Fang Zhuo slept soundly that night as he adjusted to the jet lag, and he did get up very late.
At 9:30 in the morning, he fumbled for his phone and saw various missed calls and messages on mute.
Because I just returned to China yesterday, I had already said hello in advance. The important things had to wait until the company, which was mostly greetings from friends and feedback on some minor situations.
For example, the poem shared with the audience late at night not only triggered reports in China, but also abroad, the author and the background of the poem were known, and there was also a lot of hype about political factors.
Under the current circumstances, only the procedural process remains for Yike Mobile to withdraw from the US market. However, Yike has other markets around the world, and consumers still need to focus their attention on normal business areas.
If you don't occupy the position of public opinion, the enemy will occupy it.
Fang Zhuo thought about it while having breakfast, and finally updated the news on Twitter, sending expressions in English and French continuously, seeking a basis for mutual understanding.
——eholdthesetruthstobeself-evident,thatallmenarecreatedeal,thattheyareendoedbytheircreatorithcertainunalienablerights,thatamongthesearelife,libertyandthepursuitofhiness.
——leshommesnaissedemeurentlibresetgauxendroits.lesdistinctionssocialesnepeuventtrefondesesurl&“utilitune.
The former comes from the United States’ Declaration of Independence, which means “We hold it to be self-evident that all men are created equal, that they are endowed by their Creator with certain unalienable rights, among which are life, liberty and the pursuit of happiness.
right".
The latter comes from the French "Declaration of Human Rights", which means "all human beings are born and always free and are equal in rights. Social differences can only be based on public welfare."
No matter what, the legitimate development of Yike and more people is always based on the famous example.
Fang Zhuo read the comments on Twitter and found that some people did not know the source of the two sentences and criticized himself for not being qualified to define "self-evident truth", but he did not argue with this.
Sure enough, someone soon helped to explain that this was one of the founding documents of the United States. No matter what Yike and Mr. Fang said, this was really not what they defined...
Fang Zhuo opened Douyin on the way to the company, and the first thing he saw was "Good morning, Mr. Fang" with more than 1 million likes. He was stunned, couldn't help laughing, scrolled through the comment area, and asked casually
Secretary: "Who planned this 'Good morning, Mr. Fang' promotion?"
Liu Zonghong was startled when he heard this, and said hesitantly: "It seems that no one planned it, eh, but after such copywriting becomes popular, it will probably naturally get promoted by Douyin."
After he said this, he immediately used Yixin to ask Douyin to verify the correctness of his information, and then told his boss again that Douyin might have a certain bias, but it was mostly the spontaneous actions of users.
"Hmm..." Fang Zhuo pondered for a moment, "Hmm."
Liu Zonghong was curious about his boss's current mood and smiled: "Mr. Fang, how do you feel when you see these videos?"
"Hurry up and give people likes." Fang Zhuo gestured on Douyin with his hand, "This is real money and silver support, and, you see, we can have a lot more interactions here than Tmall. This kind of support is based on The communication of social media attributes is still a little different.”
While he liked it, he also considered posting a new video in response.
When he arrived at the company, Fang Zhuo lowered his car window and took a ten-second video of driving towards the Yike company logo, and added the text "Good morning, everyone, good morning to the world"...
After getting off the car and entering the company, almost everyone he met today repeated the same words.
"Hi, good morning, Mr. Fang."
()
"Mr. Fang, good morning."
"Mr. Fang is here, good morning!"
Fang Zhuo walked into his office surrounded by such online and offline "good morning" calls.
Although I have experienced many scenes over the years, the crowding this time was still quite new and quite exciting.
Fang Zhuo poured a cup of tea, sat down and opened Douyin again. The video he just posted not long ago has already exceeded one million likes. This is the super traffic of his personal, Yike incident and last night's live broadcast. A small manifestation of.
At the same time, the number of comments has also grown rapidly.
Fang Zhuo took a serious look at it. Many of the comments were encouraging and supportive, and some were very interesting, such as, "The market value of Yike has almost dropped to 100%."
This is not very respectful of others... But thinking about the fact that I openly invited everyone to "participate" during the live broadcast last night, I don't seem to have any position.
Fang Zhuole picked some comments to reply to. After finishing a cup of tea, Liu Zonghong sent the latest data of Double Eleven.
He glanced briefly and suddenly felt the urge to send a short video to Lao Ma to announce the good news.
As of 10 a.m., which is ten hours after the start of Double Eleven, the sales of Tesco and Douyin exceeded 70 billion. Although the promotions are all fierce in the early stage, this also means that today’s sales will inevitably It will exceed 100 billion.
In the first half of the year, the 618 full-day data was 110.7 billion.
The most important thing is that of the 70 billion in these 10 hours, Tesco's self-operated accounted for only 72%, which is 50.4 billion, and the remaining 19.6 billion came from third-party stores.
The ratio between Taobao and Tmall, the main rivals of e-commerce, is about 58%:42% this year.
To be more intuitive, the ratio between Tesco’s third-party and Tesco’s self-operated products is 28%:72%.
Taobao accounts for 58%, and Tesco’s third-party accounted for 28%. It seems that the latter is far behind, but Tesco’s third-party accounted for only 3% during last year’s Double Eleven.
Although this year's statistical ratio requires a combination of cooperation with the platform Douyin, Tesco has undoubtedly achieved great success and development with its live broadcast e-commerce, and it can be said that it has broken through the past barriers almost overnight.
In the past few years, Tesco has been trying to build third-party stores and enhance their vitality, but the results have been poor.
Now, the Double Eleven promotion based on Tesco + Douyin, not to mention being on an equal footing with Ah, has indeed suddenly narrowed the huge gap.
Fang Zhuo looked at the simple and clear summary of data, but after all, he still didn't send it to Lao Ma.
E-commerce and Douyin will announce their own data. For the sake of Feng Qingyang's online gift giving in the early morning, it will somewhat stabilize him for a few more days. Tmall has indeed seized the opportunity for e-commerce live broadcasts and created a lot of momentum.
But...our own side's huge flow smoothed everything out, and it will definitely continue to show its power in this regard.
Fang Zhuo put down the document, thinking about Qiu Ciyun who had returned to China early due to illness, so he picked up his cell phone and sent him a voice message.
"Mr. Qiu, when I got off the plane yesterday, I asked the company to give you old wild ginseng. I personally dug it out for you from Paris, France. Eat more and return to your fighting position as soon as possible."
Qiu Ciyun is not young anymore, and the main reason for his collapse this time was overexertion...
He received a voice message from Mr. Fang and was about to thank him when he suddenly realized something was wrong. This old wild ginseng could really be dug up in Paris...
"Don't worry, I will step forward after Washington continues to attack Bing Xin." Qiu Ciyun replied this time, referring to Yike and Bing Xin's judgment of the next situation.
These judgments have been made for a long time, and the current situation is just a step-by-step verification.
Whether in Luzhou or the capital, Qiu Ciyun and Mr. Fang have reached a consensus.
In the future, the main goal of the domestic semiconductor industry has shifted from the breakthrough of advanced processes to the guarantee of mature processes. The main goal of ice core is to take into account both process optimization and the guarantee of production operations.
As for Yike, which was officially restricted yesterday, its phased goal is to maintain the stability of the mobile phone product supply chain and ensure the supply of products to the market. Among them, Core ()
The output of the core chip is closely related to the goal of the ice core.
Now and for a period of time in the future, yield rates and profits can be temporarily sacrificed. As long as the entire industry chain can continue to operate, this is a staged success.
Yike has expressed his position, President Fang has expressed his determination, and Bingxin is still working hard, but in the commercial field, facing the world's most powerful country, these alone may not be able to dispel the concerns of many people, including internal employees.
Therefore, phased success not only has practical significance for the operation of the Yike Department's system, but will also be a huge encouragement to employees, the industry, and the industry.
Qiu Ciyun exchanged a few words with Mr. Fang about the situation of Yike and Bingxin. At the end, he posted the latest report he had just seen.
“In the early hours of the morning, President Fang Zhuofang, the founder of Yike, unexpectedly started a live broadcast on Douyin, responding to the unreasonable interference from BIS in Yike’s production operations two hours ago.”
"Like all previous messages, Mr. Fang insisted on Yike's unwavering choice in the face of power."
"At the peak of this live broadcast, 4.89 million people were listening online at the same time. Subsequently, the spread spread to all aspects. Everyone witnessed the strength of Mr. Fang and Yike in difficult circumstances."
"I have never liked to personify enterprises, because all legal and compliant business activities should be allowed, and sometimes it does not conform to simple concepts. Just like Yike facing bis, if it chooses to compete with Bingxin The suspension of cooperation should also be understood, because Yi Ke hopes to continue to maintain the strategic alliance with Bingxin more than anyone else."
"That's exactly what happens when Mr. Fang speaks out to the world's media, when Yike would rather withdraw from the U.S. market than insist on cooperating with Bingxin, when the whisper of "Prison Song" sounds during the late-night live broadcast, when consumers say good morning to each other Always respond…”
"I can only say that values and spiritual attributes outside of business behavior are what distinguish great companies from ordinary companies."
"This is Mr. Fang's fireside chat in the new era, and I am honored to participate as a listener."
"As Mr. Fang said, Yike does not live under the expectations of Wall Street and Washington. It lives in the never-ending wave of globalization. It lives in the forefront of ever-changing technological innovation. It lives in the increasingly diverse needs of our users. On top of needs.”
"What doesn't kill Yike will only make it stronger." 39314769..
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This chapter has been completed!