Facts have proved that Ning Weimin's attempt to eliminate waste and theft was an overall success.
Even he himself did not expect that once these methods were implemented, the effect would be so good.
Not only has the cost been reduced immediately, but the labor enthusiasm of grassroots employees has also been improved.
There is even an unexpected surprise - it increased the restaurant's sales during the off-season.
Yes, whether it’s a clever idea from the kitchen or the restaurant, the market is very keen on it.
The actual sales situation is simply fantastic.
For example, the buns made by the kitchen using the leftover ingredients every day were officially named "Baiweixian" by the dim sum shop.
Because of their big size, the fillings are almost all delicacies from the mountains and seas, and the prices are low, each one costs only 25 cents.
As soon as it was launched, demand exceeded supply, and it became a staple product in dim sum shops.
In order to cater for more customers, dim sum shops even have to enforce the rule of limiting the purchase of four buns per person.
Not to mention that if the store has more, it can provide five or six hundred buns every day, and if it has less, it can make two to three hundred buns. It only adds a hundred or eighty yuan to the profit.
But this matter cannot be calculated so simply.
You know, everyone who has eaten this "Baiweixian" steamed buns thinks it's good and worth it. It's such a win-win reputation.
The effect of this thing is basically the same as the low-price flash sale products launched by shopping websites in the Internet era.
That attracts nearby residents to queue up every day.
What is the best advertising?
This is the best advertising.
The more people line up, the more popular it becomes. New customers join the queue every day, and the customer flow is huge.
If you really didn't queue up for the buns, you can't go back empty-handed, right? You have to buy something else anyway.
The century-old noodles and steamed buns, as well as the unique Manchu-style snacks, will not disappoint.
So the dim sum shop took advantage of the situation to expand its mass base, and there were more and more loyal fans.
Nowadays, the daily sales of pasta have surpassed "Fengzeyuan" for a long time.
The daily sales of Wandouhuang, Danmiancang, Aiwowo, and kidney bean rolls are not far behind those of "Lam Lai Shun".
It has already firmly established itself as the "No. 1 pastry shop in Beijing".
Needless to say, the common people saw that business was so booming and the food was really delicious and not expensive.
By analogy, it is easy to have the illusion that everything in the dim sum shop is of high quality and low price.
In this way, the scrap meatballs naturally gained a very high reputation.
When people who came to buy them tasted it, they all felt that the meatballs had more meat, while the vegetarian ones had more vegetables.
They will only think that the restaurant is being kind and wants to provide benefits to the people. No one would think that the raw materials were originally meant to be thrown away.
As a result, the meatballs, which were originally just ordinary meatballs with a variety of ingredients, were regarded as a unique feature by customers.
They are far more palatable than the meatballs made with good ingredients from other stores.
What can people say about such enthusiasm?
It really cannot be said that "Tan Gong" created a classic by acting recklessly and by accident.
It can only be said that customers are blindly superstitious and have come up with hot-selling products on their own.
To use the Internet terminology of thirty years later, it was the "Dihua" of dim sum shops.
But it's ridiculous, I believe any business would be happy to see this.
In particular, Ning Weimin gradually discovered that the popularity of dim sum shops had a huge impact on the high-end customers of "Tan Palace".
You know, it is often the first time for customers to have a meal and see how busy the dim sum shop downstairs is.
You will firstly think that this restaurant is definitely worthy of its name and must have unique craftsmanship.
Even making some pasta attracted so many people. The big dish was worth tasting, and the interest was naturally high.
When guests actually enter the restaurant, they will be shocked by the unique interior decoration and feel extremely comfortable by the attentive service.
To put it bluntly, just looking at the positive and enthusiastic service attitude of the service staff here makes people feel happy.
Not to mention that the palace cuisine of "Tan Palace" does have its own characteristics and unique skills, and the cooking level is quite high.
Even if it is an ordinary craftsmanship, if you taste it under such circumstances, the guests will feel that the taste is far better than elsewhere.
So in fact, customers often feel good about eating at "Tan Palace", and they feel nostalgic and don't want to leave.
Even due to financial constraints, many people know that they will never have the opportunity to patronize.
But I will definitely have a very deep and good impression on "Altar Palace" and I am very happy with this dining experience.
For this reason, I would like to thank the host for the treat.
On the other hand, if you are so happy to see your guests, the people who treat them will also feel that they are honored and the money is well spent.
It is conceivable that in this situation where the guests and the host are enjoying themselves, Ning Weimin entrusted Master Luo to make the "Beijing Eight Pieces" gift box according to the restaurant's suggestion and placed it in a prominent position in the business area. How can it be so good?
selling?
Even if the price is eight yuan per box, a piece of snack is equivalent to one yuan each, which is several times higher than the price of eighty-nine cents per pound in a non-staple food store.
But with the addition of "Tan Palace"'s reputation, word-of-mouth, and immersion in the wonderful dining experience, this thing is still very popular.
To put it bluntly, "Tan Gong" is now a well-known brand in Beijing.
So when many guests leave, they naturally want to bring another box for their families to try.
If public funds are used for consumption, of course it should not be in vain.
Even Hong Kong residents and foreigners who pay their own money can afford a saddle if they can afford a horse.
In fact, the popularity of "Beijing Eight Pieces" greatly exceeded everyone's expectations at "Tan Palace".
You know, Master Luo took several apprentices to work in the restaurant. The output was limited, and he could only produce one hundred and eighty boxes, weighing one hundred kilograms, every day.
This kind of stuff is not something that can be purchased in bulk by large units. It can be consumed by individual customers who just come to the restaurant every day.
And no matter who takes it back and eats it, they will feel better immediately.
Because these oven foods are all hand-baked and fresh.
In terms of softness, in terms of crispiness.
It is much better than the products from industrial assembly lines in grocery stores, which are full of sugar and oil.
In addition, Master Luo uses the best materials according to Ning Weimin's requirements.
No sugar is used, only honey. If walnuts should be used, use walnuts. If hazelnuts should be used, use hazelnuts. If perilla seeds should be used, use perilla seeds.
Never use ordinary peanuts, melon seeds, or sesame seeds to deal with them.
The fruit ingredients don’t use the common people’s “preserved fruits” that are all white sugar and dregs.
Instead, we use "Tan Gong's" homemade paste strips, dried pure fruit preserves, dried longan, and real candied fruits and honey osmanthus.
Even the selection and production of Saqima are meticulous and follow the authentic Manchu pastry practices in the past.
The ingredients are yellow rice flour, which is added with butter and honey, and is mixed well.
It is by no means the kind of southern goods store method that is the only one left in the capital today. It is a cheap product made with plain oil, plain noodles and white sugar dyed red.
It is conceivable that such authentic pastry has such a rich and mellow taste, and it is unsatisfying to eat.
The mouth-filling taste is no weaker than that of Western pastries. How can it not be welcomed?
Not to mention that no customers thought it was expensive, but many customers thought it was worth the money, so they came back to buy it again and made reservations when it was gone.
Many people even came back to have another meal because they wanted to buy Master Luo's pastries.
In the end, even Ning Weimin wanted to give it away to socialize with others.
They have to carefully count the quantity and hand it over to Master Luo, so that it can be specially reserved for him.
In short, the performance of Tan Palace is improving day by day, relying on the efforts of various departments and improving each other.
Unconsciously, by the end of December, the attendance rate had returned to 70%.
The most amazing thing is that the net profit actually caught up with the full house.
The off-season was actually not slow, and profit margins soared, which made Ning Wei Min happy.
It doesn't matter whether you have money or not. This kind of sense of accomplishment that others can't do is rare.
He couldn't help feeling sincerely that Chinese studies were so useful.
Just from the shape of the word "和", one "禾" and one "口" can express the business principles clearly.
When people have food to eat, they can coexist peacefully.
In other words, as long as the benefits are shared equally and everyone benefits, then everyone can work together to accomplish greater things.
This word "harmony" can not only solve the insurmountable theft phenomenon in the catering industry, but also create new business opportunities. It has endless magical uses.
So, foreigners are stupid because they believe in the "zero-sum game".
I always think that when others are good, I will be unlucky, and always pursue winner-take-all.
But no matter how awesome you are, you can't let others live.
As a result, this crisis and that crisis will never lead to a solid life.
In fact, the problem with this bullshit crisis is their own brutality and greed.
As long as we understand the word "harmony" thoroughly, there will be no crisis.