Jiang Hai immediately understood what he meant: "Approved?"
Jiang Shan nodded: "We just have to go through the procedures!"
Jiang Hai slowly breathed a sigh of relief: "Then... all I can do now is wait!"
Jiang Shan shook his head: "You can't wait any longer. You have to increase the benefits first. Otherwise, our newspaper will cease publication before the policy is implemented. Where has your original editor-in-chief gone?"
Jiang Hai: "Xincheng Morning News."
"Yes," Jiang Shan analyzed: "He made the right move. Superiors usually target small newspapers like ours first!"
Jiang Hai: "Open... an operation?"
Jiang Shan was very determined: "Boss, you are now the leader of the unit, so naturally you should make suggestions for the benefit of the unit. The best way at the moment is to advertise!"
Jiang Hai: "Is this... possible? As far as I know, no newspaper has ever published an advertisement."
Jiang Shan: "What are you afraid of? You won't be able to hold on for a few months anyway, so why not give it a try? There is always a first for everything. Besides, this is also in response to the country's call to invigorate the economy, not to mention...?"
"Not to mention what?"
"What's more, there are people above us!"
Jiang Hai was convinced by his brother Jiang Shan's last deceptive words. The key was that there was indeed no way out.
He didn't want "Pujiang Daily" to disappear in his hands.
He picked up a chopstick of braised pork and put it into Jiang Shan's bowl: "Third brother, you will have to work harder in the future to keep in touch with that person."
Jiangshan Eats Meat: "One family does not speak the language of two families! Remember, you have to do this..."
Father Jiang on the other side was a little confused and muttered in a low voice: "Why did this third child suddenly become a sensible person? Where did he have the relationship?"
Second brother Jiang He: "He really got enlightened after being beaten this time."
Younger sister Jiang Chuan: "It seems that I still played less in the past."
"Don't talk nonsense," Jiang Ma knocked on Jiang Chuan: "You think your third brother only knows how to play outside, he is so good!"
…
Pujiang Daily.
It was raining outside, and the atmosphere in the conference room on the second floor of the newspaper office was as gloomy as the weather.
"In the first half of the year, newspapers published an average of more than 30,000 newspapers per day. Each newspaper sold for two cents, and the cost was 89 cents."
Accountant Xia, who was making a financial report, paused when he said this and glanced at the deputy editor-in-chief Jiang Hai, who was sitting at the top of the conference room.
He continued: "...the total loss in the first half of the year was 30,000 yuan. The above is the financial report of "Pujiang Daily" from January to June 1978."
After hearing Accountant Xia's report, the 7 or 8 newspaper staff present remained silent as usual.
It has been two or three years, and I had expected this result, but this year's deficit seems to be a bit too much.
With the rapid expansion of raw materials, equipment, and personnel required for newspaper operations...the funds required for operation are also increasing year by year.
As a result, most newspapers in this era suffered serious losses.
Deputy Editor-in-Chief Jiang Hai did not speak immediately after listening to the report.
The stack of documents placed in front of him was the semi-annual report of "Pujiang Daily" that the accountant had handed over two days earlier.
After deliberately waiting for a while, he smiled and shook his head: "It seems that the more copies of our newspaper are sold, the more we will lose!"
Facing this young new editor-in-chief, the atmosphere in the conference room has never been tense.
"Xiao Xia, has the money from the Finance Bureau been received? I'm waiting for money to do a lot of things."
"Yes, Accountant Xia, our unit's dormitory building needs to be repaired this year. If it rains for a few more days, we don't know what the leakage will be like."
"Accountant Xia, the guest house of the District Cultural Bureau called a few days ago and asked us to settle the expenses for the first half of the year. You see..."
Accountant Xia interrupted them in time: "There is no money in the account for a long time. I just went to the Finance Bureau again, but there is still no approval. They asked us to solve it ourselves first."
"Solve it yourself?"
"How to solve this?"
"What do your financial staff do?"
Suddenly there was a cry of pursuit all around.
Accountant Xia is unmoved. In the past two years, it has become increasingly difficult to approve the funds reported to the Finance Bureau.
In fact, it's not just their family, other brother units in the city are similar.
What could he, an accountant, do? He could only keep looking sad.
Boom, boom, boom
Jiang Hai, the deputy editor-in-chief with a serious face, paused heavily on his ceramic cup: "Quiet, what did the Xia Accounting City Post Office say?"
Accountant Xia shook his head helplessly: "I've been to the post office several times, but they just insist on paying once a month, saying that everything will be done according to the old rules."
"Why?" All the comrades sitting here looked unwilling.
"That's right, they collected all the city's newspaper subscription fees for a year at the beginning of the year, so why should they give it to us on a monthly basis?"
"That is our newspaper's money. Logically speaking, it should be given to us in one lump sum at the beginning of the year. Now they are not willing to pay it quarterly."
"It's really unreasonable."
They clearly have the signboard of a cultural institution, but they are still arguing about money!
Facing the indifferent fraternal units and his immediate superiors who are also not very well-off, Jiang Hai has not been very comfortable sitting in the position of deputy editor-in-chief in the past few months.
However, despite this, it still could not stop him from yearning for the position of editor-in-chief.
At this time, a voice interrupted his thoughts: "Hasn't our newspaper ever thought of publishing advertisements?"
Cai Wensheng, a new comrade directly appointed by the Cultural Affairs Bureau last month, is in his thirties and is currently the chief editor of the supplement department of Pujiang Daily.
As soon as Cai Wensheng finished speaking, the conference room was filled with silence.
He didn't seem to see the shocked looks in his colleagues' eyes and continued:
"The accountant just said that the cost price of our newspapers is much higher than the retail price, which means that we can no longer break even through the sales of newspapers,"
Cai Wensheng looked at Jiang Hai: "Deputy Editor-in-Chief Jiang, I think we can most directly and fundamentally solve the newspaper's current predicament by recruiting advertisements in the newspaper."
Cai Wensheng's words immediately caused everyone here to turn from being unanimous to others to being unanimous towards him.
It seems that this time the superiors have sent a layman to lead them.
"Are you kidding? Comrade Cai, you should ask which newspaper will place the advertisement."
"Yes, Comrade Cai, maybe you don't understand that not only our newspaper, but also newspapers in other cities do not publish advertisements."
"It's been so many years, and there's no sign of advertising anymore."
“It’s not just newspapers that don’t have advertisements, there are no advertisements in any media now.”
…
Amidst all the voices of opposition, Jiang Hai looked at the new comrades blankly.
What a coincidence, just yesterday his brother Jiang Shan also said the same thing: The best way now is to advertise!
Following the words of the backbones of the newspaper, Jiang Hai did not speak in a hurry.
Shun is not so smooth!
He will now have a happy smile on his face.
The lingering sound of Lao San’s words is still there.
He was a little hesitant at first, but he didn't expect that the newly transferred editor-in-chief would actually say the same thing!