Chapter 58 “Excellent Value for Money” Promotion Seminar [Please subscribe]
Water friends are covered in cold sweat!!!
'Mist grass - it's so exciting -'
'You're sweating, brother!'
‘It’s broken, the boss is silent’
'Nah... Boss, why don't you just go ahead and do it?'
‘I can see it even in cold sweat’
'This is so scary!'
'No, who said horror games won't be scary once multiple people participate?'
'Then who knew that Brother Shengzi could be so underworld and use players to increase the level of terror!'
'That is, if it hadn't been for Brother Shu's photo, I guess the boss wouldn't have found out that the ghost was riding on his back.'
"The most important thing is that when the ghost comes out, your teammates will not say shit, but they will jerk your blood pressure."
‘Hahahahahaha Brother Shu has been wronged and his debts are owned by the owner, so he just gave it to the boss’
‘This game is really awesome. Not only is it scary, it’s also a friendship killer’
'Brother Shengzi has always been good at torturing people...'
‘I broke down directly because of the boss’
‘…’
a long time!
In the somatosensory cabin, A Yin's trembling voice finally sounded slowly:
"...Oh, Nana, did you lower the alarm threshold of the somatosensory cabin to the lowest level?"
"Why did the somatosensory cabin kick me just now when I felt a little excited?"
"I haven't had time to be afraid yet."
"How strange..."
With that said, A Yin walked out of the somatosensory cabin.
Holding on to the hatch, he began to pretend to check the equipment.
The barrage was filled with boos——
'Okay, boss, stop pretending, your legs are still stiff even if they are weak, right?'
‘My whole body is soft, but my mouth is still hard’
‘It’s okay to brag, but can your voice not tremble’
‘laughing to death, I don’t dare to reconnect at all’
‘Let’s just say that you Jinmen Yin is not much taller than Mr. Huo, so you only lasted five minutes.’
'Water friends, please understand, the old man is old after all and can't stand the big stimulation'
'Okay, boss, stop repairing it. After a while, there was nothing wrong with the somatosensory cabin, but you have repaired it...'
On the screen, the water friends laughed one after another.
A Yin didn't dare to look back at all.
So fucking embarrassing!
A lifetime of fame has been ruined!
Originally, he had a good idea. It was just a horror game, and there were teammates, so it wouldn't be scary no matter what!
But who would have thought!
Gu Sheng can be so psychopathic!
He actually took advantage of the multiplayer setting in reverse and amplified the players' fear!
The most important thing is that the weapon-less setting is really terrible!
Especially when he stood there and watched the ghost approaching step by step, but was unable to do anything, that kind of fear almost broke through his physical limit!
If Jumpscare's knife turns into a quick owl, then the horror of phantomism is Ling Chi who stabs people with a blunt knife!
God knows!
When that kid got in front of him just now, he almost peed.
A Yin squatted opposite the somatosensory cabin, trying to calm down.
"call--"
Secretly breathing a long sigh of relief, A Yin felt his heart rate slowly calm down.
Just about to stand up.
Sudden!
A small hand patted his shoulder!
"Xiao Yinzi! Why are you sneaking around?"
"Oh my god!!!"
A Yin shivered all over!
Just now he was scared to death by a child riding on his face, and now he suddenly heard the child's voice and couldn't help but feel a little bit PTSD.
When he turned around, he saw that it was his little daughter Yiyi.
"Ouch——"
A Yin covered his chest to keep him from falling over, leaned over and touched his daughter's head, and whispered softly with a trembling voice:
"Dad, Yiyi is working..."
"No...hi..."
"Yiyi, daddy is at work, you go and play with mommy."
The sudden fright made A Yin gasp for a moment.
After saying that, A Yin couldn't hold back himself and burst out laughing.
And the barrage exploded instantly!
The water friends all laughed like crazy——
‘It’s not tight hahahahahahaha’
‘Hahahahahahahahaha I threw up laughing’
‘You’ve always let Yiyi do the beatings for you, right?!’
‘Sure enough, this family cannot live without Yiyi’
‘Hahahahaha I was so fucking laughing that I called the police downstairs’
‘Yiyi: We both have our own business. You call me Dad, and I call you Xiaoyinzi.’
'I laughed until my mother opened the door and asked me if I was crazy'
‘The live broadcast effect is so full, hahahahahahaha’
‘The famous scene is booked’
'"Dad, Yiyi is working"'
‘I never thought that a live broadcast of a horror game [Laughing Fruit] could be so good’
'My assessment is - vigorous promotion!'
‘…’
After sending her daughter out of the live broadcast room, Ayin looked at the hahaha that filled the screen and felt that it was outrageous and couldn't help laughing.
However, after such an episode, his fear was somewhat calmed down.
In order to keep the name of 'Yin Daer'er', to successfully lead the team to complete the mission, and even more to 'revenge' A Cui.
A Yin bravely stepped into the somatosensory cabin again!
However, when I reconnected to the game, I found that Brother Shu was also offline.
"Huh?" A Yin was a little confused, turned on the intercom and asked: "Where is Brother Shu?"
After a moment, the trembling voices of the Liuliu siblings came over the intercom:
"After you were disconnected, Brother Shu thought it was safe, so he cried to your grave on the second floor, pretending to cry and shouting, 'Captain Yin, you died miserably, you damn ghost, please take me away too'."
"Then what?"
"Then...he got his wish..."
After two seconds of silence, A Yin let out a quick cry of revenge!
"Should!!!"
…
A night of terror! A night of laughter!
For various anchors, the new form of ghost phobia is a challenge to the limit of their physical endurance.
The unprecedented form of horror makes people's hearts beat faster, and the somatosensory cabin alarm frequency almost becomes the background music of the live broadcast.
But for the viewers watching the live broadcast!
Yesterday’s live broadcast was so good!
After all, who doesn’t want to see the anchors scared to shit after making some bold words?
Everyone says it’s not scary!
Everyone was scared to death!
In a blink of an eye!
The game ends on the first day of release.
When night falls again.
In the headquarters of Zhongjing Yiyou Technology Co., Ltd., Yan Sheng and his subordinate executives also took their seats.
The conference room is brightly lit.
On the projection screen, on the red cover of the PPT, there is a golden title -
Seminar on the special publicity plan for "Ghostphobia".
"Everyone is here,"
Yan Sheng nodded:
"Everyone has worked overtime today. I believe everyone knows the specific situation, so I won't go into details."
As he spoke, Yan Sheng turned to the secretary who lowered his hands and nodded: "Secretary Li, let's talk about the sales on the first day."
"OK."
Secretary Li nodded and motioned for everyone to look at the PPT.
Then, click the mouse, and several statistical charts of different shapes will appear on the projection screen:
"This is a summary of the 24-hour sales of "Phobia" made by the Marketing Department and the Data Department,"
“For the promotion of this key project, we specially used the ‘big data precise positioning’ algorithm developed by the latest iteration of the data department,”
"As you can see, our aggregate data includes more than just underlying sales,"
"There are also eight different types of analysis charts specially compiled by the data department, such as 'player population portrait', 'player geographical distribution' and 'player playing time',"
"The purpose is to carry out precise publicity for this key project of ours, to increase game sales to the greatest extent and satisfy customers,"
"Let's start with the basic sales data..."
good!
Ever since Shen Miaomiao obtained the login rights to Yiyoux1 for a price of 150,000 yuan, Yan Sheng started arranging the promotion and distribution of the game intensively.
At the beginning, the company's executives were somewhat confused about making "Phobia" a key project.
But later, after Yan Sheng’s explanation, everyone understood——
Why did Golden Wind buy login rights from them at a price much higher than the market price?
The executives didn't understand it.
But Yan Sheng, who has been on the battlefield for a long time, understands.
He knows that Golden Wind is still a small game company today.
There are seven people in the company, including the cleaning staff, and one is a financial staff member specially assigned by Shen Capital.
In other words, they do not have a dedicated publicity department.
But if a game wants to be a big hit, it needs a publicity and distribution link!
Therefore, Mr. Shen turned his attention to the entertainment platform and wanted to replace the "publicity and distribution outsourcing" in the form of "in-depth cooperation"!
Let Art Games, who are experienced and have had pleasant cooperation experiences before, continue to promote their ghost phobia just like they promote Vampire Survivors!
Although this kind of 'deep cooperation' seems to be the same as the private gaming recommendations of the old veterans, it will affect the fairness of the promotion of other games to a certain extent.
But in fact, the two are essentially different.
The veterans’ recommendations for private gaming don’t depend on the quality of the game, just give them money, and line their own pockets. This is cheating and does not comply with the company’s regulations.
But the first criterion for "deep cooperation" is the quality of the game, which is not just a matter of giving money, and the cooperation funds will be entered into the company's accounts, which is one of the company's operating policies.
In terms of strength, it is completely feasible for Golden Wind to seek policy support for in-depth cooperation. After all, the quality of each of its games is demonstrated here, and it can almost be called an inspection-free product.
But the problem is that the current size of Golden Wind is too small and not enough to meet the standards of in-depth cooperation objects of the entertainment company.
Ever since!
Mr. Xiao Shen ‘hinted’ Yan Sheng to give them a green light in the form of double the login fee.
Yan Sheng is not a rigid guy who sticks to rules.
He has always believed that as long as the quality of the games is good and conducive to the development of the company and the game industry, there is no need to limit the size of the company.
not to mention!
In Yan Sheng’s view, this is also Mr. Shen’s encouragement and test for art games!
Why did Mr. Xiao Shen offer a registration fee of 150,000 yuan to be on par with Yunwei, the world's first-tier somatosensory cabin company?
Why didn’t she give out one hundred thousand? Why didn’t she give out one million?
Isn't that just telling him Yan Sheng: Come on! I am very optimistic about your Yiyou! In the future, you must become a somatosensory cabin manufacturer as famous as Yunwei!
And this investment is a test of their service!
Who is Mr. Xiao Shen?
That’s the eldest princess of Shen Capital! Shen Wanlin’s daughter!
Does her encouragement to test art games mean that Shen Capital will also cast an olive branch on art games in the future?
This is definitely a unique opportunity for art tours!
If only this time!
It can make Mr. Shen feel the thoughtful care of Yiyou and the value for money of this investment!
Then the relationship between them will become even closer!
This is what Yan Sheng wants!
After all! In addition to being backed by Shen Capital, Golden Wind also has a designer daddy!
Gu Sheng!
This guy can be called the hottest supernova designer in the Chinese gaming industry today!
It’s simply a walking money tree!
If Yiyou can deeply integrate with Golden Wind, then the hit games in the future will definitely be indispensable!
"With so many favorable conditions now before our eyes, what reason do we have to let the duck fly away?"
Yan Sheng said.
After listening to this in-depth analysis, all the senior executives came to their senses and praised Mr. Yan for his insight. Their initial incomprehension disappeared.
Ever since!
That’s why today’s special seminar is here!
"...According to statistics, "Phobia" sold 2,085 copies on the first day, with a total sales amount of 93,800 yuan."
Secretary Li reports.
Upon hearing this data, there was a rustling sound in the conference room.
The senior executives all looked at the projection, frowning slightly, smacking their lips secretly, and whispering to each other.
"This data is a bit strange..."
"Yes, the original sales of more than 2,000 copies on the first day are already very good for a game of this size, but this total sales amount..."
“Are they pricing it too low?”
"It's low. This price is considered the lowest price for a game of this size, but according to the quality of their game, it shouldn't be set so low..."
"Indeed, it may be a bit excessive to say that this game will sell for hundreds, but it will definitely be no problem to sell for around 75..."
"Maybe it was my first time to set foot in the somatosensory cabin market and I didn't have enough confidence, so I directly matched the lowest price."
"Well - it's very possible -"
An analysis.
Then, Secretary Li slid the mouse again and conducted a three-dimensional analysis of the game from eight different aspects.
It took half an hour for the data analysis to come to an end.
Seeing that all the senior executives were thoughtful, Yan Sheng said:
"Okay, that's basically it for data analysis, and the analysis is very comprehensive,"
"Now, in terms of regular publicity on the platform, we have done the maximum within the prescribed level,"
"Then it's time for everyone to brainstorm how we can extend the publicity of this game and increase its sales."
After pondering for a moment, he saw an executive wearing glasses in the marketing department raise his hand:
"I suggest starting with the media and asking professional game media to conduct some evaluations."
"Well, that's a good idea," Yan Sheng nodded: "Tell me more about it."
The glasses executive nodded:
"In fact, generally speaking, game media will not review games of this size, but Haunted Ghost is different,"
"I watched the live broadcast and tried it myself for about five minutes last night,"
“The overall look and feel can be described as refreshing,”
"Different from previous horror games, it is not limited to Jumpscare, but uses a deeper horror creation method,"
"I'm not specialized in evaluation, so I can't say clearly."
"But what I can be sure of is that this game is definitely worth trying, and its reputation will definitely not be bad!"
Hearing this, Yan Sheng and the senior executives nodded.
Asking game media to review it is indeed a good publicity tool.
After all, although reviews and news are both media promotion methods, their effects are very different.
The popularity of news announcements is usually only temporary and superficial.
Many times, even if players see relevant reports, they just laugh at them and don't care.
But the evaluation and promotion are different.
This is the in-depth experience evaluation of a game by professional media and professional gamers. Generally speaking, it is authoritative and highly valued by players.
It can even be said that if a game scores high scores on major evaluation websites, its sales volume will definitely not be low.
"Xiao Li contacted the evaluation website back and asked them to help evaluate ghost phobia in my own name."
Yan Sheng waved his hand and accepted this opinion.
Then he continued to ask: "Is there any more?"
As social animals, humans sometimes lack a leader.
With Brother Glasses' suggestion to open the way, the meeting room quickly became lively——
"I think we can use our official account to promote Douyin..."
"Should we ask the technical department to cooperate and create a somatosensory cabin theme specifically for ghost phobia, including interface style breathing lights and the like, which will be given to players who purchase the game for free?"
"Can we do a lottery for exposure time? We will use a somatosensory cabin to draw the prize..."
"This is not bad. It not only promotes the project, but also promotes our own products..."
"Or this..."
For a time, the conference room was buzzing with people, everyone was making suggestions and suggestions.
A surplus of 80,000 yuan.
For conventional publicity methods, this amount of money is nothing.
But for a game platform, especially a platform of Yiyou’s level, this money is simply too much to spend.
after all!
As one of the largest gaming platforms in China, Yiyou is not only well-versed in the gaming industry, but it is also well-versed in everything!
Various resources and connections are countless!
There are even some publicity channels, and Yan Sheng doesn't have to pay for it. Just say it casually and the other party will accept the favor!