The French side quickly adopted Song Huagui's proposal.
Pierre Carton fully supports the price increase.
This old man is quite interesting.
He is obviously a Frenchman, but he is well versed in the Chinese way of "distrusting people and not trusting them", and he is also very good at praising people.
Not only did he tell Song Huagui on the phone that as long as she thought it was necessary, she would just go ahead and do it. It didn't matter if the results were not ideal.
She also told Song Huagui that she had caused a sensation in Europe by facilitating Maxim Restaurant's official cooperation.
Now his French colleagues are talking about it, saying that with such a capable assistant as Song Huagui, he will be able to drive Maxim to the moon sooner or later.
This naturally made Song Huagui very happy and excited, and he had no worries at all.
So soon, she issued formal orders to all sales channels on behalf of the head office.
It is required to cooperate with the broadcast of the National Day advertisement and increase the product price on the National Day.
As for the price increase, it is tentatively set at 60%, which is much more conservative than Ning Weimin’s proposal of directly doubling the price.
This is mainly because Song Huagui is a woman after all, and her cautious temperament determines that her way of doing things will never be too radical.
Just like that, two days before National Day.
Whether it is Pierre Carton Clothing Company or its specialty stores, Zhai Palace Exhibition Hall, or the consignment counter of Friendship Store.
Everyone is talking about the price increase.
Because of this sudden change, the sales staff almost went crazy.
Needless to say, it’s great to enjoy the shade under the big tree!
Who doesn’t want to have a leader who can handle things?
In order to protect the interests of the sales staff, Ning Weimin fought hard with the head office and refused to give in even half a step.
First of all, he fully won the respect of everyone under him.
Especially the Jianguo store's "Meichun Yangmeiko", these four gold medal sales, are the biggest beneficiaries.
They couldn't understand it better. Ning Weimin kept their commission ratio and successfully suggested that the company increase the selling price of clothing, which was equivalent to a substantial increase in their income!
How can we not be grateful to Ning Weimin? Do our best to cooperate and use our best efforts to win face for him?
What's even more interesting is that the suggestion to increase bonuses for non-sales staff actually improved Ning Weimin's reputation in the head office.
Even Song Huagui's initiative to consider a 50% discount on internal purchases for employees was misunderstood as Ning Weimin's contribution.
So as these rumors spread among the lipstick-smeared little mouths, people from reception, printing, and external relations no longer spoke ill of Ning Weimin.
On the other hand, as people compare with each other, these small staff members lament their bad fate more and more, and they all feel that their immediate bosses are harsh people who only know how to curse.
It can be said that if all the grassroots employees of Pierre Carton Company were to vote at this time to elect the most popular middle-level executive, it would definitely be Ning Weimin.
And once these words fall into the ears of the heads of other departments in the head office, it will definitely be an extremely hurtful and insulting psychological blow.
But then again, although the price increase was implemented smoothly within Pierre Carton.
But on National Day, the prices of Pierre Carton clothing were adjusted before the commercials aired.
It is impossible for Song Huagui and Ning Weimin not to worry about the market's reaction.
So early this morning, in order to prevent customers from voting with their feet.
They all came to the scene in person and went to different specialty stores, waiting to see customers' opinions on the new price in order to control the situation.
Unexpectedly, the market response was actually quite good.
Except for one or two repeat customers who often buy clothes here, most customers did not object to the price change.
Even those customers who have doubts are convinced that Pierre Carton is the best clothing in the world.
I thought that the price in the past was lower than the international market, which was just a preferential behavior by Pierre Catton to promote the brand. It is normal for the price to return like this.
Soon, these customers accepted the new price under the salesperson's smiling explanation, and almost no one changed their original consumption plan.
Many people even felt considerate and satisfied because Pierre Carton began to accept payment in RMB.
As the time approached six o'clock in the evening, Ning Weimin found out through rough statistics.
On that day, thanks to the dedicated work of "Meichun Yang Meizi", the shipment volume of the Jianguo Hotel franchise store actually increased by 20% compared to the past.
As a result, the turnover has more than doubled, and the profit has tripled from the past. It is simply a surge that defies recognition!
There is no doubt that this is the best proof.
Judging from the actual consumption capacity of the market, affording this price increase is by no means a problem.
The situation at the airport store is similar.
Although the sales level of Zou Guodong's people is not comparable to that of Ning Weimin's people, shipments did drop slightly due to rising prices.
However, the turnover has still increased by 50% compared with the past.
The sales staff there were equally motivated, cheering with joy at the day's sales.
So Song Huagui is really happy to be happy, but he also feels a little regretful.
She regretted not listening to Ning Weimin's advice and failing to maximize profits. It seemed that she wasted this wonderful suggestion.
When this happens, it is inevitable to start muttering again.
Should we make adjustments immediately, further increase the price, and correct the mistake?
But it's a pity that even though I see my own problems, people have limitations and their temperament is difficult to change.
After much deliberation, Song Huagui finally made the wrong choice to keep it going for half a year because of his face.
As a result, she greatly underestimated the prime advertising position that would later be known as the "King of Standards" and the appeal of French style to the common people of the Republic.
I never expected that the TV commercials after "Xinwen Lianbo" would be Ning Weimin's real genius.
To be honest, Pierre Carton's commercials are quite simple to shoot, and would be nothing if broadcast in France.
The beginning of the film is Pierre Catton's trademark, and under the end of the film, the addresses of two Beijing specialty stores and the Zhai Palace Exhibition Hall are added.
The middle content shows a male and a female French model wearing Pierre Cardon clothes, each walking alone on the streets of Paris.
Finally, we met by chance by the Seine River and exchanged a look of love at first sight.
But it is this kind of tacit affection, as well as the Arc de Triomphe, Notre Dame, and the Eiffel Tower in Paris, that perfectly set off the brand style of Pierre Carton clothing.
Apart from the music, there is no advertising slogan in the entire advertisement, which makes people feel extremely fresh.
This kind of euphemistic romance and low-key elegance is in sharp contrast to those vulgar advertisements that want to scream "three excellent" into your ears.
How could TV viewers who have never experienced what it feels like to be sultry not to be deeply impressed by such an artistic advertisement?
It doesn't matter whether you have clothes or not, the key is that this feeling is so wonderful.
Just like that, almost overnight, the Pierre Cardin brand became popular because of the broadcast of TV commercials!
His fame skyrocketed! He became a real hit.
It has become a well-known high-end clothing and a symbol of the highest fashion standards throughout the country.
Then what followed was uninvited interviews and reports from reporters from all walks of life.
And the sales volume, which was already soaring, has soared like a wild horse.
It is no exaggeration to say that half a month after the advertisement was aired.
The franchise store in Ning Weimin's hands has only sold the turnover of the past half quarter, and the net profit can be worth the entire quarter of the past.
You can imagine what kind of fanaticism this is.
However, this is far from the end.
As more and more tourists come to Beijing from all over the country because of TV commercials, they come here specifically to buy Pierre Carton clothes.
Pierre Carton's turnover continues to grow day by day, and the fever persists.
The four girls under Ning Weimin were so tired that their faces were almost pale after get off work and their voices were hoarse.
So Ning Weimin had to allocate manpower from the Zhai Palace to the Jianguo Hotel to assist the "Mei Chun Mei Zi" and the others.
It became a class of three.
Otherwise, even gold medal sales will have to go down.
No matter how much money I earn, I'm afraid my life will be spent.