"The main reason I'm calling you is to discuss with us... the adjustment of Titanfall's distribution share."
Let’s get to the point!
Shen Miaomiao cheered in her heart.
She and Yan Sheng had discussed the matter of announcing the share.
As escort masterpieces, Fury, Kol, and Golden Wind, in addition to promoting and distributing the games themselves, the three companies can also enjoy free promotion and distribution of art games.
Before the first round of promotional video competition began, Titanfall’s publicity share accounted for 20%.
After all, the main strategy of Yiyou this time is to exchange two for one, and racing and sports are their main goals.
Therefore, compared to Nu Yan and Kol, Golden Wind’s proportion of announcements is smaller.
This is normal, and Shen Miaomiao also agreed.
And today!
Yan Sheng called and said that he wanted to adjust the share of publicity and distribution.
Shen Miaomiao didn’t even have to think about it!
Don’t ask——
It must be yesterday's fiasco that made Yan Sheng think there was no need to waste publicity resources on them anymore, and he wanted to reduce their publicity share!
Wuhu takes off!
Shen Miaomiao wished that Yiyou would cut off all their propaganda.
"Hmm, Mr. Yan, tell me, how much will the reduction be?"
Shen Miaomiao was fully prepared for this.
Unexpectedly, Yan Sheng was stunned on the other end of the phone:
"Uh...ah? How much lower?"
"Ah, yes,"
Hearing Yan Sheng's tone, Shen Miaomiao was even more confused:
“Aren’t we going to reduce our share of publicity and distribution?”
hiss--!!!
Suddenly!
Yan Sheng on the other end of the phone took a deep breath, and then quickly apologized:
"Ah hahaha, Mr. Shen, you really know how to joke,"
"I know, uh, the previous ratio of 20% of the announced share is unfair to Golden Wind,"
"I didn't think twice about this. I relied on you to consider the overall situation and agreed to our unreasonable request."
"I also know that you must be feeling uncomfortable,"
"So, you see, why don't I come to you to discuss how much our publicity share should be increased..."
good!
The call Yan Sheng made today was to discuss with Shen Miaomiao how much of the share of the Titan Fall announcement should be increased!
After all, Titanfall’s performance yesterday was obvious to all!
The promotional video was released, reversing the already doomed situation in four hours!
With such a father-level performance, why don't you hurry up and rush to increase your publicity share?
Unless he doesn’t want to cooperate with Golden Wind anymore!
Ever since!
Early in the morning, Yan Sheng called and wanted to discuss with Mr. Shen first before notifying the other two manufacturers.
Unexpectedly, as soon as he opened his mouth, Mr. Shen got angry!
Yan Sheng was panicked.
He felt that this was Mr. Shen expressing his dissatisfaction with the previous share.
But think about it.
Golden Wind is taking huge risks by cooperating with them this time.
Even in order to make a good game, Golden Wind itself does not have any additional publicity funds.
But in order to cooperate with the strategic plan, he only gave Golden Wind 20% of the publicity share.
Mr. Xiao Shen is kind, but he is unjust and strict.
It's normal to feel resentful.
Yan Sheng stood firm after being beaten, immediately admitted his mistake, lowered his attitude, and wanted to be forgiven and make compensation.
However!
Shen Miaomiao was very confused!
ah???
Increase... publicity and distribution share?
Damn it, why? Yan Sheng, you bastard, don’t mess with me!
Why the fuck did my distribution share suddenly increase?
Is it because my TTF is dying and I'm going to save it?
do not?
Just let me go in peace!
"Well……"
Shen Miaomiao pondered for a long time before slowly speaking:
"No, Mr. Yan, I think there may be a misunderstanding between us. I don't feel uncomfortable at all,"
"I just don't quite understand what this increase in publicity share is... why?"
Hear the words!
Yan Sheng paused!
Then, I breathed a sigh of relief!
Hey - false alarm!!!
It turns out that Mr. Shen is still confused!
"Hi, hi, hi -"
Yan Sheng laughed out loud:
"Mr. Xiao Shen is so stable! I admire you! I admire you!"
Shen Miaomiao:?
Why the hell do I have a bad feeling?
"What does Mr. Yan mean...?"
Yan Sheng laughed loudly:
"It's exploded! It's exploded! The discussion of Titanfall has exploded!!!"
Shen Miaomiao, who just sat up from the bed, lay down again.
By the way, he pulled the quilt up and covered his head.
After a brief pause, he kicked the quilt away again!
His grandma’s!
The dream is the opposite!
Shen Miaomiao felt a little suffocated.
"So... we actually narrowly defeated Zhen Ting yesterday???"
"Narrow victory?"
Yan Sheng shook his head repeatedly:
"It's not a narrow victory! It's a complete crushing!"
"Moreover, not only did he crush Zhen Ting, he even turned the tide and reversed our decline in the second round,"
"Today, the overall popularity of Yiyoux2 has surpassed that of Polar Bear III!"
Shen Miaomiao:......
Wow, that's awesome.
I @#￥%@#￥......!!!
A moment of madness!
Shen Miaomiao took a deep breath!
"So, what Mr. Yan means is, how much should we increase our share of publicity and distribution?"
"this……"
Yan Sheng hesitated:
"Our current proposal is to double the distribution and increase the distribution share of Titanfall to 40%,"
"Of course, it depends on your company's opinion,"
"I know, because the investment cost of our game is relatively high, your company has not announced it yourself,"
"So, if you need it, the publicity share can be increased to 60%,"
"I believe that Nu Yan and Kol will not refuse."
Of course those two companies would not refuse.
After all, Golden Wind's achievements are on display here, and it deserves preferential treatment.
Moreover, if Titanfall shows up like this, Xundeng will definitely respond and concentrate its firepower to launch an attack.
Therefore, it is natural to increase the publicity share of Titanfall due to emotions and reasons.
"but……"
Speaking of this, Yan Sheng pondered for a moment and said:
“I personally don’t recommend excessive publicity and exposure,”
"Because if the publicity and distribution share of Titanfall in art games far exceeds that of the other two games, it will definitely send a signal to the market, that is, we are focusing on this work,"
"As far as I know, due to cost constraints, the game process of your work is relatively short, and the overall play time is only about six hours,"
"In terms of game length, it's well below average for a major escort game,"
“If there is too much publicity, it will easily lead to players’ expectations being too high,”
"This will not only have a certain impact on us, but more importantly, it will have a negative impact on the reputation and sales of the work after the game is released,"
"To put it bluntly, it's... backlash,"
“The backlash from excessive publicity.”
Yan Sheng's concerns are correct.
And this concern is not groundless.
In the gaming industry, countless games have failed due to excessive publicity.
Many games that are actually quite good in quality are just because the promotion battles are too big, which raises players' expectations infinitely.
And excessively high expectations will inevitably lead to the game's shortcomings being infinitely magnified after its release.
Over and over again, under repeated pulling, the originally small and silent flaws will become fatal weaknesses.
The final result was that a good hand was beaten to pieces, the reputation of the game plummeted, and the sales of the work collapsed instantly.
And now, this is the situation in Titanfall.
Although in terms of the quality of the promotional video, the game's reputation and expectations among players are overwhelmingly positive.
But the problem is, it sells for 198 and there are only six hours of game content.
There are two mooncakes in the mooncake gift box.
No matter how delicious you are, you will inevitably be criticized by the players.
At that time, if the actual mooncakes are not consistent with the promotional pictures, the ratio of the five-nut fillings is inappropriate, the sweetness of the fillings is unpalatable, and even your mooncakes taste no different from the bulk mooncakes in the supermarket...
They will become the fatal blade that completely kills Titanfall!
Because you sell it expensively! There are few things!
so!
Players will be able to find faults like crazy without any limit!
unless!
This game of yours can achieve an explosion of plot quality, full of thrilling combat, and mind-numbing level creativity!
but!
Yan Sheng has never seen a game that can do this, and it has never appeared in the game market!
Yan Sheng wants Mr. Shen to act within his ability.
Although it is good to announce your fortune, don’t be greedy.
However!
When Shen Miaomiao heard this, her eyes lit up!
Oh!?
Is there anything else like this?
This is really... there is no end to learning!
In the past, she simply thought that the bigger the announcement, the better it would be for sales.
That's why she has been unwilling to increase publicity and always talks about the fragrance of wine.
But now!
Yan Sheng's words opened the door to a new world for her.
It turns out that for things like Xuanfa, bigger is not always better!
It needs to complement the work. As the saying goes, if you want to wear a crown, you must bear its weight, and you must wear pants as big as your butt.
If there is no diamond, it will be a porcelain job.
Not only will sales not increase, there will even be backlash!
OK!
Backlash is good!
Today, I, Shen Miaomiao, want to wear big pants on my small butt, wear a gold crown on my small neck, and don’t have to accept porcelain work with diamonds!
What?
You said that I am not afraid of losing money by relying on the system, but Yan Sheng will be seriously affected?
He should!
If I hadn't had this system, the TTF project shouldn't have been established in the first place!
Theoretically speaking, Golden Wind does not reach the development level of a major escort game!
If this competition for the new generation of somatosensory cabin escort masterpieces can be compared to mountain climbing, then the other five contestants will all be fully equipped and supplied!
Only their golden wind doesn’t even have a protective rope!
That's it!
At the beginning, Yiyou only gave them 20% of the promotional resources.
Admittedly, based on the size of their games and the strategic deployment of Yiyou, the 20% announcement is reasonable.
But it’s a bit unkind, isn’t it?
I don’t ask for anything else. At least you let me, Golden Wind, take 30%, and the remaining 70% should be shared equally with the other two companies. This can be regarded as giving us some psychological comfort, right?
Oh, now you see that our promotional video has become popular, and you want to increase publicity, but are you afraid that too much publicity will lead to backlash?
snort!
Shen Miaomiao curled her lips!
I'm sorry, you are afraid of me but not me!
Old boy, we have the same life span this time, so you should give me a fucking loss too!
Think of this!
Shen Miaomiao raised her mouth and a cunning light flashed in her big eyes!
"But I have full confidence in our work!"
"ah?!"
As soon as this statement came out!
Yan Sheng's heart skipped a beat!
broken.
It's getting bad!
"Uh... what does Mr. Shen mean...?"
"Ninety percent!"
Shen Miaomiao's lion opened his mouth!
"Nu Yan is mediocre, Kol loses, and the situation of Yiyu x2 has taken a turn for the worse in the first two days,"
"Fortunately, Director Gu of my family turned the tide and defeated Zhenting's investment of nearly 1 billion with an investment of 170 million."
"Hold up the building when it is about to collapse, and save the art from swimming in water and fire."
"Mr. Yan,"
"There is a lot of buzz in the market right now, and all players have a lot of confidence in us,"
"How come we don't have confidence when we come to our brother company and think we will be counterattacked?"
Chuchuchuchu——!!!
Shen Miaomiao was sharp-tongued and her small mouth was like a machine gun. She was so stunned that Yan Sheng was left speechless for a long time!
Yes?
Yan Sheng was beaten so hard that she even began to doubt herself.
Why don’t I believe that Golden Wind can make a top-notch game with “exploding plot, explosive effects, explosive gameplay, and explosive design”?
Um……
Because there is no fucking game like this!
Yan Sheng slapped the table.
I can’t convince myself at all, okay?!
It is true that your golden style is powerful, but Mr. Shen, your self-confidence is too strong!
Little ancestor, what are you talking about in your sleep?
But!
Yan Sheng did not dare to confront Shen Miaomiao head-on, so he could only say something for a long time, and finally hesitantly said:
"Uh...this...otherwise...60%? This is the limit that the TTF project can bear based on our previous estimates. Any higher would be a waste of money."
Hey hi!
What I want is to drink poison to quench my thirst!
Shen Miaomiao curled her lips and acted like a scoundrel:
"Mr. Yan, what is a limit? When did our Golden Wind have a limit?"
"Indeed, the 90% publicity and distribution ratio seems a bit high, but you also know our situation,"
"We are no better than Nu Yan and Kol. They have a big business and they also have publicity. The support from the arts and entertainment industry is the icing on the cake."
"We all depend on your company,"
"Mr. Yan, you don't want us to switch to Xunteng in the future, right?"
hiss--!!!
Hearing this, Yan Sheng took a breath!
It’s hard to imagine what Golden Wind’s daily corporate culture is like.
However, Shen Miaomiao's threat took Yan Sheng's lifeline.
Now that Zhen Ting is under the banner of Xundeng, it goes without saying that their future games will definitely be available in Polar Bear III.
If this wave of escorts is successful, the golden wind will leave again.
Not only is it a very heavy blow to art games in terms of public opinion, but they will also completely lose the FPS market in the future.
After all, looking at it now, the only one in the country who can fight against the three generals of Xundou is Golden Wind.
Thinking of this, Yan Sheng took a deep breath:
"Seventy percent."
Shen Miaomiao shook her head: "Eighty percent."
Yan Sheng gritted his teeth: "75%, we will do the highest quality publicity, Mr. Shen will show mercy."
"Um--"
Although Shen Miaomiao was still not satisfied, she could only nod her head:
"Okay then, 75%, Mr. Yan is happy to work with you."
Yan Sheng smiled bitterly:
"It's a pleasure to cooperate..."
…
Yan Sheng was helpless.
He did not know whether Shen Miao Miao was happy or not, he only knew that he was not particularly happy.
He had no idea where this little ancestor got his self-confidence.
Seventy-five percent of the publicity and distribution share!
You know, this is 75% of the art tour!
It is a 75% announced announcement of a comprehensive game company that dominates half of the Chinese game market and competes with Xunteng.
Most people may not know what this concept is.
Let's put it this way, if Golden Wind does its own propaganda and goes all out.
So, 50% of the publicity scale of the art game is equivalent to the full strength of Golden Wind.
That’s why Yan Sheng said that this was an over-promotion announcement, and it was a lot more.
But!
That’s all I’ve said!
And the results of Titanfall are right here!
"well--"
A long sigh!
Yan Sheng shook his head helplessly and dialed the phone numbers of the two partners, Nu Yan and Kol.
The two partners had no objections. As Shen Miaomiao said, the announcement of the art game was just the icing on the cake for them.
Not only did the two families not complain, they even expressed their gratitude to Yan Sheng, thanking Yiyou for being willing to leave some shares to them under such circumstances.
After that, Yan Sheng called Mr. Li, who was in charge of market operations:
"Hey, Lao Li, I have negotiated with the three partners,"
"Advertisement resources have been adjusted, with Golden Wind accounting for 75%. Starting from tomorrow, the promotion resources for the other two games will be tilted towards Titanfall,"
"...Yes, you heard it right, seventy-five percent,"
"I know it will cause over-publicity. You don't have to worry. The quality of Titanfall can handle it..."
Bar.
should.
After hanging up the phone, Yan Sheng shrugged ambiguously.
I hope they can really carry it.
Otherwise, he would have to suffer along with the golden wind.