The improvement of sales performance, the recognition of company colleagues, and the conviction of partners.
Such solid work performance and ability will inevitably make Pierre Cardin and Song Huagui value Ning Weimin more and more.
In addition, the people of Ningwei do not take credit, are not proud, and bow their heads willingly to be like a coward.
If such a subordinate cannot win the favor of the boss, then the boss is probably too ignorant of people.
So no matter what Ning Weimin's official position is, no matter who the head of the operations department is, it doesn't matter.
Ning Weimin seems to be different from all company executives, and has essentially become the third person in line for Pierre Cardon China.
The specific manifestation is that after every regular company meeting, Ning Weimin will often be stayed by Song Huagui to accompany the big boss and the second boss, and hold a small meeting exclusively for the three of them.
Many issues related to the overall development of the company, selection criteria for model contests and fashion shows.
Both Pierre Cardin and Song Huagui would discuss it with Ning Weimin alone, listen carefully to his views and absorb their opinions.
In turn, they almost unreservedly trusted Ning Weimin for his work needs.
For example, after Goldlion's commercial was broadcast on national television, Pierre Cardin's original 50-second commercial was overshadowed and the effect was not good.
This is because the scenes have been deleted, and the continuity content that originally complemented the music has jumped and fragmented.
Second, Pierre Cardin's advertisement did not have a prominent slogan, and was outdone by Goldlion's "Man's World" in terms of momentum.
So Ning Weimin considered that the domestic audience had been watching such advertisements for two years and must have been tired of it.
Coupled with the fact that the company has now begun to spread its presence across the country, it is obvious that new publicity methods are needed under the new situation.
He naturally thought that he should shoot a new advertisement that could stimulate customers' emotions and better demonstrate Pierre Cardin's high-end positioning.
So I mentioned it to Song Huagui casually.
Unexpectedly, Song Huagui agreed so happily that he nodded and said to him on the spot, "If you think it should be done, then do it. As for how to shoot and how much to spend, you have the final say. Regarding product operation issues, you are always right. Anyway, I
If my judgment is not as good as yours, you can make the decision yourself."
Well, although this sense of trust is heart-warming, it also puts Ning Weimin on the back foot.
Originally, he wanted to be lazy and leave this matter to others, but of course he couldn't do the world shift now.
So I had to consider the advertising plan myself, and carefully thought about what kind of advertising would be effective, and what kind of advertising words could achieve the effect of Goldlion.
It's just that it's not that easy. Good advertising ideas often come from a sudden flash of inspiration and are hard to come by.
Ning Weimin thought about it for several days without a good idea, and his brain ached.
But it happened to be such a coincidence that when Ning Weimin was at his wits' end, he caught up with his neighbor Master Mi and sent him two movie tickets, and he inadvertently solved this problem.
what's up?
Since I have been here for so many years, there is a special benefit for No. 2 Courtyard of Shan'er Hutong.
Whenever a good movie is shown in the Daguanlou Cinema, Master Mi will definitely inform the whole theater and enthusiastically invite the neighbors to come and watch the movie with him.
Ning Weimin was the most diligent runner in the past, and he took a lot of credit.
Although he is getting better and better now, he spends less time at home.
But Master Mi still didn't pull him down. Instead, he considered his time and specially reserved a ticket for him on weekends.
Whenever there is a new movie or a good movie, they will definitely send two tickets to the evening show a few days in advance. As for whether to go or not, it is up to Ning Weimin himself.
This time, Master Mi sent me movie tickets for the French movie "Black Tulip".
Ning Weimin actually went to see it, and was deeply touched by the result. The next day he ran to Song Huagui to make a strong request.
"Sister, I have an idea. Our new advertisement does not require any special creativity at all, as long as there is a special person to shoot it. As long as the French movie star Alain Delon can endorse Pierre Cardin men's clothing, we are guaranteed to cause a nationwide sensation!
"
What he said was really a good idea, and it was absolutely not exaggerated or unrealistic.
Because although forty years later, the younger generation of audiences are no longer familiar with Alain Delon, the older generation of contemporary audiences who came from the 1970s and 1980s have a unique affection for this "most handsome man in France for a hundred years"
bell.
You know, as early as 1979, "Zolo" starring Alain Delon was one of the first batch of Western movies introduced to China and was released in mainland China.
According to statistics, more than 70 million viewers bought tickets to watch this movie at that time, which is an astronomical figure.
As a result, Zorro, played by Alain Delon, became as popular as the Marvel superstar forty years later.
After Takakura Ken, he became the second foreign movie star to make a whirlwind in the Republic.
To be honest, there is nothing noteworthy about the plot of the movie "Zolo".
It's pretty and lively, but it's very routine. What really attracts the audience is Alain Delon's personal style.
When he starred in this film, Alain Delon was already a famous international movie star. He was almost forty years old and in his prime.
The charm of a mature man unfolds across the screen, with a handsome image, suave, mighty, smart, and unrestrained and confident.
Coupled with Tong Zirong's elegant and gorgeous dubbing, it is the icing on the cake.
This makes Alain Delon's image of a Western swordsman, who is chic, humorous, yet romantic and graceful, deeply rooted in the hearts of the people.
As for this year, "Black Tulip", which has just been introduced to the public, is actually an early work starring Alain Delon in the 1960s.
When Alain Delon starred in this movie, his acting skills were still quite young and his temperament was a little immature.
But even so, the unique design of the twin brothers in the movie plot, and Alain Delon's unparalleled beauty in his twenties.
Still, the film was deeply loved by the general public, and even brought Alain Delon's reputation in the Republic to its peak.
Apart from anything else, in the past two years, the mainland's movie market has begun to cool down due to the popularity of television. It is rare that you have to queue up to buy movie tickets, and every movie theater is packed.
But Alain Delon did it easily.
Nothing else, just because this guy is so handsome.
Although many contemporary movie stars from various countries are handsome men and beautiful women.
But like Alain Delon, a handsome man who is stunningly handsome when he is young, is handsome and mature when he is middle-aged, and is still graceful in his old age, he is still outstanding and makes people unforgettable on the screen.
Although Alain Delon is a rebellious person, using the simple and crude label of a scumbag to evaluate him is not an exaggeration at all.
But the reason why he is such a scumbag is precisely because he is handsome. The French even said that he "sucked away the looks of French actors."
So apart from the so-called moral issues, no one can ignore his charm and achievements as a movie star.
His handsomeness has even created the achievements and careers of many well-known filmmakers in Hong Kong.
For example, the TV series "Shanghai Beach" made famous by Chow Yun-fat was imitated from his 1970 movie "The River".
Xu Wenqiang's style and demeanor are completely a replica of Alain Delon.
It was also based on Alain Delon's "The Lone Killer" that John Woo created the character Xiao Ma in "A Better Tomorrow" and the character Xiao Zhuang in "The Hero".
To be honest, it is completely natural that Alain Delon has become popular in the mainland and captured the hearts of thousands of people.
For him to be so handsome is simply a gift from God and a miracle on earth.
As expected, as a woman, and as the godmother of domestic fashion, Song Huagui is a staunch face control party.
After hearing this idea, her eyes immediately lit up, she praised it repeatedly, and was very enthusiastic about it.
But there was still a very real problem before her, and she had to worry about it.
"We are protecting the people, but the problem is that Alain Delon is an international celebrity. He was once the most expensive movie star in France, with a salary of 35 million francs. The salary for this movie is probably equal to the salary of our company in the mainland for a whole year. The sales volume has increased. Can we afford it financially to invite such a famous international movie star to shoot an advertisement?"
Ning Weimin thought about it seriously and said this.
"Sister, we might as well ask Mr. Pierre Cardon about this matter. He knows the international market situation about advertising and models best, and Alain Delon is French like him. If there is any possibility of operation, the master should be able to Give reliable advice. After all, shooting commercials is much easier than shooting movies. It can only take a few days at most and it shouldn’t be too expensive. Anyway, we made a lot of money selling advertising time to Goldlion, so let’s just treat it as a small profit. Well, my personal opinion is that the price of about four million francs is worth fighting for. It is worth the price. Think about it, with the current popularity created by "Black Tulip", Alain Delon can be guaranteed for at least a year. It is a popular hot spot. So as long as this advertisement is broadcast before "News Network", our whole country will go crazy!"
Song Huagui thought about it and found that this was indeed the case.
So without any hesitation, Ning Weimin and Ning Weimin went to find Pierre Cardon to discuss the matter.
Unexpectedly, as Ning Weimin said, I learned the most detailed information about Alain Delon from the master.
The master of love once fell in love at first sight with European actress Jeanne Moreau and lived together for many years.
He is very familiar with the French film industry and has been friends with Alain Delon for many years.
According to Pierre Cardon himself, from the 1960s to the 1970s, Alain Delon was a world-class men's fashion benchmark and has always been a representative of mainland casual style.
In the past two decades, he has become as famous as James Dean and Marlon Brando in the United States, and has great influence in Europe, America, South America and Asia.
Especially in the 1970s, this was the period when Alain Delon was masculine, elegant and handsome, and the overall masculine charm was at its peak.
For ten years, he spent a sky-high advertising fee to endorse the Japanese men's brand D'URBAN and shot many sets of advertisements that were more life-oriented.
But now this situation has changed.
Since he is over fifty years old, Alain Delon is facing the embarrassing situation of aging. Most of the brands he endorses will no longer renew their contracts with him.
If you really want to find Alain Delon to shoot an advertisement, about three million francs would be enough.
However, in terms of age and appearance, the fifty-year-old Alain Delon obviously does not meet Pierre Cardon's brand positioning and image needs, and we cannot expect that Alain Delon will still have the perfect image in his prime.
Coupled with the revelation of Alain Delon's third marital infidelity in recent years, his international reputation has plummeted to rock bottom. This has made all the brands seeking endorsements from him deeply worried about this, and some have even terminated their contracts in advance.
Therefore, Pierre Cardin gave the opinion that the plan to find French movie stars to shoot advertisements is feasible, but it should be replaced by someone else. Otherwise, it will bear greater risks.
But despite this, Ning Weimin did not change his opinion.
Instead, he became more determined on this idea and persuaded her very patiently.
"Mr. Picardon, our domestic situation is actually very special. Because we have been too closed for many years, our people don't know anything about Mr. Alain Delon's bad love history. For the same reason, our country introduced Alain Delon's
The timing of the film is too late, which means that although Alain Delon's international stardom and reputation have been tarnished, he is now very popular in our republic."
"I can definitely say this because of the release of the two movies "Zoro" and "Black Tulip". Alain Delon is the embodiment of the Western swordsman in our republic. He is now more famous than any foreign movie star. You are
Even if we invite all the movie stars in France, the social impact caused by him alone will not be as great as that. Isn't it worth hiring him?"
"So I think that all the risks you are worried about do not exist. On the contrary, there are no other brands competing with us. It is a rare luck to be able to hire Alain Delon to shoot advertisements at a lower cost. In fact, Alain Delon
Her image has nothing to do with her imperfect age. This gap from imagination will instead make our Chinese audience feel more curious and close to her."
"Our audience is very emotional. As long as they really like a movie, they will not forget how charming the characters he created are because of the actor's aging. Last year, an actress named Chen Sisi came to the mainland from Hong Kong.
It also caused a sensation. Wherever she went, the audience was particularly enthusiastic. Even if she only has one movie, "Three Smiles", that has been released in the mainland, and she is over fifty, she is no longer what she looks like in the movie."
"Let's put it this way, I am absolutely sure that if Aradron can shoot an advertisement for our company and broadcast it in the mainland in time, this advertisement will most likely become a classic of our mainland advertising and will always be unforgettable by this generation. I am It can be concluded that once this news is announced to the public, it will cause quite a stir and attract enough social attention for us at Pierre Cardin."
"If you don't believe it, we can unilaterally release the news about the contact with Alain Delon on this matter first, and then observe the domestic situation. I believe that the facts presented will definitely surprise you and re-evaluate this Advertising plan.”
Perhaps it was Ning Weimin's persuasiveness and self-confidence that was so irresistible.
Or because he has repeatedly achieved great results and always brings surprises, Pierre Cardon's trust in him has reached a level of blind obedience.
Anyway, when he said this, the master believed it as if he was under a spell, and he quickly changed his original view.
"You convinced me. I respect your opinion."
Then he asked him with great interest.
"I'm very curious, if we need to shoot another women's version of the advertisement, based on the situation of the Republic and your understanding of France, who would you choose? You would never choose someone from the 1960s and 1970s. Female star, right?”
Ning Weimin didn't expect the master to ask such a question, and saw Song Huagui looking at him with inquiry and a smile.
He couldn't help but think about it seriously.
However, after a moment he shook his head.
"Sorry, I don't have a candidate for your reference. Originally, I wanted to say Catherine Deneuve. Her ice beauty-like charm in the movie "Beauty de Jour" is recognized around the world. Especially "The Last Metro" ", was also released in our mainland in 1980. In the Republic, her romantic image still has a certain reputation and fan base.
"But the problem is that she has a high reputation in France and has been famous for a long time. The price of hiring her should be high. The current business structure of our China Headquarters, focusing on men's clothing, is in line with the actual market situation. It is difficult to increase the sales ratio of women's clothing. , I’m afraid it will still be like this in the next few years. So it’s unrealistic.”
"If it were Yin Sabel Adjani, she might have a better image. But she has won Best Actress at Cannes in recent years, which is the glorious period of her career. Asking her to shoot an advertisement should be better than Alain Delon's. The asking price must be quite high. However, in our country, because she has not introduced a single work, her reputation is not obvious. Therefore, it is not suitable. I think this issue... should be considered in a few years."
Ning Weimin never expected that Pierre Cardon would actually smile, "Two million, Catherine Deneuve. How about that?"
"What?" Ning Weimin was surprised. He suspected that his ears heard it wrong. "You mean... two million, two million francs, can we ask Catherine Deneuve to shoot an advertisement for us?" ?”
"Yes, in the French film industry, the salary of actresses is not too high, and is usually lower than that of male actors. And she also owes me a big favor. I think she will accept this price. The problem is, this is just the actor’s commission. We also have to add some filming costs. Will it be a good deal if the finished commercial is only broadcast in the Republic?”
At this time, Ning Weimin really felt a sense of pleasure as if he had followed his words.
"It's a bargain, it's a bargain! Our advertising shoots are just about life! It's enough to let the actors show their personal style and taste, and it doesn't cost too much to produce!"
Picardon and Song Huagui couldn't help but smile knowingly. They could finally find relief from Ning Weimin's excitement.