Chapter 410: When the battle fails, cut the white part along the dotted line
Game Circle World War I!
That's right.
Just before the launch of this Gamescom, under the secret manipulation of Vivendi, Comella, which has always been at odds with the Golden Wind and has had many encounters with it, announced the launch of merger and acquisition negotiations with Vivendi.
Yunwei worked hand in hand to establish a comprehensive gaming group alliance with one hand covering the sky.
And at the same time.
Also under the instruction of Vivendi, Fantasy Group, one of the world's largest commercial game engine development companies, announced to adjust the engine licensing price, and to treat Chinese game companies differently, and comprehensively suppressed those headed by Golden Wind.
Many game companies have relied on the Fantasy Engine since then.
Say goodbye to the old and welcome the new.
At this time of the New Year and the old year, it should have been a time for manufacturers from all walks of life to recuperate.
The war in the gaming industry brazenly launched by Vivendi suddenly started.
It happened suddenly.
Although, the Chinese gaming circle headed by Golden Wind responded quickly and united a total of eighteen group companies in just half a month to jointly develop a self-developed engine.
But the engine cannot be made in a day or two.
And under such an absolute disadvantage!
Golden Wind, the leading representative company of the Chinese Game Alliance, and Vivendi Game Group, the face of the Vivendi Game Monopoly Alliance, launched the first confrontation of the world war at the German Cologne Game Show!
In almost everyone’s opinion!
For Golden Wind, this is an arduous battle that can even be said to have a slim chance of winning.
After all, in the early stage of the announcement, Yunwei had an absolute advantage and dominated the market. Its reputation was overwhelming and unstoppable!
Perhaps the best result for the Golden Wind is to barely resist it under Yunwei's suppression and avoid complete defeat!
but!
When "Lord of the Rings: Gollum" and "Minecraft" appear on the same competitive stage!
Only then did everyone realize how wrong they were!
They never thought that the quality of a game with an investment of 500 million U.S. dollars and a lot of publicity would be so low that it would be shocking.
They never thought that a pixel-style block game that only took two and a half months and was made by hand without engine support would be incredibly high-quality!
This is a battle between breaking through the lower limit and breaking through the upper limit!
Especially Yunwei!
That unrestricted performance is simply jaw-dropping!
No matter peers, players, or game media, it is hard to believe that this is actually the flagship 3S produced by the world's leading comprehensive game company!
[Tiantian Youbao: It’s hard for you to imagine that this is actually a game produced by Yunwei, with its unoriginal platform jumping design, loopholes made to deliberately increase the difficulty, strange and depressing viewing angle limitations, and the speechless assassination
Setting...I have no idea where the audience for this game is]
[Somatosensory World: From a game perspective, it is a torture to gamers; from an IP perspective, it is an insult to the name of The Lord of the Rings! I think there should be no one at the top of Warner New Line Pictures at this time
I regret it even more!]
[Black box evaluation: platform jumping + stealth assassination! When these two elements appear together, you may think, 'It can't be too bad anyway', but when you actually play the game, you will find that Yunwei
He actually managed to turn magic into decay...]
There was a lot of scolding!
In China, game evaluation media, large and small, all gave a score of 1/10 for the quality performance of "The Lord of the Rings: Gollum" at the game exhibition!
Of course!
Some people may say that the reason why the Chinese media commented this way is because, as another protagonist of this game world war, Golden Wind is a Chinese company, so the Chinese media will naturally be more biased towards their own people and compare the game works of other countries to their own.
Belittled to the point of being useless.
So!
Please take a look at the evaluations from various well-known comprehensive game evaluation media around the world——
[SLGamer: Game design at the beginning of this century! Inexplicable script design! Retarded enemies, retarded protagonists, retarded gameplay! All retarded elements come together to form this game’s unquestionable 1/10 retarded score! 】
[Europa Game: Generally speaking, it is difficult for us to find a game that is poor in all aspects. After all, in terms of gameplay, art, plot, body feel and even text copywriting, a game should always have something worthy of recognition.
.However, the emergence of "Lord of the Rings: Gollum" completely overturned this perception and showed us what a game with no redeeming features looks like]
[SNG: Terrible stealth, boring jumps, and unclear plot. It’s hard for you to convince yourself to play such a game—even if you’re already bored]
Bad review! Bad review!
…
“Still a fucking bad review!”
Although at this time!
Gamescom is only one day away!
But as the exhibition temporarily came to an end on this day, the outcome was already clear!
This was a brutal one-sided massacre!
At this moment, even Sarah Gascogne, who knows nothing about the gaming industry - the core director of Vivendi who is a quarter of a Gallic aristocrat - has a clear understanding of their current situation!
Take a look at the media coverage of Minecraft!
"The first day has ended! Minecraft is stunning all over the world! Simon, the editor-in-chief of SNG, called it "a world tour"!"
"Pioneering game mode! The golden wind is about to sweep into new game categories!"
"A big victory for the gameplay! Minecraft makes a stunning debut and is widely sought after!"
"World War I? The First Bloody Massacre!"
"Crush! The undisputed king of Cologne! The golden experience of the chief studio of Golden Wind shows its power again! Easily defeat 500 million cloud power!"
"If you want to see the upper limit of imagination in today's games, come to Cologne! If you want to see the lower limit of quality in today's games, come to Cologne!"
"..."
If we say that at the Europa exhibition not long ago, "European Trucks" vs. "Burning Wheels" was a clever stroke of Gu Sheng's creativity!
So this time, "Minecraft" versus "Lord of the Rings: Gollum" is a one-sided and undisputed crushing massacre!
It seemed that at this moment, Sarah finally understood why Golden Wind did not compete and compete with Yunwei for the announcement position like it did with Comella before during the announcement stage.
Because they don’t have the need at all!
This time, Gu Sheng's self-confidence is unprecedented!
He is convinced that even if he doesn't invest even a little bit in publicity, he can easily reduce the dimensionality of Yunwei and completely crush Yunwei with this simple pixel-style block game in his hand!
It is not even an exaggeration to say that Gu Sheng had already predicted the outcome before the war started!
No one can stand up to him! No one can stop him!
His confidence in "Minecraft" is even more abundant and more certain than the "Call of Duty" that they spent 312 million to create!
This is a casual open world sandbox game for ordinary players.
But for Yunwei and even Vivendi, it is a real horror game!
horrible!
In just one day!
Yunwei's 8.75% market value, which was previously supported by IP and high-profile publicity, has been knocked back to its original shape!
Compared with when "The Lord of the Rings: Gollum" was announced, Yunwei's market value at this moment has not only not increased, but has actually dropped by 0.2%!
That is to say!
They spent hundreds of millions of dollars and it took a month to raise the market value!
In just one day, he died suddenly and even owed 0.2%!
and!
At this time, there are still four days until the end of Gamescom!
The plummeting market value caused by the stock price cliff will continue to affect them until it reaches an unprecedented freezing point!
Ding-ding-ding-ding-ding...
Sarah's hand trembled slightly when she picked up the teacup, causing the lid to tremble and tremble continuously on the rim of the cup.
Sarah, who has a quarter of the noble blood of Gaul, knows this.
At this point, it may be time to follow what is marked in the flag instruction manual: cut off the white part along the dotted line when the battle is lost.
We must respond!
After all, if at this time, as senior leaders, they would not take any measures to deal with such a sharp decline.
Then their relevant chaebol investors must cut off the blue part according to the dotted line; and the studios and basic programmers below must cut off the red part according to the dotted line!
then!
Just at the end of the first day of Gamescom!
The senior management of Yunwei issued an urgent announcement. The content was eloquent. They also talked about how bumpy this "Lord of the Rings: Gollum" was from getting the IP to the final production. They also talked about how tortuous the project establishment and adjustments in the middle were. They are next
How much determination did it take for Balabala to produce this "anti-conventional protagonist" work...
but!
Although the announcement is quite long, the reasons are varied.
But in the final analysis, it’s just one sentence——
…
"...The quality presented in this exhibition does not represent the final quality of the game, which will continue to be updated and improved in the future."
Putting down the tablet, Gu Sheng shook his head and smiled.
He was very familiar with this routine.
Obviously, Yunwei has now been devastated by the sudden plummet in stock price and market value.
8.77% of the market value has evaporated, which is definitely a painful blow to a large manufacturer like Yunwei.
Now, Yunwei's best explanation is, "We haven't finished the game yet! Don't worry! Don't worry!".
Anyway, it’s just a game show now, and the games released by each company are just for trial play, which does not represent the final game quality.
What Yunwei said is not a bad excuse.
"What happens after that?"
After saying that, he saw Dajiang sitting on the sofa opposite and asked:
"So they are preparing to make some adjustments and then determine the release date and make a comeback? Then do we need to prepare for the release date early?"
Hear the words.
Before Gu Sheng could speak, Moritani, who was sitting on the other side of the sofa, smiled first, took out a cigarette and handed it to Dajiang:
"Mr. Xu is overly worried. There is a high probability that they will never be able to get back up again."
"Ah?" Dajiang was a little confused: "A project worth 500 million dollars? They will no longer sell it? Just cut the project? Isn't the price a bit too high?"
"Surviving with a broken arm, compared to the evaporation of their market value, this is already pretty good,"
Facing Dajiang's question, Lu Bian, who was leaning on the armrest of the sofa next to him, laughed and said:
"It's better to cut off this shitty project now and delay its release indefinitely than to put it on the shelves with a 1/10 rating,"
"Otherwise, regardless of how many copies the game sells, the market value will evaporate for the second time, and negative public opinion will explode again, let alone Yunwei,"