Chapter 481 Internal and external troubles! Give it a try [Fantasy VI]!
Chapter 481 Internal and external troubles! Give it a try
America.
Fantasy Engine Technology R&D Company.
CEO Carter Walker was ranting angrily:
"If this were the result today, then I would not agree to their aggressive price adjustment plan!"
Walker is going crazy.
You know, when Cornick came to him on behalf of Vivendi, both parties had wonderful dreams!
Yunwei was able to use his own power to launch the most famous blockade of Golden Wind, putting them in a difficult situation without Qing available.
They dream that they can also use Vivendi's financial resources and influence to further expand their market in the gaming industry.
At the beginning, their Fantasy Engine’s market share in the game market was approximately 45%.
Although it is not a monopoly, to a certain extent, it is only one step away from monopoly.
If you take the express train of Vivendi.
With more than half of the global market share, it is simply within reach.
However!
What no one expected was this!
The desperate embarrassment unexpectedly inspired the development potential of Golden Wind!
After experiencing the trough of having no available engine for one work, they immediately started the project of developing their own engine!
Oh no!
No no no!
That game, which has no engine and is played entirely by hand, is not the low point of Golden Wind!
But their highlights!
According to the summary statistics from some time ago, the global sales of "Minecraft" have now exceeded 30 million units!
One of the top 3 best-selling somatosensory cabin games in the world!
What is this concept?
A game that has been released for less than a year!
Relying on its own gameplay and huge, even huge creative workshop module library, it has successfully ranked among the top three sales of somatosensory cabin games in the past ten years!
And this terrifying sales volume is still expanding as the market share of the two major somatosensory cabins, Yiyou and Polar Bear, increases!
"World's No. 1 Game" is just around the corner!
Stuck in the throat of the golden wind?
ridiculous!
Walker couldn't help but sneer secretly whenever he thought of Cornick's complacent tone!
You're the one who's stuck! Stupid pig!
Of course!
It doesn't actually matter to his fantasy what the sales volume of whose game is.
No matter how impressive the sales volume of "Minecraft" is, let alone 30 million, 300 million will have little impact on him.
After all, this thing is made by GW purely by hand and does not use an engine at all. The sales volume will not affect the market share of Fantasy.
but!
"Battlefield: Rise", which was launched immediately after "Minecraft", is going to die!
After just six months of "no engine predicament", Golden Wind brazenly spent more than 200 million U.S. dollars, led a team of 2,500 people in the Chinese Super League, and actually developed an engine by itself!
Prior to this, Vivendi had always placed high hopes on the battle royale game "Conflict Land", which was built with the Fantasy 5 engine and produced by Comella Group. It was actually unable to fight back in the face of "Battlefield".
No!
Pure unilateral crushing!
Walker doesn't care whether Comella dies or not.
But this is a blow to the Dream Engine!
It was also from that time that their Dream Engine's market share began to plummet!
Not to mention that the market share that was once full of confidence and thought that it was within easy reach has accounted for more than half!
now!
Among Fantasy's two main engines, the market share of "Fantasy 5" has shrunk to 33%, a 12% drop in less than a year!
The other "Fantasy 3", which focuses on the mid-range market and serves small and medium-sized games, is even worse!
Due to the weaker technical barriers in the mid-range market, market competition is more intense!
Their "Fantasy 3" market share has been cut in half from the original 38% to 18%!
Now, Walker wouldn't even dare to take a second look at his own market share statistics unless absolutely necessary!
I'm afraid it will explode if I take one more look!
After all, such a "dive"-like halving of market share will bring about an immeasurable loss in market value!
The dream that once occupied half of the global engine industry and commanded the heroes.
Now it has become the target of constant encroachment by competitors.
There are powerful enemies outside, and investments are wavering inside.
Amid internal and external troubles, Walker was one head and two heads high.
Now he can no longer care about his dream of domination.
He just wants to stop this horrible nightmare of losses as soon as possible.
The most direct way is to break up the "golden engine" industry alliance.
As the CEO of Engine Technology Company, Walker knows very well what the "Golden Engine" is!
That's not a fucking engine! It's a platform!
If their industrial alliance is not dismantled in time, this thing will be like a black hole, sucking in all the cutting-edge engine technologies!
In the end, I couldn’t run away!
What?
You ask me why I don’t cancel the original price adjustment policy and reopen the supply to China’s game industry?
I want to, but it doesn't work.
There is no turning back when the bow is drawn.
Although this price adjustment policy is the culprit that has caused the current sharp decline in market share, from another perspective, it has indeed increased the revenue of the Fantasy series engines.
And it has improved a lot.
So much so that today, the reason why Huanmeng can still stabilize its revenue despite the collapse of the basic market is all due to this price adjustment policy.
Just like a patient who relies on Maffei for pain relief to maintain vital signs, of course I also know that this thing is extremely addictive and a poison.
But removing it will only cause the entire company to collapse in an instant, and there will be no recovery.
"so……"
Taking a deep breath, Walker managed to calm down his emotions and asked:
"Have you found out the capital flow of Golden Wind? Is there anything fishy about it?"
Golden Wind's financial condition.
Walker has always had the strongest doubts about Golden Wind's financial situation——
Where did this ghost company get so much money???
If we look at the current situation, it starts after they issued the price adjustment policy and blockade ban.
Golden Wind has developed a total of one engine, released four games, invested in a movie, acquired part of the equity of an engine company, and united with a self-developed engine game company to upgrade its technology.
This is all money!
The golden engine cost $200 million; "Minecraft" cost $50 million; "Payday" cost about $70 million; "Battlefield" cost $3.5 billion, "Dark Souls" $200 million; investment in the movie "John Wick"
40 million U.S. dollars; 1.8 billion U.S. dollars for the acquisition of Phoenix equity; and 50 million U.S. dollars for jointly upgrading the engine with Aurora Games.
Even if we don’t count their publicity, daily expenses, old project maintenance, expansion pack updates, etc.
All of them add up to a total of 2.6 billion knives!
Less than a year!
Smash 2.6 billion knives!
Indeed!
Whether it's games, movies, or old projects like "APEX" and "Overwatch", they are all continuously providing revenue to Golden Wind.
But such a huge amount of capital flow in such a short period of time does not seem to be something that a game company with a scale of less than 10 billion U.S. dollars can afford at will, right?
Where did all this money come from?
Walker couldn't figure it out.
Therefore, we specially sent people to look for clues about the financial problems of Golden Wind.
But it’s a pity——
"Can't find it,"
The vice president shook his head:
"It can't be found at all, and it's impossible to find it."
What kind of company is Golden Wind?
China's national non-listed benchmark private technology enterprise.
Translate: Copper wall, iron wall, steel tortoise.
Not to mention that they are not listed at all, so they never publish financial reports. They cannot obtain the income and expenditure of Golden Wind from formal channels!
Even if they take a different approach and use unconventional means to investigate, there is no way they can get to the bottom of it!
Don’t call them a fantasy—an American technology company!
Even if the FBI wants to investigate, they have to consider whether they have the ability!
Siden Hua Xia Daily, a leader in the game technology industry named by the upper class, is a company that uses a "golden engine" to turn the tide and reverse investment problems in China!
Can they allow us to check the accounts at will?
Even if Golden Wind asks you to investigate, would you dare?
What kind of stinky fish and rotten shrimp are we? How many kilograms and taels are there? Is this just a random check?
If you don't play well, big trouble will happen!
"Let's avoid this idea,"
The vice-president waved his hand with a look of embarrassment on his face, indicating that Walker could not die in some way, otherwise it would be very easy for him to die:
"Taking advantage of the current trend of gold and no big moves, we should hurry up to promote our Fantasy 6 and seize the market opportunity,"
"At the same time, the official announced the strategic cooperation and early display experience with Yunwei to prepare for the subsequent official release!"
The vice president was still awake after all.
He also knows that Huameng is currently facing internal and external troubles and the situation is serious.
But no matter how anxious you are, you can't go so far as to use too dark and dirty methods against the leader who has the acquiescence of the Chinese upper class.
Moreover, if you want to fundamentally reverse the situation, relying on smearing will only treat the symptoms but not the root cause.
If you want to stabilize the situation and regain your lost market share, you have to rely on real things.
For example, they are about to launch this "committed to creating the world's most cutting-edge next-generation somatosensory game" - [Dream 6 Engine] - give it a try in the midst of internal and external troubles in Fantasy!
"President Walker,"
Having said this, the vice president took a deep breath, his eyes full of determination and passion:
"I firmly believe, and have always believed,"
"We, Dream Engine, have been at the forefront of engine technology innovation from beginning to end,"
"It was like this before, it is like this now, and it will be like this in the future,"
"We have the strongest R&D team, the most expensive R&D funds, and the deepest R&D accumulation,"
"In the Fantasy 5 era, we dominated the commercial engine industry with our undoubted technical strength,"
"Now, the next era of Fantasy 6 has arrived. Not only have we inherited the cutting-edge compatible technology of Fantasy 5, but more importantly,"
“Our latest, powerful, creative, and completely superior external full-sensory assistance system——”
…
[New virtual sensory presentation technology]
【Unprecedented immersive gaming experience】
[The mountains you once saw are not real mountains]
[The river you have experienced is not the real river]
Mountains, birds, rushing rapids.
Galaxy, spaceship, rolling lava.
The advertising actors in the video screen are constantly traveling through the wonderful virtual world.
Or shuttle through rapids, or drive a spaceship across the vast galaxy.
All the sensations of sight, hearing, touch, smell, and taste are elevated to the peak. Players who are completely immersed in the virtual world seem to be endowed with feelings that are far more acute than reality.
【Feeling, touching, emotion, moving】
[Unprecedented extraordinary experience]
【Unparalleled technical pinnacle】
【……】
"What kind of IQ tax advertisement are you watching?"
In the evening, Gu Sheng had just finished washing up and had just returned to the bedroom when he heard the cell phone in Little Nezha's hand emit an advertising sound that was as loud as chicken blood and had the same tone as 8848:
"Another member-only advertisement?"
Little Nezha has been obsessed with following TV series recently.
Gu Sheng thought she was being persecuted by a certain video platform again - even though she was a VIP, she was still forced to watch "VIP exclusive advertisements" that cost thousands of dollars.
However.
Little Nezha paused the "advertisement" in his hand, looked thoughtful, and turned to look at Gu Sheng:
"This thing... is most likely not an IQ tax, right?"
Talking.
Shen Miaomiao stood up, climbed two steps from the bed, and handed the phone to Gu Sheng.
Pressing the play button, Gu Sheng curiously focused his eyes on the advertisement.
In the advertising video, accompanied by the magnificent symphony, the advertising actors continue to shuttle through the virtual world.
Sometimes I walked through the ice and snow polar regions where the wind was biting, and I was shivering from the cold current.
Sometimes I walked through the hot and steaming desert next door and was blown away by the hot wind.
When I turned on the flashlight, the dust floating in the air carried the dusty atmosphere of the ancient tomb.
Pushing open the door, the passionate samba dances up, bringing the hot and exotic taste.
And just when this passionate immersive experience reaches its peak!
Everything became quiet again.
laugh--
As the somatosensory hatch slowly opens.
A brilliant red LOGO appeared -
【Dream Engine Technology Company】
【Augmented Reality Technology】
【Dream VI Engine】
["New Somatosensory" Era]
【Coming soon】
hiss--!!!
The advertising video ends here.
But Gu Sheng's whole body froze in place, and he couldn't help but take a breath of cold air!
What Xiao Nezha said is right.
This is really not an IQ tax advertisement.
What the hell is...
The first trailer of the sixth-generation Fantasy Engine - [Dream VI]!
That’s right!
Just when their Golden Wind engine was being developed, Fantasy's latest generation engine was also completed!
In fact, the appearance of Fantasy 6 is not a surprise to Gu Sheng.
After all, Fantasy 5 has been around for many years.
I still remember that when Golden Wind was first established, Xundo’s 3S-level motion-sensing masterpiece used the Fantasy 5 engine.
Now four years have passed, and according to the current development speed of the somatosensory cabin, the quality of the engine will definitely improve rapidly with the development of the times.
The emergence of the sixth-generation fantasy is not surprising.
What really surprised him, to the point where his heart skipped a beat, was the innovative technology featured by the Dream Engine with the release of the sixth-generation Dream Motion Engine. It was also the focus they highlighted at the end of the promotional video -
—
【Augmented Reality Technology】
This technology “enhances the delicacy of somatosensory game feedback, further enhances players’ sense of immersion, and gives players the ability to transcend reality in some game scenes”!
It was only mentioned by him during the company meeting this morning!
It is one of the three missing modules among the seven modules of their golden engine!
Gu Sheng's expression became subtle, and a villain-like speech appeared in his mind——