Chapter 626 Annual sales target of 600 million and advertising plan of 200 million
(9600) Good night
After the fifth issue of "The Voice of China" was played, the feedback from the market was good, and the Xuemeng Food Factory's call to continue increasing production became louder and louder.
With the help of Xue Jianwei, an equipment design engineer at Dikang Automation Equipment Co., Ltd., their first automated production line was re-adjusted in terms of parameters and procedures, which also increased the production efficiency of the originally so-called full-production equipment by another 30%.
After the news reached his ears through the mouth of equipment maintenance manager Shen Yongjun, Cao Shujie didn't know how to evaluate it at the time.
He could only lament that the upper limit of the production capacity of domestic equipment is vast.
Unlike many imported equipment, the so-called production upper limit is generally fixed, making it difficult to make major adjustments.
But no matter what, for Xuemeng Food Factory, increasing production capacity by 30% also means that they will be able to face the increase in market sales more calmly in the coming time.
This is excellent news for Cao Shujie personally and everyone at Xuemeng Food Factory.
During this period, the sales staff of Xuemeng Food Factory are particularly motivated to go out.
Especially after their products frequently appeared in the variety show "The Voice of China", more people became aware of this product, instead of being limited to Dongshan Province as before.
Such a result has also made the discussion of Aimeng preserved fruit become louder and louder across the country.
This can be seen not only in offline sales, but also in Xuemeng Fruit Store’s online sales.
It turns out that the average number of orders per day remains at more than 4,000, and occasionally reaches 5,000 orders.
However, after Aimeng Preserved Fruit appeared as a sponsor on the variety show "The Voice of China", the number of searches for Aimeng Preserved Fruit on the Internet skyrocketed.
Due to the huge increase in traffic, Xuemeng Fruit Store's sales quickly climbed to 6,000 orders, and the growth is still continuing. Looking at the trend, it is only a matter of time before the sales exceed 10,000 orders in a single day.
The rapid increase in traffic in this short period of time made Chen Hong, the supervisor in charge of online sales, a little dumbfounded.
She also reported this abnormal situation to sales manager Guan Boyong, who immediately understood what was going on.
He told Chen Hong that she must seize this special time period, provide back-end services for online sales, and work hard to find ways to increase transaction volume.
Cao Shujie also went to see the workshop. The workshop that produces special food such as Aimeng Preserved Fruit is a food-grade production workshop.
The hygiene in the workshop is very clean.
There is also air conditioning in summer, which is very cool.
There was no heat at all in the workshop, but Cao Shujie could still tell from the faces of the busy workers that they were working enthusiastically.
That afternoon, when he was leaving get off work in an hour, Cao Shujie asked his assistant He Ruijia to summon all managers above the supervisory level in the factory for a meeting in the factory's large conference room.
At this impromptu meeting, Cao Shujie specifically talked about the company's recent investment in advertising, and also stated that the company would continue to increase investment in advertising in the future.
At the same time, they also talked about the factory’s advertising plan for next year.
When they heard the boss Cao Shujie say loudly that the company plans to spend 200 million as special funds for product advertising next year, everyone in the conference room slowed down their breathing. Only then did they realize that the company was going to spend 200 million yuan on product advertising next year.
What a determination.
Two hundred million!
This number surprised all the managers, including Shi Jingxiu, and they even felt a little suffocated!
This number is too high.
Many people are not sure that the annual sales of products next year will reach several hundred million. Is it too radical for the boss to overdraft 200 million for advertising and marketing expenses?
But Shi Jingxiu knew that she couldn't stand up and stop the boss's crazy behavior in this situation. She thought about finding a time to persuade her boss alone whether it was prudent to invest in advertising and promotion.
But Cao Shujie then announced to everyone present that starting from October 10th, their company's products would continue to appear as sponsors on another reality show.
"By then, our products will become more and more popular, and next year we will appear in front of the national audience as the title advertiser." Cao Shujie shouted excitedly.
His emotional change also caused many people in the large conference room to become excited along with him.
At this moment, no one is thinking about whether it can be completed in the end. They just think about the company getting better and better.
So will their income and bonuses increase?
When many people were thinking about this issue, Cao Shujie went on to say: "I will set a goal for everyone. We will officially open on March 25 this year, start online sales and shipments on March 26, and start offline major customers on April 26."
The official shipment will take a total of 9 months and 5 days by the end of the year. Let’s count it as 9 months. As long as we can complete the annual sales of 600 million by then, I will give everyone bonuses at the end of the year.”
As soon as this number came out, it immediately detonated the whole audience.
Not to mention the entire Qingshi Town, there are not many companies in the entire Pingyuan County with annual sales exceeding 600 million yuan.
If this sales volume can be achieved once, Xuemeng Food Factory will truly take the most solid step.
As for the question of whether it can be completed?
Judging from the sales in the past few months, it is difficult to achieve this goal.
Even though the sales volume of their factory has obviously increased since this month, it is still not easy to achieve this goal.
Unless they can maintain high sales growth every day in the next few months, it will be possible to achieve the annual sales target of 600 million yuan just set by the boss.
When it was time to get off work, Cao Shujie also finished the impromptu meeting on time and dismissed everyone. Cao Shujie returned to his office and lay down on his boss chair.
At this time, Cao Shujie was not in a hurry to go home. He squinted his eyes and seemed to be asleep.
The office door was ajar, and no one came to disturb him.
Cao Shujie lay like this until 6 o'clock. His wife called him and asked him what time he would get home. She also said that the eldest brother, the second brother and his colleagues were back to discuss the decoration of the house, and asked him to go back for dinner as soon as possible.
Only then did Cao Shujie realize that he had fallen asleep just now.
He went to wash his face with cold water, then returned to the office, picked up his shirt and bag, turned around and drove home.
The eldest brother and the second brother came back more frequently this year than in previous years.
They have been back three times since the beginning of the year.
It can be seen that father Cao Jianlin built a house in his hometown and planned to live there permanently, and the two brothers also changed some of their previous habits.
Caojiazhuang, their hometown, seems to have become an integral part of their itinerary.
Cao Shujie drove home and saw his second brother's low-profile GL8 at the door.
After locking the car and going in, he looked at Big Ha and Er Ha at the door of the yard. Cao Shujie even went over to tease the four brothers before walking towards the house.
My father and uncle were both there. They were drinking tea and chatting together. The eldest brother and the second brother were sitting next to grandpa and talking.
In addition, the eldest sister-in-law, second sister-in-law and two nephews are also back.
When they saw Cao Shujie coming back, brothers Cao Yixin and Cao Yichuan started calling them third uncle.
"Shujie, you are very busy now, right? I saw your factory's advertisement on "The Voice of China". You guys are really good. It costs a lot to advertise on that show, right?" Sister-in-law Zhang Yi
very curious.
She likes watching this show.
My second sister-in-law, Ren Jingjing, likes to watch her when she has nothing to do.
She said: "As soon as I saw Liu Shuangshuang and Bai Mu eating your factory's products, I recognized them. Shujie, you guys are so awesome. Nowadays, Aimeng Preserved Fruit is being discussed on the Internet, and the search popularity on the Internet is incredible.
Taller."
Hearing what his second sister-in-law said, Cao Shujie smiled with satisfaction. This was the result he wanted.
"Brother, sister-in-law, how many days will you stay in your hometown when you come back this time?" Cao Shujie asked them.
The eldest brother Cao Shubin said he would come back and stay for three days this time.
He has already asked for leave from the company.
My sister-in-law Zhang Yi has also asked for leave from the company.
As for the second brother Cao Shuxin, he is the boss of the company. He can arrange his time however he wants as long as it does not delay the normal company operations.
While my two children were on summer vacation, I happened to stay in my hometown for a few more days and decide on the decoration plan.
"Shujie, I heard from your uncle that you know a friend who is engaged in decoration?" the second brother Cao Shuxin asked proactively.
Cao Shujie nodded, pointed to the decoration of his house and said, "Brother, the one who did the decoration was Cao Tiemin, one of my friends. He decorated my house. Are you satisfied with it?"
"If you want to hire him for decoration, I can't guarantee that the decoration price will be the lowest in the industry, but I can guarantee that at the same price, the decoration materials and decoration quality are absolutely guaranteed." Cao Shujie said this.
And he said it very sincerely.
Both brothers Cao Shubin and Cao Shuxin believed what he said, so they did not hesitate on this matter. The eldest brother Cao Shubin directly said to Cao Shujie: "Shujie, call your friend and ask him if he is free tomorrow.
Let’s discuss the decoration content together.”
"Okay, I'll ask him to come back." Cao Shujie said simply.
The house in my hometown is very well decorated. Unlike a building, the rooms are divided into fine details and the structure is very compact.
The house in my hometown pays attention to the large opening and closing, so it is easy to decorate.
After Cao Shujie finished washing, he sent him a message that Cao Tiemin had called and asked him if he had time to go back to Caojiazhuang tomorrow to discuss the renovation.
"Shujie, didn't you build a house? Do you want to change the current decoration of your house?" Cao Tiemin was still wondering what Cao Shujie was going to do?
Then I heard Cao Shujie say that the house that his uncle Cao Jianlin had just built was almost dry, and he was ready to confirm the decoration plan.
"Oh, Uncle Jianlin's house needs to be renovated. If you had said no, it would have been over." Cao Tiemin promised Cao Shujie to go home early tomorrow morning.
"Okay, when you come back, I'll treat you to two drinks." Cao Shujie promised with a smile.
Who knew that Cao Tiemin said: "I won't drink wine anymore. Just give me a box of strawberry fruit wine."
"This is nothing to worry about. Let's get together in a few days and I will move a box for each of you." Cao Shujie said this.