Lincoln Center for the Arts, Statue of Liberty, Central Park, Empire State Building, Twin Towers of the World Trade Center...
During their time living in New York, the seven comrades from China not only went to these famous landmarks for walks every day, but also went to supermarkets the most.
As a supermarket born in New York after World War II, it has been called the third revolution in the retail industry.
By the early 1980s, warehouse supermarkets also began to appear in the United States.
But in comparison, this warehouse market on Eighth Avenue in Manhattan is the best.
Even Jiang Shan, who came here in later generations, was shocked when he walked in for the first time.
Putting aside the booths of cars and agricultural vehicles, there are dozens of rows of hundreds of freezers that can be compared with each other in later generations.
But these are not the reasons why Jiang Shan and his party went there.
The reason why they go to the supermarket every three days is mainly to take a look at the Phoenix and Forever in their own country.
Like other bilateral trade purchase orders, the 5,000 bicycles the United States ordered from China last year were distributed to the secondary market after they arrived.
Among them, New York and Los Angeles account for the largest market share.
At this time, the United States, like domestic supermarket groups in later generations, neither catered to nor rejected newly launched products.
If the sales are good, continue to place orders; if the sales are not good, put it aside if the market is not good.
Otherwise, you can return it to the manufacturer.
Judging from what Jiangshan and his party had learned before, Phoenix and Forever’s bicycles had not only been placed in remote areas within the supermarket.
A thin layer of dust has also fallen on it.
Unfortunately, they are in a foreign country and no one cares about them.
In just half a year, there were no images or sales.
You must know that the bicycles of Phoenix and Forever during this period are not inferior to those of foreign countries.
Not only is the style fashionable, but the quality is unparalleled.
Some of the children's bicycles that went abroad with them were guaranteed not to break down for 50 years.
Unfortunately, due to the lack of publicity, customers have the feeling that it is a no-name car and a cheap product.
But if you think about it carefully, these two brands are really unheard of for American people.
Compared with the radar brand watches that were advertised in Pujiang in 1979 and only entered China in 1982, many well-known domestic brands are indeed not good at marketing themselves.
In fact, it is not surprising that such a situation would occur.
After all, where do Phoenix and Forever brand bicycles need marketing in China?
It is simply a market darling that is in short supply.
It is a pity that after more than 10 years, time-honored brands such as Phoenix, Forever, and Feige will be squeezed out by outsiders one by one.
Especially the "Giant" in Wanwan, which started out as a contract processing factory and became stronger and bigger.
After entering the mainland's bicycle market, it didn't take much effort to win over Phoenix, its permanent base.
After many bumps and bruises, it was not until 2022 that the Phoenix Bicycle Factory, which was deeply troubled by shared bicycles, had a net profit of only 630,000 yuan in the first half of the year.
Take another look at the Hermès store next to the store. The bicycles priced at 50,000 each were sold out in two days.
In other words, Phoenix Bicycle has been working hard for half a year, but it may not make as much money as a Hermès bicycle.
…
Standing in the open space in front of the small hotel for a while, I understood Chen Zichao's intention.
He and the other party directly made gestures on the hood of a "Lincoln" car:
"This, this," Jiang Shan pointed to a hand-drawn business map spread on the hood:
"Also, our domestic bicycles are basically sold in these stores."
"Um,"
Chen Zichao looked at the map and nodded: "We are familiar with these places, just tell us what we need to do specifically?"
"Don't worry yet,"
Jiang Shan understood that the advertisement in the New York Post would need to fly for a while: "You will take a few... key personnel with us to one of the supermarkets. We have to make some preparations there first."
"do what?"
"prepare for,"
Jiang Shan took out several admission permits from his backpack: "Prepare to hold product promotion activities. From now on, you and I are the manufacturers of Phoenix Forever brand bicycles."
Comrade Jiang Shan, who was originally only responsible for designing advertisements, saw his famous products being thrown aside to gather dust.
Immediately, another promotion and one-stop sales plan came up.
The first reason is that he cannot see his good things gathering dust.
And it’s because I was too full during this period.
Of course, the most critical point is what Xu Muchun has repeatedly warned: the trading time for 30,000 bicycles will expire at the end of August.
"This is a background advertising painting that we customized locally,"
Huang Hua pointed to the package in his hand: "When it arrives at the supermarket, it will be posted at the designated location."
"And this," Zhang Lu also shook the bag in his hand: "The bicycle posters will also be displayed in the supermarket."
"I see,"
Chen Zichao understood: "You only need to decorate the first store, and leave the rest to us."
As soon as he finished speaking, he naturally stretched out his arm and put it on Jiang Shan's shoulder:
"Team Leader Jiang, I learned a lot about the food commercial you were responsible for last night."
"How's it going?" Jiang Shan asked with a smile, "Does it look okay?"
"good?"
Chen Zichao's expression was uncharacteristically kind: "Do you know how late my restaurant closed last night?"
"last night?"
Jiang Shan, who was packing up the map, paused with his hands and said, "Were you already doing business last night?"
At this moment, not only him, but other comrades also looked over in surprise.
"You didn't expect it either, right?"
Chen Zichao looked at everyone with a smile: "Let me tell you this..."
The night after the incident, Chen Zichao was still very excited when he talked about it.
I thought about the situation when I grabbed the phone book and called the suppliers one by one due to lack of preparation.
"I was laughing when I called, and the person on the other end of the phone was even happier than me..."
Until he was sitting in the car, Chen Zichao was still describing the scene last night: "Because it's not just us at Tanhualou, other Chinese restaurants are also placing orders from them."
"Congratulations to you, then."
Jiang Shan looked at Chen Zichao, who was sitting in the row with him: "Brother Chao, has your Tanhualou ever thought of producing a set of dishes from the advertisement?"
"..."
As soon as these words came out, Chen Zichao slowly turned his head: "The dishes at the banquet in the Forbidden City?"
"right."
"Do you even need to ask? Only a fool would not think about it."
Chen Zichao's eyes shined directly:
"But... Team Leader Jiang, you don't know something. The Cantonese chefs in my store can make sweet and sour pork. As for the Eight Immortals crossing the sea and the moonlight over the lotus pond, they can only watch it."
"They don't know how to do it, but I can," Jiang Shan revealed the skill directly: "As long as your Tanhualou wants to learn it, I can teach them step by step."
"you?"
Chen Zichao was completely shocked, his eyes were rounder than when he saw a food advertisement: "Can you cook?"
"It's not just me," Jiang Shan pointed at Huang Yongyu sitting in the front row:
"You said that the cold tofu dish with Eight Immortals Crossing the Sea was cooked by Professor Huang himself, and the other moonlit pastry in the lotus pond is my specialty."
"It turns out that you guys can not only shoot commercials," Chen Zichao said in surprise, "you can even cook the dishes in the commercials?"
"We know a lot," Huang Yongyu said with an arrogant expression without looking back, "let alone cooking, if you take a closer look next time, you can still find me in the advertisement."
"It seems to be true." As soon as he said this, Chen Zichao quickly looked at it carefully from the side: "Professor Huang, can you teach us about that plate of tofu?"
"That's not an ordinary dish," Huang Yongyu said, "it's no exaggeration to say it's a work of art."
"What you said is absolutely true," Chen Zichao said, "It's so beautiful. If our restaurant can learn this dish..."
Just when Chen Zichao wanted to be more beautiful, a group of several Lincoln cars drove into the parking lot of a warehouse supermarket.
…
At the same time, inside the New York Times office.
Several art editors holding advertising stills from "Wonderful Night in the Forbidden City" were discussing which photo to use for illustration.
During this period, the New York media, in addition to following the U.S. election, is also paying attention to the New York Advertising Festival, which is about to open tomorrow.
As a food advertisement that appeared on TV the day before the opening ceremony, "A Wonderful Night in the Forbidden City" firmly caught the attention of every newspaper and magazine.
Let’s not talk about the effect. Just looking at the gorgeous pictures in the advertisement is enough for them to write several articles.
Looking at the photos spread out on a table in front of them, the editors who couldn't make a choice were frowning together.
The art editor suddenly walked in in a hurry: "Please stop what you are doing and take a look at today's New York Post first."
Then there was a "pop" sound, and a copy of the New York Post was slapped on the desk.
"What's wrong?"
"What's the breaking news in the New York Post today?"
"It's not news," the editor pointed at the newspaper: "It's an advertisement."
After he pointed it out, several editors looked at a long advertisement that was one-fifth of the page.
