A midnight live broadcast with astonishing traffic has ended.
The highest number of people online at the same time for the first time that the leader of Yike live broadcasted on Douyin was 4.89 million, among which the media’s records, the audience’s screen recordings and the communication effect of various text slices...
It's hard to estimate.
This is not just a Douyin platform, but a national-level spread that has spread to all social media platforms.
Bis announced the news of its attack on Yike at 10 p.m. Beijing time. In just two hours, Fang Zhuo launched a response. He not only talked about Yike's vitality and legitimacy of development, but also talked about Yike's future mission and One's own confidence.
Compared with this, selling the team online and setting the price easily, the more important thing is to participate in it, which is secondary.
And, when Fang Zhuo ended the live broadcast by quoting "Prison Song", his emotion and will in this situation were even more obvious.
As the saying goes, songs are used to express ambitions and poems are used to convey feelings. Oriental people's emotional transmission is often restrained and implicit. Therefore, the head of Yike uses these words "How can a human body crawl out of a dog's hole" to convey it more clearly? To move people.
It's just that he had a good night and went to bed, but many people were sleepless at this night.
When bis was officially announced, many domestic print media were urgently formulating reports and related analyzes for the next day. However, after Mr. Fang responded without hesitation, they had to tear it down and start over again without hesitation.
At the same time, because of Mr. Fang’s response, the headlines of some major newspapers were urgently given up to impromptu editorial articles.
——Praise for the development spirit of Yike and the great strength of the times.
——How can a human body climb out of a dog’s hole?
——Deglobalization cannot stop the tide of the times!
These late-night moves represent more comprehensive and firm support from the executive level.
Compared with the overtime work of many media, the support of many viewers watching the live broadcast is much simpler.
Yike mobile phones are no longer sold in the United States, and the revenue is reduced... Hey, it's strange, the live broadcast on my mobile phone is suddenly not clear. I really should change it, then buy it!
Today is the Double Eleven promotion. Mr. Fang has personally led everyone to check out the prices. They are indeed very cheap. If you don’t want to buy them anywhere, just buy them!
What? Have you bought it on Tmall before??
Then return it and buy again!!
What? My wife said I was fooling around?
Mr. Fang is almost broken. If you don’t work hard now, why don’t you wait until he is broken and then put it back together?
Mr. Fang is calling Big Brother to the screen. If Big Brother doesn’t love him, who will?
Huge traffic, affordable prices, and feelings of the same camp... When these appear on a new form of short video platform like Douyin, they interweave different changes.
Tmall live broadcast has proved that face-to-face live broadcast is more vivid and convincing, but it is only a one-way output from merchants to consumers. On the day when Douyin starts live broadcasting of e-commerce during Double Eleven, this platform has a special moment. A special person with special traffic...
Therefore, after a user named "Walker Wujiang" placed an order immediately and took a video of himself placing the order with the text "Good morning, Mr. Fang", more users felt that this copy was very appropriate and followed suit. Posted a similar short video.
Mr. Fang said at the beginning of the live broadcast that he had just arrived in China and needed to catch up on jet lag. He kept mumbling for another three hours. He might not be able to wake up tomorrow, but when he did, he would always watch the live broadcast on Douyin. That's the situation...
Well, I hope he can see that it comes from mass consumers and more people recognize his choice this time.
—— #好Morning, Mr. Fang#
At four o'clock in the morning, these four words have become the number one trending search on Douyin. The products in many flagship stores that were launched on Douyin for the first time this round have been sold out and had to be changed to pre-sale or pre-sale after communication. Urgent shipment.
At 5:30 in the morning, the leader of A, Ma Yan, who also went to bed very late, woke up in a hazy state. His first reaction was to open Douyin to see what new news Fang Zong had made during the previous live broadcast.
Ma Chen didn’t watch the whole live broadcast, so he endured his emotions and watched two more "participation" programs before ending ()
He wanted to join in the fun, but he casually swiped the screen and came across Mr. Fang’s last video slice.
Then……
this……
Ma Chen frowned for a long time, stared at the night view of Shanghai more than two hours ago on the screen, and sighed.
Regardless of anything else, Yike and Mr. Fang do have rich competitive experience.
Yike will definitely be in crisis this time. The U.S. market is not only a problem of 30% of revenue, but also a signal that Washington is going to take action against Yike. There will definitely be further actions in the future, both for Yike's market and Yike's supply chain. .
This is why Wall Street is pessimistic about Yike's future.
What kind of company can resist the attacks of the world’s most powerful country?
Under this background, the huge traffic during the crisis of Yike was transformed and developed through the live broadcast of the leader of Yike, whether intentionally or unintentionally.
Ma Chen thought for a long time before replying with a report that the senior executive had watched the entire live broadcast.
His concise comment: "Fang Zhuo is a super promoter."
Although I haven't looked at the public opinion situation yet, there is no doubt that this time it will sweep the entire China.
Yike's position in the country has been called "China Nokia". More often than not, "Nokia" is not even used, it is just "Huaxia Yike". But now, it is not for any other reason but just because of the development of its own industry. Is there anything else to say?
No, there are others who say so.
Ma Ren briefly browsed Douyin, made two more phone calls, and hurried to the headquarters after having breakfast.
However, when he arrived at the place, he suddenly saw a courier truck marked "E-Shopping Flow" parked outside, and the courier was making a phone call, seeming to urge the consignee to pick up the courier.
"Pause."
Ma Ren stopped the car, got out of the car and walked towards the courier of Yishou Logistics.
At this moment, a man wearing an Ah Gong badge hurriedly ran out, and then saw his head suddenly stunned on the spot.
The courier recognized the horse and was stunned.
Ma Ren was stunned when he saw his employee.
The employee was stunned when he saw the boss.
The three of them looked at each other.
It was the courier who was the first to break the strange atmosphere: "Hey, is it Wu Jingfu? Is it your courier?"
An employee, Wu Jingfu, walked forward bravely and made a vague "hmm" from his throat.
The courier completed the handover work and saw the boss looking at him. He nodded to him and turned around to get into the courier truck.
Seeing the e-commerce courier nodding towards him, Ma Chen also nodded politely and watched the cyclist leave.
Wu Jingfu held his express box and wondered whether he should leave.
Should he disappear from Feng Qingyang's sight... or should he disappear directly from Ah...
"Did you buy it from Douyin?" Ma Ren asked.
"Well..." Wu Jingfu suddenly had an inspiration at this moment and said, "Know yourself and the enemy, and you will never be defeated. I want to see how Douyin's live streaming e-commerce is going."
Ma Chen continued to ask: "How?"
Wu Jingfu did not open the express box, but commented objectively: "I placed the order in the early morning and it arrived now. It was so fast that I was afraid that I would regret it..."
"I know, let's go." It was difficult for Ma Ren to express how he felt, and he didn't want to ask any more questions. He got in the car again, but his brows were frowned more tightly than before.
Wu Jingfu controlled the speed and breathed a sigh of relief when he saw the leader's car disappearing from sight.
He took a look at the form he filled in for work...
(Remember to bookmark it for next time after reading it!)