Li Changhua asked: "Wang Ping'an, do you know which type of books in China has the largest circulation?"

"Textbooks and teaching aids."

Is this still necessary to ask?

In particular, some schools force students to buy various review materials in order to make money. Of course, most schools have good food, but if students want to have good grades, they cannot do without review materials. So the teacher recommends to students where to buy review materials, and there are also many tricks.

In this regard, parents are absolutely weak. First, they buy it themselves and cannot pay any discounts. Secondly, there are many different teaching aids markets, and at least the teachers recommend it to be more professional and reliable.

“What’s next?”

Wang Er shook his head.

"The second is various philosophy and social science books, including party books, which are placed in the major categories. They are not as good as literature and art books, nor as comprehensive books. However, the latter two have more subcategories. In fact, they are placed in single books, philosophy and social science books are the only one."

As long as Wang Jimin tells it, even junior high school students can understand the truth.

"Some of these two types are politically responsible, such as textbooks, which make little profit, some publishers are not qualified enough, and there are many monks in the rest. Just like Confucius' books, last year, 57 publishers published more than 70 books, and the same is true for teaching aids."

The biggest flaw of teaching aids is the lack of "individual nature". The same math problem can be used by Dahuanggang, but why can't I Dahengshui?

Are there the best middle schools in the country? Jingsi, Maotanchang, Chongba, Tianyao, Xigaotech, Changyi, East Normal University Affiliated Middle School, Su Qi, Tongzhong... Who is worse than who?

The more you pay attention to copyright, the more chaotic it is in this regard. Although there are too many porridges, there are too many monks who eat porridge, and some monks have not yet eaten enough.

Of course, I have to thank the sales of teaching aid books, otherwise two-thirds of publishing companies and book distribution companies will be dumped across the country.

"Uncle Li, I understand that teaching aid books are the basic foundation. Whether they can make profits and losses depends on other books."

"That's what it means."

"What proportion of literature and art books?"

"Publishing and distribution are divided into two types. One is a broad sense, including books, journals, newspapers, audio-visuals, e-books and digital books including online novels. The other is a narrow sense, just the book itself. It is not easy to say in a broad sense. In a narrow sense, if the literature and art books did not include children's books, it was less than 500 million books, accounting for less than 5% of the retail ratio and less than 7% of the retail amount."

"What is the total sales volume, what is the total amount? What is the proportion of children's books?"

"The total number of books is about 11 billion, with a total amount of more than 900 billion yuan. Children's books do not include magazines and periodicals, with about 500 million books, about 4.5 billion yuan."

"The Chinese people read too little." Wang Er sighed. He removed the textbooks, teaching aids, books that were required to read politically, and knowledge books, and the remaining ones may be less than 25%. In other words, more than one billion Chinese people bought only about 2 billion books to read normally, and each person only had two books.

This is the data generated when the country attaches importance to knowledge copyright. If it is replaced by another time and space, I don’t know how miserable it is.

Li Changhua said: "The Chinese people have too little time."

This is a heavy topic. Of course, the reason for this is that China will rise again and again after its decline. As long as there are this group of people and no major mistakes in policy, it is inevitable that China will be strong!

Not only is there too little time, but there is also a reason, rebellious psychology.

Remove normal textbooks, teaching aids, and rechargeable books, and the number of books read by Chinese people will become very pitiful.

Among them, textbooks and teaching aid books account for more than 7 billion books. These books are not evenly distributed to every Chinese, but are divided into each student. Although there are many Chinese, there are only more than 200 million students in school, and each student has to study nearly thirty books every year.

It’s not like reading novels, which are like reading them, and you have to read them repeatedly and do exercises repeatedly. You can finally get through college and what kind of mentality will you have.

I have lost my reading of books. Except for the recharged books, I have free time to watch movies, TV, or travel and other activities.

Wang Er understood the reason.

But I also understand the reasons why the two units attach importance to it.

Last year, the total circulation of literature and art books was less than 500 million copies. Let’s look at what literature is, including Chinese and foreign, as well as traditions, and all novels, prose, poetry, operas, and novels alone. How many categories should be divided into? Art will also be divided into many categories... Although the amount of zero sales is much higher than that of children’s books, the total number of books is not much different.

As a high-yield and high-quality fairy tale writer, how many people will they attract?

Thinking of this, Wang Er opened a private message from the Weibo backend.

"There are so many units that want to contact me... Uncle Li, how about the books selling?"

“The books are selling well.”

There are three reasons why the seller sells well. The publishing house gave a lot of profits and paid a lot of publicity and distribution costs. Wang Er's age and being taken off from school have caused a lot of controversy online, which is equivalent to an excellent hype to some extent. Of course, the quality is not good, and it will not work if it is hyped.

But Li Changhua looked at these private messages and gritted his teeth. Many of them were still "brother units".

"Uncle Li, Uncle Wang, what do you want me to do today?" Wang Er asked straight to the point.

"There is a contract, you can take a look."

Wang Er looked at the contract and the rest had not changed, but just added an agreement.

If the circulation of single books was less than two million copies in that year, the previous conditions were still the same as 12% royalty. If it exceeds two million copies, the royalty will increase to 13%.

"You guys have asked for it a bit too much."

Why Wang Er is a little unhappy? It is mainly because of this circulation.

Just like Cheng Tianpeng, the factory that claims to be walking cannot guarantee that each single version can be released in more than two million copies per year.

The reason why he has a large sales volume is not just one or two books. How many works have he accumulated after more than 20 years of high-yield creation? Every new book can drive the sales of old books. As long as he pulls one or two points, it is a huge number.

Besides, it is not a single-line version. Now Wang Er is more clear about derivative products. In books alone, there are four categories: adaptations of comics, pinyin version, concise version, and electronic version. The number of these works together has barely accumulated to nearly 30 million copies.

Besides, there was a start, that is, a book was released to three million copies that year, and only one million copies were calculated based on the 13% royalty. What about the second year? Ninety-five percent of the books had the largest sales volume that year. In the second year, you think it was "Harry Potter". Even Harry Potter had the effect of adding movies, otherwise it would have disappeared in the vast sea of ​​books.

王继民将王二拉到外面说:“程天鹏版税虽高,华国有几个程天鹏?”

去年全国少年儿童读物销售量接近五亿册,但从外国引进的作品就接近了两亿册.

既然是从外国引进的,肯定是名著或畅销书,版税也不便宜,至少在7%以上,有的高达9%,10%,仅是这块,外国便每年从华国卷走一亿多人民币.

Zoom into the entire book industry, the entire publishing industry, and the entire entertainment industry, which is scary money every year. And, as Xian'er said, the entertainment industry is also a kind of strength and soft power! Otherwise, why did Li Ziqi be put into the test questions in another time and space?

人家是网红又怎的,一个网红能顶得上中国十部最顶级的优秀电影作品的“文化输出”!

当然这个时空的华国更加迫切,因为外国的文娱作品冲击力更大了,所以各方的政策扶持,包括各种的减税免税,也更重视“文化输出”了.

但是华国一些高产高质的作家春天却到了.

自从进入新世纪,开始有了各种榜单,六年来,程天鹏两次入选华国收入最高的作家,有两年成为榜眼,余下两年也位于前五位的行列.

人家发行数量巨大,而且各方面有差距的.

少年文艺出版社定价不便宜,想长期合作了,不能让王二的逼格掉下去.

但内部给发行商,经销商,零售商的让利却是惊人的,仅此,就与程天鹏至少差了5%的收入.

还有宣发呢,杂志社的宣发不能算,一是为了自己杂志着想,二是拿了王二的三成抽成,不过出版社的宣发是实打实地用下去了.

Wang Er understands all what Wang Jimin said.

不过先小人,后君子用在别人身上,固然会非常爽,别人用在自己身上,王二却不爽了.

But if the three parties forcefully refuse, there will be cracks after the three parties. This result is not what Wang Er hopes. After all, the cooperation between the several parties is relatively pleasant. At least "The King of Fairy Tales" and the Young Literature and Art Publishing House have fulfilled the contract agreement.

He thought for a while and said, "You guys come and see..."

他打开电脑上的《尼尔斯骑鹅旅行记》的文档:“这本书有三十多万字,肯定超过了三十五万字.”

其实这个版本是三十七万多字,当然,换成王二,他是没能力一个个数出来了.

“I’ve written halfway.”

也不是一半,而是接近了八成内容.但这是三十多万字的巨著,而且是各方面都比较讲究的传统文学,速度太快了,王二不敢说真话了.

When they heard that it was a new book, all three of them fell over.

Anyway, Li Wan'er felt a little proud at this moment. Look, two are leaders of big magazines and one is also leaders of publishing houses. Her cheap and nagging brother not only talks with others, but the three big names instead regard their brother as their little ancestors, so as not to make their brother unhappy. When they heard that their brother had written a new book, they fell over as if they had obtained a treasure together.

这是出书哎,自己学校那么多学生与老师,有谁出了书.

她想当然了,老师还不大好说,指望小学生出书的?

Even if there are, it is rarer than giant pandas.

Anyway, this cheap brother is indeed a bit awesome...

PS:因为从写书开始,顺手将这个时空的华国图书行业理一理,现实中除了书价(毕竟是05,06年的书价)外,余下的比我在书中所说的数据还要惨一点.
Chapter completed!