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Chapter 167 Talk to CCTV about advertising

(Third update, please book and vote)

"Mayor Du, we can actually go directly to CCTV. This makes us more sincere!" Ge Hongda was a little puzzled by the fact that Hou Dajun went to contact him first.

"Director Lao Ge, were we not polite enough the day before yesterday? When Song Jingze came, we handed in cigarettes and polite tobacco. What was the result? Or did we not believe us. We should do the opposite."

"Haha, I understand. When working with a unit like them, you have to be equal in identity. Your factory manager has taken action. What if we are underestimated again? Moreover, we are here to deliver money now, so we have to take it a little bit. This is to avoid losing momentum in the subsequent negotiations." Du Yuanzhou lay on the sofa in the hotel room, holding a cigarette in his hand, and said lazily.

"Haha, Mayor Du, sometimes I really don't understand. You are obviously very young, how can you understand so much? You are like a great immortal." After hearing Du Yuanzhou's explanation, Ge Hongda smiled.

"Haha, you are right, I am possessed by a great immortal." Du Yuanzhou said with a hearty smile.

The so-called great immortal generally refers to Wong Tai Sin. In rural areas in the north, Wong Tai Sin is a weasel. It is said that it is a very intelligent animal. When attacked, it will release a smell of smell to defend against the enemy. According to modern science, some people have poor physical condition and poor resistance. The smell of the brain disturbs the nerves of the brain, causing symptoms of "evil being entangled". Therefore, people keep a distance from weasels and respectfully call it "Wang Tai Sin".

"If the great immortal possession is so powerful, I would rather let him possess it." The two of them looked at each other and laughed loudly.

Since he came, he was at peace. Ge Hong came to Beijing and watched the CCTV Advertising Department so arrogant. Especially after listening to Song Jingze's boast, he finally knew that Du Yuanzhou's previous words were not groundless. Therefore, he changed his previous worries and now he was only worried about how to successfully book CCTV's prime time advertisements.

Hou Dajun came back shortly after he went there, but he brought two people together. One was younger, wearing a black suit, and said that he was Chief Wang of the first business department. He was older, looked in his fifties, and wore a pair of large-framed glasses. He was Qi Mingzhi, deputy director of the advertising department.

When introducing Bailanghe Winery, Ge Hongda was mainly introduced, and Du Yuanzhou only mentioned a name, which was requested by Du Yuanzhou. After shaking hands and greetings, Section Chief Wang asked Ge Hongda: "Director Ge, I heard from your Deputy Director Hou that you plan to advertise on our zhongyāng TV station, and it is mainly in the prime time, right?" This opening was very wise and self-reliant, so Section Chief Wang did it for his own sake.

"We have this plan. Of course, this time we came here, and we also had some things to talk about with the Datang Media Company here. We hope they will help us shoot a set of TV promotional advertisements for Bailanghejiu, and check whether all advertisements are invested in CCTV."

Before coming to Yanjing, Du Yuanzhou specifically asked Ge Hongda and Hou Dajun to customize a suit. Not to mention, Ge Hongda in the clothes does have the style of a boss of a large factory. According to the pre-discussion, his tone was neither too fast nor too slow and his rhythm was controlled very well.

"So, are you planning to put it on our TV station when you shoot a TV commercial?" Section Chief Wang was immediately happy when he heard this and asked hurriedly.

"I have this idea, but, after all, our factory is a state-owned enterprise, and I am more inclined to place advertisements on TV stations, but some leaders hope to invest in various provincial TV stations, and there are still some internal debates." Ge Hongda was more accurate in grasping it.

"Of course, we also hope to establish a long-term cooperative relationship with you." Then, he added.

It turns out that he is old, ginger is spicy, and vinegar is sour. Du Yuanzhou looked around and knew that Ge Hongda was the right one. If it were Hou Dajun, he would definitely not be able to do this. Although he is usually very stubborn, he will never be vague in social engagements on some occasions, and he will lie and speak.

Sure enough, when Qi Mingzhi heard that Bailanghejiu had the idea of ​​putting advertisements on provincial TV stations, he couldn't sit still. He knew that in that case, the advertising effect would not be too bad. "Director Ge, in fact, our zhongyāng TV station has many advantages that provincial TV stations cannot match. Politically, we have unique abilities. In terms of coverage, we cover more than 600 million people. As the only national TV station, many programs can only be broadcasted first..."

Facing Du Yuanzhou and the other two, Qi Mingzhi began to talk and pointed out the advantages of CCTV from a high point. The reason for this was that he had no choice but to do so. Their advertising department had been established for four or five years, but the business volume was still not enough, which had caused the relevant leaders to pat the table several times.

Of course, the reasons are many. Objectively, most state-owned enterprises have no awareness of advertising at this time, private enterprises are too small and have no funds, and many industries of foreign-funded enterprises are restricted. And more importantly, many foreign-funded enterprises have doubts about China and dare not expand their scale.

There is also a subjective reason, that is, most people do not have the concept of taking the initiative to go to the market. Some small manufacturers even take the initiative to advertise, and the business staff will pick and choose to show off their faces, causing many customers to switch to provincial TV stations.

If it weren't for the huge advertising fee reported by Hou Dajun, they might not have visited him at all. As for Qi Mingzhi's arrival in person, there was a reason. The main reason was that the superiors believed that his work performance in the past two or three years was mediocre and were about to transfer him from the advertising department, which he would never want to.

Just when he was in a state of great anxiety, Hou Dajun came to the door on behalf of Bailanghe Winery. It happened that Sun Shubao, the Minister of the Advertising Department, was on a business trip. When Qi Mingzhi heard this, he immediately rushed over.

"Director Ge, I don't know how much money your factory plans to spend on our station to advertise this time?" Section Chief Wang took the opportunity to strike, not mentioning the provincial stations at all, and directly decided to advertise on CCTV. Qi Mingzhi was very satisfied with his performance and smiled and gave an admiring look.

"We are quite optimistic about advertising on CCTV. This time we are planning to use 8 million to publish advertising in the early stage, but for the specific details, we must also look at the support of Director Qi and Section Chief Wang for us." Ge Hongda said slowly after looking at them.

I heard that Bailanghe Liquor Industry really planned to spend 10 million to advertise. Whether it was Section Chief Wang or Qi Mingzhi, they all seemed to have taken stimulants all of a sudden. CCTV's advertising fee last year was only more than 20 million. This is an absolute big customer. If he can win Bailanghe Liquor, he will not have to worry about this year's task.

"Do not worry, Director Ge, everyone has been working together for a long time. If you have any requirements or difficulties, we will definitely cooperate vigorously and provide help." Qi Mingzhi asked directly.

"That's good, I'll thank Director Qi first. That's right, Director Qi, the funds are not bad, and there's absolutely no problem with 8 million. But the key is that we are now launching a new project and expanding the factory site. If we take out 10 million at one go, it may have an impact on the capital chain in the operation..."

Speaking of this, Ge Hongda paused for a moment and continued, "So, we hope to pay in installments. We can pay two million in advance, and the remaining eight million will be paid in installments within eight months. Of course, we can write these on the contract. Director Qi and Chief Wang, what do you think?"

"This..." Qi Mingzhi showed a embarrassed expression, and then looked at Section Chief Wang.

"Director Ge, it's not that we don't help, we really don't have such a precedent. Besides, when it comes to such a large amount of advertising fees, we have to treat them carefully, and we must sign the letter. Unfortunately, our leader happened to be on a business trip and could not come back three or four days later. Haha, are you waiting for a few more days..."

Although he was unwilling to do so, Qi Mingzhi had no choice. After all, this matter was beyond his authority. But no matter how he said, the advertisement was negotiated and he had his own contribution.

Of course, everyone could not return empty-handed, so they had to wait in Yanjing. Judging from Qi Mingzhi's tone, this cooperation should be fine, but some details need to be discussed. Seeing that the relevant persons who had contacted CCTV, Ge Hongda and Hou Dajun changed their previous worries and smiled on their faces.

In the next two days, the three of them could naturally relax. At the beginning, Du Yuanzhou accompanied them to visit Sijiucheng, but after a while, he felt quite bored. After all, when he was in college, he and his classmates had already visited most of the attractions.

So, Du Yuanzhou greeted them and went to Yanjing University the next day to visit his former teachers. He learned that unless some of his classmates had backers, most of them were assigned to work in factories and mines, and there were not many who stayed in Yanjing.

The teacher is quite sympathetic about the experiences of their students, but the wheel of history is always ruthless, and they will inadvertently hit and hurt some innocent passers-by and crush them through them. This is the case with the catastrophe of ten years, and the storm is not as good as a serene student. It is a great feeling for Yan Dasheng, who is even worse than a secondary school student, which makes people feel deeply moved.

Walking in Yanyuan, it is like being in a garden with Weiming Lake as the main body. From a distance, the vast Weiming Lake, under the action of the light, is like a moored star on the surface of the lake, emitting a ever-changing light, giving people a different feeling.

Du Yuanzhou couldn't help but think of a very popular poem: "Weiming Lake is an ocean, and the poets are hidden under the water, and the souls are all a fish, and they will jump up from the water." Looking at Weiming Lake hidden under the green trees and recalling all kinds of memories, he sighed.

Seeing that it was too late, Du Yuanzhou, who was in a complicated mood, walked out of the Yan University campus. The stars changed, and things changed, and this was the case. It would be more appropriate to describe his mood at this moment with mixed feelings.

Maybe because it had just been a light rain, there were very few pedestrians on the street, and the cool evening breeze was filled with a wet smell.

"squeak……"

With the harsh long brake sound, before everyone could react, there was a loud bang that instantly came over!

With a bang, a red BMW and a truck loaded with sand and gravel collided heavily.

Du Yuanzhou turned his head and happened to see this tragic scene not far away.

I saw that the beautiful red BMW had completely collapsed, the white airbag had been passively bounced open, and a long-haired woman with a bloody face drooped in the driver's seat next to the door.

The truck that hit people stopped at all, fleeing from the scene like a flying man and quickly drove away from the front of him.

To save people, Du Yuanzhou's first reaction was to save people and rushed over immediately. (To be continued. If you like this work, you are welcome to subscribe and reward. Your support is my greatest motivation.)

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Chapter completed!
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