The banquet hall on the 10th floor of the Blue Lake Club is brightly lit when the lanterns come on. Exquisite dishes are displayed on the dining table.
As Gong Yu refused Jing Gao's request, the atmosphere at the dinner table suddenly became a little solid.
Fang Shaofan, Feng Wan, He Qingsha, and Li Wei all looked at Gong Yu.
Li Wei was able to sit here and eat, naturally because of Jing Gao's trust in him. Jing Gao hadn't contacted Li Wei for a while, so he asked him to sit down for a meal and talk about anything during the meal.
Of course Idaka would not get angry with his subordinates so easily. He ate braised Wuchang fish and asked, "Didn't you promote that you were going to be China's Netflix when you listed on Nasdaq in March? It's only been half a year now and I feel like this
Can't get it done? Because of this slogan, iQiyi has received enthusiastic support from the U.S. capital market, and its stock price has tripled since its listing."
Naturally, he knows a lot of information.
Gong Yu smiled bitterly and said: "Mr. Jing, this is a slogan for external publicity, but there are essential differences between our domestic Youai Teng three video platforms and Netflix. Let me explain slowly."
Jinggao nodded.
Gong Yu said: "First, Netflix mainly produces self-produced dramas. They do not rely on advertising, only membership fees. And this membership fee is much more expensive than the three of us. But users pay the bill. The reason is that they
Members of the family can watch Netflix’s accumulation over the past ten years.
In the past ten years, the three of us have mainly been engaged in online dramas, online majors, and variety shows. They are all fast food consumption, and it is difficult to have high-quality products like House of Cards. This makes our membership fees unaffordable.
To put it simply, we are consuming content, while Netflix has a cumulative effect.
Second, the three of us have become involved, which has raised costs. For example, the palace-fighting theme is very popular, and the platform has launched ten palace-fighting dramas at once. And often for a relatively high-quality TV series, our platform needs to spend a lot of money to get it.
Exclusive broadcast rights.
Third, the play style is different. Netflix requires members to watch and directly monetize the content. Our members provide value-added services, such as eliminating advertisements, watching movies in advance, etc. We first attract enough traffic, and then slow down
Slowly think of ways to monetize the traffic.”
Jing Gao interjected with dissatisfaction: "That's why the viewing experience on your three major platforms is like a ghost. The more you lose money every year, the more you have to do pre-roll ads. You are shouting to learn from Netflix, and the content is
Wang, you are very honest in trying to seduce tobe and earn advertising revenue. You are also constantly trying to find ways to get money from users. I heard that you have a drama where the highlights are divided into several clips, and each clip costs 3 yuan.
money."
Gong Yu smiled awkwardly.
Jing Gaodao: "I just read a piece of data before the meal. The domestic video players are not just the three of you. Now Mango Channel's network is deeply involved in variety shows and is almost profitable. I think you are being fed by the traffic of Internet giants."
I have completely lost my direction. Now that iQiyi has been transferred to the Phoenix Group, I don’t have the BAT traffic to guide you. The only way you can go is to learn from Netflix! I will add the new pre-roll ads when I go back today.
Can we do it even if the business is stopped?”
Gong Yu obviously felt a pressure and said: "Yes!" He would be an idiot if he didn't agree. After thinking about it, he said: "Mr. Jing, iQiyi's losses may be very large this year. The financial statements will be
It’s very ugly and the stock price may plummet.”
Jing Gao waved his hand and said: "If it falls, it will fall. If you don't want the stocks in your hand, you can sell them to me. Remember, learning Netflix's content is king. Netflix can't even enter the mainland, so you guys are still doing it for your own enclosure."
If there is no long-form video platform giant, it will really make people speechless.”
Gong Yu smiled bitterly.
Jing Gao ordered: "You go back today and stop the new advertising business. You must be careful when buying dramas. Don't spend hundreds of millions casually! With hundreds of millions of funds, why can't you make a high-quality movie?"
Web drama? I heard that the cost of last year's hit White Night was only 70 million. Wouldn't you make a lot of money by filming this kind of drama yourself?
When doing business, don’t always think about how to make money from users. If you do things well, making money will come naturally. After the ads are stopped, you have to learn from Netflix. As long as you have a membership, all videos can be watched. And
, release all the episodes at once! Don’t do it in a hurry!
Give back to users for a period of time first, and then increase the membership price. I will give you three months, and I want to see significant changes. Content creation can be accumulated slowly, but it must start. Don’t do nothing all day long.
.We need to use newcomers and experienced actors with acting skills. Those people can easily earn hundreds of millions in salary, so let them go.
Let me make a suggestion: negotiate the rights to the drama In the Name of the People, and eventually it will be broadcast exclusively on iQiyi."
"Okay, Mr. Jing."
When leaving the Blue Lake Club, Gong Yu was undoubtedly in a very depressed mood. Not all of iQiyi's income comes from membership income from long videos, but also from other incomes. Now even pre-roll advertising has to be stopped.
How else to play?
A large number of staff and departments under him will be eliminated.
….
…
After dinner, Jing Gao was going to take the car back to Yuntu Villa and drink tea in the banquet hall. He Qingsha said curiously: "Mr. Jing, if the dramas we produce in the future are to be sold to iQiyi, wouldn't it be
Do you want cost price?”
Fang Shaofan has already gone to work at this moment. He is right here at the Blue Lake Club.
Jing Gao held the tea cup in his hand, turned to look at He Qingsha beside him, and said: "Sell as much as you want. The three platforms compete. There is no need to form a closed loop. IQiyi is a US$7 billion Internet platform giant with traffic
The promoter behind it has money to pay salaries to Xiaoxianrou and traffic people, but doesn’t have money to buy good dramas?"
He Qingsha couldn't help covering her mouth and smiling sweetly, and stood slightly beside Jing Gao, "Mr. Jing, what you said is actually contradictory. You just warned Gong Yu not to spend hundreds of millions on buying dramas."
Smelling the fragrance coming from her body, Jing Gao said with a smile: "Xiao He, are you quarreling with me? Can Xiao Xianrou make a good drama? To put it bluntly, isn't it just to use traffic to harvest fans' money?
The main thing is that fans like it, and they are willing to pay for it. As for these TV series of niche culture and subculture, what will happen to the money of young fans? It is clear on the stock price. The current market value of Netflix
It has reached 184 billion US dollars in June. These three major domestic platforms are simply sick. Instead of taking the upright road, they want to play with Internet traffic."
He Qingsha smiled sweetly and said: "Mr. Jing, the corporate behavior pattern is determined by the company's genes and corporate culture! I think it will be difficult for iQiyi to change it in a short time."
Jing Gao said calmly: "Then lay off employees and fire them!"
His will is extremely firm.
He Qingsha was horrified, and she repeatedly saw the man who was fighting in the Ming and Qing Dynasties that day. At the same time, her heart trembled slightly, she slightly raised her bright and beautiful face, and looked at Jing Gao with admiration.
Such a powerful man is really charming when he shows his power! It is enough to conquer the hearts of women.
At this time, Feng Wan walked in quickly from the outside and reported: "Mr. Jing, Mr. Fang Shaofan has used the official V of Phoenix Films to announce a real-name report on Weibo that Zhang Jiazhen is suspected of manipulating the stock market. Weibo has exploded. Hurry up.