Chapter 387: Have a good year after finishing this (at least 410.01 million)
As the video "Lies and Truth" became popular on the Youku platform, it even continued to attract a large wave of new traffic to Youku from the outside. When they saw this result, even Du Wenwu and his editor-in-chief Fu Feng
They were all confused.
How could something like this still happen?
The two of them never expected that a single video could add to Youku's daily activity data, which was stagnant in growth, and inject a new vitality.
At this point, this original video itself and other original videos are already two different concepts.
In the office building of Youku's headquarters in Beijing, which belongs to the original video division's office area, Fu Feng looked at the backend data technical analysis report that had just been delivered, sat on his office chair, and was silent for a long time.
It only took a few days before and after, Fu Feng never expected that such a thing would happen.
"Wenwu, come here." Fu Feng called Du Wenwu in the office.
Du Wenwu still didn't know why. He thought the editor was calling him to inquire about the progress of the plan to embed advertisements in original videos, but the current progress of this progress was 0.
He organized his words in his mind and was thinking about how to reply to the editor in a more tactful way.
"Dangdang"
Du Wenwu knocked twice on the door frame of the office opened by editor-in-chief Fu Feng, and then went in: "Editor-in-chief, are you looking for me?"
"Wen Wu, have you paid attention to the recommendation status of the video "Lies and Truth" recently?" Fu Feng asked him.
"You're not asking me about the progress of the plan?" Du Wenwu breathed a sigh of relief.
Because of this plan, Du Wenwu pays attention to the new videos uploaded by Mengmeng Orchard every day. He often takes out this video to analyze and is also very familiar with its data.
Without thinking, he said: "Editor-in-Chief, the popularity of this video is very strange. In the 6 days since the video was uploaded, it has been viewed more than 30 million times, with 1 million+ comments and 1.1 million likes.
+.”
Having said this, Du Wenwu frowned and was a little confused.
Editor-in-chief Fu Feng asked him: "The number of views per week is 30 million, what do you think of this data?"
Hearing the editor-in-chief's question, Du Wenwu pondered for a while and then said: "Editor-in-chief, this is where my doubts lie. This data growth is very strange."
"On the first day when 'Mengmeng Orchard' released this video, the platform arranged recommendations for her, and the data grew very fast. I have seen the data at that time, and the total number of views in the whole day was 2 million+."
"Theoretically speaking, for a podcaster with the celebrity status of 'Mengmeng Orchard', this data is considered normal."
“But I didn’t expect to understand that after I made the recommendation two days later, the data growth of this video began to become abnormal. Especially in the past two days, its playback volume, number of comments, and number of likes, etc. have all dropped.
There has been a significant increase, I..." Du Wenwu scratched his head and couldn't think of a more appropriate word.
Fu Feng handed Du Wenwu the data analysis report sent by the technical department and asked him to read it over.
At the same time, he also warned him: "Just read this report and don't tell anyone else."
"Understood!" Du Wenwu responded.
He took the report and carefully looked at the data analysis inside, only to realize that this report was specifically analyzing the video "Lies and Truth" uploaded by 'Mengmeng Orchard'.
From the first day it is uploaded, the data trends and various data every day are clear at a glance.
In addition, this report focuses on the last three days of data.
Even if it doesn't make the point, Du Wenwu can still see the problem.
The number of views increased by tens of millions a day, which compared to the number of recommendations on the previous site, makes it look like a dwarf.
In addition, the report highlights that most of the page views in the last three days were off-site traffic.
Du Wenwu is not a technical programmer, but he knows that there is a set of criteria for judging technology, and he also knows what this off-site traffic means.
"Such a large amount?" Du Wenwu also had a ghostly expression on his face.
"So I called you over. This video has brought more than 4 million daily users to our platform so far. Wenwu, please contact Ms. Cheng immediately and ask her if she has any new videos. Tell her that we can open it."
Offer high-priced creative subsidies to retain this new batch of traffic as soon as possible.”
"I..." Du Wenwu really didn't expect this, and he didn't even know what to say to Cheng Xiaolin.
But the tasks assigned by the editor must be completed.
When Du Wenwu was thinking about going out to contact Cheng Xiaolin using his QQ account, Fu Feng suddenly said: "Do you have Ms. Cheng's phone number over there?"
"I have Mr. Cao's phone number," Du Wenwu said.
This phone number was the first time Cheng Xiaolin uploaded a video. Du Wenwu saw it from the back of her video and recorded it in his mobile phone address book. Later, he did not take the initiative to ask for Cheng Xiaolin's phone number.
"That's fine. It's the same thing if you call Mr. Cao. After we get through, I'll tell him." Fu Feng said.
This is the task assigned to him by the editor-in-chief, asking him to find ways to continue to attract traffic to the platform.
Everyone knows how much the improvement of the platform’s daily activity data can increase the value of the platform itself.
On this point, the opinions of all sections within the Youku platform are consistent.
The Youku platform originally had a complete recommendation mechanism. There was a cooling-off period after each recommendation, mainly to absorb the early recommendation traffic. However, the last video uploaded by Mengmeng Orchard directly broke this cooling-off recommendation mechanism.
.
The recommendation was placed two days ago, and then the recommendation for all platforms was arranged, and the recommendation period was one week.
This result made many original video bloggers jealous after watching it. In private, these bloggers kept complaining and complaining.
There were even various bad remarks about the moderator of the Mengmeng Orchard account, and they tried to use this method to jointly suppress the moderator of the "Mengmeng Orchard" account. However, they found that the methods that had been tried and tested before failed this time.
Can't find the target at all.
From the beginning to the end, no matter how popular this video was, the host of this video, "Mengmeng Orchard", did not come out to speak out.
It felt like they were punching each other together. They originally wanted to create a devastating effect, but who knew that the punch hit a sponge and had no force at all.
…
At this time, Cheng Xiaolin and her husband were still busy selling apples and had no time to think about other things.
Because her newly uploaded video became popular all over the Internet, more people followed the video and paid attention to the account "Mengmeng Orchard", and also learned about the "Xuemeng Fruit Shop" they opened from this account.
Combined with the explanation in the middle of this video, many people suddenly realized and understood that the apples coming to Xuemeng Fruit Store were transported thousands of miles from Changji, Xinjiang, their place of origin.
For a sincere boss, people themselves will send kindness.
Many people are curious about how these apples taste?
After seeing a lot of comments in the comment area saying that apples taste really good, many people placed orders.
The video went viral and became known to the entire internet. The traffic was so huge that even if only a small part of them came to place orders for apples, it would still be a huge amount of traffic for the Taobao store run by Cao Shujie and his wife.
Cao Shujie originally thought that 150 tons of apples for his second batch of apples and 240 tons of apples for the third batch of 12 containers were enough, but when faced with the orders that came like snowflakes, the couple were dumbfounded.
.
I feel like these apples won't last long.
At this time, Cao Shujie thought about the employee at Xinjiang Changji Freight Railway Station who joked about helping him apply for a special train.
Cao Shujie originally thought that applying for a special train was a bit of a fuss, but Cao Shujie doesn't think so now.
He was thinking about whether to make another trip to Xinjiang Changji to talk to the train station.
More than 2,000 tons of apples were transported in one piece, which is enough for a special train.
Before the matter was settled, Cao Shujie's cell phone rang first. When he saw it was Du Wenwu's call, he was a little puzzled: "Honey, why did Du Wenwu call me?"
"Who is it? You mean Xiao Du?" Cheng Xiaolin asked.
Seeing her husband nodding, Cheng Xiaolin said: "He didn't leave my phone number. He usually leaves messages on his QQ account when he has something to do."
When Cao Shujie answered the phone, he immediately recognized that the person speaking on the other side was not Du Wenwu himself.
"Is this Mr. Cao? I'm Fu Feng."
"Editor-in-chief, what's the matter?" Cao Shujie thought of Fu Feng.
Fu Feng asked politely: "Mr. Cao, I have something I want to talk to you about. Is it convenient for you to check the time?"
Cao Shujie had nothing urgent to do now, so he said, "It's okay now."
"Mr. Cao, are Ms. Cheng here too?" Fu Feng asked him.
After receiving a positive reply, Fu Feng said: "Mr. Cao is like this. The last video uploaded by Ms. Cheng brought more than 4 million daily active traffic to our platform. I would like to ask, Mr. Cao and Ms. Cheng have been together recently.
There is no new creative plan. If there is any, our platform can give Ms. Cheng an additional higher creative subsidy."
Cao Shujie's cell phone was on speakerphone at this time. When he heard Fu Feng say this, Cao Shujie looked at his wife, and the couple thought they heard wrongly.
When did the platform give them high creative subsidies?
Cao Shujie was puzzled and asked: "How much subsidy can be given?"
He is such a down-to-earth person, he says whatever he has to say.
Especially when it comes to money, Cao Shujie has always adhered to the principle of not being ambiguous, one is one, two is two.
The ancients also said that brothers will settle accounts clearly!
Even Fu Feng didn't expect Cao Shujie to be so direct. This is not in line with the reserved character of Chinese people.
"Mr. Cao, we are doing research. I will call you as soon as possible after the results come out," Fu Feng said.
Cao Shujie looked at his wife, the couple made eye contact, and Cao Shujie asked his wife for her opinion.
But Cheng Xiaolin said directly: "Shujie, you can make up your mind on this matter, I will listen to you."
These words were passed through the mobile phone, and even Fu Feng and Du Wenwu on the other end of the phone heard it.
Singles like Du Wenwu feel like they have been directly hit head-on.
Fu Feng, on the other hand, thought that he had found the right person by looking for Cao Shujie.
"Editor-in-chief Fu, this matter is not a problem, but we are quite busy now, and I am afraid we will not be able to create new works for a while..."
Cao Shujie hadn't said yet that he wanted to sell more than 2,000 tons of apples, but Fu Feng thought that Cao Shujie wanted to raise the price in this way to get money.
He quickly said: "Mr. Cao, it's like this. This matter has been reported to our editor-in-chief. As long as Mr. Cao and Ms. Cheng can create a work that is not inferior to "Lies and Reality" or of the same quality, the price is easy to negotiate."
.”
Cao Shujie never expected Fu Fengfeng to say this. He smiled and said: "Editor Fu, I think you have misunderstood. We are indeed busy with something here."
"Based on our friendship, even if your platform does not have creative subsidies, we will produce high-quality creations if we have ideas." Cao Shujie explained.
It was okay if he didn't explain, but the more he explained, the more Fu Feng thought that Cao Shujie was playing a trick of retreating in order to advance, and even asked him to play the emotional card, even calling him a 'friend'.
Fu Feng thought that he couldn't explain this matter clearly on the phone, so he had to go to Cao Shujie and talk to him in person.
"Mr. Cao, look at this. I will go to the editor-in-chief to apply now." Fu Feng said, "I will try to give you a definite answer as soon as possible."
"Okay!" Cao Shujie was also helpless. Why didn't he believe the truth?
But Cao Shujie doesn't know that it is very difficult for the platform to add new traffic when the daily active traffic reaches a peak.
When promoting on the platform, they have to spend more money and energy on publicity and retention.
The cost of this is astronomical for ordinary people.
Unexpectedly, this video created by Cheng Xiaolin unintentionally brought more than 4 million new traffic to their platform, and the platform did not spend a penny. The most they paid was a recommendation position that can be recycled endlessly without investing much cost for the platform!
No matter how you calculate this transaction, it is the most cost-effective for the platform.
Because of this, the platform is even more eager to let Cheng Xiaolin continue to create with this new traffic, and strive to accumulate this traffic through her videos.
Or maybe Cheng Xiaolin has a new video that becomes popular and attracts more new traffic from the outside. This result is naturally the best for the platform.
Cao Shujie and Cheng Xiaolin were not clear about this.
They didn't even know that after hanging up the phone, Fu Feng took the initiative to tell Du Wenwu to contact him to buy shopping cart tickets and pack his luggage. They were leaving for Yiling City now to meet Cao Shujie, Cheng Xiaolin and his wife.
.
Cao Shujie was thinking about applying for a special train.
At the same time, Cao Shujie was still wondering whether 2,000 tons of apples were enough for these people to digest?
2,000 tons of apples sounds like a big number, but in fact it is only 4 million jins. Calculated based on a standard box of 10 jins, 400,000 customers can buy them all.
Before this wave of netizens enthusiastically visited their Taobao store, Cao Shujie didn't have that much confidence, but now he doesn't think so.
He was even a little worried that there were not enough apples for netizens to buy.
After all, many people buy more than one box.
And on the record that Cao Shuju gave him, many companies contacted them and wanted to buy in bulk.
Cao Shujie has seen the list, ranging from dozens to hundreds. There are not too many people on that list.
Taking all these data into account, Cao Shujie felt a little nervous.
After this round, Cao Shujie can straighten his back and say that he will have a good year this year.
