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A train was like a giant steel dragon, galloping on the land of western Liaoning, passing through Shanhaiguan, and roaring towards Yanjing.

In the eighth carriage, there were three well-dressed men talking in a low voice. They didn't look like ordinary people, but except for the young man, the other two were worried.

These three people are no one else, Du Yuanzhou, Ge Hongda and Hou Dajun. When they went to Beijing this time, they brought an important task related to the rise of the winery, which was to go to zhongyāng TV to advertise and use CCTV's brand to make the reputation of Bailanghe wine.

Of course, Du Yuanzhou came up with this bold idea. After being promoted to deputy mayor, he was in charge of economy, finance, etc., and continued to serve as the head teacher of the enterprise. In fact, this idea of ​​advertising at CCTV was not his sudden decision. After the last time he went to the winery for investigation, his mind had already formed a prototype.

"Mayor Du, you said that we spent so much money on advertising, the effect is really so obvious?" Ge Hongda said with a worried look on his face.

Ge Hongda initially said that he disagreed with Du Yuanzhou's bold idea, for fear that the huge advertising fee would be wasted. Otherwise, this person would be a bit dull!

"Don't worry! Director Lao Ge, CCTV's sign is still very loud. Look at the advertisements they play, which one is not a famous brand. But the problem is that before CCTV broadcasts these advertisements, have you heard of these products? There is definitely not, so the power of CCTV advertising lies in this."

Du Yuanzhou explained patiently, his tone was full of confidence. It was difficult for him to have perfect people in this world. Although Comrade Lao Ge was rigorous in his work, he would easily be dull and even be self-consistent. This time, he persuaded him that according to his own ideas, Du Yuanzhou had a hard time talking.

"That's good, that's good, as long as you don't lose money." Comrade Lao Ge said yes repeatedly, but obviously he was not in tune with his heart and still looked extremely worried.

"Mayor Du, do you think that such a large unit in CCTV will pay attention to us?" Hou Dajun, who was sitting next to him, continued worriedly, but a hint of excitement appeared in his tone. Obviously, his worries were not the same as Lao Ge.

"Don't worry! We sent them money. As long as we work hard, I believe they will agree." Du Yuanzhou said confidently.

Although he was not sure whether the CCTV gate was easy to enter, Du Yuanzhou still wanted to give them a reassurance.

Looking at the rolling hills outside the window, Du Yuanzhou fell into thinking. In the 1990s, it was a carnival of white wine. The familiar slogans still make people recall it: "Kongfu family wine, make people miss home", "Drink Kongfu banquet wine, do all the world", "Lanling wine tulips"... and "Eternal green sè, eternal Qinchi".

But whether it is Kongfu Banquet or Qinchi Beverage, they all rose with the help of CCTV advertising. They almost overnight, with the familiar CCTV advertising, made an unknown entrepreneur known to the household. I remember that when the bid was won, the "Kongfu Banquet" achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan. The main economic indicators entered the top three of the national liquor industry and became a well-known domestic brand.

Of course, the "Kongfu Banquet" and "Qin Chi" did not do their own articles later. Various reasons such as mistakes in decision-making, poor structural adjustments and blind expansion quickly made the companies fall into trouble, and the country's control over the liquor industry declined. Looking back at the ups and downs of these big names in the wine industry, it makes people sigh. No matter how future generations comment on these "braves of the past", as witnesses of China's economic development, their stories have become a "symbol" in the memory of the times.

Due to Ge Hongda's rigidity and Hou Dajun's limited vision, there are no other suitable candidates. In addition, he was really worried, Du Yuanzhou decided to take action himself and hoped to reach a long-term cooperation agreement with zhongyāng TV this time.

Although Du Yuanzhou had never cooperated with an institution like CCTV in his previous life, there was one thing that others could not match, that is, he understood the current situation and advertising prices of CCTV, and was more clear about the value and price of CCTV's advertising in the future.

After getting off the train, it was almost dusk. The three of them took a taxi and went straight to the Changbai County Beijing Office. This is also a matter of plan. In addition to saving money, we mainly look at whether the staff in Beijing Office have a relationship with CCTV.

The Beijing Office was later widely controversial and was eventually ordered to be abolished. The reasons for the abolition were many. The Beijing Office encountered many questions due to its behavior such as "going to the Ministry of Finance and Investment", and the problems and social problems caused by this were indeed serious.

However, Du Yuanzhou believes that the Beijing Office also has a positive aspect. Generally speaking, the Beijing Office has four basic functions: First, it represents the local party committee and contacts with relevant units, ministries and commissions of the upper level, and relevant departments and enterprises of Yanjing City; second, it is to collect and organize information that is conducive to the development of local politics, economy and various social undertakings, promptly transmit it to the affiliated party committees, and vigorously carry out investment promotion; third, it is to maintain the stability of the capital and actively assist relevant departments in receiving and sending petitioners from Beijing in its area; fourth, it is to provide good reception services for civil servants from affiliated party committees to Beijing.

The Changbai County Beijing Office rents a two-story duplex building, the first floor is the canteen, the living room and the bedroom of Gao Wenjian, the director of the Beijing Office. The second floor is a guest room except for a living room as a mate.

When Du Yuanzhou and his party arrived, Gao Wenjian had been waiting for a long time. This was thanks to the fact that Lu Chief Quan helped to make a phone call before going to Beijing.

"Mayor Du, Director Ge, welcome you!" Gao Wenjian showed great enthusiasm, took the initiative to step forward, shook hands with the three of them one by one, and then welcomed them into the living room.

"Director Gao, you're welcome. I'm really troubled you." Du Yuanzhou answered politely. No one of the directors of the Beijing Office is not a person who is good at dancing.

The living room is about 200 square meters, with simple facilities, but well organized. The ground is covered with pink carpets, and a basket of bright plastic flowers are placed in the corners of the wall.

Everyone sat down separately and chatted for a while. Then the staff said that the supper was ready. So Gao Wenjian suggested going to have dinner first. The guest followed the host's wishes, and Du Yuanzhou nodded.

At the wine table, when Du Yuanzhou mentioned the purpose of this trip to Yanjing, Gao Wenjian couldn't help but look helpless on his face.

"Mayor Du, you also know that our Beijing Office has just been established, and the funds are relatively tight, so it is difficult to contact the leaders of large units. Since there is no business dealings with CCTV, there is even less contact..." Gao Wenjian smiled bitterly and said.

Du Yuanzhou still understands the difficulties he mentioned. At the foot of the emperor, especially in the Beijing Office, there is no way to open up a road without money. To give a simple example, if you want to communicate with a leader, you can't be in the office, right? If you communicate in private, spending money to treat guests is inevitable. Can it be possible without funds?

"I have met one of them, the deputy section chief. Although I am not very familiar with him, I may be able to help me. I will contact you tomorrow..." Seeing Ge Hongda and Hou Dajun's worried look, Gao Wenjian said at last.

Du Yuanzhou and the other two thanked each other repeatedly and toasted each other a few glasses of wine.

After dinner, Gao Wenjian personally led the three of them to choose the room. This made Du Yuanzhou very grateful. According to the level, he was half a grade higher than me. Although he had the long-lasting face, there was no need to treat himself as a small deputy mayor, but he always greeted him with a smile.

I looked at the guest rooms and found that although the facilities were very simple, they were very clean and the bedding was replaced with new ones.

Regarding the accommodation conditions, although the three of them were not leaders, Gao Wenjian still used to explaining that when they first came, they had also looked for office buildings, hotels, and courtyard houses, but the cost was extremely high and could not afford it, so they had to find a residential building facing the street.

Gao Wenjian did have some ways. The next day, he contacted Song Jingze, deputy director of CCTV Business Division III, and invited him to have a meal. He was very excited about Du Yuanzhou's huge advertising fee of 10 million yuan, which was definitely a great news.

The advertising department of zhongyāng TV station was the advertising department established in October 1979. The advertising department was established in July 1987 and has four departments below. At this time, the advertising revenue of CCTV's advertising department was less than 30 million yuan a year. Du Yuanzhou sent it this time, and this time it was undoubtedly a big cake.

After he had enough food and drinks, Song Jingzefei was visited by Changbai's Beijing Office and said he would drink tea with Du Yuanzhou and others. When he arrived at the Beijing Office and saw the simple facilities, his face changed. Then he patted his forehead and said that he almost forgot that he had something to do in the evening, so he left.

Everyone felt that the situation was wrong, but there was no news the next day. When Gao Wenjian called again, he didn't answer at all, and it seemed that there was no hope.

Damn, it is obvious that people regard them as liars. After looking at the mottled walls of the outer building of Changbai County’s Beijing Office and the simple decoration inside, Du Yuanzhou also felt shabby. This shows that it is not like the place where the funder who is willing to spend 8 million advertising fees in one go should live.

People rely on clothes, Buddha rely on gold clothes, and the ancients did not deceive me! Seeing that Gao Wenjian could not help, the other two were a little dejected, but Du Yuanzhou was very confident.

When he first lived in the Beijing Office, Du Yuanzhou was not only unwilling to refuse Lu Changquan's kindness. In addition, he also had a sense of luck. If the people in the Beijing Office could really get on CCTV's line, things would be better if they were successfully done, and it wouldn't matter if they could not be done.

People move to live, trees move to die. Since this method doesn't work, we naturally have to change our thinking. Rejecting Gao Wenjian's retention, Du Yuanzhou and his group moved into Kunlun Hotel and opened three rooms. Kunlun Hotel is a five-star hotel that was just opened in the year of Jinjiu.

Sometimes the storefront is very important. Relying on relationships, it often loses first in momentum. The next day, Du Yuanzhou arranged for Hou Dajun to try to get in touch with the other three business departments of zhongyāng TV station.

I really don’t believe it anymore. How tempting was the eight million advertising fee at that time? Are you still afraid that CCTV will not accept it? When we talked to Song Jingze, after thinking about it, it was obviously a bad move.

Since the food is delicious enough, of course it is not easy to come to the door rashly, so I have to take a look.

Now, after the bait is thrown out, just wait for them to come on their own initiative. (To be continued. If you like this work, you are welcome to subscribe and reward. Your support is my greatest motivation.)
Chapter completed!