Chapter 667 ‘The strong will always be strong’ (730.01 million)
At this time, in the west office area on the second floor of the Xuemeng Food Factory office building, the employees of the online sales department were already sitting in front of their computers, looking at the computer screens that were turned on, and were ready.
They were also very nervous, not knowing what kind of good results they could achieve today.
But when they think about their boss being with them, they feel full of fighting spirit.
Many buyers are also waiting for the midnight time.
The transaction volume of Xuemeng Fruit Shop's Taobao store on the 10th was very small, and the order volume that had been maintained at more than 10,000 orders per day for a period of time also fell below.
Especially on the 10th, the total number of orders from more than a dozen accounts was only over 5,000.
Based on the average price of each order of more than 30 yuan, these 5,000 orders are less than 200,000 yuan.
This number made Chen Hong feel the same as when she first started doing online sales a few months ago. She was a little ashamed.
Knowing that this is because tomorrow is Double 11, many buyers control their desire to buy and want to buy the products they like when Double 11 is cheap.
This year’s Double 11 mainly includes two discount methods: coupons and red envelopes issued by the platform.
But whether it’s coupons or red envelopes issued by the platform, these are all provided by merchants and platforms, of which merchants account for 70%.
This is also the reason why Cao Shujie is often unwilling to participate in these preferential activities.
Just like their products are placed in Wal-Mart and Jiajiayue Supermarket, on special holidays such as Mid-Autumn Festival, National Day, and Labor Day, merchants cooperate with supermarkets to offer discounts, and all costs are borne by the merchant.
As a channel, supermarkets can almost make huge profits.
Those injured are basically businessmen.
Fortunately, the products of Xuemeng Food Factory have good profits, so they are not forced to 'operate at a loss' like some companies.
The Double 11 event was coming soon, and Chen Hong began to patrol back and forth in the area under her jurisdiction again, encouraging employees to cheer up and telling them that after completing today's work, they would take breaks in batches starting tomorrow.
Chen Hong knows very well that after Double 11 ends, sales will not be too high in the next few days. This is the typical Double 11 promotion itself that overdraws short-term future income.
When Cao Shujie came over, Chen Hong was bending over to look at the computer screen of a female employee next to her.
Before midnight, a large number of customers began to visit the backstage of Xuemeng Fruit Shop's Taobao store.
Most of them ask about the store’s preferential policies.
For example, the coupon this time is a full discount discount, which is a unified platform discount of 10 yuan for purchases over 100, 20 yuan off for purchases over 200, and 30 yuan off for purchases over 300...
There are also various red envelopes that can be deducted.
Really calculated, it is equivalent to a discount of more than 80% off.
For customers, this discount is very powerful.
But it is not friendly to merchants at all. After all, most of the money for these discounts has to be paid by the merchants themselves.
But for the sake of subsequent traffic, I have to hold my nose and recognize it.
Therefore, some merchants increase the prices of their products before the event begins.
But customers generally don't pay attention to this, especially when buying things in large quantities, and they won't notice temporary price adjustments.
What they really focus on is to seize the opportunity of full discounts and buy all the products they have selected, so as not to lose these discounts during this period in the past.
However, after placing the order and slowly admiring their trophies, many customers suddenly discovered that the price after full discounts was not much different from the previous price.
At this time, when I dug further, I discovered that the price of the product they selected had been adjusted upwards some time before the event started.
Some people felt uncomfortable and began to rush to return goods.
Some people find it troublesome and curse and suffer a secret loss.
But Xuemeng Food Store did not engage in those methods.
Before the Double 11 event actually started, Chen Hong also reported this matter to Cao Shujie and suggested slightly adjusting the sales price, but he rejected the plan.
Although he pinched his nose to admit it, Cao Shujie didn't know how to use that kind of tactics. He thought it would be okay to use this opportunity to give back to old customers.
So while other merchants are playing tricks on prices, Xuemeng Fruit Shop's prices are really reduced.
Before the event, a large bag of 100 grams of preserved apples cost 10 yuan, and a small bag of 50 grams cost 5.5 yuan.
Now there will be a situation where if you buy 10 bags in a large package, which is 100 yuan, you will get a 10 yuan discount.
Even regardless of the platform, the discounted red envelopes distributed through various means cost 90 yuan for 10 bags, which is equivalent to one dollar cheaper per bag.
For customers, coupled with the red envelopes issued by the platform, it is equivalent to buying a bag of preserved apples that usually costs 10 yuan, but now it is less than 9 yuan.
The customer can figure this out.
Therefore, many people saved up and did not buy in advance. When the event started, even Cao Shujie and Chen Hong did not expect that the sales of Xuemeng Fruit Shop's Taobao store exploded in an instant.
The number of orders placed in the background statistics of the dozen or so store groups they created has been soaring, and I don’t even have time to look at them.
Some customer service staff did not have time to explain to all customers at this time. They could only take care of some customers first and then slowly respond to other customer inquiries.
When Cao Shujie saw the changing statistics on the screen, he was also a little confused.
Does God like their products so much?
Cao Shujie felt that in the blink of an eye, the order number had changed from 3 digits to 4 digits.
It seems that not long after, the order number became 5 digits again.
It feels like it hasn't even lasted 20 minutes, and the first 5-digit number has become 2.
At this time, the change speed of the numbers slowed down slightly, but it was only a little slower than the initial speed. The change speed of orders was actually still very fast.
Not to mention Chen Hong and the others, even Cao Shujie realized something was wrong.
The order was placed too quickly, beyond their expectations.
Chen Hong didn't pay attention at first. She thought that some customers who had been waiting to place orders in the past few days rushed to place orders at this time.
But then I thought something was wrong. Some people are indeed night owls, but for most people, it is impossible to place orders during this time.
After all, the full discount discount is available all day long on Double 11, and it does not mean that this discount is only available during a certain time period of the entire day's transactions or for the top few transactions.
Cao Shujie and Chen Hong both felt that some old customers would rush to get off work in the early morning, but most old customers probably wouldn't stay up specifically until this time to grab orders, so it doesn't make any sense.
Excluding the factors of old customers, it only shows that there are still many new customers paying attention to their products in advance.
Thinking of this, Cao Shujie gritted his teeth and said to Chen Hong: "Director Chen, can you contact the operations studio now and ask them to place a wave of orders?"
Chen Hong was stunned. She asked Cao Shujie: "Boss, our current sales are very high, there is no need..."
"We must make sales higher. We must not sink at this time. It doesn't matter if we spend hundreds of thousands." Cao Shujie immediately decided.
He has a certain understanding of the navy industry and knows some prices.
As for whether the platform will investigate fraud orders, Cao Shujie is not the kind of pedantic person. Let’s finish it first.
Deal with problems later if they arise.
Besides, it’s just a service fee of hundreds of thousands, Cao Shujie can’t afford the loss.
He also believes that the Taobao platform is now trying to increase the transaction volume. I am afraid that they also want some stores to find ways to expand the transaction volume on their own. As for how to use the methods, 99% of the platform will not care.
They may even turn a blind eye at this critical moment.
While they were chatting, the number in front of the order on the computer screen changed from 2 to 3.
This change is so fast that people are caught off guard.
Chen Hong looked at her boss Cao Shujie again: "Boss, do you really want to swipe?"
"Brush, as soon as possible, don't miss the opportunity!" Cao Shujie was very determined.
He said: "We must always maintain our leading position, even if it is only for half a day, we can attract more traffic."
This is how volume is sorted.
The platform generally arranges traffic tilt by sorting transaction volume, and also arranges product promotion.
Later, this was called intelligent recommendation.
The higher the sales volume of a product, the greater the number of intelligent recommendations.
Now, the recommendation mechanism of this platform.
No matter which network platform, this situation will exist.
Chen Hong also understands.
She began to contact the online business operation studio.
She also understood what her boss meant. Based on the current order, she would continue to ask the operations studio to place some orders for them.
Although the boss just said that the service fee of more than 100,000 yuan would be charged, Chen Hong understood that the transaction volume represented by the service fee of more than 100,000 yuan mentioned by the boss would be multiplied dozens of times.
Especially when their company's Taobao orders surge, and these orders are genuine and fake, no one cares about the authenticity of the transaction data at this time. They will only see the Taobao store of Xuemeng Fruit Shop.
The turnover is very high.
It may even be among the top 10 or several in the ranking of similar products.
Cao Shujie didn't have time to look at this now, so he asked Chen Hong to take this opportunity to contact people as soon as possible.
Although this routine has never been done before, it has the same principles and he played it very smoothly.
After Chen Hong checked with her boss again, she went to contact the network operations studio.
Usually it costs 5 yuan per order, but during this special period today, the price is 2 yuan higher than usual.
But Chen Hong knew that now was not the time to compete for a few dollars, so he had to place 20,000 orders first.
At this critical moment, Chen Hong was unambiguous. After reporting her contact situation to her boss, the deposit of 20,000 yuan was directly transferred.
The sudden surge of 20,000 orders was mixed with the soaring orders at Xuemeng Fruit Store. It was not easy to detect, and no one even noticed this anomaly.
When you search for the food and snacks section, you will find a Taobao store called Xuemeng Fruit Store hanging prominently in the front row at the top of your phone.
After seeing the order quantity and good reviews, and then looking at the price, it is quite cost-effective after considering the discount. Many people who like snacks place orders directly.
Some customers also discovered that the snacks sold in this store are the snacks eaten by the star actors in the recently popular "Running Brothers".
Some young people admire this, and after discovering this fact, they place an order without hesitation.
At this time, the benefits of high trading volume are shown.
The platform will automatically promote it to other customers based on the store's transaction volume, which also means that the platform's traffic will be tilted towards your store.
This is the theory that Cheng Xiaolin mentioned.
There are nothing more than 4 words to follow, the strong will always be strong!
The platform doesn't care whether you are running orders or not, they only look at transaction data.
As long as the transaction data is good, it will be ranked high and recommended to other customers more frequently.
This is a loophole that many platforms exploit.
It is also consequentialism only.
There is a patient in the ward. I have been myself for the past few days. I can write whatever I want. However, this patient is more sick than me. He has already reached the stage of sugar-mercury poisoning. I am embarrassed to disturb his treatment and rest. I am outside.