If multiple dealers are set up in one area, the current dealer profits will be diluted.

After so many people touched the cake, the dealers would definitely not agree.

In fact, Yang Fei has already set up sales for dealers, and he must reach a certain value of purchases every year before he can get a renewal for the next year.

But this standard is difficult to formulate.

In the past, four standards were set up, based on first-tier, second-tier, third-tier and fourth-tier cities.

This task can be accomplished by most dealers.

However, some dealers, because the region is good, have a lot of market space to explore after completing their sales targets, but they just don’t want to make progress and are content with a small wealth.

Some merchants saw these market gaps, so they went to the Taohua Factory and found Wei Xinyuan to negotiate, asking to get the goods directly from the factory to sell, and the price was the same as that of other dealers.

Wei Xinyuan refused at the beginning.

But the merchants' promises will never tell anyone, nor will they disrupt market prices, nor will they sell other counterfeit goods, only sell products provided by Meili Daily Chemical Factory, and the channels are reliable and will not affect the interests of other genuine dealers.

Wei Xinyuan could not stand their lobbying, and in addition, it was the off-season at that time, shipments were limited and production capacity was seriously wasted, so he agreed to the merchants' request.

This businessman is very smart. After making money by doing this, he immediately mobilized all his brothers and sisters, aunts and aunts, to find areas with large sales, establish channels, and then get goods from beautiful daily chemical factories to sell.

Sales of daily chemical plants have increased significantly!

The increase in sales became particularly obvious in the off-season.

The Beautiful Daily Chemical Factory led by Wei Xinyuan has been leading the production and sales volume in the entire group for many years.

Yang Fei also praised Wei Xinyuan more than once in public, saying that he has good leadership and good skills in managing factories.

Wei Xinyuan made the accounts perfectly, and even Yang Fei did not discover his secret.

The factory can count the above numbers by purchasing, selling and inventory. The only difference is that some of the goods are not supplied to dealers.

Wei Xinyuan said it well, he was not greedy for a penny.

Yang Fei can see this from his weekly financial report.

Over the years, no one of the dealers has seen through it, and no one has reported it to Yang Fei!

Does it mean something?

There must be a problem!

What does it mean?

This means that the domestic market is far from saturated!

The market of Meili Group still has great potential!

But, are we really going to change the dealer system?

As the boss, Yang Fei did not dare to make this decision rashly.

It moves the whole body with one move!

"Mr. Wei, I will consider this matter again." Yang Fei also had difficulty making a decision for a while.

"Is it the same now?" Wei Xinyuan asked.

Yang Fei knew what he was asking and nodded.

Wei Xinyuan smiled and said goodbye and left.

Chen Mo came in to clean up the cup.

Yang Fei said: "You ask Wu Guohong to come to my office."

Wu Guohong is the vice president of marketing of the group.

Each brand of Meili Group has its own marketing department.

Of course, the headquarters also has a marketing department, which is responsible for coordinating and adjusting the marketing work of individual groups.

And it is Wu Guohong who is responsible for this.

Wu Guohong graduated from the School of Management of Fudan University with a master's degree and has researched on corporate management and marketing.

After receiving the notice, Wu Guohong quickly came to Yang Fei's office.

Yang Fei's conversation has always been direct and can be explained clearly in one sentence, but there is absolutely no need to say two sentences.

He told Wu Guohong straightforwardly about the problems existing in the dealer system and asked him if there was a solution.

Wu Guohong is in his thirties, in his prime, strong and strong, and looks a little dull, but as soon as he speaks, he immediately shows his excellent eloquence and agile thinking.

"Boss, we can strengthen the construction of the distribution system."

“Distribution system?”

"Now dealers are all in charge. We only supply goods, regardless of how they sell. This way, we save trouble, but we also lack communication with dealers. We can help them establish a distribution system. As long as they are within their own area, it is OK to build any number of distributors."

"I thought about setting up a distributor when the channel was established. However, in this way, our products will have an additional hurdle when they reach customers' hands. If the price remains unchanged, the profit will be diluted."

"There are two prices that remain unchanged, one is our supply price and the other is the terminal sales price. On this basis, dealers and distributors can negotiate a profit share that is acceptable to each other."

Yang Fei said: "As far as I know, many distributors may not sell the accounts of general dealers. First, he feels that he is no worse than general dealers, and there is no need to be subsidized by others; second, he feels that general dealers have made some money and feels uncomfortable and has a natural resistance. The contradiction between the two is difficult to reconcile."

Wu Guohong said: "So, our manufacturers need to assist dealers and build divisions. For the first type of distributor, we can make a request. The manufacturer can terminate the psychological shadow of distributors by establishing special distributors. We are manufacturers, and we sign contracts with distributors and set them as special distributors. Then we sign contracts with the general distributors. The goods sold by the distributors are still calculated as their achievements. When they reach a certain amount, they can get rebates."

Yang Fei's eyes lit up and he nodded secretly, but did not immediately say yes, but said, "You keep going."

In order to get Yang Fei's recognition, Wu Guohong worked harder and said: "Our manufacturer shipped the goods directly to the distributor's warehouse. The general dealer can still help him maintain his outlets and provide good services to win the psychological recognition of the distributor."

Yang Fei just looked at him lightly and didn't speak.

Wu Guohong Road:

"For the second type of distributor, our company sends business representatives or resident managers to do positive communication on the doorstep, weakening the shadow of the general distributor in the distributor's mind. It makes him feel that the money is made by the manufacturer, not that the general distributor has made a lot of money. This is often the case for distributors. It is the case that the manufacturer should make any money from him, but if the general distributor makes a little more, the distributor feels that they are too damn-hearted and are 'killing pigs'."

Yang Fei said: "You are so vivid. I have seen many such distributors, and they do have this kind of mentality."

Wu Guohong said: "When doing promotions, try to carry out the activities in the name of our company. Even if the general dealer can provide the activity funds, it is best to carry out the activities in the name of the company, so as to obtain the active participation of the distributors and strengthen the psychological hints of dealing with the company. You can also organize distributors to visit our production base, organize tourism, etc., with the purpose of strengthening the cohesion of distributors."

Yang Fei was listening to him from beginning to end.

The less the boss said, the more Wu Guohong racked his brains to find a solution.

Wu Guohong said: "In this way, our company has strengthened its control over distributors, and we are not afraid that the general dealer will reverse or suddenly change careers. If a general dealer leaves, we can arrange for the distributor to come back immediately."

After hearing him, Yang Fei thought that this method could be tried, but he didn't want to confirm Wu Guohong so quickly and said, "Would you think about it again, is there any better way? Or, is there any other areas that need to be improved when the distribution system you just mentioned? I'll give you three days."
Chapter completed!