Chapter 2899 Finding a needle in a haystack
Lin Hai said his reason: "Actually, in my understanding, low-end customers pursue cost-effectiveness, which is what Uncle Zheng said that spending one dollar requires buying something worth ten yuan. Because of their own limitations of their funds and vision, they should strive to make every penny they spend worth the money. Relatively speaking, they don't care about time costs, because they have to use time to exchange for money, which is equivalent to having to slap all kinds of prices with you or ask for more services."
"With high-end customers, their experience is higher, and putting them in our industry requires higher safety. Their time is money. I have heard of this metaphor before: If you are the richest man in the world, he will not bend down to pick it up even if he falls to the ground. It is not that he doesn't take the money as a money, but that he has already created more value of 100 yuan when he has the time to pick it up."
"Uncle Zheng, what I want to say is that high-end customers have different needs and low-end customers, and their mentality is also different. It is impossible to spend so much time bargaining and comparing. The simplest truth is that when buying street stalls, they have to bargain, but rich people go to luxury goods stores and ask directly. What they value is not the price of the goods, but whether the goods meet their needs. I also said before that, for us, their needs are whether we can ensure their safety."
"So, don't worry that our customers will give us a long test. Basically, if they feel that we can meet their needs, most people will make it straightforward. After all, their time is precious and cannot be delayed."
"Of course, it is not ruled out that some people may have various requirements and troubles, but this is only a part of them after all, and no matter what, we must first strengthen our strength."
Zheng Long still frowned, still with doubts: "I know what you said makes sense. Our future customer base will indeed have great changes, but at least now, we must come into their sight and have a preliminary contact to give them the minimum understanding of us."
"Otherwise, if other competitors take the lead, it will only be more difficult for us to gain a foothold in the future."
"So I still tend to try to contact customers first, lay a foundation, and then slowly get it targeted."
Lin Hai nodded and said slowly: "Uncle Zheng, you are right, but how to get into the customer's sight is a problem."
"I still say the same thing. Do you think that with our current situation, our rectification has not yet ended, and many areas are still as messy as construction sites. How can we show it to customers? Moreover, if we want to build a high-end market, we must be high-end. This high-end one is just that we go directly to the customer and tell us that we are us? Will customers believe that if we say that?"
"Even, Uncle Zheng, what you listed, I believe, must be true high-end customers, the customers we need the most. Many of them may be the top-ranked business owners in Donghai City. But, if you say that we contacted us so rashly, do you think people will not even see us?"
A small, unknown security company, directly contacts these big bosses to discuss business and provide private bodyguard services, needless to say, there is a high possibility of being turned away.
The simplest truth is, if Zhang Youyou considers looking for a private bodyguard, he must have chosen from the top security companies in Donghai City. If he takes the initiative to contact him, he will not be considered a liar.
Zheng Long smiled bitterly: "What's the solution? This is how it is done in business itself. One of the ten customers who doesn't directly refuse is good. Then, among the ten customers who are willing to talk to us, one of the ten customers who can get a good deal is good. At least the performance is not zero. The company has income, so it can support so many people."
"To put it bluntly, the business aspect is actually similar to finding a needle in a haystack, especially for companies like us that do not have such strong background support."
Lin Hai listened silently, and I have to say that Zheng Long is not working hard, on the contrary, he works harder than anyone else and is dedicated. However, Lin Hai also realized that in many aspects, Zheng Long's ideas are indeed a bit out of date. This is one of the reasons why Zheng Long works harder and more responsible than many people, but the result is not ideal.
"Uncle Zheng, I have to say that if we continue to find a needle in a haystack like this, our current customer resources will be even more limited and we will compete with the same industry. If we still maintain this approach, we may end up on a dead end."
"Think about it, it's also a security company. You've experienced it before. You often contact each other again and again to check in and talk, but you're rejected. Other companies that are among the best ones often have customers to contact you on their own initiative."
"Although we have changed our names and reopened, it is still no different from the previous Quanwei Security in everyone's eyes. It is not that we say that we are the highest-end security company in the future, and others will believe it, and even be regarded as a joke. If we want to do it well in the future, it will only be more difficult."
"So, we can only make a name for ourselves first, so that others can know that we are already a brand-new and strongest company, reaching the best position in this industry, and waiting for customers to come to the door. This is the way I want to appear in the eyes of customers."
Zheng Long looked at Lin Hai in surprise: "That's what you said, but how do you do it?"
"If you want to make an exit reputation, you must at least have a customer base. Where can you get the foundation if you don't do it first?"
Obviously, Zheng Long felt that Lin Hai was completely whimsical.
Lin Hai smiled and said with a smile: "Uncle Zheng, I have plans for these. Take it step by step. Don't worry. When you complete these in front of you first, you will naturally know what you want."
This answer made Zheng Long helpless but had nothing to say. After all, Lin Hai is the company's boss now. Although Zheng Long was full of worries and doubts, he had to obey.
After Lin Hai ran for more than a week, the loan approval result finally came out, and Lin Hai finally approved a loan of 60 million yuan.
Lin Hai himself knew that this amount was already the limit within Vice President Zhao's ability, and of course it was in line with the policy scope. Neither Scorpion nor Vice President Zhao could say he could make jokes about the funds of the state or bank. After all, it was a loan of tens of millions, and their company was just a small company that was not even officially started. It had no business and had poor assets. If you follow the normal process, you might not be able to hand over the materials.
After the loan, Lin Hai didn't have to worry about not having business for at least a few months. So he was really very happy and excited. He immediately contacted Deputy Governor Zhao and the business manager who had been helping him to contact him, wanting to invite them to have a meal together.
Vice President Zhao did not agree to work, but this was not just a polite person. It was indeed because he was busy himself, so it was not easy to take time to handle the loan for him, so Lin Hai was not too troubled. At least his attitude and intentions were here, and there was still time in the future.
Lin Hai invited the business manager to have a meal and then gave another gift. Zheng Long chose and bought it. Zheng Long is indeed more experienced in this regard. In fact, Lin Hai doesn't want to do these things, but this has become an unwritten rule. Besides, they have indeed helped a lot, so they still have the intention to have.
Lin Hai finished his meal with the business manager and after he came out, he was going to find Wang Yu because it happened to be the time he had made an appointment with Wang Yu to take photos. He was going to take photos of Wang Yu and went back to the basement that had not been cancelled in the evening. He had to drive back to the security company in the middle of the night because he had to go to the bank to complete the final confirmation procedures tomorrow morning.
Lin Hai drove out, and next to the place where he was eating was a bar street full of various bars and nightclubs. At this time, the genius had just been dark, and all kinds of vehicles were already parked on both sides of the road. It can be seen how lively the business is, and this is also the favorite place for young people to come.
When Lin Hai was turning, he suddenly saw a familiar figure getting out of a car. He was stunned. Then he opened his eyes wide and looked carefully. The figure looked particularly like Song Yuting, surrounded by a few young men and walked towards the depths of the bar street.
But why is Song Yuting here? She said that the exchange in Guangdong and Hong Kong has ended? But with her good girl personality, how could she come to such a mixed place? Especially those people around her, they don’t look like serious people when they look dressed.
Chapter completed!