I have to say that Gu Sheng is really a master of bamboo shoots.
His precise control of the game market and player psychology allowed him to make the most targeted response to Yunwei's "key masterpiece".
This is simply a tailor-made strategy for Yunwei.
After all, in the game market, there have always been many attempts to create inferior substitutes for a game.
Even some of Golden Wind's own works have been reproduced by some small and medium-sized manufacturers at low cost.
For example, "Battlefield" was released not long ago. Now there is a pixel-style Battlefield with the same settings on PC, priced at only $10.
But why didn’t Pixel Battlefield have any impact on Golden Wind?
The different platforms are just one of the factors.
The bigger factor is that "Battlefield" was originally developed and released by Golden Wind.
Any other so-called "lower substitution" is actually a "homage" or "imitation" of the original Golden Wind.
The origin of "Battlefield" lies in gold.
Therefore, no matter how many games of the same type are on the market, Golden Wind can still stand proudly among the others and stand firm on the top of the mountain.
But "Endless Undertide" is different!
It itself is modeled after the game mode of Golden Wind's "Land of Survival", and various skills and props are also stripped from other multiplayer competitive games of Golden Wind!
It is no exaggeration to say that all the designs of the game "Endless Undertide" originated from the golden wind!
But at this time, Golden Wind suddenly used the "original work" of "Endless Undertide" to launch an original backstab!
Cornick soon learned the lesson...
…
Just after the first-day sales results of "Alien: Endless Tide" were announced!
Various game evaluation media have also given their own ratings!
Among them, test and review websites such as SLGamers, Gamer's Bonfire, and Hummingbird Games have given scores of [9.3-9.5/10] and given quite pertinent comments——
[A tribute to the classic game mode, coupled with the blessing of a new generation of engine technology, "Alien: Endless Undertow" has obviously achieved everything that a multiplayer online cooperative FPS game should do. If you are a player who pursues technical experience
, then this work is definitely an early adopter that you can’t miss this year, but it is undeniable that the price of 80 knives per copy is indeed a test for some ordinary players...]
As the game review editor-in-chief of the world's largest comprehensive game community, SNG Simon also gave his personal and fair evaluation——
[9.6/10: A mediocre game that fully absorbs the advantages of predecessors such as "Long 4 Dead" and "Overwatch". The exclusive and first-in-class augmented reality technology makes it the first time for people to experience it in the Yunwei somatosensory cabin.
It feels like an extremely immersive experience. Perhaps in terms of quality, it should get 9.5 points, but in order to commend it for not repeating the mistakes of "Gulu", I am still willing to add 0.1 points to it in my own name to show encouragement...
…]
even!
Even "Tiantian Youbao", a Chinese game media, upholds an impartial attitude and gave "Endless Undercurrent" a score of 9.4!
For a time, it seemed that Yunwei had really swept away the gloom of the past with this film "The Endless Tide" and completely overcome the negative impact and clouds caused by "The Lord of the Rings: Gollum".
The recognition from the media, the excellent sales on the first day, and the approval and praise from Vivendi’s top management.
The influx of good news made Kaunik feel happy, and his whole face seemed to be radiant!
Immediately decided [continue to increase publicity and distribution! Invest more resources in "Endless Undertide"! ]
If you are reluctant to let go of your children, you will not be able to trap the wolf; if you are reluctant to let go of your wife, you will not be able to catch the gangster!
As a pure businessman, Cornick is still very ethical.
Obviously, by doing this, he was not planning to turn "Endless Undertide" into a profitable project.
In fact, the symbolic significance of this work to him, and even to Yunwei as a whole, is indeed greater than its profit significance.
At this time, turning around and regaining control of the situation is more important than anything else.
And this is a "victory over the golden wind".
Although it is a bit embarrassing to say it, this is a great victory that has never been achieved before!
Therefore, Kaunike had almost no hesitation. As soon as the sales results were released on the first day, he arranged a series of subsequent publicity work.
The main theme is one——
[Throw money at it]
Smash out a beautiful data, smash a return to the top, smash the golden wind so that they dare not speak, and smash the industry's public opinion against you.
after all!
This is just the beginning!
The beginning of Yunwei & Fantasy VI!
As long as you take this step well, there will be a lot of money waiting for you in the future!
The publicity plan will be finalized soon!
A huge sum of money was spent that was 150% higher than the initial publicity and distribution costs, and the subsequent publicity and distribution cost investment of 350 million US dollars was even higher than 90% of the game development costs on the market!
At this time, the overall investment in "Alien: Endless Tide" has reached a terrifying amount of 900 million U.S. dollars!
So it’s no wonder that Cornick stopped thinking about making profits.
With such high costs, profitability is indeed an unattainable dream.
but!
At the thought of being able to turn around and return to the top, or even directly create a miracle of selling 5 million units in a single week, Kaunike is happy and satisfied!
Breathe in—breathe—
Thinking of this, Kaunik took a sip of coffee, sat behind the desk in front of the huge floor-to-ceiling window, and turned on his personal computer, preparing to take a look at today's sales statistics.
Now, three days have passed since the release of "Endless Undertide".
There is no doubt that Yunwei's publicity regardless of cost has indeed achieved outstanding results.
Following the sales of 700,000 units on the first day, "Endless Undertide" also performed well in the next two days of sales, with the total number of units sold in the three days reaching nearly 1.8 million units.
If this momentum continues, 4 million sets per week is certain, and if things go well, we can even predict the 5 million set mark!
5 million sets!
You know, no one has been able to achieve this in the history of somatosensory cabin games!
Although the total sales of Golden Wind's "Two People" exceeded 5 million in a single week, don't forget that the game was released on two platforms and was not a special release for the somatosensory cabin.
If only such a record could be created...
Cornick can’t even imagine it!
Click!
Putting the coffee cup down, Cornick also opened the web page:
"Come on, let me see how far we are from our small goal of 5 million...how far?!"
The words of expectation have not even fallen yet!
The numbers that appeared in front of him made him let out an incredible scream!
This this……?
I was stunned for three seconds!
As if he didn't believe his eyes, Cornick refreshed the statistics background again.
Click.
The page that jumps out is exactly the same as before, without any changes——
【370,000 sets】
Three hundred and seventy thousand sets?!
Three hundred and seventy thousand?!
Whaaaaaaaaaat???
Kaunik looked at the data in front of him with incredible eyes, even a little horrified!
What the fuck is going on?!
Is the data wrong? Or is something wrong?
Judging from the spread of Xuanfa, today is obviously the day when Xuanfa is fully launched and the data goes up?
Why did sales decline instead of increase, and even... halve compared to the first day sales?!
Click!
I was stunned for nearly half a minute!
The complacency on Cornick's face was wiped away, and he grabbed the phone with his backhand. Just as he was about to dial the secretariat's special line, he asked the secretary to transfer to Vice President Petain to inquire about the situation!
Tuk-tuk-tuk——
Suddenly, I heard a knock on the office door from outside.
Click!
Cornick frowned and put down the phone: "Come in!"
The door opened, and Petain took the initiative to come to the door.
His face looked quite bad.
"Something's wrong...President,"
Petain's lean face also had a frown, a panicked expression, and a questioning look on his face:
"It's convenient for you now..."
"Come in and talk!"
Cornick waved his hand and told Pétain to come in and report!
What the hell is convenient and inconvenient? Is there anything more important now than the halved decline in front of us?
Hear the words!
Petain hurriedly closed the door behind him and walked quickly to the opposite side of Cornick. His Adam's apple twitched and he grinned with great difficulty and asked: "Have you... seen our sales yesterday?"
"Stop the fucking nonsense!"
Before Petain could finish his words, Cornick interrupted him rudely.
I'm already upset, but you can't tell by looking at my face. I insist on asking a question to cause trouble!
"Now I just want to know why and how to solve it!"
Cornick lowered his voice, like a volcano about to erupt, and his fat face turned red.
350 million dollars!
Their subsequent additional publicity expenses amounted to 350 million U.S. dollars!
Not only did the result not have a positive effect, prompting a surge in sales, but it also cut the project's sales in half?
The headquarters just commended me 48 hours ago! How the hell am I going to give Vivendi’s senior directors a slap in the face?
Cornick is going crazy:
"What's the reason? Is there a problem with data aggregation?!"
"I also very much hope that there is an error in the data aggregation,"
Facing Cornick's aggressive questioning, Pétain had a bitter look on his face:
"But actually--"
As he spoke, Petain carefully pushed the tablet in his hand to Cornick.
On top of the tablet, there was a pinned post on the SNG player forum——
[80 dollars is too expensive? I am a poor happy mod! I will teach you how to enjoy the replacement experience of "Alien: Endless Tide" for 0.5 dollars! 】
Wo! De! Fa!
The moment I saw the title!
Kaunik felt his head buzzing!
And as he continued reading, one wave after another of posts were like heavy hammers, dealing fatal blows to his complacent mind one after another!
[With the release of "Endless Undertow", I believe many players are more interested in this "Long 4 Dead"-style cooperative online shooting game that integrates "Overwatch" and other skills]
[However, the price of 80 knives per copy is really unaffordable for ordinary players. After all, the game is still relatively repetitive, and without the support of the creative workshop, the enthusiasm for the game will soon fade away. The exciting experience
It’s easy to enter the Sage’s Time after that. The price is really not worth it. You can wait for a discount before buying it]
[And now! Good news for poor friends! As long as you have Yiyoux2 and "Left 4 Dead"! Search for "Alien Undertide" in the creative workshop, you can enjoy almost the same game content in "Left 4 Dead"!
Even the full-sensory auxiliary technology that comes with Yiyu
, the perfect meal replacement!】
[Furthermore, this MOD has extremely strong compatibility, and there has been no conflict or inoperability so far. Poor friends from all walks of life can rest assured to eat it! 】