At this point, Pierre Cardon has basically explained the ins and outs of the whole matter.
Ning Weimin did not interrupt or interrupt at all. He listened with great interest and did not find it boring at all.
If nothing else, it’s because the LVMH group is so awesome.
In Ning Weimin's previous life, he still remembered very clearly that decades later, LVMH had ranked first among the three major luxury goods groups in the world.
With a market value of US$500 billion, it can earn 80 billion euros in profits every year, which is equivalent to more than ten times the profits of Kweichow Moutai Company.
After the three major luxury goods groups, the Richemont Group ranks second and the Kering Group ranks third. Even if the two group companies are combined, the market value is not as large as it is.
LVMH is Europe's largest listed company.
Regardless of the overall strength, he is the well-deserved leader.
Why is it so awesome and profitable?
Just because it owns more than 70 well-known luxury brands and stores all over the world, almost rich people all over the world are sending money to this group company day and night.
Even Ning Weimin himself is not immune to vanity, in order to maintain his appearance and make others look down upon him.
I have used my hard-earned money to buy LV, Bulgari, Hennessy, and Zenith several times...
I don’t know how much profit it contributed to this group.
But just like this, LVMH's brands still raise product prices at every turn, engage in hunger marketing, and deliberately create a grand spectacle of queuing at the door. In this way, they deliberately select staunch loyal fans.
Finally, I got a new LV super-sized Speedy, which can be sold for a sky-high price of one million US dollars when it goes on sale.
It really grasps the weakness of human nature firmly, and it is completely a rhythm of trapping people to death without paying for their lives.
Moreover, LVMH Group will continue to spend money to buy companies, brands, and companies whenever it has the opportunity.
It’s as if they have endless money and insist on buying up all the luxury and fashion brands in the world and putting them into the company’s pocket.
How could this make him not envious of such a company?
It's like sleeping on a golden mountain, belonging to a company that is chased and fed by countless fans.
It’s so easy to make money! It’s so easy to make money!
But he was envious because he never knew how this company developed and grew.
Why are so many luxury brands lumped together?
How did this company achieve such a strong accumulation?
Saving famous brands is like saving stamps, which is incredible.
These are questions that have puzzled him for a long time.
Moreover, Bernard Arnault, the boss of LVMH Group, is also a quite mysterious figure.
There is little information about him on the Internet.
It is well known that he has five outstanding children, each one more beautiful than the other.
And his personal background is hidden quite well.
Most people only know that he was originally engaged in real estate. Before the age of thirty-five, his career had almost no intersection with the fashion and luxury goods industries.
He is neither a descendant of any luxury goods family nor has any relevant work experience.
I have no idea how I turned into a tycoon in the fashion industry after turning 40.
He actually has the golden knot of LVMH firmly in his hands.
He was also given an infamous nickname by the public media, and people called him "the wolf in cashmere."
As long as you think carefully about the process in between, you will know that there must be many stories hidden.
But if you want to know what's going on, it's really futile.
Out of curiosity and admiration for successful people, Ning Weimin searched the Internet several times, hoping to find the secret to Bernard Arnault's success, so he could study hard and see how much wolfishness this person had.
But the problem is that all his efforts are in vain, and all he can find is a summary of a few sentences, which are all official clichés.
In the end, I had to give up. I have to admire how well they did in terms of public relations, and how seamless it was.
As a result, he did not expect that today, he would actually hear the master explain the establishment of this company to him, and he could actually learn some secrets about the internal structure of the company from the master's mouth.
At this moment, Ning Weimin suddenly became enlightened and his confusion was cleared.
Combining the information and materials he had, it was not difficult for him to speculate on the changes in the trajectory of this matter from beginning to end, the final result of this business war, and to deduce Bernard Arnault's actions in it.
Bernard Arnault is a profit-seeking, sinister villain with no moral bottom line and no loyalty at all.
Whoever cooperates with him will be unlucky, because he can betray everyone for his own benefit.
But it's a pity that this despicable guy should have won.
Both the fourth generation of LV and the former president of MH are too stupid.
As the saying goes, flies don't bite seamless eggs, it's their own snipe and clam that compete to create opportunities for others to take advantage of them.
Let Bernard Arnault become the fisherman who finally made a profit.
I am afraid that it was through this battle that Bernard Arnault got his wish, and the villain succeeded and successfully usurped control of LVMH.
Not only was he able to turn this profound and valuable group company into his own possession.
And in the future, I am afraid that the LV family heirs, as well as the former president of MH and Guinness, will be kicked out of the board of directors.
Even combined with his understanding of LVMH's future operating characteristics in his previous life, it was not difficult for Ning Weimin to deduce the long-term profit know-how and gold-making model that Bernard Arnault has maintained since he took control of the company.
To put it bluntly, his three main skills are making money, acquisitions, making up stories, raising prices, and hungry marketing...
Then it is not easy to increase the value of its brand day after day, stimulate consumers to pursue it out of vanity, encourage consumerism, and continue this endless cycle.
In short, this guy sucks both in his heart and in his bones. He is just a super bad person.
In fact, if you think about it carefully, you can see that there is an essential difference between the LVMH he manages and the tradition of family businesses.
For example, they never consider the quality and practicality of the product, and have no craftsmanship.
What they are playing are all tricks against human nature. They only use scrap metal and inferior manufacturing to defraud money. They even deliberately add fuel to the flames. Regardless of whether they are rich or poor, they fight for money. They have always been actively selling class anxiety and sucking blood regardless of class.
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Especially good at using women's sensibility to kidnap men's wallets.
Even from the perspective of business philosophy, it has reached the point where it has no morals and is unworthy of punishment.
In the words of Teacher Zhao Lirong and Zhao - Black! That is really dark!
But to be honest, when you understand all this, you can infer the greatest possible objective facts.
Although Ning Weimin felt mentally satisfied by eating melons, he also felt the satisfaction of being a melon-eater.
But to ask him to get involved in it was a bit overwhelming, and it was indeed a bit timid.
For no other reason than because his business philosophy is that harmony is the most important and harmony brings wealth, so he is naturally in conflict with people who want to live alone.
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What he pursues in making money is a safe model that is tepid, unnoticed, and can flow slowly.
I don't want to make enemies for myself at all, let alone stand up and start a conflict with someone who will do anything for the sake of other people's affairs.
Moreover, the parties involved in this matter were not the master himself, but just his friends.
Especially when Ning Weimin asked Master about the current situation of the confrontation between the two armies, how big the funding gap was for the fourth generation LV that Master wanted to help, and what the chances of winning were.
Unexpectedly, the master told him frankly that the situation was not optimistic, and Ning Weimin lacked the motivation to participate.
First of all, according to the information provided by the master, Bernard Arnault has already raised the LVMH Group's stock by 55% because he spent huge sums of money to buy goods one after another. To sell it now is to grab money at a high price.
, destined to consume huge amounts of funds.
Don't forget that Bernard Arnault got 13.5% of the equity for 600 million US dollars.
But if they want to buy as many chips as their opponents in the short term and regain control of the company for LV, God knows how far the stock price will rise. I am afraid they will spend at least twice as much as Bernard Arnault.
Money doesn't stop.
Secondly, because the backer behind Bernard Arnault is Lazard Investment Bank.
His congenial partner is also a family business with a long history. He has extensive connections and connections in the French financial community, just like Goldman Sachs in France.
Moreover, his main business is designing corporate merger and acquisition plans, and he is even known as a "corporate sniper". He doesn't even like to do the work of underwriting and listing, because he thinks the profit is too low.
Therefore, not only do the targets they target rarely fail, but Lazard also has great powers and can make most French banks sell their faces.
For example, this time they made a move and identified the weakness of family businesses in the fashion industry that do not like to borrow money and rarely deal with banks. They contacted the major banks in France in advance and almost blocked those LVs in the financial field.
Financing channels for reinforcements.
No matter whether it was the master, Chanel or the bank, all the loan requests were rejected. They were told that due to the tightening of money, loan services would not be provided at least next year.
Therefore, in view of this situation, Chanel, which originally wanted to lend a helping hand, became too timid to move forward, and out of its will has taken the lead in withdrawing from the support operation.
Now only the master is still insisting, because he can't bear to see LV's fourth generation bowing to the evildoers and making a last-ditch effort for his friends.
As for the only feasible plan at present, which is to buy 4% of the shares in the open market, you can get the same veto power.
But forget about the position of the largest shareholder and the dominance of the group company. There is no hope at all.
But even so, the amount of funds required is still not a small amount.
Although judging from the current stock price, LVMH's market value is approximately US$6.8 billion, and buying 1% of the shares is approximately US$68 million.
But as long as they buy, there is no doubt that on the basis that Bernard Arnault has already raised the stock price, it will stimulate LVMH's stock price to continue to rise rapidly in the short term.
Even if their opponents don't cause trouble, it is expected to cost at least US$300 million to purchase sufficient quantities.
But everyone knows that it is impossible for Bernard Arnault, a ruthless man, not to do something.
In order to win the final victory and completely control LVMH, he will definitely continue to buy stocks and compete with them for limited chips in the open market regardless of the cost.
So this matter is a little hard to say. I'm afraid it will cost at least US$500 million to get a veto power.
As for the source of funds required by the LV camp, Henri Lacamier, the fourth generation of LV, said that he can personally raise US$120 million.
Master Pierre Cardon has been busy working on this matter recently. He has tried his best and can probably draw 260 million US dollars from Pierre Cardon Company.
Therefore, the money that Ning Weimin still has lying around in his account at Credit Agricole has become the last hope and support of the two old men, the master and the fourth generation of LV.
To be honest, as a businessman, you can do any kind of business, but it is difficult to do business that you know you will lose money on.
Although LVMH's future market value will be as high as 500 billion, that is the future after all. The current value of this company is obviously 4 billion US dollars.
Ning Weimin actually spent more than 100 million US dollars to buy shares that others bought at an average cost of 45 million U.S. dollars. Isn't this someone taking advantage of others to carry the sedan chair?
How could he be happy?
What's more, to put it bluntly, LVMH's great prospect of a market value of 500 billion was realized after Bernard Arnault achieved his goal.
From a purely profit perspective, if Ning Weimin wanted to take advantage of the situation, he should be happy to see this happen.
Then buy at low prices, and then you can eat meat and drink soup.
Otherwise, history has changed its direction. God knows if LVMH could develop to this point without this greedy boss?
Moreover, Ning Weimin had also traded in stocks in his previous life, and his experience of repeatedly chasing the rise and killing the fall was painful to his bones.
Even if you know that if you buy LVMH with your eyes closed, you will make money back sooner or later, and there will be a fifty-fold increase, but the feeling is another matter.
It’s so unnatural!
So I really have to say that this action plan told by the master from LV’s standpoint is a completely bad idea.
Ning Weimin believes that it is a helpless act of being passive and being led by others. If you do this, you have already lost.
In addition, he knew that behind Bernard Arnault there was a powerful and experienced M&A investment banker, Lazard, who was collaborating with him. He was even more worried and felt resistance from the bottom of his heart.
As the saying goes, good shoes don't step on bad shit. People like him don't have too many opportunities to make money.
This is completely different from Bernard Arnault, who is now like a crazy gambler who has already bet everything on this battle.
When two armies meet, the brave one wins. Those people in this group are all barefoot villains who are not afraid of wearing shoes. He does not have the courage to draw a sword face to face!
It's just... facing the master's hopeful gaze, thinking about how loudly he boasted just now, he really couldn't say any regrets.
After all, he is a pure and kind person at heart. In his heart, he worships heroes and yearns for the bright sunflower.
He is also a young man with ideals, morality, culture, affection and righteousness.
Emotionally speaking, he sincerely admired the master for such a generous act.
Besides, it is also because of the master's kindness and tolerance that he is living a good life today.
He has truly received a lot of favors from the master.
Now that this kind-hearted old man has finally spoken to him, does he have the heart to refuse? Is he embarrassed to refuse?
It's like Alain Delon said, you can control everything, but when emotions are involved, the problem becomes complicated.