In the office, Shen Miaomiao looked at the hot topics in the major game forums, smacking her lips repeatedly with a complicated expression.
It's a sin.
Why do I have an ominous premonition again?
Actually originally!
Shen Miaomiao's 'expectations' for this game were quite high.
A sports game does not make football, basketball, or even a track and field game that is relatively niche but still has a market.
Instead, he focused on extreme sports, a subject that is so niche that there is no decent competition in the world.
The key is!
Taking advantage of Comrade Moritani's suggestion, she found every opportunity to raise the cost to over 100 million dollars!
To know!
This game is no different than "Sekiro". It doesn't have the level of discussion among players that it competes with Comela, nor does it enjoy the ferocious publicity resources of the Tojin Game Festival.
At the same time, when determining the game budget, Shen Miaomiao also deliberately tested the bottom line of the system's pricing and got the bottom line of 40 dollars per copy.
In theory, this is a perfect document——
[Main project: Peak Kingdom (unlocked)]
[Project investment amount: 101 million U.S. dollars]
[Project settlement time: 21 days (+0 days)]
[Project rebate rate: 10 times (+0 times)]
[Current revenue amount: $0]
[Estimated rebate amount: 1.01 billion U.S. dollars]
[Remaining settlement time: waiting to be opened]
The unit price is RMB 40! The cost of RMB 101 million will be recovered within three weeks!
Excluding the 20% sales commission, this means that the total sales revenue of "Apex Kingdom" needs to reach 127 million, and 3.175 million copies must be sold within three weeks to barely recover the cost and ensure no loss within the specified time.
If this was a shooting game, sales of three million copies in three weeks would actually be achievable.
Especially for a company like Golden Wind, which started off by relying on FPS and has the unique skills of second-generation FPS.
But this is a sports game!
The audience of players itself is smaller than the FPS group, plus the extreme sports theme is niche.
Losing money within the specified time is almost a certainty!
It is difficult for Shen Miaomiao to predict whether she will lose money or not, but she will definitely lose money.
Shen Miaomiao also secretly praised Morigu Tetsu for being such a lucky general for her to spend money on!
But now!
In just one month!
Promotional videos for six major domestic and foreign projects, plus a live appearance by the Republic band "Counting Stars"!
"Peak Kingdom" became popular in such an unexpected way!
Only then did Shen Miaomiao realize an extremely serious problem——
Moritani is "able" to burn money, but the problem is, he "can" burn money too!
He knows exactly where every penny of his project should be spent!
Whether it was on-site shooting or communication to purchase copyrights, almost all the money except game production was spent wisely!
It can even be said that Moritani, who previously worked in Comella, was only a restricted mature person.
But when it came to Golden Wind, his authority and cost restrictions were lifted.
This guy has completed his final evolution, grown into a complete mad dog, and developed his full potential!
after all!
For example, the works of singers such as Republic Band and Justin Bieber are considered heavyweights in the world. Without Moritani's huge network of connections, even if Lao Gu had the intention, he would not have the power!
It’s impossible to guard against it.
Shen Miaomiao slapped her forehead.
In the end, a terrifying whale was admitted.
"Um...tsk."
Shen Miaomiao pursed her little mouth and groaned in frustration, Shen Miaomiao logged into the data website of China Entertainment Electronics.
After a little searching, I found that as early as the end of last month, after Sekiro's first-month sales results were released, Yiyou had already announced that its series of somatosensory cabins had sold more than 7 million units worldwide.
Therefore, even if "Peak Kingdom" is only exclusive in the entertainment cabin, the market space left for them is actually large enough.
After some deliberation.
Shen Miaomiao finally sighed and raised the item "Project settlement time: 21 days (+0 days)" in the document to "Project settlement time: 21 days (+90 days)".
The rebate rate of the document has also been directly increased from 10 times to 100 times.
This aunt is not at a loss!
Save another main project!
See if there is any opportunity to study a derivative project and directly get a hundred times rebate to offset the loss.
after all!
The focus of my current losses is not "Peak Kingdom", but...
Just wanted this place!
Tuk-tuk-tuk.
Suddenly, there was a knock on the office door.
Shen Miaomiao gathered her thoughts and said, "Please come in."
Click.
When the office door opened, he saw that the chief secretary, Chu Qingzhou, had already held the meeting notebook and was ready:
"Mr. Shen, the "Garden Warfare" spin-off project meeting has been prepared, do you think?"
"Oh! OK, OK! Let's go, let's go!"
Shen Miaomiao suddenly jumped up from her seat, picked up her notebook filled with drawings of little tortoises, grabbed her pen and rushed out of the office.
As he walked, he urged Chu Qingzhou: "Hurry up, hurry up! Mr. Gu and the others will be in a hurry soon!"
Chu Qingzhou:?
The sun comes out in the west?
Three years.
She has never seen her little Mr. Shen be so enthusiastic about company projects!
"Mr. Shen, is this project... important?"
Chu Qingzhou asked as the two walked towards the conference room.
"Ah? Ah...it's not important, it's not important..."
Shen Miaomiao bared her little white teeth and smiled a little sarcastically:
"It's just a spin-off project, not our key project."
joke!
Although in her mind, this project is the most important project in history, if it can successfully make a loss, even if it only loses 18 million within the specified time, the rebate received will be billions or even tens of billions!
Turtle!
Tens of billions!
If the money was only used for pleasure, let alone she and Lao Gu would be on the same page for the rest of their lives.
Three generations down the line will be enough to enjoy all the wealth and honor in the world!
but!
On the surface, she must not say that this project is a "key point".
Otherwise, not only the company will go all out.
Even Yiyou, Xunteng, and even China Entertainment will pay more attention to it and help them openly and covertly!
When I think of this.
Shen Miaomiao couldn't help but grin.
Damn it! Why are we so invincible?
Looking across the country, we can’t even find a decent opponent!
Thinking of this, Shen Miaomiao even sighed: "Sister Chu Chu, you said that we are just an ordinary manufacturer that has just entered a medium-sized game company."
"Why can't we find a competitor in China?"
Shen Miaomiao was very distressed:
"Is there no one in the country who can confront us head-on?"
Chu Qingzhou:......
Miaomiao, she learned badly.
She had only seen such smooth and invisible showmanship from Mr. Gu before.
Sister-in-law, how should I answer your words?
"because……"
Chu Qingzhou smacked his lips:
"Maybe it's because none of our 15 games so far has failed, or maybe it's because your thunderous methods have cut off unhealthy competition before, or maybe it's because we've made the cake bigger before it's too late for our friends to thank us. Of course, more Maybe it’s because behind us are China Entertainment, Shen Capital and the three official giant Buddhas..."
"ha?"
Hearing this, Shen Miaomiao stopped a little sluggishly, blinked her eyes, and looked at Chu Qingzhou:
"Are we...so powerful now?"
"I'm just stating the facts,"
Chu Qingzhou shrugged and showed an ambiguous smile:
"Moreover, I personally recommend that you do not talk about such words with relevant friends and businessmen during normal business negotiations."
Shen Miaomiao scratched her head: "Why?"
Chu Qingzhou opened his mouth, a little helpless: "In short...just try not to say that..."
I'm afraid that your friends will beat you to death.
Although it is not good to say this about your boss and close friend!
But at this moment, even a well-educated secretary like Chu Qingzhou couldn't help but secretly slander in his heart——
Mr. Shen is really good at pretending!
It can be called the most deadly example of invisible disguise X!
Both tea and pretending!
There is a disgusting feeling like "I fell down before I even exerted my strength."
"...Let's have a meeting first."
Chu Qingzhou was speechless and stepped forward to open the door of the conference room.
…
"Okay, everyone is here, let's have a meeting."
Siam.
Mangu.
Tencel Group Headquarters.
The long table in the conference room looks a bit old-fashioned.
Sitting at the head of the conference table is the group’s chairman, Matt Lager from Austria.
Next to Matt is the second largest director of the group, the company's general manager and CEO, Siamese-Chinese businessman Xu Zhixing.
Push back the time to five years ago.
At that time, Matt was still the vice president and chief marketing manager of Medler, the largest daily necessities company in Germany.
When he came to Mangu on a business trip by chance, he drank a local Siamese drink after a long journey.
However, after taking a sip, he found that the drink not only tasted sweet, but also had surprisingly good effects. Just taking this small bottle instantly refreshed his mind and cured his fatigue caused by the long journey.
Ever since, Matt, who has a keen sense of the market, immediately sensed a business opportunity. After some inquiries, he learned that this was a 'functional drink' produced by a little-known small health care company.
Ever since, Matt contacted Xu Zhixing, the then boss of Tencel Company, through many contacts.
After some discussion, the two hit it off and decided to cooperate.
Xu Zhixing took his core formula and took charge of the company and continued to serve as president.
Matt resigned as vice president of Medler and even sold his shares to become the largest shareholder of Tencel.
The drink jointly produced by the two of them went through some name changes and finally decided on its final name——
【Tencel Bull functional drink】
now!
After five years of accumulation!
Tencel Bull has basically completed its dominance over Siamese beverages. Even in Southeast Asia, their functional drinks are quite well-known, with a market value of more than one billion, and are quite influential locally.
The next step is to move towards the international market.
But the problem is that now that the global beverage market has almost solidified, it is not easy for Tencel to make progress in the international market.
It is obviously not a good way for Tencel to enter the global scene through ordinary publicity means. It not only consumes money and effort, but also has little effect under the squeeze of the two giant beverage manufacturers, COCA and PEPSI.
then!
Matt and Xu Zhixing thought of finding another way.
Since we are producing a "sports functional drink" containing caffeine and taurine, it is better to start from the perspective of sports promotion!
Become a sponsor, sponsor a football or basketball team, get your brand out there!
I have to say that this idea is very good, and this kind of publicity method is now very mature, and many companies are doing it.
But the so-called ideal is very full, and the reality is very skinny.
Because after some market research, the two of them discovered to their dismay—
Nowadays, in popular sports such as football, basketball, and rugby, well-known teams require a lot of money to sponsor, and most of them already have famous sponsors.
As for the unknown team...
It can't even compete in provincial and municipal competitions, so why would you sponsor it?
For a time, the global promotion of Bull Beverage seemed to be at a deadlock.
"...This is the situation we are facing now,"
In the conference room, Xu Zhixing spread his hands and then looked around at the senior executives:
"After a month of research and market analysis, do you have any new ideas?"
Hear the words.
Everyone looked at me and I looked at you, all with expressions of embarrassment on their faces.
new idea?
Are there any new ideas?
Nowadays, the world's most well-known sports are occupied, and the sponsorship market is approaching saturation.
They even narrowed their sights as much as possible, focusing on unique projects in each country.
Such as table tennis and volleyball in China, baseball in neon, archery in Goryeo, even curling in Sweden and snooker in Britain.
But the result was a huge disappointment to them——
The sponsors of these sports events are almost all domestic companies, and they have no involvement.
For a moment, everyone in the conference room frowned, thinking about a breakthrough.
a long time.
Matt, the leader, spoke: "Uh... I have a little idea."
Hearing this, everyone looked at Matt.
Xu Zhixing's eyes also lit up: "How do you say? Matt?"
Matt pondered for a moment and then said:
"I was thinking, since there is no room for us to interfere in existing sports,"
“So why don’t we just sponsor sports that are not organized today?”
Hear the words.
Everyone was startled!
No organized sport yet?
What project?
Looking around the world, are there any projects that have not yet organized competitions?
From football and basketball to track and field and swimming, what sports in the world don’t have competitions?
"Like extreme sports?"
Seeing everyone looking at him, Matt shrugged a little hesitantly and said:
"I mean... maybe we could focus on extreme sports?"
hiss--
As soon as this statement came out!
Everyone present took a deep breath.
Everyone knows that their major shareholder loves sports, otherwise he would not have thought of the "sports sponsor" form of advertising.
But this extreme sport…
Everyone frowned and grinned.
It is true that as Matt said, there is no sponsored or organized event for extreme sports.
But think about it on the other hand - why has no one sponsored it?