On this day, when the sun rises as usual, the golden sunlight gradually illuminates the ancient Forbidden City.
It also gave the magnolia flowers blooming high on the branches a soft light.
Let the blossoming white and blossoming pink look both clear and dreamy.
It's a pity that the common people in the capital almost turn a blind eye to such beautiful scenery.
This is because everyone has become accustomed to it.
It's also because everyone's minds are probably disturbed by the family planning policy that was just implemented yesterday.
Regarding this "basic national policy" that stipulates that "in cities, a family only needs one child, and in rural areas, a maximum of two children", everyone has a lot of opinions, but it is still not possible to accept it without objection.
Except for parents like Luo Guangsheng who have given birth to a son, there are countless families who are worried about "no male to carry on the family line" and are full of anxiety.
Even Aunt Bian was among them, and she was a little frustrated.
You know, although her eldest daughter-in-law Li Xiuzhi is doing well, she is currently pregnant.
But it’s not yet the day, how can we tell the man and woman?
So since you can't tell the difference between male and female, the old lady can't live in peace!
Look at this harvest festival! Aunt Bian, who is worried about this matter, is really a mute who eats Coptis chinensis. She can't say what she is suffering from!
Think about it, even she can't solve her own problem.
How can she help the streets to promote the spirit of family planning and do ideological work for others?
Hey, maybe people living in cities, this is the first time, they are a little envious of rural household registration.
There is no doubt that given the wide audience of this policy, it involves the fundamentals of tens of thousands of households.
In the past few days, TV, radio, newspapers, and magazines have all used the interpretation of the family planning policy as the headlines, and carried out overwhelming propaganda reports.
So it is conceivable that how many people will pay attention to other aspects of life?
As a result, many things that would have attracted attention in normal times were covered up in silence.
I'm afraid it will take at least a few months to pass, and when people turn their attention away from family planning and regain their composure on the matter, people will be caught off guard by the new changes in their lives.
For example, as spring blooms, the number of domestic tourists holding cameras is increasing rapidly.
More and more Chinese people are beginning to regard photography as a personal hobby.
Taking photos has become the most popular way to play among lovers almost overnight.
What is reflected behind this is precisely the substantial progress in the production capacity of my country's related industries.
It is precisely because our country's cameras have met the conditions of sufficient supply and reduced prices just like the "three turns and one beep".
Only at this point in time will cameras begin to become popular and enter the homes of ordinary people.
From now on, taking a family photo is no longer difficult.
For another example, in the Temple of Heaven Park’s Zhai Palace Exhibition Hall, a tourism product promotion event that is unique in this era is also taking place.
In front of the gates of Wuliang Hall and the Bedroom, two groups of graceful girls set up tables under the clear blue sky, covered them with tablecloths, and displayed a dazzling array of handicrafts that were rarely seen elsewhere.
As for what is special about it, it does not lie in this temporary open-air promotion method.
It’s not just that the girls all dress well, dress up beautifully, and sell with a smile.
It's not even that the items on the table are so new and interesting that they can't be found anywhere else.
All that is secondary.
The key is that the way these girls sell their products is completely invisible.
What is more eye-catching than those products at these two open-air sales points is a large sign with red letters on a white background standing next to the table as tall as one person.
It can be seen at a glance, and it is written in English in an extremely eye-catching way, "Buy for 18.88 yuan, get 5.88 yuan back."
Below this line of words, there is a row of smaller words that additionally indicate that the 5.88 yuan returned includes a small product worth 2.88 yuan and a 3 yuan cafe consumption coupon for the day.
There’s no telling, this is clearly Ning Weimin, using tricks from the future to deceive people in the present.
As a veteran of buying stamps and coins, Ning Weimin understands the essence of consumer psychology best, which is the pursuit of cost-effectiveness.
What he is good at is using this kind of tying method to give consumers a false sense of value for money.
On the contrary, it can maximize the sales of more products.
The trick lies in the following points:
1. False offers.
Ning Weimin’s so-called return of 5.88 yuan is actually not even 0.88 yuan.
The so-called small commodities worth 2.88 yuan are just those small pendants and straw insects made for him by the street factory.
Even if the requirements are relatively exquisite, the cost of one piece is only about a dime.
The coffee shop is a high-consumption place, and a 3-yuan coupon can only be used to drink three bottles of soda.
Or buy six cups of cheap coffee, or drinks mixed with concentrated fruit juice.
In essence, Ning Weimin bought something to the customer that he probably would not have bought otherwise.
2. Price comparison effect.
Ning Weimin also had ulterior motives in pricing the cheapest small item at 2.88 yuan.
Why do you say that? It’s because the products sold by Ning Weimin are not cheap.
A cloth tiger worth one yuan costs 6.88.
Those stone ashtrays, stone lions and door pier bookends that cost three yuan are all priced at 16.88 yuan.
A 12-inch silk figure costing 12 yuan is priced at 48 yuan, and a 14-inch silk figure costing 14 yuan is priced at 64 yuan.
These are multiple profits.
And when consumers find that even the cheapest item costs 2.88 yuan, they will feel that other items are not so expensive in comparison.
There is a theory for this phenomenon called "price anchoring."
To put it simply, it is to deceive consumers' perception through the high price of a cannon fodder product (the anchor is actually the cannon fodder).
Let them create a false sense of cost-effectiveness for the goods they actually want to buy.
Three, ambush traps.
Because the specific product prices are also carefully calculated.
It is impossible for customers to buy exactly 18.88 products.
If you want to reach such a consumption limit, you have to buy at least 19.76 yuan.
And as long as you get a coupon for a coffee shop, no one would want to waste it if you are not pressed for time.
Then it might cost more than three yuan.
Besides, there is a more carefully arranged table in the cafe.
Under the paving of silk and satin, and under the illumination of spotlights, everything on display is the meticulous work of teachers and students of the Academy of Fine Arts.
Those artistic and creative things are more expensive, starting at least 100 yuan.
But the style is also extraordinary, which may not impress some people.
This is diversion in disguise.
Otherwise, everyone would say that what you buy is not as good as what you sell?
It's all about calculation.
Basically, some people are willing to pay for it. Even if the loss is certain, it is not cost-effective no matter what.
As for why Ning Weimin only labels such discounts in English?
That really comes from a pure heart and is not a discrimination because the Chinese people have no money.
To put it bluntly, Ning Weimin was happy to earn money from foreigners like this, and he was considered capable.
But he was a little embarrassed to deceive his compatriots like this.
Isn't this trying to do our best to avoid accidentally hurting our own people?
