Seeing the screen full of reports about the life she yearned for, Shen Miaomiao couldn't help but trembled and secretly thought something was wrong.
Entertainment and variety shows have always been popular in the eyes of capital.
Whether it's an artist's work or a variety show, it can be said that wherever there is entertainment, you can see the presence of capital.
And now!
As the life you yearn for explodes, you don't have to think about it. Capital that is only interested in profit will definitely flock to you.
In fact, Shen Miaomiao has always had a neutral attitude towards the word capital.
After all, their family is capital, and even she herself is now the spokesperson of capital.
but!
Today, capital is definitely not a good word for Shen Miaomiao.
Because if at this time, the life you long for is targeted by a large amount of capital, what it will bring will definitely be——
"...The quotes from 18 advertisers are all here. My initial opinion is to choose four. Which one do you think is suitable for us to choose?"
Sorry!!!
What are you afraid of?
Here, Shen Miaomiao had not even thought of the terrifying explosion result!
Gu Sheng had already stepped into her office early and placed a whole stack of advertisers' quotations in front of her!
I knew it!
Shen Miaomiao felt her head buzzing!
I said that as soon as I woke up this morning, my right eye was twitching wildly!
"no……"
Seeing the whole stack of quotations on the table, Shen Miaomiao couldn't help but swallow her saliva:
"How many?"
"Eighteen families,"
As Gu Sheng said this, he sat down and poured himself some saliva:
"Originally, 27 companies were reported, but some of them were screened out by Mango TV in advance due to products or other reasons, and in the end these 18 companies were left."
"Because we are the employer, we have submitted the relevant price list to us and want to hear your opinion."
"At that time, we will synthesize the opinions and make final considerations, and finally leave six to seven companies."
Gu Sheng said it very lightly.
It can be said that it is not beyond his expectation that the life he longs for can achieve such results.
First of all, with Huang Lei and He Jiong as cast members, the ratings of this show cannot be too low. After all, this lineup is already among the top online variety shows.
Secondly, with these two permanent members, the star lineup that will be invited in the future will definitely not be bad even if you think about it with your knees.
Therefore, whether it is the heated discussion and expectations of the audience or the covetousness of various capitals for this program, it is all expected.
But Shen Miaomiao was completely confused!
Brother, you are so easy to say!
Twenty-seven advertisers quoted?!
If I remember correctly, we should be just an online variety show!
How is this comparable to a TV variety show!
Even the advertising placement of general TV variety shows can’t keep up with ours, right?
"I...you..."
For a moment, Shen Miaomiao was even a little speechless, opened her mouth, and then lowered her head to look at the pile of quotations on the table.
It's okay, Shen Miaomiao, calm down, calm down!
Although there are many vendors quoting this time, there are often more than 20, and even the last 18 are selected after screening.
But this is a web variety show after all.
Although she doesn't know much about variety shows and entertainment, she has heard about some commercial advertising quotes.
In recent years, the income situation of variety shows has not been particularly ideal.
Even for TV variety shows that have always had relatively high quotations and advertising revenue, it is definitely not an easy task to obtain over 100 million investments from advertisers.
It is even said that for a variety show with an S+ positioning at the beginning of this year, until the end of the show, the total amount of advertising space was barely above the "passing mark" of 50 million.
And this is a TV variety show!
In contrast, the situation of Internet variety shows is certainly even more difficult!
Even among the advertisers of online variety shows, it is difficult to find an advertiser willing to bid more than 10 million.
Generally speaking, the final advertiser sponsorship fee for online TV shows is about 20%-40% lower than that of TV programs of the same level, and it is not uncommon to even cut it in half.
Think of this!
Shen Miaomiao's originally anxious mood calmed down a little, and she opened her small mouth, as if she was calm and composed even if she smiled slightly:
"There are so many advertising sponsors. At first glance, they all look like small fish and shrimps."
Hearing this, Gu Sheng also laughed and raised his hand: "Just take a look."
"There's no need to look at it,"
Shen Miaomiao saw that Gu Sheng smiled meaningfully and thought he was slightly embarrassed, so she picked up a quotation:
"Take this water heater for example. Let me take a look. Isn't the quoted price only 8.27 million..."
Shen Miaomiao:......
Finished!
The smile on Shen Miaomiao's face didn't even have time to go down. Her whole body seemed to be touched by Lao Bai's mother from the air and became still.
One hundred million...eight hundred...twenty-seven...ten thousand?
For a water heater brand, you... 8.27 million?!
Shen Miaomiao felt that her brain was shutting down with a buzz!
are you crazy?!
Just a water heater brand!
You are not in the usual shots. At most, the guest mentioned how useful the water heater is during the show, and then added a spoken word broadcast to the end.
Why the hell did you pay more than eight million?!
"ah?"
Shen Miaomiao was stunned and raised the quotation in her hand:
“Is this the main sponsor’s price?”
Generally speaking, sponsors are divided into three, six or nine levels according to the price they pay.
The so-called main sponsor is naturally the echelon with the highest bid, and usually enjoys the advertising space at the beginning and end of the film, guest voice broadcasts, brand LOGO placement, product placement, etc., and enjoys the best publicity effect.
And this water heater brand, which had a price of more than 8 million yuan, immediately gave Shen Miaomiao an opening thunderbolt, so she naturally concluded that it would be one of the main sponsors.
"You can read it again."
Seeing this, Gu Sheng shrugged ambiguously, indicating to Little Nezha not to make a fuss and to look at the quotes from other sponsors.
Little Nezha felt goosebumps all over his body and his scalp was numb.
After swallowing, he casually picked up another sponsor quotation form on the table——
Qidian Novel Reading, priced at 13.77 million.
Look again and again!
Luhua peanut oil, quoted price is 16.45 million.
Little helper live class, quoted price 15.99 million.
Tianmiao Supermarket, quoted price is 19.72 million.
even!
Among these colorful advertiser quotations, she even found an advertiser whose quotation exceeded the 20 million mark!
Special concentrated soya milk, quoted price is 21.99 million!
Jiang Zhonghougu Mixi quoted 23.52 million!
You...I...ah???
Shen Miaomiao felt a warm current rising from her heart!
It seemed like she hadn't had this feeling of wanting to vomit blood for a long time!
Big brother!
This is a web variety show!
Online variety show!
You guys are not even willing to spend more than 10 million yuan on advertising in TV variety shows. Why are you so willing to spend money here!
It’s easy to get tens of millions to twenty million!
I thought that the more than eight million yuan for the water heater was just a waste of money.
I never expected that when it comes to burning money, one of you would be more ruthless than the other?
No...do you guys have a system?
no!
Shen Miaomiao made a decision immediately!
They must not be allowed to use this price for advertising sponsorship!
Because according to what Lao Gu and she said before, now that their Golden Wind is the largest sponsor, the dividend ratio has reached 55.55%!
If we select five or six advertisers in this way, then based on the average advertising sponsorship amount of 20 million per company, six advertisers would be 120 million, accounting for 55.55%. After this wave, they The revenue from the program can reach nearly 67 million!
But the total investment in our mountain villa program is only 26 million!
I'll lose a lot if you play like this!
It was originally imagined that a project that would not be able to recoup its cost for several years would directly make nearly three times the profit?
no!
I have to try to save my project that is definitely losing money!
Think of this!
Shen Miaomiao frowned slightly, waved her hand and said three words:
"This price...doesn't it fit the positioning of our variety show? (Have you ever seen any online variety show sponsors with such expensive advertising fees?)"
"How about we talk to the sponsors and let them consider the amount of sponsorship? (How about being a little more reliable? I am the only one who has a money-losing rebate system. You all have no system and are burning money like this. Adding to the chaos?)”
"In short, I personally don't agree with the current quotation. (It should be lower. If it is lower, I can reluctantly consider it.)"
Finished in three sentences.
Gu Sheng raised his eyebrows in surprise, then thought for a moment and nodded:
"Okay, I understand. I will communicate with Mango Comprehensive Television and let Yuan Quan and the sponsors convey it."
…
"That's it. Representatives, after our communication with the employer Golden Wind, Director Shen of Golden Wind gave three sentences of instructions on your quotation proposal. Now I will convey to you -"
soon!
The advertiser-sponsored online meeting organized by Yuan Quan was held two days later.
It's not that the program team is in a hurry, but that these advertising sponsors are in a hurry.
Now, the second episode of the program is about to go online, and they must be unable to catch up.
But if they cannot confirm the sponsor position this week, they will miss the third issue next week again.
But the guest in the third issue!
It’s definitely something they can’t miss!
Just listen to Yuan Quan say:
"In this communication with the management, Director Shen conveyed a total of three suggestions..."
Speaking of which!
During the video conference, eighteen advertisers, large and small, were all attentive and listening attentively!
So cool.
Yuan Quan looked at the respectful manners of the advertisers and felt quite at ease in pretending to be powerful.
Our sponsor father is fierce!
As the saying goes, don’t look at the monk’s face but look at the Buddha’s face. If you don’t know the golden wind, don’t you know Shen Capital?
You can lean against the big tree to enjoy the shade, and hold your thighs to show off...
"Hang!"
Then Yuan Quan cleared his throat and said:
"The first sentence is: Your current quotations seem to be somewhat inconsistent with the positioning of our variety show."
"You know, Yearning is now the first slow variety show in China. Once it was launched, it attracted widespread attention from all walks of life. The current effective broadcasts have gone straight to the 100 million mark. This influence, let alone online variety, even It’s like most TV variety shows, and it’s also hard to match!”
"So, what Mr. Shen means is - don't simply define us as network comprehensives, because our specifications are no longer limited by network comprehensives."
Oh - yes, yes -
Hearing this, all the advertisers nodded in agreement.
you do not say!
Although Yuan Quan's words are crazy, there is no doubt that he does have the capital to be crazy!
The show’s crazy data is right there, don’t you agree?
This makes sense! It makes sense!
"Then the second sentence, Director Shen said: Let us talk to the sponsors so that you can consider the amount of sponsorship."
Seeing everyone writing quickly and recording the important instructions of Director Shen, Yuan Quan was very satisfied and continued:
"I think what Director Shen means is very obvious,"
"Since our positioning is like this, then everyone must think a little bit more about the amount of sponsorship. After all..."
"I don't need to say more about our Director Shen's family, right?"
Hiss - yes, yes -
All the advertisers nodded again and took a deep breath.
Yes, Shen Donggui is the daughter of Shen Capital. Although he is a layman in the entertainment and variety show industry, his family has tens of millions of properties. As for some of the lowest and upper limit prices for investment in the entertainment industry, anyone can learn about it by just asking around. .
How can they afford such a popular program with their little money?
You can’t fool people!
This money must be increased! It must be increased!
"Then the third sentence, Mr. Shen said: In short, she personally does not agree with the current quotation."
Yuan Quan said, and then added his own explanation:
"Everyone, Director Shen did not focus on any particular company in his words,"
"In other words...do you understand what I mean?"
Hear the words!
All the advertisers couldn't help but blush after understanding this!
Don’t you understand this yet?
Senior Brother Duanshui Shui said it well: I am not criticizing anyone, I am saying that everyone here is rubbish!
You guys, if you count them all, just talk about sponsorship with just a few bucks, you will all fail!
Think about what Mr. Shen’s background is?
Shen Wanlin is the daughter of a wealthy tycoon!
Let’s take a look at what Mr. Shen has achieved now?
Chairman of Golden Wind, half a million has turned into one billion in three years!
As for their timid and cowardly attitude, they are scrambling at Sosou's bids and trying to test others' bottom line... In front of this young female entrepreneur who was named and praised by Huaxia News, they were not instantly beaten. expose?
Now, people don't want to talk nonsense with them at all. After all, Golden Wind's main business is not entertainment variety shows.
If you want to catch up with this popular bandwagon, the best way is to show their utmost sincerity quickly!
Everyone!
Now is not the time to hide and tuck in!
How energetic you are! How energetic you are!
The quotation is full! The price is full!
All filled!!!
——
PS: Next chapter at ten o’clock.
I was thinking of starting to update today, but something was delayed in the morning, so let’s start updating from tomorrow. Three updates a day will last for a week. Shareholders can try it first.