Gao witnessed how Professor Zhao quarreled with Brother Ren that day, and said: "Mr. Ren, this has nothing to do with courage. This is a matter of etiquette. I'm calling you rashly, just in case you can't miss the time."
?”
"Then I won't see you." Brother Ren said matter-of-factly.
Jing Gao smiled, just then Ren Zhi poured tea, Jing Gao took it, "Thank you."
"You're welcome." Ren Zhi responded and sat aside to listen to his father and Jing Gao chatting about business matters. He had graduated from college for a year and was managing a company in Shanghai that was involved in electronic manufacturing and the Internet.
Jing Gao sat down and drank some tea, and proactively asked: "Mr. Ren, I would like to hear your opinion on whether to acquire LeTV's film and television business, LeTV Cloud." Taking the initiative to ask may seem frivolous, but it is actually reasonable.
Ren He looked like he was victorious. You can't compete with me on how to nourish your qi, right? He took a sip from the purple clay pot, and said directly without any pretense: "You can buy it!"
Jing Gao pondered for a moment and asked for advice: "Mr. Ren, it is true that these three companies of LeTV are high-quality assets. But according to the email you asked Assistant Song to send me, there seems to be a big problem with LeTV's capital chain. Moreover, LeTV's Jia
He has an accounting background, and his finances have never been very clear. Paying 11.6 billion to buy these three companies seems a bit unworthy."
In fact, from a sound perspective, it is best not to have any real involvement with LeTV. What do you mean? It is possible to buy shares of Coolpad, but not LeTV’s internal companies.
Because you don’t know how Mr. Jia does the accounting. There may be a trap buried there.
Ren He smiled and said slowly: "Of course the price needs to be negotiated. The asset package also needs to be adjusted. There are two points you need to pay attention to in this matter.
First, what Jia Yueting plans to sell you is indeed a high-quality asset package. At present, what he can offer and what you are interested in are roughly these three companies. Second, there are some things that he has not explained to you thoroughly.
After LeTV Pictures was fully acquired by LeTV.com, all the entertainment industry shareholders of LeTV Pictures were converted into shareholders of LeTV. Therefore, there is no need to sell LeTV Pictures for more than 9 billion yuan.
The human resources in the entertainment industry are actually very weak. It is a circle where capital is king. If you have money, it is not difficult to find people to support you. Xiaozhi, your Uncle Hu is in the film and television industry, you know that, right? Tell me about it.
.”
Ren Zhi named the old man and said: "Mr. Jing, the most common saying in the entertainment industry is that capital is saturated and there are many employees, but there are few good directors and good actors. In fact, this is not accurate. The entertainment industry is now the most in demand and the most popular.
The core resources are theaters, TV stations, and video websites.”
Jing Gao roughly understood. That is to say, the "big screen" and "small screen" facing the audience are the most scarce and core resources. They also include video websites, which are the places where online dramas are broadcast. This is a typical oversupply of film and television works.
situation.
Of course, there are still a lot of bad movies in Chinese film and television works.
Brother Ren said: "So, for the asset package of LeTV Pictures + Huaer Pictures, if you add up to 6 billion, it is a very fair price. As for cloud computing, Xiaozhi, you are a computer student, let me tell you.
"
A wry smile appeared on Ren Zhi's lips, and he explained: "Mr. Jing, in terms of cloud computing, it is not technically difficult to roughly set up a framework. In 2006, Eric Schmidt, the CEO of Google at the time, proposed
Cloud computing concept.
The core cost of cloud computing is actually electricity bill.
There are many cloud computing brands on the market now. The pain point of a cloud computing company is that it must have application scenarios. For small domestic companies, they must first choose Alibaba Cloud, Baidu Cloud, and Tencent Cloud. Therefore, many companies have cloud services, and they want to expand
Data. But it is basically only provided for internal or related enterprise use. This is the case with LeTV Cloud.
The consulting firm's valuation of LeTV Cloud at US$1.08 billion is not too outrageous. However, after LeTV Cloud left the LeTV ecosystem, this value was greatly reduced.
Therefore, to simply acquire LeTV Cloud from the perspective of hardware servers and software talent teams, and then provide services to LeTV and its affiliated companies, paying US$540 million is too much.
With this money, you can buy your own servers and recruit talents. I personally value this acquisition at US$200 million."
Jing Gao did the math in his mind. In other words, Brother Ren believed that the reasonable price was about 7.4 billion yuan. The price that Jobs reported to him last night was a full 4.2 billion yuan. Go ahead!
"Mr. Ren, what do you mean when you say the asset package needs to be adjusted?"
Brother Ren said happily: "Xiaojing, do you know why I gave the conclusion that it's OK to buy it from the beginning?"
Jing Gao smiled inwardly. Mr. Ren had developed this habit as a teacher. He likes to interact. He thought about it and said, "I don't know."
Brother Ren said: "Your Phoenix Fund acquired Uber (China), and you paid a premium of almost US$2 billion. This made you famous. In my opinion, as long as you can win the subsidy war with Didi,
This is a very good acquisition.
So, why is LeTV looking for you to sell its asset package? It’s not just because you are talking to them about your reputation! I have a lot of idle funds, why doesn’t LeTV look to me?
In the same way, Phoenix Fund's reputation is not loud enough in China's business community. It needs to continue to improve. As a star company, LeTV, if you become a white horse knight, the benefits in terms of reputation will be very large.
I can assert that as long as you complete this deal with LeTV, many CEOs will consider Phoenix Fund as their first choice for large-scale mergers and acquisitions and asset sales in the Chinese corporate world. And how much trouble will this save you?"
Jing Gao suddenly felt like he was enlightened. He had been using price and value to measure whether he should buy LeTV's asset package, adding at most one factor: promoting the rise of Phoenix Film and Television. But as Brother Ren said, this deal is not only
It not only brings him "profit", but also brings him "fame"!
This intangible asset will bring great convenience to his business path.
For example, as we all know, the Hurun Wealth List is nicknamed the Pig Killing List. Most wealthy people give money to Hurun and are unwilling to be on the list. However, some people also give money to ask Hurun to improve their rankings. People in the company are doing it
When doing business, you just brag about how high our boss is on the rich list and how powerful he is. You can’t believe it?
This is the typical use of "reputation" in business.
Brother Ren is really awesome. No wonder the business can be so big.
Jing Gao stood up, bowed to Brother Ren and said solemnly: "Thank you, Mr. Ren."
Ren He was immediately satisfied and felt very happy, but he kept his face down and waved his hand, "How about thank you? I haven't finished saying it yet. A transaction price of less than 10 billion cannot achieve a sensational effect. You
We still have to ask Jia Yuoting to add things to the asset package."
Sit upright and maintain a listening attitude.
At this time, Ren He's wife Zhang Ting walked in and said, "Have you finished talking? Let's eat."
