Eric Duffy, general manager of Leeds City Club, wearing a safety helmet, stood on the turf of the stadium and looked up at the roof of the south stand, which was under construction.
Through the sunglasses, the sunlight becomes less dazzling. You can see that with the help of a crane, the staff is installing a red LOGO on the edge of the ceiling.
There are more than a dozen such LOGOs, and they all need to be installed in a row, covering the entire edge of the ceiling.
Like the adjacent East Stand, this is another Chinese company that has taken over the advertising space in the South Stand.
Although the display area of the roof of the South Stand is only half that of the East Stand, Harry Bradley standing next to Eric Duffy sold for a higher price than that of the East Stand.
The reason is simple. He convinced the Chinese client that the goal is under the South Stand. After Hu Lai scores, many shots will be taken out of the South Stand. Their brand trademark will also appear in the public's attention at more important moments.
Therefore, although the advertising space on the roof of the South Stand is twice that of the East Stand, the annual price is twice as expensive as that of the East Stand.
With Hulay's outstanding performance in Leeds City this season, Bradley has no worries about selling.
Next to Eric Duffy and Harry Bradley, there were several Chinese men in suits and ties. They also wore hard hats and built awnings, squinting their eyes and looking up at the construction site.
After seeing their company's LOGO being placed, they looked away with satisfaction, smiled at Eric Duffy, the general manager of Leeds City Club, and said, "The effect is good, Mr. Duffy."
"Ha! I promised that I will satisfy you, gentlemen. When the TV broadcast comes, the whole world will see your company's trademark! Choosing the South Stand is an extremely correct decision!" Duffy said with a smile on his face.
These Chinese people in suits and ties turned to look at the North Stand and sighed with regret: "Actually, we originally wanted to buy the North Stand..."
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Du Fei looked a little embarrassed. He shook his head and said: "Sorry, the North Stand does not sell advertising space..."
The other party nodded and said: "I understand, this is your tradition and culture."
Seeing that the sponsor was so reasonable, Duffy and Bradley looked at each other and breathed a sigh of relief.
"Just like we Chinese also have our traditions." The other party continued.
Just when Duffy and Bradley thought the other party would introduce them to some novel Eastern culture, he said: "Thank you for inviting us to watch the game against North London Wanderers. It was really impressive, especially the DJ before the game.
Leading the fans to shout for the players. Hearing that Hu Lai can be loved by so many people, we as his compatriots are very happy. Just..."
At this point, he paused: "It's this way of calling the first name and then the surname that makes us a little awkward... After all, as you know, in China, the surname is in front of the first name, so we all call 'Hu Lai'
', instead of 'Lai Hu'."
After hearing this, Du Fei suddenly realized: "So that's it!"
Then he looked at commercial director Bradley.
The latter quickly came up and said: "Actually, we are already preparing to use a series of activities to introduce Chinese culture, so that everyone can understand the differences between our Eastern and Western cultures, and learn to respect your cultural traditions..."
"Thank you very much!"
"It should, it should..."
On the turf of Leeds City, the guests and hosts chatted happily. The bright sunshine poured down from the sky and shone on the Chinese company's trademark.
In Duffy's eyes, this is truly a beautiful scenery.
Leeds City has successfully stayed in the Premier League. With Hu Lai's outstanding performance, Leeds City's influence among Chinese fans and the Chinese market is also increasing day by day. I believe today's scene is just the beginning.
In addition to those Chinese companies, they have almost reached an agreement with William Daly Company on the sharing of pitchside LED billboards. William Daly promised to increase Leeds City's share of LED billboard revenue.
Also, yesterday he received inquiries from Nike and Adidas about becoming their main sponsor.
Such a big international brand actually wants to be the main sponsor of Leeds City. This kind of treatment has never been offered before.
Duffy knew exactly why.
Isn’t it because of Hu Lai?
And the huge Chinese market he represents behind him.
The global economy is currently in a slump, and only China is still maintaining high growth. Everyone knows that China has money. Who in business wants to struggle with money?
So even though he was just a stadium ceiling advertising sponsor with a three-year, three-million pound grant, Duffy personally came to receive and accompany him.
It is necessary to make Chinese customers feel physically and mentally happy and feel that the money they spend is worth it, so as to form an advertising effect and make more Chinese companies willing to spend more money on Leeds City in the future.
At first, when Tony Clark asked the club to sign Hu Lai, a Chinese player, he actually didn't take it seriously. But after he learned more about Hu Lai's influence and status in Chinese football, he became more interested.
The team's head coach is still positive.
Because he is keenly aware that this Chinese player may be a player who can bring a lot of attention and economic benefits to Leeds City.
Look now, he guessed it right.
From a competitive level, Hu Lai's joining directly brought fifteen points and ten goals to the team, helping the team successfully avoid relegation two rounds in advance and stay in the Premier League.
From an economic perspective, the advertising expenses of the two Chinese companies are just the beginning. More money will come flying towards him.
It is said that Clark has submitted a list of players to Nevin and hopes that the club can secure these players in the summer transfer window.
Although he hasn't seen the list yet, he can guess that Clark seems to be planning to make a big splash in the Premier League next season.
Isn't this a coincidence?
He also wants to make a big splash in the Premier League next season.
※※※
"Tony."
When Leeds City Football Director Nevin Ball found Clark, he had a strange expression on his face.
Upon seeing this, Clark asked curiously: "What's wrong with you, Naven?"
"I read the list you gave me..." Nai Wen hesitated.
"Any questions?"
"Well... I thought you would fill that list with famous people, but I didn't expect... some of those people were people I had never heard of before. Like this Ismail Ka
Marat, a player who plays in France's third division, where did you find him?"
"Ah, Matt discovered this in the game." Tony Clark explained.
"Damn it, it's a game again..." Naven didn't know what to say.
"Nevin, Hu Ke was also discovered by Matt from the game."
Nevin Ball had nothing to say, so he had to ask someone else: "What about this, Jay Adams... I know, of course I know that he came from the London Bridge youth training and came from a well-known family. He was also
He has high hopes. But the problem is that he has already become useless now. No one wants to take action on him at London Bridge, so why should we?"
He shook the list in his hand.
"And this, Ben Grist, the centre-back of the Hudes. This team has conceded seventy-four goals this season, the worst in the league. What are we doing buying a centre-back from the worst team in the league?
Tony, on behalf of Harry, I thank you for saving him money, but there’s no need for us to be garbage collectors, right?”
Faced with Nevin's question, Tony Clark was not angry, but explained: "Jay Adams' current performance is indeed far different from when he first debuted, but during his frequent loan career over the years, he has
It’s not that he has learned nothing. I think he is no longer suitable to be a midfield organizer. His diligent running and tenacious fighting spirit are very suitable to be a midfield sweeper... and Ben Grist.
To be honest, most of the goals Hudes conceded this season have nothing to do with him. He is only a substitute player and has not played many games. How many of the 74 goals conceded were related to him?"
"Then why should we buy a backup central defender from a team that concedes the most goals in the league?" Nevin asked.
"Have you not noticed that Grist's physical condition is very good? He is very tall and strong, which can greatly strengthen our frontal defensive ability. In addition, I think his lack of performance is related to his current weight. If he can
If you successfully lose weight, your performance will definitely reach a higher level..."
Tony Clark talks eloquently about the signing targets on his list. It is obvious that he has a full understanding and knows exactly who he wants to buy.
While he was talking incessantly, Nevin Ball looked down at the list in his hand.
After he finally came to an end, he took the time to ask: "But there are so many people here, Tony, are you going to change the entire team?"
"What you said is a bit exaggerated, Nevin. How can such a few people replace the entire team? But we do need to change blood..."
"With this level of replacement, I'm worried that we will have to fight for relegation next season."
"In a sense, as long as they are not BIG6, other teams are fighting for relegation." Clark further explained, "When I took over the team this season, I left us with the money to sign in the transfer market.
Time is running out, and the players I introduced before were all Lauren Galli’s ideas. Now I need to build the team according to my own ideas. Did you see Hu’s performance?”
Nevin Ball nodded.
"I plan to build offensive tactics around him in the new season. The current staff configuration is not feasible."
Hearing what he said, Naven looked down at the list in his hand and frowned: "Will these people be enough?"
"As long as you can use them correctly, it's not necessarily impossible."
Seeing Clark's decisive answer, Nevin could only shake his head: "Okay... but with so many people, I can't guarantee that every player can be brought in."
"It's okay, I wrote it at the front of the list, and the ones with an asterisk are the key signing targets. Just try to win them, Neiwen."
Leeds City's director of football looked at the name at the top of the list: