Chapter nine hundred and twenty seventh face is too clean
In the conference room, Wang Hailin was slightly excited and said: "The so-called drama-centered system means that the entire production of film and television dramas is caused by the drama, and it closely adheres to the script and serves the script.
The dramatist-centered system corresponds to the producer-centered system, the director-centered system, and the star-centered system.”
Song Fangjin interjected: "There is also capital-centered system. This is our current Internet capital! They have a hand in everything, do not respect the professionalism of directors, screenwriters, and actors. In the end, it is capital's self-indulgence! Traffic is rampant and bad dramas are rampant.
In May of this year, Hai Lin and I took the lead in organizing a Youyu Forum in Huairou, calling on the industry to implement a play-centered system. It needs to be noted that this play-centered system is not a screenwriter-centered system.
For example, for a play, producers, directors, stars, not just screenwriters, as long as it is beneficial to the play, can propose and modify it. Many classic film and television dramas in history were produced through joint efforts!"
Wang Hailin and Song Fangjin have been old friends for many years, and they answered the conversation very naturally, "Yes. What is a non-drama-centered production? For example, if I find an actor, my script will have to be changed! This must be a non-drama-centered production.
.
Nowadays, most TV dramas in the world are produced in a drama-centric system, especially American dramas! Our country is now a neurosis-centric system. Anyone who is crazy will listen to whoever they say!"
There was a low roar of laughter in the conference room.
Although the number 30 people in this conference room today are all executives and screenwriters from Phoenix Films and iQiyi, so they are considered insiders, some of them have not participated in the production of film and television dramas. It is normal for them to burst into laughter.
Jing Gao also smiled at Wang Hailin's words. It has to be said that the screenwriter cursed people with a very typical literati characteristic: swearing without using curse words! Teacher Wang was very brave to say it.
Song Fangjin also found these words enjoyable, and the conversation became more exciting, and he continued: "Mr. Jing, I think in a sense, the creation of domestic TV dramas was basically before 2010. After that, the entire industry was not allowed to create.
During this golden period of creation before 2010, we cannot simply summarize it as a drama-centered system. But it generally followed the principle of a drama-centered system, with creation as the center, or content as the center. This
It’s an exemplary period!”
The tone was full of nostalgia.
Jing Gao nodded gently and said with a smile: "Teacher Hai Lin once told me that when coal bosses invested in the film and television industry, they only wanted female stars and never interfered with creation. It was much better than when real estate and Internet capital invaded!
"
There was a burst of laughter in the conference room, and the atmosphere became more harmonious.
The expressions of everyone on iQiyi are not very good.
Jing Gao turned his head and said with a smile: "Teacher Hailin, tell me, what kind of capital do I count now? Let me declare first that my hometown is from Jiangsu Province. The Jiangsu-Zhejiang Consortium definitely does not count!"
Wang Hailin laughed and said: "Mr. Jing, no matter what kind of capital comes into the entertainment industry, we have no choice but to accept it. So our call for a drama-centered system is based on the reform of the purchase and sales system."
Song Fangjin said: "Yes. It is a question of top-level design. A very important point of the 40 years of reform and opening up in our film and television industry is top-down reform. Our country's TV drama purchase and sales system is in urgent need of reform.
Now the purchasing and selling mechanism for long-form dramas and long-form videos must be reformed. Especially for large platforms such as Youaiteng. Their influence has surpassed that of several major satellite TV stations."
Wang Hailin then explained: "Mr. Jing, our current purchasing and selling mechanism is to sell a film after it has been filmed. This is different from other parts of the world. On what basis do film buyers on several major platforms purchase films?
When you go to an actor, you can only look at the face and the data. The data is fake. Nowadays, you can have plastic surgery on your face, but the face is also fake! Anyway, there are all kinds of fakes.
In the end, movie buyers don’t have a standard, they only ask for actors. Whoever’s drama has more famous actors and whose actors have good traffic, then I will buy from that drama!
But even if we focus on actors, film buyers have not found the right actors. Because we now say that the most expensive actors are those who can't act.
In the end, this situation came up: in the past ten years, the three major platforms of iQiyi, Youku, and Tencent Video have burned through more than 100 billion, shooting some cultural garbage such as sweet pets, Danmei, time travel, and ancient puppets. Not only did they not achieve industrial upgrading,
Instead of producing excellent works, it eliminated the audience and cultivated a generation of idiots. The key is that it also lost money!"
"Wow..." There was an uproar in the conference room.
Wang Hailin is scolding me in front of iQiyi! The key is that iQiyi’s group of people must listen obediently, because Mr. Jing is sitting here.
Wang Hailin doesn't care what people like iQiyi think. He once said: As a screenwriter, if you don't dare to speak, you might as well be a duck. He continued: "The problem with our TV series in recent years is: the face is too clean.
The consciousness is too dirty. I hope our TV series will not be so clean in the future and the consciousness will be noble.
To change all this, the most fundamental thing is to implement the drama-centered system!
Taking the world's most successful American TV series as an example, what is the production process of American TV series? They submit a project and submit a bid. Bidding means submitting the script with the screenwriter's synopsis. After the script is approved, a film contract is signed.
Well, this brings about an ending: Only if the script is good can you do this business. Actors become less important. And this also has the advantage that you will not blindly use big-name actors. If you use big-name actors, you have to work with them.
The platform will discuss it. The platform may agree or disagree. American dramas do not rely on big-name actors.
In addition, I have to say that our current purchase and sale mechanism has caused a large number of dramas to be backlogged. There are already more than 30,000 episodes in the backlog, and the backlog is increasing at a rate of 10,000 episodes every year. This has resulted in a large amount of resources.
waste!
Don’t look at the fact that our single episode production cost is lower than that of American TV series. But when you look at it as a whole, it’s not necessarily the case. So just learn the model of American TV series. If you don’t get orders, you don’t want to produce. I think our TV series industry is in urgent need of a
Supply-side reform.
Otherwise, no matter how many documents the relevant departments issue, it will be useless. Recently, a salary limit order was issued, but it is of no use. In our industry, no matter what documents are issued, actors can always get big money. It is very similar to real estate.
Every regulation is a reason for actors to increase their prices.
When the award for one drama was changed from four stars to two stars, the entire industry shrank by one-third. It was considered a cold winter for film and television. However, the salaries of first-line actors doubled.
If the supply and marketing mechanism of the TV drama industry is not reformed, it will eventually lead to a dead end."
Jing Gao tapped his fingers on the conference table thoughtfully. There were nearly thirty people in the entire conference room, and all of them were silent.
The face is too clean, the consciousness is too dirty. What you say is really awesome!
In fact, the positive example of this sentence in reverse is the drama "My Team Leader, My Team". The actors are all dirty in front of the camera, but the connotation is good. This drama is also a domestic drama.
!
In fact, Wang Hailin's formulation is actually different from what he thought.
Jing Gao had a deep talk with Wang Hailin the day before yesterday and realized that iQiyi is going to make a big move and learn from Netflix to make content the king. But he knows very well that Netflix also outsources dramas. And many of them are very
Classic drama.
He has no intention of changing Phoenix Films' production model. It's already an advantage, so why bother? It's just that he needs to prepare for a rainy day.
Therefore, even though he heard Xie Shutong say at noon that half of the dramas of Phoenix Film and Television were piled up and unsold, he did not expect the purchase and sale mechanism to come into play. After all, he is still outside the industry!
Even though he knew that he wanted to learn the production of American TV series, he didn't take the time to understand the more detailed things and didn't listen to what Wang Hailin and others said. He really didn't know.
"Where's Gong Yu? Go call him. The meager payment is over. Come back to the meeting quickly!"
