However, what is unexpected is that Wal-Mart has encountered big problems in its domestic store operations. In recent years, it has closed several stores every year, including 25 stores last year. And Wal-Mart has been closing stores in China for a long time.
The trend is not slowing down at all, and is even accelerating.
Wal-Mart's external explanation is that the lease term of the property has expired, but competitors' view of them is that as rents and labor costs continue to rise, Wal-Mart cannot afford to pay the next rent. On the other hand, with the rapid development of e-commerce in recent years, Wal-Mart
With the vigorous rise of the Internet, traditional stores like Wal-Mart have lost their competitive advantages.
Not only Wal-Mart, but also traditional retailers such as New Mart, J&K, RT-Mart, China Resources Supermarket, Lianhua Supermarket, etc. have all experienced a certain degree of decline.
It's just that some are fast and some are slow, and there are also supermarkets that are quick to respond and take the initiative to do it online.
It can also be seen from the data of the Double Eleven Shopping Festival that the growth rate of online sales in the past two years has indeed been very fast, which makes people feel caught off guard.
Fortunately, Xuemeng Food Factory has paid great attention to this aspect from the beginning.
They have not been blindly pursuing the development of large customers for a long time, but have turned their attention to large wholesalers or other chain snack retail, etc., and they have also done their best to sell well online.
At this stage, Cao Shujie has arranged for Chen Hong, who sells online, to focus on live streaming.
He was able to take the lead this time. When other similar brands failed to react, he made preparations in advance and even took the lead in selling goods on Taobao Live, catching them off guard.
Coming down from upstairs, Cao Shujie went to the sales department on the second floor.
I saw that many salesmen who were not out were busy making phone calls to contact customers.
In the other area, the employees of the online sales department are also busy in front of the computer.
Continuing further inside, in a small room specially set aside, Chen Hong and another pretty girl were broadcasting live inside.
The room has been specially decorated, and the lighting and sound effects have also been specially adjusted.
The pretty girl named Sha Xuerong, facing the camera, went from being embarrassed at the beginning and not knowing what to say to being smooth and comfortable now, and has overcome various setbacks during the process.
In addition to Sha Xuerong, there are three other people like this in the company. They are all live broadcasting on Taobao. Although the current sales through this method are not large, being able to sell it means that someone recognizes it. This is the beginning of
A good start.
In fact, Cao Shujie and his wife Cheng Xiaolin are experts in this area, but she is currently busy in the park and orchard and can't get away from it at all.
According to Cheng Xiaolin, there is nothing to teach about this thing. It is a matter of trial and error in the early stage, but it mainly depends on personal understanding in the later stage.
The next step is to write a good live broadcast copy.
Although it sounds a bit unpleasant to say this, live streaming is all a routine, but each broadcaster’s personality is different.
Some people have a good personality that makes you subconsciously want to spend money with them.
If you think about it carefully, this feeling of being led by the nose from beginning to end is actually quite scary.
But it's obvious that Sha Xuerong and the others have not reached this level. Cheng Xiaolin's desire for 'money' is not that high, and she doesn't bother to do so. She just sincerely introduces the products from her own perspective, and customers are free to buy them or not.
While Cao Shujie was thinking about things, he stood at the door and quietly looked at Chen Hong and Sha Xuerong who were busy inside. He did not go in to disturb them.
Chen Hong saw a figure at the door out of the corner of her eye. She thought it was an employee who was not working well, so she came over to take a peek. When she was thinking about scolding him, she turned around and saw the boss standing there, and she hurriedly
He shouted 'Boss'.
When Sha Xuerong heard the name of manager, he also looked over.
When she saw Cao Shujie standing there and thinking about how her boss had been watching her just now, Sha Xuerong became nervous subconsciously.
"Manager Chen, just keep busy, I'll just take a look." That's what Cao Shujie said.
Chen Hong told Sha Xuerong to continue her work, and Chen Hong came out of the room again.
"Manager Chen, what do you think of the effect of this?" Cao Shujie asked her.
The two of them walked towards Chen Hong's office together, and when they came over, they met Guan Boyong coming out of his office.
Seeing the boss coming, Guan Boyong also came over. The three of them got together and talked about selling goods live on the Taobao platform.
Since last year, the Taobao platform has launched this live streaming service, but at the beginning, Cao Shujie did not realize it, and Chen Hong and others did not have a clear understanding. Last year, Cao Shujie even participated in the battle himself.
But he couldn't show up every day and leave this responsibility to Chen Hong.
Chen Hong said: "Boss, the effect is good now. It was really not good at the beginning, but now we have been running it for several months, and the recent sales growth has been very obvious."
"Boss, I think this area can become a mainstream for us in the future." Chen Hong thinks so.
She also mentioned this matter to Guan Boyong.
Cao Shujie said to her: "Manager Chen, Manager Guan, you have to try boldly. If you have any questions, just tell me. Don't be afraid of spending money."
"I can tell you this, no matter how many goods we can sell now, we are just exploring experience now. When you have more experience, if there is a better platform, then we can give full play to our advantages.
." Cao Shujie said.
These words made both Guan Boyong and Chen Hong feel puzzled.
They are thinking that there is a better live broadcast platform than Taobao Live?
Alibaba, the parent company of Chen Hongjue's Taobao, is one of the largest Internet companies currently, and its Taobao platform is the largest online shopping platform in China. Isn't the live streaming section he created top-notch?
Cao Shujie only said one thing: "What do you think of bringing goods in Kuaishou?"
Chen Hong and Guan Boyong immediately stopped talking.
It is obvious that the amount of people watching live broadcasts on Kuaishou is larger than the amount of people watching live broadcasts on Taobao.
Thinking of this, Chen Hong said to Cao Shujie: "But boss, Kuaishou is mainly about entertainment live broadcasts and game live broadcasts. There are not many live broadcasts to bring goods, right?"
Cao Shujie asked him back: "How come you don't know much? Who told you not much?"
"I think everyone goes to see those beautiful and handsome anchors singing, dancing, and playing games..."
Chen Hong lost her confidence as she spoke. She had only briefly looked at some entertainment broadcasters over there and never paid attention to this aspect.
Guan Boyong also realized that they didn’t seem to know much about Kuaishou.
As a mature sales manager, they should not make such mistakes.
Chen Hong then said: "Boss, I will take a look at Kuaishou's model later and study the possibility of bringing goods."
Cao Shujie nodded and said nothing else.
Guan Boyong is also thinking about going back and studying several of the largest domestic live broadcast platforms to take a closer look at their development models. Perhaps he can find a model that is more beneficial to the company's product sales.
Unconsciously, the three of them chatted for almost an hour before Cao Shujie left Chen Hong's office and walked out with Guan Boyong.
Cao Shujie thought about going to the second factory to see how the laboratory was being built, and Guan Boyong was also planning to go to the workshop to see the production plan.
Sales work has been very busy recently, with a large volume of shipments.
The company originally had a lot of products in stock, but during this peak sales period, most of them were sold out.
This was something Guan Boyong didn't expect.
When other companies making similar products withdrew from the market, they left this market blank due to inferior products, allowing Aimeng Preserved Fruit to take advantage of the gap and reap the greatest benefits.
Although the price of Aimeng preserved fruit is high, it is of good quality and tastes good, and it quickly occupied the market with the cooperation of all-round advertising.
So far, Xuemeng Food Factory's market share in preserved fruits has exceeded 30%, and it is still growing rapidly.
For the next development, Xuemeng Food Factory has been studying corresponding policies and making timely adjustments according to the market.
The tasks have also been assigned to the heads of each module, and Cao Shujie does not need to be in charge all the time.
He arrived at the Second Factory and walked toward the northernmost laboratory.
Seeing that the workers are still busy in and out of the construction, Cao Shujie is looking forward to the completion of the laboratory and the installation of the corresponding equipment. He will continue to start the research on nutrient solutions. How far can it develop in the future?
When Cao Shujie worked at a research institute in Beijing in his previous life, his research work had already completed the first stage and explored most of the second stage. Even the incomplete nutrient solution in the second stage was prepared by Cao Shujie and used in
In my own orchard.
It's just that its performance is much lower than expected, but it is better than the nutrient solution in the first stage.
Now Cao Shujie is just waiting for the completion of the laboratory, and then he will recruit people to reproduce the first phase of research results and continue to invest in the second and third phases of research.
Relatively speaking, his own research in this laboratory has the biggest advantage of studying the same topic as when he worked at the research institute in Beijing. He has greater autonomy now, which also determines that their efficiency will be higher.
It’s not like in a research institute where you have to make a corresponding report for each stage of research, give the experimental process, and apply for funding for the next stage.
A lot of time and cost are wasted at each stage.
But if you don’t do this, you won’t be able to get the funds for the next stage. At that time, Cao Shujie was very passive.
Now that he invests everything himself, the overall flexibility is not what it was before.
Cao Shujie has also made a plan. After all the equipment is in place and the experimental results of the first stage are replicated, Cao Shujie enters the second stage of research. If he is short of money, he will transfer money from Xuemeng Food Factory.
If the money is not enough, Cao Shujie will not hesitate to sell the Bitcoin or Kweichow Moutai stocks he holds.
These things are dead things to him, and they are definitely not as important to him as the research results on nutrient solutions.
Some people also greet Cao Shujie when they see him here.
Everyone is not surprised that the boss often comes around.
After seeing the boss leaving from here, everyone looked at the building under construction and felt puzzled.
The tall building to the south is the company's comprehensive office building, which is also the headquarters building of Xuemeng Food Factory.
There are two 5-story high-rise buildings on the east side, which are the company's dormitories.
So what is the purpose of this tall building that looks a little different in front of you?
This is also a doubt that many people in the factory have. They don't know, and they haven't heard anyone else talk about the purpose of this building.
Some people are curious and ask their leaders, but there is no answer, which is very interesting.
…
After returning home from the town, Cao Shujie saw his grandfather Cao Zhenghu and his son Cao Yirui playing together as soon as they entered the door.
Her mother, Wang Yuelan, spread a sponge mat in the shade, and her grandfather and grandson sat on the mat stacking blocks.
Grandpa's hands are no longer as nimble as before, and Cao Yirui is even more useless. He is just causing trouble.
Cao Zhenghu was trembling and he had just stacked the blocks. When Cao Yirui stood up and rushed to stack the blocks higher, his body failed to stand still. He used his other hand to hold the blocks, and easily knocked the stacked blocks askew.
, he also sat down on the sponge cushion.
The little guy raised his head and innocently looked at the blocks that had fallen on the floor, and then looked at the old grandpa. He blinked his eyes, as if to say, "I didn't do it."
Turning around, he saw Cao Shujie coming in. The little guy stopped playing with blocks. He quickly stood up with his hands on the sponge pad and ran towards Cao Shujie: "Dad, the wood, the wood has fallen."
Cao Zhenghu was very happy to see his grandson back: "Shujie, why are you back so early?"
"Grandpa, I have nothing to do, so I came back early. How do you feel about your health?"
"It's good. I can eat and sleep. Don't just worry about me." Cao Zhenghu also patted his body to show that he was strong.
He also said: "Besides, if I feel uncomfortable, I will go to Dr. Lu to prescribe some medicine."
Cao Shujie: "..."
What can he say?
He also wanted to make Lu Yuanzhi live a long life.
"Grandpa, there is a saying that medicine is three parts poisonous. We can't just rely on medicine for treatment, but eat more good things to replenish our body." Cao Shujie said.
Cao Zhenghu nodded: "Yes, what you said makes sense."
Cao Yirui kept yelling for his father to help him stack the blocks.
Cao Shujie was so annoyed by his son that he hurriedly stretched out his hands to stack them one by one and chatted with his grandfather. Seeing him bursting with joy, Cao Shujie felt happy in his heart.
While I was busy, my mother Wang Yuelan came over.
"Shujie, your sister called me just now. She has completed the resignation procedures. She will return the house tomorrow and go back. Then they will go directly to Yiling City. Do you want me to buy something for her in the city?
A house?"
Cao Shujie was confused by the question. He looked at his mother and confirmed again: "My sister will be back tomorrow."
"Yes, didn't she tell you?" Wang Yuelan asked her son.
Cao Shujie thought, tell me something.
"Mom, why are you thinking about buying her a house in the city? Do you have enough money?"
"That's enough, that's enough. Your father has made about the same amount of money since setting up a stall last year. If it's not enough, your sister also has some money, so she can pay for the rest." Wang Yuelan made the arrangements clearly.
