It should be said that this advertisement is equivalent to two months' salary of Ning Weimin.
In the eyes of ordinary people, this is definitely a quite scary number.
What if the advertising effect is not as good as imagined?
Ning Weimin had to accompany him with a brand new bicycle and a watch.
However, this amount of money is actually more in line with Ning Weimin's psychological expectations.
After all, it is still a small business, and the investment does not exceed 300. He should be able to get the money back easily through Gu Si'er.
The important thing is that this trial of the advertising business is a particularly beneficial attempt to see the big from the small.
This experience will definitely be helpful for him to carry out other business activities in the future.
Through this incident, he can personally experience the direct relationship between advertising and commercial marketing these days.
You can also know how capable you are in this era.
See if there are any situations that you cannot handle and find your own shortcomings.
What's more, if it is really done, the benefits will be huge, and his wish will be fulfilled.
How could he be willing to do it if he didn't try it once?
In short, now that the advertising agreement has been signed, it is logical that the next step is to enter the actual actual operation stage.
On the one hand, Ning Weimin took the time to write specific technical content according to the technical items in the advertisement.
On the other hand, he contacted Gu Si'er to discuss the price of selling the technology, intending to recover the cost first.
Writing things is easy, and they are all things that Ning Weimin has in his mind.
This is not writing a novel, so there is no need to polish it, as long as it is clearly organized and the meaning is accurate.
Moreover, Ning Weimin had a lot of time to read manuscripts during the day and night.
I wrote it in one day and revised and sorted it out in the same day, it was so easy.
Once it's finished, it's time to compile it into a book, and it's time to mass-produce it.
This is also easy.
Ning Weimin did not use type printing, but used mimeograph, the same crude method used in schools to print papers.
He himself just spent another night carving the pattern on wax paper.
At night, I borrowed the equipment from my work unit and used public paper and ink to easily print out a hundred copies of the textbook.
It happened to be at this time that Gu Si'er got word from Gu Si'er. He and his two buddies came to contact him as scheduled and became the first three customers to take away the teaching materials.
However, there was a slight glitch in the transaction process.
The final transaction price was not the 300 yuan originally agreed upon, but 260 yuan.
The reason why this happened was that the other two fishmongers brought by Gu Si'er acted like chicken thieves and suddenly changed their minds.
They probably figured out that Ning Weimin was in urgent need of money and it was hard to find anyone else for the time being.
You have to pay half of the money first to take away the prescription, and then you will be willing to pay the remaining half after the experiment is successful.
This is obviously an attempt to get a 50% discount and is a disguised means of defaulting on the bill.
But three hundred suddenly turned into one hundred and fifty. What could Ning Weimin do? So he refused.
Gu Si'er didn't seem to expect such a drama.
Astonished, facing Ning Weimin's questioning eyes, he felt a little embarrassed and helped Ning Weimin argue.
But even so, after all, it is difficult to compare with the wealth and silk that can move people's hearts.
Fifty yuan is already one month’s salary!
The two boys who followed Gu Si'er had such a broad vision that they didn't care about anything else.
He acted as if he was planning to break the pot if he failed to achieve success.
They said they were willing to pay fifty because of Gu Si'er's guarantee.
After all, no one can completely believe it without seeing it with their own eyes.
He also said that the money was not withheld, but would be given in the future.
In his words, he complained that Gu Si'er's elbows were turned outward and he was not helping the bride and groom.
After a conversation, Gu Si'er was left speechless and a bit unable to get off stage.
Ning Weimin became more and more annoyed as he listened.
He thought about it and felt that as long as he could recoup the cost of advertising, he would be invincible.
There is no need to spend dozens of dollars more or less.
I am too lazy to waste my time and compete with them.
So I directly marked the final reserve price, which was a 20% discount.
He said that if they could pay two hundred and four immediately, he would give them the prescription. This was a fixed price and there was no need to discuss the rest.
Moreover, through this incident, the hidden pitfalls were also exposed.
He said that he guaranteed that the method of hatching angel fish was true.
As long as the recipe is followed, he will be responsible if it fails to hatch.
But since it was sold at a low price, don’t blame him for selling the hatching method to other people later to make up for the losses.
He also said that Gu Si'er and the others could also sell money abroad, and whoever could sell it would be judged based on his ability.
Even Gu Si'er, these three people didn't take it seriously that Ning Weimin planned to continue selling the hatching method to others.
It seems that all of them understand that such a thing is bound to happen.
He was probably quite conceited, as his network of connections was not easily accessible to Ning Weimin.
But the 20% off price really tempted the two boys.
They still knew the true value of the angelfish hatching method, otherwise they wouldn't have followed Gu Si'er.
Just like that, after asking for a lot of money, I paid back the money on the spot.
The two boys gave up when they saw fit, and finally reached a deal with Ning Weimin by saying "Silly boy" to each other in their hearts.
It is worth mentioning that Ning Weimin did not expect that Gu Si'er was not a fake.
He was different from the other two boys. He was quite particular about his conduct and paid as much as he should, so he still paid one hundred.
After getting the teaching materials, he took the lead and left without even paying attention to the two fishmongers.
Judging from the fact that you can obviously save money, but you don't, it seems a bit like an angry move to draw a clear line.
Ning Weimin wanted to believe that Gu Si'er was indeed unaware of this incident, and it seemed that he could still be dealt with again.
Just like that, another three or four days passed.
On September 8, Ning Weimin saw his advertisement published in the latest "Modern Youth".
In fact, he has fully recovered the cost of two issues of advertising.
All that's left is to wait and see how much benefit this test of the waters can bring back.
Frankly speaking, although the editorial department of "Modern Youth" is quite good.
He took the initiative to add a line drawing of Michael Harris, the hero of "Atlantic", traveling to the bottom of the sea to his advertisement.
When paired with his advertising title of "Fish at the Bottom of the Atlantic Ocean", they complement each other perfectly, and the effect is very eye-catching.
But for five or six days, I didn't even receive a letter.
During this process, Ning Weimin was really a little nervous and unsure.
He couldn't help but start to wonder about the reasons for this situation.
Is the actual sales volume of the magazine too low? Is the price of five yuan perhaps too high? Is it that I think people these days are too simple? Is it that my address should not be reserved for my own home? I don’t see it.
Like an office...
In short, the more he looked forward to receiving a letter, the less likely it was to come, and all doubts became a source of worry for him.
The key turning point comes on the seventh day.
On September 14th, a big event happened in the courtyard. It was the weekend.
At eight o'clock in the morning, when the eldest son of the Luo family walked into No. 2 Courtyard of Shan'er Hutong, accompanied by his wife and newborn baby, almost everyone in the hospital came out to welcome him.
It’s not easy to have a child after seven years of marriage.
Speaking of which, it is almost the same as the victory of a war of resistance against Japan.
Master Luo became a grandfather and was so happy that he was even more excited than getting a one-level salary increase.
While he stopped his eldest son and his wife from standing in the courtyard to watch the baby, he announced loudly to all the residents in the courtyard.
"I'm home, I'm home, our eldest grandson is home."
Aunt Luo, who was promoted to grandma, snatched her grandson from the eldest daughter-in-law.
She was holding the baby in her arms and was so happy that she didn't know how to show it off.
The aunt opened a small slit and looked to see how high the bridge of their eldest grandson's nose was.
Then he showed it to Aunt Mi and saw that their eldest grandson had a pretty face.
Mi Xiaohui, this girl, was really clueless and muttered.
"My eyes are a little small."
As soon as she finished speaking, her mother slapped her on the back of the head.
Aunt Luo didn't mind at all and explained it with a smile.
"It's not that young. Children in Yueke haven't opened their eyes yet. Kittens and puppies haven't even left their nests and haven't opened their eyes yet, right?"
Then he was completely immersed in the child's face and said with great interest, "Look at the little neck, the few circles, the little arms and legs, they are so strong, and the bones are standing up! Our grandson is strong, the doctor said, and he is also
You have to feed scientifically, and you have to keep up with all kinds of nutrition..."
Ning Weimin would also join in the fun and say something nice, it doesn't cost money anyway.
"You are definitely blessed to have such a good appearance. You should get a good name and train it well. This will be the pillar of our country in the future. If he really becomes a talent who will go down in history, our whole hospital will be proud of it.
."
These words made the whole hospital happy. When Aunt Luo even claimed that she was right, the Luo family all laughed like flowers in the sun.
It turned out to be such a coincidence that at this time, the postman also came.
When this person saw so many people at the entrance of the courtyard, he didn't go in and just shouted.
"Yuan No. 2, there is a letter. Ning Weimin, Ning Weimin..."
"Hey, there are people here, where are they!"
Perhaps because of his good words, Ning Weimin actually got two letters at once.
One is from Jinmen and the other is from Langfang.
He no longer cared about watching the bustling Luo family and hurried back to his room.
I secretly tore open the letter with great excitement, and sure enough, my business was finally open.
In addition to two letters requesting the return of technical information, the envelope also contained ten yuan.