In late June 1984, the main theme of the entire capital was "construction" and "development."
On June 12, the first phase of the Shichahai Scenic Area renovation project was completed.
On June 15, the Wanquan River comprehensive management project was completed.
On the same day, Daoxiang Lake Natural Park, the first field park built by farmers in Beijing, was completed in Sujiatuo Township, Haidian District.
On June 20, the Great Wall Hotel, Beijing's first Sino-foreign joint venture five-star hotel with a total investment of US$72 million and a world-class high-end tourist hotel, opened.
On June 30, the Jinglun Hotel, a joint venture between Jingcheng Tourism Company and Port City Lubourg Zhang Co., Ltd., was completed.
Golf and bowling, which have long been regarded as bourgeois recreational activities, were also legalized at the end of the month as they were officially recognized as competition events, and were allowed to enter the Republic.
Many well-known Japanese companies such as Isuzu officially announced news of cooperation with China during this period.
For this reason, the Mainichi Shimbun strongly called in Japan, "The Japanese economic community should treat inquiries from the Republic with unprecedented sincerity."
During this same period, in view of the major changes in domestic economic policies, there was really a "company fever" in Beijing.
Because many units believe that there is a premise of a dual-track price system.
As long as companies are organized and each takes advantage of its material resources, the problem of managing the economy can be solved.
It’s a matter of whether it’s chaos or not. Don’t consider the disadvantages. Anyway, there are always benefits to being established first.
So there were many companies, and even today it was a certain company, and tomorrow it was a certain company.
For a time, "setting up a company" seemed to be a "special medicine" for treating "economic problems".
For Pierre-Carton China, this period of time is also a good opportunity to take advantage of the general trend of the times and rapidly expand its business territory.
First of all, the Great Wall Hotel is actually the second foreign-related hotel opened by Pierre-Carton China after settling in Jianguomen Hotel.
Because the negotiation was relatively thorough this time, and the construction area of the Great Wall Hotel is relatively large, covering 83,000 square meters.
Therefore, it is very different from the several franchise stores established by Pierre-Carton before. The company's investment this time is quite large.
Not only did they rent a commercial area of 240 square meters here at a price of 400,000 yuan per year, but they also spent 200,000 yuan on renovations at all costs.
Basically, the clothing store of the Great Wall Hotel has been built into the largest, most luxurious and flagship store with the most clothing styles in Beijing.
As for the specialty stores of the Great Wall Hotel, the results of the opening test are indeed good.
In the first seven days, even though the Great Wall Hotel was not completely filled with guests, it set a sales record of 120,000 yuan.
It is definitely the best performing store among all the franchise stores under Pierre-Carton China Corporation.
It can be seen that the sales method suggested by Ning Weimin in foreign-related hotels is really a profitable and easy-to-replicate business model. It is too easy to make money with this method.
For this reason, on June 30, Pierre-Carton Operations Department Manager Zou Guodong began to renovate the Jinglun Hotel franchise store.
Frankly speaking, at this time, he no longer feels any performance pressure.
For no other reason than the Jianguomen Hotel, the Great Wall Hotel, and the Capital Airport are several successful examples. Pierre-Carton has opened almost one store after another, so there is no possibility of not making money.
As long as they remain firm and continue to follow the established strategy, it will be fine.
In addition, almost at the same time, Menimus Restaurant, the popular version of Maxim's restaurant, also invested by Pierre Catton himself, also "settled" next door to Maxim's.
Maxime has the greatest meaning in both French and English.
Menimus is a strong contrast, meaning smallest.
According to Mr. Pierre-Catton's own explanation, if there is the biggest, there must be the smallest, so Menimus is equivalent to Maxim's sister restaurant.
In terms of business strategies, this difference is even more significant.
Menimus Restaurant specializes in French light meals and simple meals, providing many classic French home-style dishes, and also has a coffee and bar.
Because it is closer to the general eating habits of ordinary people, and the consumption level is one level lower than that of Maxim Restaurant.
In fact, it is easier to be accepted and understood by the majority of consumer groups.
Therefore, after the official opening of Menimus Restaurant, it effectively solved the original problem of less customers at Maxim Restaurant.
Its price makes French food no longer seem so high-end, and it has attracted many Lao Mo, a regular customer of Xinqiao Hotel, to "shift their positions" and come to support it.
It can be said that although it is not as popular as the cheap "Yili Fast Food", it is still crowded with customers and has set off a fashion craze for eating French food.
Chinese people who have always only known the improved version of Russian food have since begun to change their preferences and start to respect the pure taste of French food.
This is when the Western food industry in Beijing began to change its direction.
Russian cuisine such as Lao Mo and Xinqiao Restaurant, which have been around for many years, are facing French cuisine that has only arrived in the capital two or three years ago.
The foundation has actually been shaken, and every meal is no longer always full, and it is increasingly showing the decline of "people are old and yellow".
In addition, Pierre-Carton's model training business has also been fully launched recently and has completely occupied a leading position in the country.
Due to the social impact of the Splendid Oriental Model Contest.
After the competition, "model" suddenly became one of the most fashionable words in the country and became a representative of "emerging things".
Costume performances were particularly welcomed by all walks of life, and subsequently not only appeared as stage performances in various places, but also appeared on the TV screen again.
In the program "Jiuzhou Fangyuan", for the first time, models were used to dance on the stage to accompany the song.
This fanciful move caused the clothing products originally used for promotion and display to lose their essential meaning and turned into performance props.
In this era, the establishment of model teams across the country has become a trend.
In the capital city alone, there are several model teams established by various units within the Textile Bureau system.
Basically, it is based on the organizational structure of literary and artistic groups, which are public institutions and the state pays to support these actors and actresses.
What about the teaching staff?
In addition to various units trying every possible means to recruit information for their own purposes, the only recognized orthodoxy and origin is Pierre Carton.
So with the approval of the Textile Bureau and the facilitation of matchmaking, Pierre-Carton Huaxia Corporation reached a cooperation agreement with the National Ballet of China located at the north entrance of Taiping Street, Xuanwu District.
It was agreed that Pierre Carton would invest 250,000 yuan, and the National Ballet of China would provide the classrooms. Both parties would also provide part of the teaching staff to jointly establish the country's first professional costume model performance training school.
The name of this joint modeling school is named after the model competition, and it is registered as "Splendid Oriental Stage Performing Arts Training School".
Naturally, a teacher from the ballet company was temporarily transferred to be the teacher of basic body shapes.
The professional step coaches are models who have participated in Pierre Cardin's official performances on stage and have received formal training from foreign teachers.
This is great. Those male models who have performed for Pierre-Carton's company couldn't be more suitable.
They are no better than female models. They are the mainstream of costume performances. They are quite embarrassed in the industry and do not have so many performance tasks.
Therefore, after walking on the catwalk and feeling the highlight of life, most people have to return to a mediocre life.
A small number of people, like Miya Haibin, have been providing personal training for models.
Due to the shortage of teachers, Ning Weimin also greeted Gong Haibin and the others in advance and made some preparations.
As a result, under the appeal of many senior executives, the head office simply provided 15,000 Gong Haibin's personal training classes to "Zhao'an".
The few people who worked together with Miya Haibin not only received thousands of dollars each, but they also all became training coaches with a guaranteed income regardless of drought or flood.
Walking proudly in the "Ballet Company" every day, standing out from the crowd, it is fulfilling your wish and looking forward to it.
For them, although the dead salary of 200 yuan a month is much lower than the income earned by working alone, the status is completely different.
From then on, they were qualified to eat this bowl of rice for a long time.
As for the benefits that Pierre-Carton gained from it, it is far beyond what can be measured by money.
The dual identities of the organizer of the model competition and the investor of the training school give them the right to speak in charge of the aesthetics of the industry, as well as related authority.
Otherwise, the school has not yet approved the specific courses and fee standards.
As soon as the news of the establishment of the school was published in the newspaper, the communication room of "China Ballet" was overwhelmed with countless calls and letters?
These callers and letters are not from formal groups within the Textile Bureau system, but they come from all over the country.
In addition to some individuals who want to become models, there are also performance teams established by small units.
They all regard the school founded by Pierre Carton as the only option to obtain professional knowledge.
Everyone wants to come to Beijing and get the chance to advance in this industry by participating in formal training.
This is called not knowing if you don’t try, but you will be shocked if you try.
Before the school was established, no one could have imagined that there would be so many non-professional performance teams in society.
It's just like mushrooms after a rain.
PS: The disease is not cured yet, so I will update it based on my personal situation.